Best SEO Expert // Propel Marketing Podcasts (2025)

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The Cyber Threats Lurking in Your Law Firm’s AI Stack with Tom Kirkham 1:01:53

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2h ago1:01:53

1:01:53

Cyber warfare is no longer a distant threat reserved for governments and billion-dollar corporations. In this eye-opening episode of Counsel Cast, host Karin Conroy sits down with Tom Kirkham, cybersecurity expert and CEO of Kirkham Iron Tech, to reveal how AI, ransomware, deepfakes, and social engineering are now actively targeting law firms of ev…

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Google Analytics Giving You a Headache? Try This Easier Website Traffic Tracker | Ep. 142 11:10

1d ago11:10

11:10

If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more …

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How Local SEO is Different from Traditional SEO: Key Differences You Need to Know [Propel Playback] 10:21

6d ago10:21

10:21

This episode breaks down the difference between traditional SEO and local SEO for clinics and healthcare practices. You will learn how Google decides which clinics to show in search and maps, and what you can do to improve your local visibility so more patients find and choose your practice. • What SEO means for clinics and healthcare providers • H…

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[Counsel Cast Chambers] Email Strategy That Actually Works for Lawyers 7:25

8d ago7:25

7:25

In this episode of Counsel Cast Chambers, we highlight our past conversation with Jeff Felton, an email marketing strategist, discussing the critical role of email marketing for law firms. Felton explains why nurturing segmented email lists through welcome flows and post-case follow-ups can significantly impact subscriber trust, client conversion, …

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Google’s New Anonymous Reviews: New Problems, Smart Responses for Clinics | Ep 141 23:51

9d ago23:51

23:51

Google’s new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaki…

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How to Leverage FAQs to Improve Your Website’s SEO & User Experience [Propel Playback] 12:48

13d ago12:48

12:48

FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls. When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients.…

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Legal Tech 2026: What Firms Need to Know 52:00

15d ago52:00

52:00

In this episode of Counsel Cast, host Karin Conroy welcomes Joshua Lenon, Lawyer in Residence at Clio, for a deep dive into Legal Tech 2026 and the insights driving Clio’s newest Legal Trends Report. Joshua has spent more than a decade studying the intersection of law and technology, advising legal teams across North America, and translating lawyer…

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How To Market Your Clinic Without Feeling Salesy with Michelle Grasek | Ep. 140 40:56

16d ago40:56

40:56

Struggling to market your clinic without feeling pushy or salesy? This episode is for you. We dive deep into practical, authentic marketing strategies that actually work for anyone who wants a full schedule without compromising their values. You’ll learn: Why most clinicians are incapable of creating truly “salesy” marketing (and how to stop worryi…

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[Counsel Cast Chambers] Free Traffic Strategies for Law Firms 5:16

22d ago5:16

5:16

In this episode of Counsel Cast Chambers, marketing experts Paul Counts and Shreya Banerjee discuss strategies for driving free traffic to your law firm through Google. They highlight the importance of optimizing your Google business profile, posting regular updates, and managing reviews. The duo shares insights on how small, consistent actions can…

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Turn Online Searches Into Booked Appointments [What’s Working Now] Ep.139 17:42

23d ago17:42

17:42

Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week. Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post. ✨Turn Online Searches Into Patients: The 2026 Local Conversion Playbook…

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Website Pages That Make Google Send You the Right Patients [Propel Playback] 12:00

27d ago12:00

12:00

If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition. You’ll learn: Why this page structure boosts your rank…

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What If Law Firms Marketed Like They Were Raising $10M? with Jason Fishman 50:25

29d ago50:25

50:25

In this episode of Counsel Cast, host Karin Conroy welcomes Jason Fishman, CEO of Digital Niche Agency (DNA), to explore how law firms can borrow proven marketing strategies from the world of investor acquisition. Jason shares how his team has helped raise hundreds of millions in capital by focusing on premium audiences, strong creative strategy, a…

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5 Quick AI Hacks to Improve Your Google Business Profile & “near me” searches | Ep. 138 13:09

30d ago13:09

13:09

Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and t…

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The Branding Decision That Shapes Your Patient Pipeline and Your Future Exit [Propel Playback] 8:24

1M ago8:24

8:24

The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals. Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/ Here's wh…

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[Counsel Cast Chambers] Why Great Branding Moves Clients 9:31

1M ago9:31

9:31

In this episode of Counsel Cast Chambers, brand strategist Erin Andrea Craske explores the emotional and psychological aspects of branding. The conversation highlights why logical approaches often fall short in law firm branding and how emotional resonance can earn trust and influence decisions. Erin discusses various buyer personalities and stress…

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How Clinics Can Rank in Nearby Cities (Even If You’re Not Located There) | Local SEO | Ep. 137 16:35

1M ago16:35

16:35

Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location. Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for…

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Are You Getting Patients from AI? Your Competition Is [Propel Playback] 8:16

1M ago8:16

8:16

AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors. In this episode, you’ll discover: How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providers The top signals AI looks fo…

