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An original podcast series from the Texas Association for Health, Physical Education, Recreation and Dance, featuring leading voices in our community offering candid conversations and fresh perspectives on ways to promote wellness and physical activity.
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The Association Adviser Podcast

Naylor Association Solutions

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Welcome to the Association Adviser Podcast, brought to you by Naylor Association Solutions! Hosted by Naylor CEO & President Christine Shaw, the podcast explores strategies and solutions that keep association professionals informed and inspired. Christine is joined in conversation by leading association executives and industry professionals who share their stories and lessons learned. By sharing practical tools and expert advice, the Association Adviser Podcast will give your association the ...
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In this episode, hosts Rachel Naylor and Lisa Fall, CMP, sit down with Pete Silvius, Director of Whole Child Initiatives for the Seguin Independent School District, and Dr. Kent Griffin, an associate professor in the Health and Human Performance (HHP) department at Texas State University, to explore the impact of outdoor recreation on student devel…
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In this episode, hosts Rachel Naylor and Lisa Fall, CMP, talk with Dr. Debbie Rhea, full professor of kinesiology and founding director of the LiiNK Project at Texas Christian University. Dr. Rhea shares how the LiiNK Project is reshaping school curricula by integrating unstructured outdoor play and character development to improve children's healt…
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In this episode, hosts Rachel Naylor and Lisa Fall, CMP, sit down with Amber Sladecek, District Elementary Physical Education Lead Teacher in Georgetown, Texas, and Xavier Sampson, PE teacher at Scott Johnson Middle School in McKinney, Texas. They explore the impact of community outreach and the role of professional associations like TAHPERD in sup…
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In this episode, host Lisa Fall, CMP, takes over the mic to interview her co-host Rachel Naylor, executive director of the Texas Association for Health, Physical Education, Recreation, and Dance (TAHPERD). Together, they explore the upcoming 41st Annual Leadership Conference, scheduled for January 31–February 2, 2025, at the Lake Granbury Conferenc…
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Most leaders share a common trait: they are doers. They take action, even when it means stepping outside of their comfort zones. Jay Karen, CEO of the National Golf Course Owners Association (NGCOA), exemplifies this mindset. As a key figure in the $103 billion golf industry, Jay not only leads NGCOA but also contributes his expertise as a board ch…
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Understanding your association’s value proposition is key to showing up effectively for members—because every membership sector has unique needs. This insight is especially critical today, as members are more discerning about where they invest their dollars, expecting clear returns on their membership. Today, we’re joined by David Murillo, Presiden…
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Technology isn’t something to fear—it’s a powerful tool that can propel your association to new heights. Today, we’ll speak with a leader who used both data and new technology like AI to transform his association. In this episode, we’re joined by Michael Reed, Executive Director of the American Fence Association. With over 25 years of experience wo…
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In this episode, hosts Rachel Naylor and Lisa Fall, CMP, sit down with Joel Romo, president of Texana Public Affairs, to explore his extensive experience in Texas legislative affairs. Joel shares valuable lessons on the importance of patience, consistent messaging, and collaboration in successful advocacy efforts. The discussion covers how to balan…
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During challenging times, effective organizational leadership can make all the difference. Leadership isn’t just about riding high during moments of growth - it’s about guiding teams through obstacles and increasing resiliency. Today, we dive into the qualities that help leaders stay grounded, authentic, and effective, especially when facing instab…
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To effectively serve members, associations must first understand them—their priorities, preferences, and the ways they consume information. Today, we’ll explore the art of meeting members where they are to ensure they feel seen, heard, and engaged. Our guest is Mike Skiados, MBA, CAE, and CEO of the National Association of Professional Insurance Ag…
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An organization’s brand is the voice of its story—and sometimes, that story needs a fresh look. If you've been considering rebranding but don’t know where to start, this episode is for you. Today, we’ll explore the power of storytelling through design, why an inclusive design process is critical, and how a successful rebrand can elevate your organi…
