Best Nicole Lander Podcasts (2025)

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Ep 496 After the Deal: CK on Selling for $510M, Taking a Sabbatical, and Redefining Success 55:53

10h ago55:53

55:53

Chang Kim—friends call him CK—sold his company Tapas for more than $500 million and walked away without an earn-out. Instead of jumping into his next venture, he did something few founders have the nerve to do: he took a year off. In this episode of Built to Sell Radio, CK opens up about what life looks like when work becomes a choice, not a requir…

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Bonus Episode: We're hiring! 3:20

5d ago3:20

3:20

If you love coaching, crave excellence, and want to help students become world-class instructors… we are on the lookout for a dedicated full-time Trainer to join our dynamic team. Remote 40+ hours/week US Eastern Time This isn’t a side hustle. It’s for someone ready to coach at a high level, grow fast, and make a real impact. How to apply: Step 1: …

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310. Strengthening: Simpler (but not easier) than you think, with Nicole Mazurkiewicz and Raphael Bender 1:06:49

6d ago1:06:49

1:06:49

In this episode, Raphael and Nicole cut through the noise around strength training—and explain why it’s way simpler than most Pilates instructors think. They break down: Why you don’t need to chase “the burn,” perfect form, or sore muscles. What actually creates strength gains (hint: it’s not magic or mystery). The 5 key adaptations that happen whe…

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Ep 495 Inside the Mind of an Acquirer: Brent Beshore on the Private Equity Trap and Being Long-Term Greedy 56:12

8d ago56:12

56:12

Private equity firms are the most likely buyers for your business—and some do a fine job preserving what makes a company great. But many are financial engineers. They offer a generous multiple, then lever up the business, cut costs, and flip it within a few years. Longtime employees get let go. Culture erodes. You walk away with a check, but it can…

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309. Why Some Instructors Light Up The Room - and How You Can Too, with Natalie Wilson and Raphael Bender 54:13

13d ago54:13

54:13

Charisma isn’t magic—it’s a skill you can practice. In this episode, we break down the four elements of charisma—technical expertise, body language, vocal tone, and emotional intelligence—and how each one helps you connect, lead, and inspire. Whether you’re naturally introverted or born with “resting Zen face,” this episode will teach you to be mag…

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Ep 494 Exit Story: Building News Sets for TV Stars—and a Business Worth Millions 57:13

14d ago57:13

57:13

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308. What To Do When You Don't Know What To Do, with Natalie Wilson & Raphael Bender 45:24

20d ago45:24

45:24

Not sure what to do when a client shares a diagnosis with you at the start of class? Here’s the simple framework to stay calm, take action, and lead like a pro. Summary: Raphael and Natalie break down simple, actionable strategies for Pilates instructors when faced with unknown client conditions moments before class. Learn how to stay calm, ask the…

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Ep 493 Exit Story: Selling a 20-Person Agency for 5.5x EBITDA 44:34

22d ago44:34

44:34

Most stories we cover involve eye-popping multiples or headline-making exits. They’re fun—but not always realistic. Jeff DeGarmo’s story is different. No private equity windfall. No tech hockey stick. Just a well-run, 20-person service business built over 16 years and sold for a solid 5.5x EBITDA.By John Warrillow

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307. Why Pilates Should Look Ugly Sometimes, with Heath Lander and Raphael Bender 55:04

27d ago55:04

55:04

Heath and Raph unpack why good form isn’t always desirable. They break down the difference between skill and strength training, explain when “ugly” movement signals progress, and share how to program smarter by revisiting exercises with different loads. A must-listen for Pilates instructors who want results. Connect with me on Instagram: @the_rapha…

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Ep 492 Mastering the Deal: How Greg Alexander Got $162M for a 30-Person Firm—and What He’s Learned from Watching 50 Other Exits Up Close 58:39

29d ago58:39

58:39

Greg Alexander sold SBI, his 30-person consulting firm, for $162 million. Since then, he’s had a front-row seat to 50 other service firm exits through his peer group, Collective 54. In this episode of Built to Sell Radio, Greg breaks down what separates firms that sell from those that stall. This is a Mastering the Deal episode of Built to Sell Rad…

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306. The Jibber-Jabber Episode - Why Your Cues Aren't Landing, with Natalie Wilson and Raphael Bender 1:18:00

1M ago1:18:00

1:18:00

Still saying “engage your core” or “axial elongation”? In this episode, Raphael and Natalie break down why so many Pilates cues are confusing, ineffective—or just made up. Learn what makes a cue actually work and how to stop sounding like a Pilates thesaurus. Connect with me on Instagram: @the_raphaelbender Connect with Natalie on Instagram: @natal…

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Ep 491 Inside the Mind of an Acquirer: The Case for Unsexy 1:03:55

1M ago1:03:55

1:03:55

What makes someone want to buy an “unsexy” business? Jon Pole has acquired 19 traditional radio stations. On paper, it’s an industry many assume is in decline. But for an experienced buyer like Pole, these deals are less about media trends and more about community, cash flow, and culture.By John Warrillow

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305. Tonight We're Gonna Teach Reformer Like It's 1996, with Heath Lander and Raphael Bender 1:12:50

