Best Mekanism Podcasts (2025)

1
Let's Talk PR & More Show #78: Tommy Means, Mekanism, on storytelling for emerging media 27:21

14d ago27:21

27:21

Sherry Goldman's guest is Tommy Means, founding partner and chief creative officer of Mekanism. Sherry and Tommy discuss creative brand storytelling. Their conversation spans storytelling for emerging media; how to determine a brand's DNA and then apply it to storytelling, PR, advertising, and marketing; and how AI is influencing and changing all a…

1
Let's Talk PR & More Show #79 - Natacha Favry, Kalamari, on PR in the U.S. and Europe 27:32

3d ago27:32

27:32

Sherry Goldman's guest is Natacha Favry, founder of Kalamari. Sherry and Natacha discuss best practices for international PR - for American companies wanting to do PR in Europe and for European companies wanting to do PR in the U.S. It is more than just translating the materials into another language. Media relations and journalist expectations are…

1
Mini: Why Do Influencers Start Beverage Brands? 3:42

7d ago3:42

3:42

From Prime to Chamberlain Coffee, influencers are making serious moves into the beverage aisle. In this Soul & Science mini-episode, Jason unpacks the rise of creator-led drink brands—and why the beverage industry has become the go-to playground for digital tastemakers. With built-in audiences and high margins, the formula is simple: influence + hy…

1
Let's Talk PR & More Show #77: Peter Freedman, Think Inc., on PR, guerilla marketing & the PR for Calm 27:59

21d ago27:59

27:59

Sherry Goldman's guest is Peter Freedman, founder and director of thinking of Think Inc. Sherry and Peter discuss Peter's 10 Golden Rules of PR and Guerilla Marketing and how taking risks can help start-ups, many of which are apps, create buzz and awareness for their ventures. Peter also discusses his 'silly PR' for client Calm, which helped the re…

1
Mini: Leadership in Times of Uncertainty 4:58

21d ago4:58

4:58

In a world that feels more chaotic by the day, leading with clarity has never been harder — or more important. In this Soul & Science mini-episode, Jason explores how leaders can navigate the “liminal experience” of constant change. From reaffirming values to strengthening team bonds, he breaks down the strategies that help leaders anchor themselve…

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The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins (2024) 47:19

28d ago47:19

47:19

From TikTok trends to viral campaigns, brands are constantly trying to tap into culture. But what actually defines culture — and how can brands engage with it in a meaningful way? This week, we’re re-airing a great conversation from April 2024 with Dr. Marcus Collins — marketing professor, best-selling author, and cultural strategist. Dr. Collins, …

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Let's Talk PR & More Show #76: Neil Brown, The Poynter Institute, on local media and today's media environment 29:02

1M ago29:02

29:02

Sherry Goldman's guest is Neil Brown, president of The Poynter Institute. Sherry and Neil have a wide ranging conversation about the state of today's media, the critical role that local media plays, how the media and journalists can combat the growing mistrust in the media and the rise of misinformation and disinformation, and how the public can he…

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Let's Talk PR & More Show #75: Matt Krayton, Publitics, on political communications 29:07

1M ago29:07

29:07

Sherry Goldman's guest is Matt Krayton, founder and principal of Publitics. Sherry and Matt discuss the changing landscape for political-related communications and public relations campaigns that are political-adjacent. Their conversation includes effective use of earned media, social media, and influencer endorsements. Let’s Talk PR & More!, hoste…

1
Mini: Literature is Fashion’s Newest Muse 4:25

1M ago4:25

4:25

What do J.Crew, Tiffany & Co., and Prada all have in common? They’re falling in love with the written word. In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show. Key Takeaways:…

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Let's Talk PR & More Show #74: Gabrielle Kessler, We Are Social, on experiential marketing 29:05

2M ago29:05

29:05

Sherry Goldman's guest is Gabrielle Kessler, creative and strategic leader of We Are Social. Sherry and Gabrielle discuss experiential marketing - best practices, how to incorporate it in public relations campaigns, and how to create an experiential experience that could go viral. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the aw…