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Join hosts Rachel Naylor and Lisa Fall, CMP, as they dive into an insightful discussion with Dr. José Santiago, professor in the Department of Kinesiology at Sam Houston State University, and Dr. Ben Kern, associate professor at the University of Wyoming, on the critical role of advocacy in physical education. They explore the need for data-driven …
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If your organization is facing challenges with member retention or engagement, this conversation is a must-listen. Today, we’re exploring the power of service-driven leadership and its transformative impact on association growth. We’re diving deep into the strategies and principles that build thriving associations, beginning with strengthening your…
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Prospering associations have one thing in common: the ability to successfully communicate their story. If you want to build a communications strategy that elevates your organization, this is the episode for you. Our guest today is Evan Sparks, CAE, Senior Vice President for Member Communications at the American Bankers Association. From writing to …
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Preparing for the future isn’t just a smart business move - it’s an essential step for the survival of an organization. Listen in for actionable tools to create a governing strategy that is forward-thinking, innovative and shines a light on the areas that may be holding your organization back. Today’s episode is all about being nimble and prepared …
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Keeping an association relevant and thriving over 50 years after its founding is no small feat. Today’s episode will teach you how to lead an organization into the future, while staying true to founding principles and values. We’ll discuss the importance of taking risks and staying at the forefront of innovation to ensure that your association memb…
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For our season 2 premier, hosts Rachel Naylor and Lisa Fall, CMP, have an engaging conversation with Janet Scott-Carrier, a professional public-school educator and an experienced professional development presenter from Aldine ISD, and Kenneth Hernandez, coordinator of health and PE for Aldine ISD. The conversation highlights their professional jour…
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We’re in an authentic leadership revolution. In this episode, you’ll learn how to show up fully as association leader and how to succeed without sacrificing yourself or your values. In today’s Season Two premier of the Association Adviser Podcast, we have the pleasure of speaking with Artesha Moore, FASAE, CAE, President & CEO of Association Forum.…
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Inspiring and effective leadership is the cornerstone of any thriving association. That’s why in Season Two of the Association Adviser Podcast, we’ll be doing a deep dive into all aspects of leadership. In this Season Two preview, our host Christine Shaw, CEO & President of Naylor Association Solutions, is joined by Sarah Sain, CAE, Vice President …
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Join hosts Rachel Naylor and Lisa Fall, CMP, for a fun conversation with Alyson Van Hooser, leadership expert, author, and keynote speaker at the 101st TAHPERD Annual Convention. Alyson shares her journey from a challenging upbringing to becoming a successful leader and mother of four. She discusses the importance of self-care, storytelling, and ef…
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So much of an association’s value proposition is delivered through content. Whether you’re struggling to streamline your content efforts or looking to maximize engagement and revenue, this episode will equip you with practical strategies to elevate your association's impact. We're diving deep into the vital role content plays in driving membership …
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What if you could personalize every email uniquely to the individual recipient on your list? It turns out you can with the help of AI. In today’s episode, Erica Salm-Rench, COO of rasa.io, shares with us how AI is revolutionizing newsletter conversion rates and engagement by adding value through personalization. Erica brings her wealth of experienc…
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What do positivity and creativity have in common? When combined, they can motivate a team to achieve above-and-beyond results. In today's episode, special guest, Dianne Vance, CAE, Director of Business Development and Sales at the American Occupational Therapy Association (AOTA), inspires us by sharing her unique journey into the world of associati…
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Join hosts Rachel Naylor and Lisa Fall, CMP, for an engaging conversation with Dr. Sharon Rice, an assistant professor at Stephen F. Austin State University, and Jordan Vardeman, an elementary physical education teacher for Douglass ISD. Together, they explore the benefits of attending conferences for PE educators, sharing techniques for initiating…
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When an association values its team as much as its members, the results are inspiring! Today, we have a truly refreshing guest joining us — Christina Lewellen, MBA, CAE, Executive Director of ATLIS, the Association of Technology Leaders in Independent Schools. In this episode, our host Christine Shaw talks with Christina about her compelling journe…
