Best SEO Expert // Propel Marketing Podcasts (2025)

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12 Items to Remove from Your Clinic Website Immediately | Chiropractic Website | Clinic SEO [Propel Playback] 21:48

2d ago21:48

21:48

As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors. However, you may have elements on your website that are hindering its performance, turning potential patients away. In this epi…

1
Using Consistent Branding To Propel Your Authority and Influence 25:37

2d ago25:37

25:37

Join Dixie and Brad in this episode of the Experts Journey Podcast as they discuss the importance of aligning your brand across all touchpoints. From your logo to your daily habits, Dixie and Brad emphasize how consistency builds trust and solidifies your position as a trusted authority. They share real-world tips, examples, and delve into topics s…

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[Counsel Cast Chambers] AI Content for Law Firms: What Works (and What Doesn’t) 5:54

3d ago5:54

5:54

In this episode of Counsel Cast Chambers, Karin Conroy and Max Gutsche discuss the current landscape of AI-driven content generation with a focus on practical applications for law firms and other professional services. The conversation highlights the basic and advanced capabilities of popular AI tools like ChatGPT, MidJourney, and DALL-E, and explo…

1
How to Leverage FAQs to Improve Your Website’s SEO & User Experience | Ep.112 13:14

5d ago13:14

13:14

FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls. When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients.…

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3 AI Writing Tools You Should Try: AI, Writing, & Creating Content [Propel Playback] 14:45

9d ago14:45

14:45

AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this popular episode replay, we explore cutting-edge tools that are transformi…

1
How Lead Magnets and eBooks Can Skyrocket Your Success! 23:37

9d ago23:37

23:37

In this episode of the Experts Journey podcast, dive deep into the world of lead magnets and eBooks specifically tailored for authors, speakers, and experts. Discover why lead magnets are essential for drawing potential clients and how to leverage them effectively. Gain insights into crafting compelling eBooks, the importance of a good call to acti…

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Why Some Lawyers Dominate Podcasting While Others Struggle with Dennis Meador 42:25

10d ago42:25

42:25

In this episode, Dennis Meador, CEO of the Legal Podcast Network, joins me to discuss why certain lawyers excel in podcasting while others falter. He shares his unique journey from studying theology to becoming a marketing expert and emphasizes the importance of having a clear podcasting strategy. Dennis delves into the distinction between gaining …

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How to Know If Your Website’s Working | Google Analytics Tips for Clinic Owners | Ep. 111 15:28

12d ago15:28

15:28

We're diving into the essentials of website tracking for clinic owners who want to understand their performance without getting overwhelmed by data. A listener of The Clinic Marketing Podcast asked: “I just set up my new website. I know it’s important to track how it’s performing, but without getting overwhelmed… Where should I start? What should I…

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Google Business Profile: 5 Often Overlooked Strategies | Google Maps | Local SEO [Propel Playback] 13:48

16d ago13:48

13:48

Learn five advanced strategies to boost your Google Business Profile listing and help your clinic stand out from competitors, focusing on tactics that most businesses overlook. [🎧 Popular episode replay] 📌 Episode Webpage -- Boost Your Google Business Profile: 5 Advanced Strategies ⚡ Download FREE Guide -- Google Business Profile Listing Ultimate G…

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[Counsel Cast Chambers] Why Your Meta Ads Aren’t Working 6:06

17d ago6:06

6:06

In this episode of Counsel Cast Chambers, we’re taking a fresh look at some of the best moments from our conversation with ad strategist Nicki Sciberras. This is Counsel Cast Chambers—the best of Counsel Cast, re-examined. Nicki discusses the reasons why Meta ads, specifically on Facebook and Instagram, may not be working effectively for law firms.…

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Is Thin Content Hurting Your SEO? Here’s What Every Clinic Owner Needs to Know | Ep. 110 11:59

19d ago11:59

11:59

Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears. 🔎 ⚡ Episode Webpage and show notes - Thin Website Content: The Silen…

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Your Clinic's Google Ranking Depends on These Key Factors [Propel Playback] 13:28

23d ago13:28

13:28

What makes your clinic visible in local searches? It's a question that haunts many healthcare providers struggling to attract new patients online. The answer lies in understanding the complex signals that influence local search rankings – signals that vary dramatically depending on your location, specialty, and competition. Diving deep into the wor…