1
Mini: How Trump's Tariffs Are Reshaping Brand Marketing 4:52

2M ago4:52

4:52

What do Trump’s new tariffs have to do with your brand strategy? A lot. In this Soul & Science mini-episode, Jason breaks down how the latest wave of tariffs is creating ripple effects across industries—and what it means for marketers trying to navigate a rapidly shifting economy. Key Takeaways: ✅ Brands are reallocating budgets toward performance …

1
Let's Talk PR & More Show #73: Brian Bohl, Canon USA, media relations for sports and B2B clients 29:11

2M ago29:11

29:11

Sherry Goldman's guest is Brian Bohl, specialist in the corporate communications department of Canon USA. Sherry and Brian discuss best practices for media relations. Their conversation covers B2B media relations, as well as handling media outreach for sports entities. (Brian handled media relations while for local sports associations and the New Y…

1
#86: AI vs. Human Creativity: Why Brands Still Resist the Future | Fredrik Thomassen, Co-founder & CEO of Superside 31:59

2M ago31:59

31:59

Why are brands still hesitant to embrace AI in creative work—even when it delivers faster, cheaper, and often better results? In this episode, Superside co-founder & CEO Fredrik Thomassen joins Jason Harris to explore the Soul & Science of AI-powered creativity—and why the biggest barrier to AI adoption isn’t the technology, but human resistance to…

1
Let's Talk PR & More Show #72: Lynn Appelbaum, Classroom to Workplace: Land Your First Marketing Communications Job 28:46

2M ago28:46

28:46

Sherry Goldman's guest is Lynn Appelbaum, professor emerita at the City College of New York and author of the book Classroom to Workplace: Land Your First Marketing Communications Job. Sherry and Lynn discuss practical tips and advice for students and young professionals looking to find their first (or next) job in public relations, advertising, ma…

1
Mini: Why CMOs Get Fired 5:05

2M ago5:05

5:05

CMOs have the shortest lifespan of any C-suite executive. Why? In this Soul & Science mini-episode, Jason breaks down insights from a recent Adweek article, exploring the top reasons CMOs get fired—and how they can avoid the same fate. Key Takeaways: ✅ Overpromising results is the #1 reason CMOs lose their jobs. ✅ Many fail to earn trust from CEOs,…

1
Let's Talk PR & More Show #71: Adam Rubin, Commack School District, on PR for school districts 29:39

2M ago29:39

29:39

Sherry Goldman's guest is Adam Rubin, public relations director for the Commack School District on Long Island, NY. Sherry and Adam discuss his career trajectory (from a sports journalist to sports PR pro to heading PR for a school district) and the many aspects of communications that local school districts must do to effectively reach and motivate…

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#85: The Art of Executive Coaching | Rob Schwartz, Executive Coach, on Leading with Vision (Part 2) 22:29

2M ago22:29

22:29

How do you go from leading an agency to coaching the next generation of leaders? In Part 2 of our conversation, Rob Schwartz—former CEO of TBWA\Chiat\Day and now an Executive Coach—talks with Jason about the Soul & Science of Coaching. He shares his philosophy on guiding teams, unlocking creative potential, and moving businesses from transactional …

1
Let's Talk PR & More Show #70: Ethan Rasiel, Lightspeed Public Relations, on global PR 28:20

3M ago28:20

28:20

Sherry Goldman's guest is Ethan Rasiel, co-founder of Lightspeed Public Relations. Sherry and Ethan discuss handling PR on a global scale. Their conversation covers the differing expectations of media in various countries as vs. U.S-based media and best practices for implementing campaigns around the world. Let’s Talk PR & More!, hosted by Sherry G…

1
#84: From Creative to CEO | Rob Schwartz, Executive Coach, on Leading with Vision (Part 1) 21:15

3M ago21:15

21:15

How do you turn creative vision into leadership success—and inspire a team to grow through disruption? This week, Jason dives into the Soul & Science of Creative Leadership with Rob Schwartz, Executive Coach and former CEO of TBWA\Chiat\Day. Rob’s journey from copywriter to CEO is a masterclass in creative transformation. Using his philosophy of “C…

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Let's Talk PR & More Show #69: Sandra Stahl, jacobstahl, on healthcare and life sciences communications 29:00

