Best Localisation Podcasts (2026)

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Lessons from Africa on Localisation and Digital Shelf Growth, with Anna Adams, Digital Business & eCommerce Executive 44:35

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28d ago44:35

44:35

Building digital shelf capability in emerging markets is a very different challenge, and few people know that better than Anna Adams. After leading eCommerce for Coca Cola and Philips across Africa, she’s seen firsthand how to balance global strategy with local realities in one of the most diverse regions in the world.Anna joins the podcast to brea…

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E64: Let’s talk about Tết, baby — has Vietnam’s biggest holiday changed forever? 30:53

1d ago30:53

30:53

Tết has always been Vietnam’s most important moment of the year — culturally, emotionally, and commercially. For some categories, it can account for up to 40–45% of annual sales. But something feels different now. In this episode of You Don’t Know Vietnam, Ian Paynton sits down with Cimigo's Richard Burrage, a long-time Vietnam resident and one of …

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New Research: Reinventing the Organization for Omnichannel Success, with Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute 42:48

1d ago42:48

42:48

Getting omnichannel “right” is essential for sustained growth, profitability, and competitive advantage in today's rapidly evolving commerce landscape. The challenge is, most omnichannel companies have not taken the steps necessary to transform their business to better match the way their consumers shop. That’s why Lauren Livak Gilbert, my genius c…

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How are humanitarians using AI in 2026? Launching the next phase of our research 26:46

4d ago26:46

26:46

Send us a text Tracking trends in artificial intelligence adoption across the humanitarian sector through a new pulse survey To mark the launch of the January 2026 pulse survey, Ka Man Parkinson and Lucy Hall from the Humanitarian Leadership Academy, and Madigan Johnson from Data Friendly Space discuss this next phase of their groundbreaking humani…

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Beyond the Traditional Marketing Mix with Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna ... 49:30

9d ago49:30

49:30

As retail media spending explodes and traditional measurement methods struggle to keep pace amidst inconsistent KPIs across retailers, marketing mix modeling (MMM) finds itself at a critical crossroads. New research from MediaLink and the Digital Shelf Institute lays out the challenges and evolving best practices in MMMs to transform marketing mix …

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EP 269 - Why Visibility Is the Biggest Shift for Marketers in 2026 20:10

9d ago20:10

20:10

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing Join Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of AI and automation. Hear behind-the-scenes insights from Freelance Magazine and discover why prioritising what matters, and showing up authentically, …

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EP 268 - Community & Commerce: What Still Works in 2026? 20:37

16d ago20:37

20:37

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing Curious about what’s shifting and what’s here to stay in the world of marketing and social media? In this episode, Fab sits down with Becca Holloway to explore the latest changes, from the ever-evolving social algorithms and AI-driven SEO to the rising importance of pr…

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Eat Your Pancakes to Fuel AI Big Bet Outcomes, with John Rossman, Managing Partner at Rossman Partners 35:02

23d ago35:02

35:02

Incremental growth in the future across ecommerce and agentic commerce will be unlocked by two major AI-driven trends - increased scale with increased specificity. Higher discovery driven by specific use cases, higher conversion rates through personalized experiences, and delivered on vastly more endpoints and agentic conversations. To be part of t…

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EP 267 - Marketing Lessons from Starbucks Cups & Spotify Wrapped 4:41

23d ago4:41

4:41

Get your copy of the book at https://customerdriven.marketing In this episode, Fab shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation. BECOME A SMARTER MARKETER 👇 Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS 🤝 Our course li…

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Speed and Agility Trump Scale and Heritage: Warning Signs from the Hidden Economy, with Jeriad Zoghby, Former Chief Commerce Strategy Officer at IPG 43:00

30d ago43:00

43:00

We have long looked to Jeriad Zoghby, CPG C Suite whisperer across leading commerce roles at Accenture and until recently Chief Commerce Strategy Officer at IPG, to bring the data and the color commentary about the big transformations and strategies necessary to win at commerce. He arrives at today’s podcast armed with two new sets of data about th…

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Humanity, dignity, agency: a call for shifts in humanitarian leadership - In conversation with Marina Kobzeva 1:13:44

30d ago1:13:44

1:13:44

Send us a text How can solidarity transform humanitarian leadership to truly centre communities? In this candid leadership-focused conversation, Marina Kobzeva speaks with Ka Man Parkinson about the humanitarian sector at a critical juncture - and the unlearning, reflection and change required of all of us. Drawing on her lived experience and two d…

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EP 265 - Did Meta Just Make Creators King? 22:06

1M ago22:06

22:06

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing What the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes. ABOUT OUR TEACH…

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E63: Reduce emissions AND grow economically? Why Vietnam can do both 45:21

