Can You Really Get Media Coverage Without A PR Firm? With Shanté Micah & Josh Moody Counsel Cast podcast

Can You Really Get Media Coverage Without a PR Firm? with Shanté Micah & Josh Moody

3d ago 41:37

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In this conversation, Shanté Micah and Josh Moody, co-founders of Good News, discuss the complexities and evolving nature of public relations (PR) in the context of modern marketing. They emphasize the importance of visibility, human connections, and the role of AI in enhancing PR strategies.

The discussion also touches on the future of marketing, the significance of credibility, and how PR can serve as a powerful tool in a world increasingly driven by digital interactions and storytelling. In this conversation, Shanté Micah and Josh Moody discuss the evolving landscape of public relations and marketing, emphasizing the importance of podcasts as a powerful medium for reaching audiences.

They explore the concept of engineered omnipresence, the need for a systematic approach to PR, and the significance of understanding metrics. The discussion also highlights the growth journey of podcasting, the value of human connection in marketing, and concludes with insightful book recommendations that can enhance marketing strategies.

Angelo gives listeners actionable tips on:

00:00 Introduction
00:55 Demystifying PR for Law Firms
01:52 The Importance of Visibility and Credibility
02:37 Do You Really Need a PR Agency?
04:05 Effective Pitching Strategies
08:36 Leveraging AI in PR
14:54 The Future of Marketing: PR's Role
17:38 SEO vs. PR: A New Perspective
22:00 The Evolution of Google's Authorship and SEO
23:30 The Value of Podcasts in Modern Marketing
26:28 Engineered Omnipresence and Link Building
27:30 The Importance of Systematic PR Processes
32:48 Book Recommendations and Human Nature in Marketing
37:42 Final Takeaways and Encouragement

Resources mentioned in this episode:

The Laws of Human Nature by Robert Greene

Connect with Shanté and Josh here:

YouTube: https://www.youtube.com/@thisisgoodnews
LinkedIn: https://www.linkedin.com/company/higoodnews/
LinkedIn: https://www.linkedin.com/in/shantemicah/
https://www.higoodnews.com/

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