3M ago29:00

29:00

Sherry Goldman's guest is Sandra Stahl, co-founder of jacobstahl. Sherry and Sandra discuss the changing environment for healthcare and life sciences communications, as well as how today's changing communications channels are impacting healthcare PR. They also discuss the three books on public relations that Sandra has authored. Let’s Talk PR & Mor…

1
Let's Talk PR & More Show #68: Pam Cronin, Pam Ann Marketing, on SEO 29:14

3M ago29:14

29:14

Sherry Goldman's guest is Pam Aungst Cronin, owner of Pam Ann Marketing LLC. Sherry and Pam discuss best practices for SEO (search engine optimization) and how AI is impacting SEO. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to …

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Let's Talk PR & More Show #67: Elliot Sloane, ThroughCo Communication, on crisis communications and reputation management 29:00

3M ago29:00

29:00

Sherry Goldman's guest is Elliot Sloane, managing partner of ThroughCo Communication. Sherry and Elliot discuss crisis communications and best practices for reputation management, including what companies and organizations need to do to prepare for potential crises that can cause reputational damage. Let’s Talk PR & More!, hosted by Sherry Goldman,…

1
Let's Talk PR & More Show #66: Janet Goldstein, Janet Goldstein Enterprises, on book publishing 28:13

4M ago28:13

28:13

Sherry Goldman's guest is Janet Goldstein, publishing strategist and founder of Janet Goldstein Enterprises. Sherry and Janet discuss book development and marketing. Their conversation discusses the pros and cons of executives writing a book as part of their thought leadership efforts, the range of publishing options available, and the steps to bri…

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The Science Behind Ads That Truly Connect | Pranav Yadav, Neuro-Insight Founder and Global CEO 26:28

4M ago26:28

26:28

What if the secret to creating ads that truly connect isn’t in what people say, but in what their brains reveal? Pranav Yadav, founder and global CEO of Neuro-Insight, leverages neuromarketing—technology that measures neural signals to track emotional responses—to uncover deeper truths that help brands like TJ Maxx and Anheuser Busch craft ads that…

1
Let's Talk PR & More Show #65: Simone Sloan, Your Choice Coach, on DEI and creating an inclusive workplace 28:00

4M ago28:00

28:00

Sherry Goldman's guest is Simone Sloan, founder of Your Choice Coach. Sherry and Simone discuss the importance of DE&I in today's corporate environment and what companies can do to foster a more inclusive culture and workplace that will help them attract and retain talent. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winn…

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#83: Innovative Partnership | Dustin Baker & Maya French, Co-founders of HappyPop 37:13

4M ago37:13

37:13

This week, Jason explores The Soul & Science of Entrepreneur Partnerships with Dustin Baker and Maya French, co-founders of HappyPop. As the driving forces behind Koia and now HappyPop, Dustin and Maya have redefined what it means to create purposeful products in the competitive beverage industry.Discover how their unique partnership has evolved ov…

1
Let's Talk PR & More Show #64: Patrick Aievoli, Rock Paper Pixels, on how AI is changing how we communicate 28:16

5M ago28:16

28:16

Sherry Goldman's guest is Patrick Aievoli, author of Rock Paper Pixels: How Our Need to Communicate Created a New Economy, Society and Individual. Sherry and Patrick discuss how AI is changing how we communicate and how the growing speed of quantum computing is influencing our era of information, misinformation, and disinformation. Let’s Talk PR & …

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#82: Chemistry in Collaboration | Stephen Boehler, Founder at Mercer Island Group 37:58

5M ago37:58

37:58

What’s the secret to building lasting and successful partnerships? This week, we dive into the Soul & Science of agency-client relationships with Stephen Boehler, founder of Mercer Island Group and former Procter & Gamble brand manager. Stephen shares his journey from growing up in a family business to leading one of the most respected agency searc…

1
Let's Talk PR & More Show #63: Alyssa Peek, Peek Photography, on using photos in PR and marketing 26:31

5M ago26:31

26:31

Sherry Goldman's guest is Alyssa Peek of Peek Photography, where she specializes in corporate photography and personal branding photography. Sherry and Alyssa discuss best practices for using photography in marketing and social media, how PR pros can 'direct' photographers to ensure the photographers represent their brands and clients effectively, …