1M ago45:21

45:21

Michaela Baur is the Country Director of GIZ Vietnam, a German development agency with more than 30 years of experience working in Vietnam. Today, Ian asks the question on the tip of everyone's tongue: Can Vietnam really become a high-income country by 2045 AND reach its net zero target by 2050? Michaela explains why Vietnam is choosing to pursue e…

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Episode 2: Antenatal hydronephrosis and vesico-ureteric reflux (with Alun Williams) 52:56

1M ago52:56

52:56

In this episode Sophia and Hari tackle paediatric urology with a true legend, Alun WIlliams, Consultant Paediatric Urologist at Nottingham University Hospitals. Alun discusses 2 important topics for the FRCS(Urol) vivas - antenatal hydronephrosis and vesico-ureteric reflux with his customary style and wit. An unmissable episode!…

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A Retail Media/PDP Silo-Busting Deep Dive, with Jack Lindberg, Head of Product Strategy & Design at Shalion 37:15

1M ago37:15

37:15

As long listeners of this podcast know, there’s few things that tick us off more than the retail media team and ecommerce team, and even supply chain, not finding a way to work together towards a single shared goal for max ROI. But that’s because it’s really hard. Our guest today, Jack Lindberg, Head of Product Strategy & Design at Shalion, has bee…

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EP 265 - Seasonal Patterns & ROI: How to Run a End-of-Year Review 54:40

1M ago54:40

54:40

Join Fab, Niki, and Emma for a lively chat about marketing metrics, data, and goal setting that actually matters for your next year. ABOUR YOUR TEACHER 💛 Niki Hutchison is an expert marketer, online educator, and agency owner with 25+ years in the industry. She’s worked on campaign strategy for well-known brands and now helps entrepreneurs build in…

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BONUS EP 264 - Book Reading: Why Marketers Need to Spill a Little Wine 5:21

1M ago5:21

5:21

Get your copy of the book at customerdriven.marketing Fab dives into chapter three of the Customer Driven Marketing Handbook, focusing on why trust is truly the cornerstone of modern marketing. If you’re keen to build real, lasting trust as part of your marketing strategy, make yourself a cuppa and tune in. And after that, go and grab Fab's book - …

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Authentically Influencing a High Consideration Sale, with Juliet Scott-Croxford, President of Americas at Brompton Bicycle 34:25

1M ago34:25

34:25

When you are a brand selling products that fuel a lifestyle, there can often be a ton of education, inspiration, and connection that needs to happen with the shopper before they convert. The team at Brompton Bicycles, creator of the foldable bike, is led in the Americas by Juliet Scott-Croxford. One of the marketing approaches they have refined to …

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Episode 1: Small Renal Masses (with David Bratt) 51:04

2M ago51:04

51:04

Welcome back to FRCS Urocast with your hosts Sophia Cashman and Hari Ratan After a long hiatus, we are back with season 3 - and what a cracker of an episode to start the new series! David Bratt, Consultant Urologist from Nottingham joins Sophia and Hari to cover all aspects of small renal masses - which turns out to be a surprisingly big topic!…

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Humanitarian AI podcast series | Developing AI literacy: a matter of trust, critical thinking and localisation 1:12:11

2M ago1:12:11

1:12:11

Send us a text How can humanitarian organisations bridge the AI readiness gap through critical thinking and localised approaches? Humanitarian organisations face a critical challenge: while individual staff members are racing ahead with AI experimentation in their daily work. According to new research from NetHope, only around 9% of nonprofit organ…

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Your AI Pilots Need to Grow Up to Keep Up, with Barry McGeough, Global Vice President of Innovation and Strategy at AmeriCo Group and Sonal Gandhi, Chief Content Officer at The Lead 35:40

2M ago35:40

35:40

The constant stream of AI announcements and prognostications can sometimes be paralyzing - you need to pay attention, but you can’t be distracted. The key to powering through and taking advantage of the opportunities of the era is staying focused on the business outcomes you mean to drive, and relentlessly shaping your AI strategy to match. From ou…

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EP 263 - How to Localise Your Marketing Without Losing Your Brand Voice 45:23

2M ago45:23

45:23

Class is in session, and it's a goodie when you have expert insights on global marketing and localisation thanks to Magali Mas D'Amato. Learn how to adapt your brand’s strategies across borders, balance global guidelines with local creativity, and understand the importance of cultural nuances in successful campaigns. ABOUT YOUR TEACHER 💛 Mags is a …

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EP 262 - From Employees To Advocates: How EGC Builds Trust And Drives Results 53:14

2M ago53:14

53:14

We dig into how employee-generated content turns everyday work into trust-building stories that outperform brand posts and lead to real pipeline. Xandrina allday shares frameworks, examples, and a clear mantra: empower, don’t enforce. ABOUT YOUR TEACHER 💛 Xandrina is a Social Media Consultant, Trainer, UGC Creator, Author and Speaker with over a de…

