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The Holy Post

Phil Vischer

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Join VeggieTales and What's in the Bible? creator Phil Vischer and co-host Skye Jethani (author, speaker, pastor) for a fast-paced and often funny conversation about pop culture, media, theology, and the fun, fun, fun of living a thoughtful Christian life in an increasingly post-Christian culture.
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The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tact ...
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Modern Orthopaedics

Orthopaedics Specialists of Dallas

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In the rapidly changing world of modern health and medicine, the Orthopaedic Specialists of Dallas are at the forefront. Join Shannon as she meets with the talented and practitioners of Orthopaedic surgery and learn the ins and outs of not only the latest in technology and science, but long-term care and community building too.
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We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS. • AI tools accelerating media operations while requiring human strategy • Risks of automation with bad da…
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We've reached the end of 2025, so we thought it's a good time to answer questions from the Holy Post community. Phil, Skye, and Kaitlyn cover a wide assortment of issues, from how they decompress after a difficult podcast, and how they pick which politicians to interview, to their favorite movies, and who is best at changing a tire. They also tackl…
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We explore how to align sales, marketing, and operations so growth becomes predictable, not chaotic. Luis Baez shares practical frameworks to productize services, unify data, and raise conversion rates in a world where buyers consult AI before they call you. • breaking silos between sales, marketing and ops • why unified data beats dueling spreadsh…
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Last weekend was filled with terrible news, including a mass shooting in Australia, another at Brown University, and the murder of Rob Reiner and his wife. Mike Erre joins Phil and Skye to discuss these events and why rediscovering the biblical practice of lament is better than just "thoughts and prayers." The Catholic Church has taken a nuanced an…
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We explore how buying decisions now pivot inside large language models and why e‑commerce brands must earn trust through proof, consistency, and email systems that never sleep. Nikita shares practical frameworks for list growth, deliverability, and flows that convert. • LLM visibility as a new trust signal • Post‑discovery research inside ChatGPT •…
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Two writers from the New York Times say the liberal values that have flooded our culture with online gambling, pornography, and cannabis have backfired, but secular progressives, like Ezra Klein, admit that they don't have a framework for explaining why. Phil, Skye, and Kaitlyn discuss the benefits and limitations of liberalism as a political and s…
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We explore how digital PR, entity SEO, and shifting social algorithms shape reputation, discovery, and trust. Paige Donald explains why coherent signals across platforms now drive both reporter interest and AI overviews, and how to play the long game without chasing vanity metrics. • personal speech risk and employer brand alignment • entity identi…
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The government of Israel has been criticized for building fences in Gaza and the West Bank, but now it's geofencing American churches. Will its plan reverse the decline of evangelical support for the Jewish state? Donald Trump says he's making the country more Christian, but data shows his immigration policy favors secular immigrants and rejects Ch…
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We're popping a Curiously Kaitlyn episode into your feed this week because we're starting a brand-new Advent series, and—let's be honest—the nativity story gets weird. Kids notice all the odd details we learned to ignore, and suddenly you're fielding questions you did not prepare for in Sunday School.So instead of scrambling for answers all by your…
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Matthew Bertram and Chris Krimitsos dive into how creators and brands can grow faster together amid an AI content surge, with real case studies from Podfest and beyond. We map a practical playbook: entity SEO, the 7-11-4 rule, a clip-first workflow, and partnership models that beat CPMs. • creator economy trends and the shift to video • long form f…
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The term "Judeo-Christian" has been used by the Religious Right for decades as a positive shorthand for biblical values in the culture, so why are conservative Christians now rejecting the label? And why are Christian defenses of slavery and the Confederacy gaining popularity 160 years after the Civil War? Phil, Skye, and Kaitlyn explain how the ri…
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Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words. • Rebrand context and why AI integrity matters • Stud…
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Mike Erre joins Phil and Skye to discuss a New York Times column by David Brooks. He says America's divisions will only heal when we abandon shallow labels and war metaphors, and instead see one another as fellow pilgrims on a journey. America's Catholic bishops issue a stern rebuke of the Trump administration's dehumanizing rhetoric and policies, …
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We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue. • rebrand to Best SEO Podcast and new AI-derived book • why LLMs ma…