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#81: Disrupt and Scale | Erika Badan, CEO at Food52 37:26

5M ago37:26

37:26

Let's talk about the Soul & Science of disrupting an industry and scaling a business. This week, Jason sits down with Erika Badan, CEO of Food52, to discuss her journey from early career uncertainty to becoming a leader in the home goods and lifestyle industry. Erika shares how her time at Barstool Sports taught her to embrace risk, her vision for …

1
Let's Talk PR & More Show #62: Jack Appleman, Successful Business Writing, on writing effective copy 26:00

5M ago26:00

26:00

Sherry Goldman's guest is Jack Appleman, president of Successful Business Writing and author of "10 Steps to Successful Business Writing - 2nd edition." Sherry and Jack discuss how to write effective copy and be an effective and persuasive writer. Their conversation spans tips for effective writing, how to break through writer's block, the 5-step p…

1
Let's Talk PR & More Show #61: Lee Harris, NewsNation, on the changing media landscape and impact 29:01

6M ago29:01

29:01

Sherry Goldman's guest is Lee Harris, New York bureau chief and director of integrated operations for NewsNation and WGN Radio. Sherry and Lee discuss Lee's Hall of Fame career in broadcast news - from New York's 1010WINS morning anchor and being the most listened to radio newscaster in the country, to his now heading the New York bureau and integr…

1
Let's Talk PR & More Show #60: Linda Zebian, Muck Rack, on the State of PR Report 26:00

6M ago26:00

26:00

Sherry Goldman's guest is Linda Zebian, senior director of communications at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's 2024 'State of PR' report. The report and their discussion spans the top concerns of PR pros, the changing work model for PR professionals, how today's evolving media landscape is impacting PR and earned media…

1
General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea 30:28

6M ago30:28

30:28

This week, we’re throwing it back to a classic episode that won us not one, but two Signal Awards. Douglas Martin, Chief Brand and Disruptive Growth Officer at General Mills, is a brand growth champion with over 22 years of experience. In his role at General Mills, Doug has worked on marketing initiatives for Cheerios and Yoplait, and his experienc…

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Let's Talk PR & More Show #59 - Norman Pearlstine, executive editor of the Wall Street Journal, LA Times and Forbes 26:44

6M ago26:44

26:44

Sherry Goldman's guest is Norman Pearlstine, one of the most respected journalists of our time. Norman has been managing editor and executive editor of The Wall Street Journal, executive editor of Forbes, editor in chief of Time Inc., and executive editor of the Los Angeles Times. Sherry and Norman discuss his storied career and the evolution of jo…

1
Mini: What happened? From Brat Summer to Fascist Fall 4:45

6M ago4:45

4:45

There’s just one day left before the election, and Kamala Harris has recently intensified her critique of Donald Trump, calling out his "unstable" and "fascist" tendencies. In this mini episode, Jason talks about why, as a Harris voter, her campaign’s strategic pivot to a tougher tone aimed at swaying independents and energizing her base might not …

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Let's Talk PR & More Show #58: Julie Fry, Your Expert Guest, on podcasts 28:11

7M ago28:11

28:11

Sherry Goldman's guest is Julie Fry, founder of Your Expert Guest. Sherry and Julie discuss podcasts. Their conversation spans the importance of podcasts in PR and thought leadership programs, as well as best practices for pitching podcasts and being a guest on podcasts. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winnin…

1
Mini: The Future of Influencer Marketing 3:23

7M ago3:23

3:23

How is influencer marketing evolving in the creator economy? In today's mini episode, we explore the shift from one-off campaigns to building long-term relationships with micro-creators who drive engagement and authenticity. Plus how we here at Mekanism are leading the way by leveraging creator networks to foster genuine connections, fill content g…

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Let's Talk PR & More Show #57: Grace Leong, Hunter, on consumer marketing 30:16

7M ago30:16

30:16

Sherry Goldman's guest is Grace Leong, CEO of Hunter. Sherry and Grace discuss consumer marketing and the changing ways brands and organizations are using marketing and PR to reach newer generations of consumers, including Gen Z and the emerging Gen Alpha consumers. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Gol…

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#80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing 36:45