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E62: Keeping soul, changing shape: Vietnam’s evolving identity 33:36

2M ago33:36

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Vietnam is changing shape fast — but its soul hasn’t moved an inch. In this episode, Ian sits down with Vinamilk creative director Chieu Pham to unpack the cultural codes that remain constant beneath the country’s rapid transformation. From ancestor worship and family rituals to emotion-driven storytelling and Vietnam’s unique sense of humour, Chie…

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The Best 2026 RMN Investment You Can Make is Aligned Incentives, with Mike Feldman, SVP of Commerce at Flywheel 37:19

2M ago37:19

37:19

The retail media network platforms continue to be the most powerful, measurable source of incremental sales and households in the industry today, and our guest Mike Feldman, SVP of Commerce at Flywheel, predicts that will continue to be the case in 2026. The big question is whether brands investing in it have organized their incentive structures to…

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EP 261 - Five Steps to Transform Your Meta Ads 46:16

2M ago46:16

46:16

We break down why traditional funnels fail on Meta and how five intent stages reshape creative, copy, and targeting. Aggie Meroni shares AI tactics for faster research, stronger hooks, and ad formats that build trust and drive sales. EPISODE RESOURCES ✍️ Replays available inside the all-access pass: Our course library Check Aggie’s book: click ABOU…

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How to better manage program data with limited resources 28:04

2M ago28:04

28:04

In this episode of Local Link Hub, Enikő Vass chats with Camille Errard from CartONG about a common challenge: small NGOs drowning in data but lacking resources. Camille explains that data isn’t scary -it’s just facts that can turn into knowledge when used well. She shares a story from Iraq where a team spent two stressful days on reports until the…

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To AI or not to AI: a humanitarian comms conversation 59:08

2M ago59:08

59:08

Send us a text Questioning visuals in humanitarian communications and fundraising in light of localisation and AI. The use of images is crucial in the way we communicate especially in the humanitarian sector where an image is truly "worth a thousand words", many emotions, conversations and storage for historic information. In this episode Deborah A…

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Putting the Product Imagery Lifecycle in Hyperdrive, with Preet Singh, Founder and CEO at Imagine.io 32:29

2M ago32:29

32:29

The proven power of quantity and quality of digital imagery in the shopping journey is only going to increase in an era of agentic commerce. But meeting that moment requires a much more automated, scalable, and timely process for managing that product imagery lifecycle. Preet Singh, Founder and CEO at Imagine.io, is a strong advocate of the need to…

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EP 260 - Why Topic Research is the New Keyword Research 49:14

2M ago49:14

49:14

Join Gordon Meagher as he breaks down the essentials of keyword research and link building. He'll walk you through how SEO is changing with AI tools like ChatGPT, and why understanding what your users want is key to both ranking and creating great content. Gordon will share practical tips on finding content opportunities, using AI for keyword ideas…

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Reimagining Category Marketing: Collaboration, Retail Media & the Shopper - with Melissa Polglase, General Manager - Marketing & Retail Media, David Jones 32:03

2M ago32:03

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Category marketing is no longer business as usual. In today’s retail landscape, it’s evolving fast - reshaping how brands collaborate with retailers and how retail media connects to the shopper experience. In this episode, Teresa sits down with Melissa Polglase, General Manager – Marketing & Retail Media at David Jones, to explore what’s changing a…

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E61: Factory towns, gig work, and the untold side of Vietnam’s economic boom 32:35

2M ago32:35

32:35

Vietnam’s economy is booming. Foreign factories are multiplying, GDP is surging, and global investors are calling it the next Asian powerhouse. But who’s really benefitting from this rapid growth? In this episode of You Don’t Know Vietnam, Ian Paynton speaks with journalist Lam Le, known for going beyond the headlines to tell the human-centred stor…

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The Path to Agentic Commerce Readiness, with Natalija Pavic, Senior Director Product Marketing at KIBO Commerce 33:58

2M ago33:58

33:58

“In this moment, the existential threat is the “do nothing” paradigm.” That little harbinger of potential doom is less depressing than you’d think - it’s more of a representation of how quickly our topic, Agentic AI is beginning to hint at the promise of becoming a real growth channel if you get it right. And the speaker of that teeny, tiny, doomsa…

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EP 259 - How to Make Your Marketing More Accessible with Katherine Lewis 27:22

2M ago27:22

27:22

Katherine Lewis unpacks how to create marketing that works for everyone and why inclusive design leads to better results across the board. ccessibility advocate Katherine Lewis to explore how brands can create content and campaigns that include all audiences. 🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator. 🎓 Get a f…

