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We explore how buying decisions now pivot inside large language models and why e‑commerce brands must earn trust through proof, consistency, and email systems that never sleep. Nikita shares practical frameworks for list growth, deliverability, and flows that convert.
• LLM visibility as a new trust signal
• Post‑discovery research inside ChatGPT
• Rising skepticism and the need for social proof
• E‑commerce maturity from hacks to systems
• Small brands out‑innovating slower incumbents
• Case study of at‑home aligners capturing demand
• Building an email list with pop‑ups and content
• Essential automations across the customer journey
• Deliverability safeguards and sunsetting strategy

Guest Contact Information:

Website: aspektagency.com
Instagram: instagram.com/nikitavakhrushv
LinkedIn: linkedin.com/in/nikita-v
Twitter/X: x.com/nikitavakhrushv
YouTube: youtube.com/NikitaVakhrushevTV⁩

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

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Chapters

1. Setting The Stage: LLM Visibility (00:00:00)

2. ChatGPT As A Sales Channel (00:02:10)

3. Reputation Inside Large Language Models (00:05:05)

4. E‑Commerce Has Grown Up (00:08:45)

5. Buyer Skepticism And Social Proof (00:12:50)

6. Small Brands Out‑Innovate Giants (00:16:40)

7. Case Study: At‑Home Aligners (00:20:35)

8. Email Lists: Build, Warm, Maintain (00:23:05)

9. Deliverability And Cadence That Convert (00:26:45)

10. Actionable Email And SMS Playbook (00:30:10)

11. Where To Learn More And Final CTA (00:38:57)

1022 episodes