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Creating a sense of belonging and community can be a challenging task but when accomplished the results are pure magic! Today’s episode dives deep into the world of creating intentional and meaningful experiences that drive member engagement and foster growth. Our guest, Aaron Wolowiec, MSA, CAE, CMP Fellow, President & Founder of Event Garde, is a…
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Clear communication and marketing directly translates to how an association is resonating with its members … or not. In this exciting episode, we’re diving deep into the world of association communication and marketing strategies and rebranding efforts with our special guest, Bill Rowan, Senior Director of Communications & Marketing for the Nationa…
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Empowering and motivating a team consistently can be a daunting task, but it doesn’t have to be if you center your efforts on the human experience. In today's episode, we're joined by Jennifer McClennon, MSN, RN, CNL, CHPN, Manager of Business Strategy at the National Hospice and Palliative Care Organization (NHPCO). Jennifer, with her unique backg…
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What does it take for an association to go global and also withstand the test of time? In today’s exciting episode, we sit down with Larry Montague, President & CEO of TAPPI, to explore the dynamic strategies that led him on a path to transforming TAPPI’s financial state into one of notable, profitable success. Larry shares how he transitioned from…
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Join hosts Rachel Naylor and Lisa Fall, CMP, for a fun conversation with Joel Zeff, improvisational humorist, author, and keynote speaker at this year's TAHPERD Summer Conference. Joel shares how he uses improv and humor to enhance teamwork and leadership, offering a sneak peek into his keynote presentation and breakout session. Discover the import…
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Being a growth-minded leader can shift your association into a culture that is both value-driven and authentic. In today’s episode we’re honored to talk with Tracy Folkes Hanson, CAE, President & CEO of CSAE. Join us as we dive into what it means to embrace a growth mindset as our host, Christine Shaw, discusses with Tracy the significance of mento…
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We are all aware that storytelling is a powerful tool to create connection, but are you using this strategy to its fullest in your association? In today's episode, we explore the dynamic world of association management and how to bring events, publications, and content to life with the power of storytelling. We have two remarkable guests, Executive…
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What is the key to creating an inclusive, collaborative and value-driven culture? In today’s premiere episode of the Association Adviser Podcast, we have the distinct pleasure of talking with Michelle Mason, FASAE, CAE, President & CEO of The American Society of Association Executives (ASAE). Michelle brings her wealth of expertise in association l…
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Join hosts Rachel Naylor and Lisa Fall, CMP, for an engaging conversation with H.C. Grimet, physical education, health and outdoor learning center coordinator with Katy ISD, and Rex Peebles, an elementary physical education teacher for Katy ISD. Together, they discuss the importance of being involved in TAHPERD, share their unique career paths, and…
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The recent Association Benchmarking Report shows that generating more non-dues revenue stands as the biggest challenge associations face. That is why we chose to focus on the topic of non-dues revenue throughout our Season One launch of the Association Advisor Podcast. In this preview of Season One's topic, our host Christine Shaw, CEO & President …
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Welcome to the Association Adviser Podcast, brought to you by Naylor Association Solutions! Hosted by Naylor CEO & President Christine Shaw, the podcast explores strategies and solutions that keep association professionals informed and inspired. Christine is joined in conversation by leading association executives and industry professionals who sha…
  continue reading
 
Join hosts Rachel Naylor and Lisa Fall, CMP, for an insightful conversation with Thomasina Gatson, M.Ed., MBA, MA, RAA, head girls basketball coach at Eisenhower High School in Aldine ISD and current president-elect of TAHPERD. Explore topics ranging from student engagement in TAHPERD and the significance of physical education and health education …
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Join hosts Rachel Naylor and Lisa Fall, CMP, in our debut episode as they sit down with Barbara Polansky, the current president of TAHPERD. Dive into an engaging conversation about Barbara's inspiring journey through physical education, her leadership role in TAHPERD, and the importance of active involvement in the organization. Explore the skill s…
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The Texas Association for Health, Physical Education, Recreation and Dance presents the all-new reMOVEing Layers – an original podcast series where we chat with leading voices in our community who promote healthy lifestyles in the great state of Texas. Join our hosts Rachel Naylor and Lisa Fall as they engage in conversations on ways to promote wel…
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