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The DNA of Winning in eCommerce: Lessons from Profitero’s 2025 Benchmark Study with Mike Black, Chief Growth Officer at Profitero 30:29

3M ago30:29

30:29

For the ninth year, Profitero has mapped the anatomy of eCommerce excellence and the 2025 results reveal an industry at an inflection point. Only 14% of brands feel “ahead of the curve,” but the leaders are rewriting what success looks like by embedding omnichannel into their organizational DNA. In this episode, we unpack the findings with Mike Bla…

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EP 258 - Shameless Plug: Mastering Black Friday & Holiday Strategies in 2025 10:09

3M ago10:09

10:09

Join our Black Friday & holiday season strategy deep dive: click here Access the Seasonal campaign planner: click here Join Fab as we chat about turning Black Friday from a chaotic last-minute scramble into something you can actually plan for. We'll look at how to set up a proper two-month runway, craft personalised offers that make sense, and buil…

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E60: Why foreign leadership styles fail in Vietnam (and how to fix yours!) 34:34

3M ago34:34

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Many foreign leaders arrive in Vietnam full of confidence — armed with a leadership style that’s worked everywhere else. But within weeks, frustration sets in. Teams seem hesitant, feedback is quiet, and quick wins are nowhere to be found. In this episode of You Don’t Know Vietnam, cross-cultural leadership expert Julie Sivan joins Ian Paynton to u…

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Great Brand and Retailer Collaboration Starts and Ends with the Flywheel, with Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger 32:14

3M ago32:14

32:14

A successful collaboration between brands and retailers rely on a shared understanding of the importance of getting the fundamentals right. There is a lot of noise and upheaval in commerce today, but according to Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger, the strongest relationships come when there is a shared understan…

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EP 257 - Mastering Multi-Launch Strategies with Julia Saxena 46:54

3M ago46:54

46:54

Join Julia Saxena, General Manager at Forte Labs, as she walks you through the ins and outs of managing multiple product launches. Drawing from her experience with everything from self-paced courses to memberships, books, and live cohorts, Julia shows you how to make each launch more successful than the last. You'll learn practical ways to juggle m…

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Humanitarian AI podcast series | Localising AI solutions: practitioner experiences from Rwanda 1:14:53

3M ago1:14:53

1:14:53

Send us a text How can experimentation and collaboration bridge the gap between humanitarian AI aspirations and reality? Our recent AI research conducted in partnership with Data Friendly Space highlighted infrastructural constraints and risk tolerance as major barriers to AI adoption. In this fifth instalment of our six-part Humanitarian AI podcas…

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Trust the Rhino, and other Stories from Best-in-Class Imagery, with Oliver Bradley, Digital Commerce Strategy & Operations Director at Neem 36:03

3M ago36:03

36:03

It’s not that many people who can say they’ve spent over a decade in ecommerce, and over a quarter of a century at a global powerhouse like Unilever, but Oliver Bradley, now Digital Commerce Strategy & Operations Director at Neem is one of them. And his obsession is making sure every digital shelf image works on every level - accessible to every co…

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EP 256 - Chenell Basilio on How Top Newsletter Creators Grew Their Lists to 50k+ 56:05

3M ago56:05

56:05

Join us for a chat with Chenell Basilio, founder of Growth in Reverse, as she shares her journey into email marketing and newsletter growth. Drawing from her hands-on experience and research of successful newsletters, Chenell breaks down what really works when it comes to building an engaged audience. Perfect for both beginners and experienced mark…

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UN Disaster Boss Kamal Kishore on risk reduction, leadership and our interconnected world 50:09

3M ago50:09

50:09

This special episode was recorded LIVE in Wellington, NZ. Join Elizabeth as she speaks with Kamal Kishore, the Special Representative of the United Nations Secretary-General for Disaster Risk Reduction and Head of the United Nations Office for Disaster Risk Reduction (UNDRR), based in Geneva. Kamal shares his experiences, from growing up in Delhi, …

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Humanitarian AI podcast series | Building inclusive AI: indigenous knowledge frameworks from Kenya and beyond 1:11:43

3M ago1:11:43

1:11:43

Send us a text How can indigenous knowledge systems and African philosophy reshape how we build and deploy AI for humanitarian work? Our research surfaced ethical and cultural concerns from humanitarians worldwide, particularly around the ownership and suitability of AI systems developed elsewhere for localised humanitarian action. How can communit…

4M ago33:03

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As Generative AI plunges into the Trough of Disillusionment filled with the roiling waves of AI hype, we wanted to bring on a guest to inject some wisdom and expertise to steer your ship of AI on to calmer waters. Holy tortured metaphors, Batman, we found him! Bjorn Rosander is Founder and CEO at software & applied AI consultancy Pynne, and he brin…