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The Law Firm Marketing Framework That Actually Works with Lynn Colepaugh 43:01

1M ago43:01

43:01

In this episode of Counsel Cast, host Karin Conroy sits down with Lynn Colepaugh, founder of Cyber PR Army, to unpack why most law firms don’t fail at marketing because of talent, but because of chaos. Lynn shares her framework-first approach to creating marketing systems that protect your reputation, save time, and keep your firm’s messaging consi…

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SEO 101: How to Improve Your Clinic’s Online Rankings (and Stay Visible in the Age of AI Search) | Healthcare SEO | Ep. 136 13:26

1M ago13:26

13:26

When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?” Whether you’re a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when t…

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How to use video on your website to improve SEO and bring in more patients [Propel Playback] 27:31

2M ago27:31

27:31

If your clinic’s website isn’t using video yet, you’re missing one of the biggest opportunities to boost your visibility and connect with patients. In this episode, we break down how to strategically use video to improve your website’s SEO and patient experience. You’ll learn: How video content helps your website rank higher in Google search result…

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[Counsel Cast Chambers] Stop Posting Everywhere: Focus Your Firm’s Social Strategy 12:30

2M ago12:30

12:30

In this episode of Counsel Cast Chambers, Mandy Hoskinson discusses the keys to creating a focused and effective social media strategy for law firms. Learn how to select the right platform, create suitable content, and maintain consistency without burnout. Insights include the specific advantages and limitations of platforms like TikTok and LinkedI…

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Google Business Profile Advanced Strategy: Supercharge Your Google Maps Presence with User-Generated Content | Ep. 135 14:03

2M ago14:03

14:03

Most clinic owners think optimizing their Google Maps presence ends after setting up their Google Business Profile, adding hours, and uploading a few photos. But if you stop there, you’re missing one of the biggest ranking opportunities on Google Maps. In this episode of The Clinic Marketing Podcast, you’ll learn advanced tactics to boost your visi…

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Steal Your Competitors’ Best SEO Tactics (Legally!) [Propel Playback] 15:03

2M ago15:03

15:03

Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO. In this episode, we’ll break down exactly how to identify your real competitors, what to look for when ana…

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Is the Fix to Your Marketing Just... Sounding Like a Human Again? 38:30

2M ago38:30

38:30

In this episode of Counsel Cast, host Karin Conroy sits down with Rachel Allen, founder of Bolt from the Blue Copywriting, to unpack the neuroscience of human connection, and why sounding like a real person is the secret advantage in modern law firm marketing. They dive deep into the psychology of trust, exploring why generic, AI-sounding copy dest…

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Why Your Clinic’s SEO Isn’t Working (and How to Fix It) | Healthcare Marketing | Ep. 134 19:15

2M ago19:15

19:15

Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one. You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix …

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How to Build Trust Fast on Your Homepage [Propel Playback] 20:40

2M ago20:40

20:40

Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors in…

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[Counsel Cast Chambers] The Science of Connection Through Branding 8:03

2M ago8:03

8:03

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Should You Really DIY Your Clinic’s SEO? | Ep.133 9:27

2M ago9:27

9:27

SEO is one of the most powerful ways to attract new patients to your clinic—but here’s the big question: should you handle it yourself or hire experts to do it for you? In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert gui…

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How to Rank for “Near Me” Searches in Your Area [Propel Playback] 14:04

2M ago14:04

14:04

Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area. Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments. The big quest…

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Is Your Law Firm Brand Actually Just... Bland? with Reid Holmes 53:41

2M ago53:41

53:41

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Navigating Google’s Suggested Changes to Your Google Business Profile Listing | Google Maps | GBP | Ep. 132 13:27

2M ago13:27

13:27

Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue. Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready. Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-t…

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End the Year Strong: 10 Clinic Marketing Tips for Q4 [Propel Playback] 6:03

3M ago6:03

6:03

What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and ev…

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[Counsel Cast Chambers] The long game: Strategic Approaches to Sustaining Client Relationships 5:46

3M ago5:46

5:46

In this episode of Counsel Cast Chambers, we revisit key insights from our conversation with Cindy Chang, focused on using brand personality to connect with the right clients and stand out in a crowded market. Cindy provides actionable advice on defining your firm's voice, creating emotional resonance, and building a brand that attracts your ideal …

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Mapping Out Your Q4 SEO Plan: How Clinics Can Stay Ahead in Search | Ep.131 17:11

3M ago17:11

17:11

Get ahead of the curve before Q4 begins. This episode reveals how to create a powerful SEO plan that boosts visibility, attracts new patients, and prepares your clinic for a strong finish to the year and a successful start to 2026. Episode webpage, blog & show notes: https://propelyourcompany.com/q4-seo-plan/ 🎉Additional Resources: Ready to DIY? Gr…

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Google Business Profile: 5 Common Mistakes That Will Tank Your Google Maps Ranking [Propel Playback] 12:06