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How Law Firms Can Dominate Digital Marketing with Video with Anthony Prichard & Paritosh Pareek 33:31

25d ago33:31

33:31

Why are short-form videos so essential for modern law firms? In today’s rapidly digitalizing world, law firms are presented with the challenge of adapting their marketing strategies to keep up with evolving trends. Among these trends, short-form videos have emerged as a powerful tool not just for engaging potential clients but also for nurturing re…

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Are Extra Google Listings Hurting Your Rankings? | Ep. 109 16:02

26d ago16:02

16:02

Today, we’re diving into a question that could be costing you serious rankings and revenue: Are extra Google listings hurting your visibility? You might think that more listings mean more opportunities to show up in search results. But in reality, those additional profiles could be doing more harm than good. Stick with me as I break down how Google…

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How to Structure Blog Posts That Rank on Google & Attract Patients [Propel Playback] 17:27

30d ago17:27

17:27

Ready to transform your blog posts from forgettable to remarkable? The structure of your content matters just as much as what you're saying—perhaps even more. In this value-packed episode, we dive deep into the anatomy of truly effective blog posts. I break down the five essential structural elements that separate high-performing content from every…

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Steal Your Competitors’ Best SEO Tactics (Legally!) | How to Spy on Your Competitors' Local SEO Plan | Ep. 108 15:29

1M ago15:29

15:29

Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO. In this episode, we’ll break down exactly how to identify your real competitors, what to look for when ana…

1
Climbing Google's Ladder: Essential SEO Strategies for Clinic Owners [Propel Playback] 20:55

1M ago20:55

20:55

The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, or…

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Adapting Your Speaking For Your Audience and Venue 26:17

1M ago26:17

26:17

In this episode of the Experts Journey podcast, hosts Dixie and Brad discuss how to adapt your speaking style to different audiences and venues. They share their experiences, strategies, and tips for effectively engaging with various crowd sizes and settings, from intimate business meetings to large conferences. The duo also touches on the importan…

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Marketing Therapy For Law Firms: How To Brand, Build & Boost Business With Less Stress With Lorrie Thomas Ross 37:13

1M ago37:13

37:13

Feeling the marketing grind? Perhaps it's time for some marketing therapy! In this episode, Karin Conroy sits down with Lorrie Thomas Ross, CEO of Web Marketing Therapy. Lorrie shares her unique approach to marketing that emphasizes building authentic client relationships and ditching stress. She explores how marketing therapy gives you the roadmap…

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5-Minute Website Tweak to Rank Your Clinic Higher on Google | Ep. 107 5:16

1M ago5:16

5:16

A simple five-minute website update could be the key to boosting your clinic’s visibility on Google and attracting more local patients. In this episode of The Clinic Marketing Podcast, we’ll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic’s location—improving your rankings in both organic search and the local p…

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Ultimate Google Post Strategy to Drive More Business | Google Maps [Propel Playback] 13:04

1M ago13:04

13:04

If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to yo…

1
Successfully Merging Speaking with Publishing 24:09

1M ago24:09

24:09

In this episode of the Experts Journeys Podcast, Dixie and Brad discuss the synergy between speaking and publishing, highlighting how merging these two activities can enhance authority and credibility. They delve into personal branding, the importance of authentic storytelling, and how to use books strategically before, during, and after speaking e…

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Spring Cleaning Your Website [Checklist Included] | Ep. 106 10:15

2M ago10:15

10:15

A properly maintained website significantly improves patient acquisition through better SEO, user experience, and conversion rates. This episode outlines a simple five-step spring cleaning process that clinic owners can implement immediately to refresh their online presence. ✔Grab your website spring clean your website checklist - https://propelyou…

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Are Stock Photos Hurting Your Clinic’s SEO? Here’s the Truth [Propel Playback] 12:11

2M ago12:11

12:11

If you’ve been wondering what kind of website photos are better for SEO, stock images, or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we’re asking the question: When it comes to SEO, does Google prefe…

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Embracing Chaos: Overcoming Unexpected Challenges in Business 21:34

2M ago21:34

21:34

In this episode of the Experts Journeys Podcast, hosts Brad and Dixie discuss the myriad of unexpected challenges that professionals face, such as technology failures, natural disasters, and event cancellations. Through their personal experiences, including dealing with Cyclone Alfred and power outages, they share valuable insights on backup plans,…