7M ago36:45

36:45

Building a lasting brand is all about balancing long-term strategy with short-term wins. In this episode of the Soul & Science Podcast, Jason sits down with William White, SVP and CMO at Walmart, to talk about the secret sauce marketers can use to drive both ongoing engagement and immediate business results. With a career spanning several major bra…

1
Let's Talk PR & More Show #56: Mike Maynard, Napier Group, on B2B communications 29:30

7M ago29:30

29:30

Sherry Goldman's guest is Mike Maynard, managing director/CEO of Napier Group. Sherry and Mike discuss the importance of B2B communications, including best practices for creating and implementing B2B PR and media relations campaigns. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an …

1
Let's Talk PR & More Show #55: Josh Reynolds, Rob Roy Consulting, on persuasive storytelling 28:52

7M ago28:52

28:52

Sherry Goldman's guest is Josh Reynolds, founder and CEO of Rob Roy Consulting, a consulting firm that focuses on persuasive communications and authentic storytelling. Sherry and Josh discuss the relationship between persuasion and storytelling (there is a science behind them), best practices for telling a story with a purpose, and the 3 pillars of…

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#79: The Soul & Science of Standing Out | Chase Jarvis, Artist, Entrepreneur, Director 35:17

7M ago35:17

35:17

In this episode of the Soul & Science Podcast, we’re exploring what it means to find your creative voice with a person who has built a legacy on taking calculated risk. Chase Jarvis is an award-winning artist, entrepreneur, and Emmy-nominated director who has shot global campaigns for Apple, Nike, and more than 100 other brands – as well as contrib…

1
Mini: The Four Business Orientations 3:14

7M ago3:14

3:14

In today’s mini episode, we explore the core business orientations that shape how companies sell and market their products. We break down the four key approaches: sales, market, product, and societal orientation. Discover how brands like Apple, Nike, and Patagonia align their strategies with these orientations, and why knowing your business orienta…

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Let's Talk PR & More Show #54: Steve Chirello, Chirello Advertising, on handling integrated communications in smaller markets 27:00

7M ago27:00

27:00

Sherry Goldman's guest is Steve Chirello, founder of Chirello Advertising. Sherry and Steve discuss best practices for handling integrated communications campaigns (public relations, advertising, marketing) in smaller markets. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-dept…

1
Let's Talk PR & More Show #53: Kate Finley, Belle Communication, on building a remote culture 29:04

8M ago29:04

29:04

Sherry Goldman's guest is Kate Finley, founder of Belle Communication. Sherry and Kate discuss building and fostering a remote culture that fosters teamwork, strong communication, and a work-life balance for employees. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conver…

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#78: The Soul & Science of Strategy Design | CEO of Sweathead Mark Pollard 35:59

8M ago35:59

35:59

In today’s episode of the Soul & Science Podcast, we’re talking to Mark Pollard, brand strategist, CEO of Sweathead, host of the Sweathead Podcast and author of the book Strategy is Your Words. For the past 20 years, Mark has worked with global brands such as The Economist, Meta, and The Wall Street Journal to solve complex marketing challenges and…

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Let's Talk PR & More Show #52: Tara Baumgarten, //NKST, on conferences role in integrated communications 30:00

8M ago30:00

30:00

Sherry Goldman's guest is Tara Baumgarten, head of public relations and strategic communications at //NKST. Sherry and Tara discuss the important role conferences can play in integrated communications and thought leadership programs. Their discussion includes best practices for outreach to conference organizers and how leaders and organizations can…

1
Mini: Mekanism’s New Values 4:14

8M ago4:14

4:14

Is it time to update your company values? In today’s mini episode, we dive into why values matter and we’ll share the six new guiding principles at Mekanism. From embracing bold creativity to fostering teamwork and innovation, these values will help us redefine our company’s future. Brought to you by Mekanism.…

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Let's Talk PR & More Show #51: Andrew Bergin, Speaking Virtually, on communicating effectively 30:49

8M ago30:49

30:49

Sherry Goldman's guest is Andrew Bergin, founder and managing partner of Speaking Virtually. Sherry and Andy discuss the keys to effective and effortless communication. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relat…

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Mekanism Podcasts

Podcasts Worth a Listen