3M ago12:06

12:06

In this episode of The Clinic Marketing Podcast, we’re tackling the five most common Google Business Profile mistakes that keep clinics hidden from potential patients—and showing you exactly how to fix them. You’ll get quick, actionable tips to improve visibility in nearby searches, attract more patients, and stay ahead of the competition—no fluff,…

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How Lawyers Can Build Trust Through Omnipresence with Jake Isham 58:11

3M ago58:11

58:11

In this episode, I’m joined by Jake Isham, CEO of Creative Minds, to talk about the significance of omnipresence in the digital landscape, especially for lawyers. He emphasizes the importance of being visible on multiple social media platforms and leveraging AI tools for content creation. Jake outlines strategies for building trust through consiste…

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Hidden Price of Ignoring SEO: What Clinics Lose Without It | Ep.130 7:24

3M ago7:24

7:24

If your clinic isn’t showing up on Google, you’re handing patients and revenue to competitors. In this episode, you’ll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth. You’ll discover: Why SEO matters for clinics The impact of skipping or pausing your SEO efforts How to boost visibility, at…

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How Clinics Can Dominate Google Search, Google Maps & AI Search Results [Webinar] 1:11

3M ago1:11

1:11

NEW On-demand webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. Save your spot >> propelyourcompany.com/learn In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kick…

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Chiropractor SEO Strategies That Get Results [Propel Playback] 17:30

3M ago17:30

17:30

If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/ Send in your questions.…

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[Counsel Cast Chambers] How do you dominate local search? 11:56

3M ago11:56

11:56

In this episode of Counsel Cast Chambers, we cover how law firms can dominate local SEO with insights from Stormy Knight, an expert in the field. Listeners learn about the importance of the Google Business Profile, reviews, directories, and on-page SEO to stand out in local searches. Stormy explains the evolution of the “three pack,” why proximity …

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The Overlooked SEO Move: Why Your Yellow Pages Listing Still Matters for Clinics | Ep. 129 11:01

3M ago11:01

11:01

Most clinics focus on Google Business Profile and their website for local SEO, but there’s another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic’s visibility. In this episode, you’ll learn why Yellow Pages hasn’…

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Tapping into Other People’s Audiences: Partnerships That Boost Your Clinic [Propel Playback] 9:40

3M ago9:40

9:40

Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry. By the end of this episod…

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How Can Your Law Firm Rank #1 in AI Search with TJ Robertson 44:09

3M ago44:09

44:09

In this episode, I’m joined by TJ Robertson, founder of TJ Digital, who brings over a decade of SEO expertise and a fresh focus on AI-driven digital marketing strategies. We discuss the evolution of SEO in the age of AI, the transformative impact of large language models like ChatGPT, and how law firms can leverage AI to rank higher in search resul…

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SEO for Physical Therapists: 3 Steps to Get Found, Get Clicks, and Get Patients | Ep. 128 7:50

3M ago7:50

7:50

Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors. So, how do you find new patients? Or, should we say: How do new patients find you? Getting your…

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How to Use Google’s ‘People Also Ask’ to Generate Content Ideas for Your Clinic | SEO & Content Marketing [Propel Playback] 12:46

3M ago12:46

12:46

Today, we’re diving into one of the easiest and most effective ways to come up with content ideas for your clinic's website, blog, and social media—Google’s ‘People Also Ask’ feature. ⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/ If you’ve ever typed a question into Google, you’ve probably noticed a section in the …

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[Counsel Cast Chambers] The Secret to Attracting Ideal Clients with Your Brand 13:02

4M ago13:02

13:02

In this episode, the focus is on attracting clients through the deliberate cultivation of brand personality in this Counsel Cast Chambers episode with Kaye Putnam. Emphasizing findings from a Harvard study, which shows that 95% of human decisions are made on a subconscious emotional level, the discussion underscores the importance of integrating em…

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Website Pages That Make Google Send You the Right Patients | Ep. 127 12:00

4M ago12:00

12:00

If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition. You’ll learn: Why this page structure boosts your rank…

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Internal Linking: The Easiest Way to Boost SEO Without More Content [Propel Playback] 12:27

4M ago12:27

12:27

nternal linking is a simple yet powerful strategy to improve your clinic's SEO and website performance without spending money. By strategically connecting pages throughout your website, you can boost visibility, enhance user experience, and help Google better understand your site's content and structure. 📌 Episode webpage and show notes: https://pr…

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You’re Tracking the Wrong Metrics—A Content Strategy for Law Firms that Works with Matt Bailey 44:39

4M ago44:39

44:39

In this episode, digital marketing expert Matt Bailey joins me to discuss the importance of tracking the right metrics for law firms and outlines a content strategy that works. With 30 years of experience, Matt explains the pitfalls of focusing on the wrong metrics and shares insights into creating an efficient analytics strategy. He emphasizes the…

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Are You Getting Patients from AI-Powered Searches? Your Competition Is | Ep. 126 8:16

4M ago8:16

8:16

AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors. In this episode, you’ll discover: How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providers The top signals AI looks fo…