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How Can Law Firms Achieve Maximum Growth With Minimal Resources? With Sarah Noel Block 33:31

2M ago33:31

33:31

Achieving maximum growth with just a handful of resources might seem an overwhelming task at first, but it is never impossible. If you know how to work around with what you have, you can finally ditch the crickets in your inbox. Karin Conroy chats with Sarah Noel Block, Founder of the Tiny Marketing Club, who shares effective strategies on how law …

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Local SEO for Multiple Disciplinary Clinics: 5 Actionable Strategies | Ep. 105 10:22

2M ago10:22

10:22

In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial. Local SEO (Search Engine Optimization) is one of the most effective ways to ensure th…

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Google’s new review feature: what you need to know | Google Business Profile & Google Maps new feature | Ep. 104 10:07

2M ago10:07

10:07

Today we’re diving into a super actionable strategy to help boost your Google reviews quickly and easily. If you’re a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won’t want to miss this! So, what’s the big news? Google now lets you create a QR code tha…

1
Top Tips for Marketing a Self-Published Book 22:39

2M ago22:39

22:39

In this episode, Dixie and Brad are examining the best practices for marketing your self-published book. From leveraging social media and email lists to using platforms like Amazon and IngramSpark, they've got all the tips you need to get your book in readers' hands. Plus, we'll share some awesome tools like Canva, Book Brush, and Placeit to make p…

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What’s The Future Of Email Marketing For Law Firms? With MV Braverman 37:46

2M ago37:46

37:46

Email marketing has become a critical tool for connecting with your audience, especially in today’s fast-paced digital era. How can law firms benefit from this particular marketing strategy? Host Karin Conroy dives into the essentials of email marketing with MV Braverman, founder of Inbox Welcome. Together, they explore how to boost email deliverab…

1
This 1 Simple Step Can Quickly Boost Your Google Rankings | Local SEO | Ep. 103 13:25

2M ago13:25

13:25

What if I told you there’s one simple thing you could do right now to instantly improve your online presence and boost your local rankings? It doesn’t require tech skills, fancy tools, or a big budget—yet most clinic owners overlook it completely. And when they do, it costs them visibility, patients, and revenue. In today’s episode, we’re diving in…

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Unlock the Power of Collaborative Book Writing! 23:41

2M ago23:41

23:41

In this episode, Brad and Dixie delve into the advantages of co-authoring a book with another expert. From sharing the workload to boosting credibility, discover how partnerships can lead to a better book. They share personal experiences, tips for choosing the right co-authors, and potential pitfalls to watch out for. Whether you're an aspiring aut…

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What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? [replay] | Ep. 102 23:40

2M ago23:40

23:40

Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customiza…

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Running Your Own Profitable Workshops 22:24

3M ago22:24

22:24

In this episode, Dixie and Brad dive into the essentials of hosting successful workshops. They cover topics including the importance of workshops, effective pricing strategies, and crafting engaging content. They also discuss the benefits of both in-person and online workshops, the structure of handouts, and the potential for retreats. Whether you'…

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Why Law Firms Fail On Social Media And How To Get Heard With David Griffiths 43:37

3M ago43:37

43:37

Is your law firm ready to conquer social media? Join Karin Conroy and social media expert David Griffiths, CEO of Content Creating Academy, for an electrifying discussion on transforming your online presence. David shares his incredible journey from struggling artist to online sensation, revealing why authenticity is key to connecting with your aud…

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Personal Branding vs. Company Branding – Which One Works Best? | Ep. 101 8:50

3M ago8:50

8:50

The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals. Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/ Here's wh…

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Leveraging Published Books to Land Speaking Jobs 25:14

3M ago25:14

25:14

Did you know that your published book can be the key to landing more speaking gigs—and that those gigs can help you sell even more books? In today’s episode, we’re diving into Leveraging Your Books to Land Speaking Gigs (and Vice Versa). Whether you’re an author, a speaker, or someone looking to become both, we’ll show you how to use these tools to…

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How to Use Google’s ‘People Also Ask’ to Generate Content Ideas for Your Clinic | SEO & Content Marketing | Ep. 100 13:13

3M ago13:13

13:13

Today, we’re diving into one of the easiest and most effective ways to come up with content ideas for your clinic's website, blog, and social media—Google’s ‘People Also Ask’ feature. ⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/ If you’ve ever typed a question into Google, you’ve probably noticed a section in the …