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The Democratic Party swept the off-cycle elections last week, but this isn't the first blue wave we've seen in the Trump era. Phil, Skye, and Kaitlyn discuss what it means and the significance of New York City electing a Muslim, democratic socialist as mayor. Does Mamdani represent the death of New York, and possibly America, as one Baptist leader …
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Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first. • unifying brand, author, and entity signals for clarity • why every bu…
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Open Nazi rhetoric is gaining traction on the right, and the response from conservative institutions has been inconsistent at best. Skye and David trace the roots of the problem, the incentives that fueled it, and the late-breaking backlash that may signal a tipping point. They also look at ICE's increasingly aggressive "Kavanaugh stops," the risks…
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A new survey finds that moderately religious Americans are the most likely to say that they see dead people. Which raises a question—why are the non-religious and the very religious less likely to report encounters with the departed? New York Times columnist Ezra Klein says that by over-emphasizing inclusivity, the Democratic Party has ironically b…
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We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand. • AI scheduling reduces travel time and increases daily lessons • Local marketing at scale through …
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This week is Halloween, and on this special episode recorded with a live audience, the Holy Post hosts discuss why our culture isn't afraid of monsters and demons anymore. How did all of our pop culture heroes and villains become morally ambiguous? Also, would communal living solve our loneliness epidemic? Kaitlyn is all for it, but Skye isn't so s…
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We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps. • shift from sessions to visibility and share of voice • client education using visuals …
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A recent article tries to explain why so many politically active Christians behave unchristianly in the public square by differentiating "vertical" and "horizontal" sources of morality. The Holy Post crew examines the argument and finds it weak. Has MAGA ignited a revival in the U.S.? David French says we may be confusing a political revolution for…
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Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions. • LLM referra…
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In a series of invitation-only, off-the-record lectures about Christianity, technology billionaire Peter Thiel said the antichrist is trying to regulate technology and billionaires. Which raises the question—Why do we always remake Christ in our image and the antichrist in our enemies'? Gen Z is making conservative Christianity more angry, intolera…
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We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication. • LLMs as a new gatekeeper layer and why fundamentals still matt…
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For the first time ever, the U.K. has appointed a woman as the Archbishop of Canterbury to lead the global Anglican Communion. Kaitlyn, Skye, and Mike Erre discuss the implications of appointment and how Anglicans use "flying bishops" to maintain unity over divisive theological issues. Are there lessons here for other divided Christian communities?…
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We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic. • Why Engagement Beats Follower Count • How UGC Lower…
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After a South African pastor claimed that Christ would come for his church on September 23, TikTok became rapture obsessed. Mike Erre joins Skye and Kaitlyn to discuss our ongoing fixation with this bad theology, why people get caught up in rapture predictions, and how it damages the credibility of the faith. Kaitlyn talks to Medieval scholar, Grac…
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The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches. • MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics • Google's framework h…
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The memorial service for Charlie Kirk revealed a deep contradiction with the MAGA movement. Kirk's widow was cheered when she forgave his assassin and modeled Jesus' command to love your enemies. But the crowd also cheered when Stephen Miller and President Trump dehumanized their opponents and expressed hatred for their enemies. Esau McCaulley join…
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The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level. • Technology changes, but people don't. Emotional triggers still drive all purchasing decisions • Most marketers focus too much on features rather than addressi…
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Last week, a gunman in Utah killed Charlie Kirk on a college campus. Rather than uniting the country against political violence, Kirk's assassination has only made divisions wider. Some on the left celebrated his death, saying he reaped what he sowed, while some on the right, including the President, are calling for retribution against all leftists…
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AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands. • AI allows agencies to support enterprise…
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Following the school shooting in Minneapolis, The Christian Post has offered a definitive answer for why these massacres keep happening and why gun restrictions won't work—people are evil. But why don't politically conservative Christians apply this logic to any other issues? Surprising new data show that more young men than women want to be parent…
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