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Mini: How Trump's Tariffs Are Reshaping Brand Marketing
Manage episode 473014368 series 3326218
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What do Trump’s new tariffs have to do with your brand strategy? A lot.
In this Soul & Science mini-episode, Jason breaks down how the latest wave of tariffs is creating ripple effects across industries—and what it means for marketers trying to navigate a rapidly shifting economy.
Key Takeaways:
✅ Brands are reallocating budgets toward performance marketing as margins tighten.
✅ Expect a rise in “Made in America” messaging to appeal to patriotic sentiment.
✅ Companies will lean into transparency, explaining price hikes to consumers.
From autos to electronics, tariffs are impacting more than just supply chains—they’re changing how we connect with customers.
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In this Soul & Science mini-episode, Jason breaks down how the latest wave of tariffs is creating ripple effects across industries—and what it means for marketers trying to navigate a rapidly shifting economy.
Key Takeaways:
✅ Brands are reallocating budgets toward performance marketing as margins tighten.
✅ Expect a rise in “Made in America” messaging to appeal to patriotic sentiment.
✅ Companies will lean into transparency, explaining price hikes to consumers.
From autos to electronics, tariffs are impacting more than just supply chains—they’re changing how we connect with customers.
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