1
Rank Up Your SEO to the Next Level 29:00

3M ago29:00

29:00

Did you know that websites on the first page of search results get a staggering 90% of the traffic? That’s right—if you’re not ranking at the top, you’re leaving potential customers on the table. Today, we’re talking about Taking Your SEO to the Next Level to Rank it Up. We’ll walk you through some strategies you need to boost your rankings and be …

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How Can Women Lawyers Redefine Law Firm Marketing Strategy? With Davina Frederick 48:59

3M ago48:59

48:59

Marketing strategies for law firms are ripe for disruption, and women lawyers are leading the charge. In this episode, Davina Frederick, founder and CEO of Wealthy Woman Lawyer, shares how women are redefining traditional law firm marketing. From embracing authenticity to leveraging technology and social media, Davina discusses how female lawyers c…

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How to Delete a Bad Google Review & What to Do When You Can’t | Ep. 99 13:33

3M ago13:33

13:33

If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it. Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation. In today's epis…

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Google Analytics, Simplified: What Every Clinic Needs to Know 3:53

3M ago3:53

3:53

I’m hosting a FREE live webinar all about Google Analytics 4—and I’ll be walking you through everything you need to know to make data-driven decisions that will boost your clinic’s online presence. ✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/ Whether you're just starting with Google Analytics or have been using it for a…

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AI for Content Creation, Repurposing and Management 29:27

3M ago29:27

29:27

In today’s episode, we’re exploring how AI is transforming content creation, repurposing, and management. From powerful tools and real-world use cases to time-saving shortcuts and a glimpse into the future of AI, this episode is packed with insights to help you work smarter, not harder. Whether you’re an entrepreneur, marketer, or creator, you’ll d…

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What’s The Secret To AI-Driven Law Firm Marketing Strategy? With James Hipkin 40:59

3M ago40:59

40:59

Artificial intelligence is here to stay, so expect it to keep evolving in the years to come. Instead of repelling it, perhaps now is the best time to integrate AI-driven strategies to your marketing. Karin Conroy sits down with James Hipkin, CEO of Red 8 Interactive, to decode the secrets of AI and how it can elevate the way you market your law fir…

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Local SEO: What really influences your local visibility online? | Ep. 98 13:28

3M ago13:28

13:28

Learn how to optimize your local SEO strategy to boost visibility in the Google Map Pack and localized organic search results! Local SEO plays a pivotal role in helping your clinic stand out in competitive search results. However, mastering its complexities requires an understanding of the factors that drive success. In this episode of The Clinic M…

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Using Social Media to Promote your Products & Services 28:29

4M ago28:29

28:29

Today, we’re exploring a critical topic for entrepreneurs and experts—how to use social media and other platforms to promote your products and services effectively. Whether you're just starting out or refining your strategy, this episode will be packed with useful tips and insights to help you connect with your audience and grow your business onlin…

1
Mastering Google Posts: Your Guide to Driving Business Growth | Ep. 97 13:32

4M ago13:32

13:32

If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to yo…

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Practical tips for Structuring a Best Selling Business Book 21:57

4M ago21:57

21:57

Welcome back to The Expert’s Journey! In this episode, we’re digging into the nuts and bolts of structuring a best selling book that supports your speaking topics. If you’re looking to boost your credibility on stage and create a powerful resource for your audience, you’re in the right place. We’re going to be sharing straightforward, practical tip…

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What’s The Missing Piece In Your Law Firm’s Growth Plan? With Jessica Lackey 45:45

4M ago45:45

45:45

Every law firm must have a solid growth plan in place if they want to achieve long-term success. But if you have one implemented and yet you are still falling short in hitting your goals, perhaps you are missing something. In this episode, Karin Conroy talks with strategy and operations advisor Jessica Lackey about the three stages of law firm grow…

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How Local SEO is Different from Traditional SEO: Key Differences You Need to Know | Ep 96 10:47

4M ago10:47

10:47

This episode explores the differences between traditional and local SEO and local SEO. Learn how Google’s algorithms impact search results and provide insights into optimizing your online presence for local visibility. • Understanding what SEO is • Differentiating traditional SEO from local SEO • Importance of local intent in searches • How to reco…

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SEO Expert // Propel Marketing Podcasts

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