1M ago1:12:50

1:12:50

Most of us were trained to teach using outdated methods designed for boutique studios in the ‘90s. But tonight it's 2025 and Pilates is different now. In this episode, we unpack why group teaching feels so hard — and why it’s not your fault. You don’t need more confidence. You need the right tools. Whether you’re teaching 6 or 16, this convo with H…

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Ep 490 Exit Story: How a Middleman Built and Sold a $19M Distribution Business 52:12

1M ago52:12

52:12

Sean McAuliffe didn’t invent anything. He was a distributor. If you lost your car keys and went to a locksmith to cut a new set, chances are your locksmith got the replacement key from Sean’s business. He bought cheap keys from Asia and sold them to locksmiths. Nothing fancy. Like so many businesses, Sean was a middleman. He'd never really thought …

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304. Reformer Faceplant! Who’s to Blame, and What to Do Instead, with Natalie Wilson and Raphael Bender 1:09:15

2M ago1:09:15

1:09:15

A client fell off a reformer—and Instagram exploded. Raph and Natalie unpack what really causes falls, why blame isn’t helpful, and how instructors can prevent injuries without turning class into a snoozefest. Expect practical teaching tips, clear cueing advice, and no-punches-pulled commentary. See the IG post that sparked this episode here: https…

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Ep 489 Inside the Mind of an Acquirer: Sequoya Borgman on How Independent Sponsors Buy Companies, Structure Deals, and Spot Pretenders 1:06:52

2M ago1:06:52

1:06:52

What do acquirers really want? Sequoya Borgman has acquired 19 companies and exited two. He’s raised capital on a deal-by-deal basis, working outside the traditional private equity model. In this episode of Built to Sell Radio, Borgman explains how “independent sponsors” operate—and why more wealthy individuals are now pooling money to buy lower mi…

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303. The Science of Results: How to Design Sessions That Actually Work, with Raphael Bender 1:36:00

2M ago1:36:00

1:36:00

This episode is Part 2 of a live lecture I gave for our Diploma students at Breathe Education — and it picks up where last week’s episode left off. If you haven’t listened to Part 1 yet, go back and do that first. It covers all the foundational concepts about what strength actually is, and how it works in the body. This episode builds on those idea…

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Ep 488 Exit Story: Garren Hilow on Selling for $190M, Taking Stock, and Missing His Earn-Out 59:23

2M ago59:23

59:23

When Garren Hilow helped start Abveris, he didn’t have much—just a background in sales, a co-founder with a Harvard PhD, and a stock option representing 16% of the company. Eight years later, he bought out his co-founder, bootstrapped the company with bank debt (collateralized by his house), and sold it in a stock deal that peaked at $190 million.…

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302. Everything you know about strengthening is probably wrong, with Raphael Bender 1:56:06

2M ago1:56:06

1:56:06

This episode is a recording of a live lecture I gave on the Physiology of Strength Training for our Diploma students at Breathe Education. If you want it to actually make sense — and go deep — I highly recommend downloading the PDF lecture notes and following along while you listen. Download the notes here: https://breathe-edu-downloads.s3.amazonaw…

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Ep 487 After the Deal: How the Ultra-Wealthy Invest After Selling Their Business 1:07:15

2M ago1:07:15

1:07:15

What would you do with $20 million? That’s the minimum amount required to join Tiger 21, the exclusive network where ultra-high-net-worth entrepreneurs learn how to preserve and grow their wealth. Michael Sonnenfeldt founded Tiger 21 after selling two companies and realizing that the skills that made him a successful entrepreneur didn’t translate i…

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301. Why Isolation Exercises Are A Waste Of Time, with Raphael Bender 20:10

2M ago20:10

20:10

I think there are 2 incorrect assumptions that lead people to the mistaken idea that isolation exercises are useful - they're not. I break down those beliefs, make the case for using simple compound movements, and share the top 6 movements I use with clients (and myself). Connect with me on Instagram: @the_raphaelbender Download a free course guide…

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Ep 486 Inside the Mind of an Acquirer: The Harvard Playbook for Buying Your Business 1:00:55

2M ago1:00:55

1:00:55

A new generation of buyers trained in Entrepreneurship Through Acquisition (ETA) is looking for businesses like yours. Unlike private equity firms focused on roll-ups, ETA buyers are often searching for a single business to own and operate—making them a legitimate option for certain sellers.By John Warrillow

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300. What is the Scope of Practice of a Pilates Instructor? With Raphael Bender 27:07

3M ago27:07

27:07

I think we go about this all wrong in Pilates. In this episode, I share my (non-legally binding) thoughts. Connect with me on Instagram: @the_raphaelbender Download a free course guide: Pilates Certification This podcast uses the following third-party services for analysis: AdBarker - https://adbarker.com/privacy…

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Ep 485 After the Deal: The Psychology of Selling—Kill Criteria, Walkaway Mindset & Why “Telling Your Company’s Story” Often Drives Up Your Multiple 1:09:30

3M ago1:09:30

1:09:30

For the first time ever, we recorded a Built to Sell Radio episode in front of a live audience at the Value Builder Summit—a gathering of mission-driven advisors dedicated to helping founders level the playing field as they approach their exit. Rob Walling has started, built, and sold multiple companies. As an investor and conference organizer, he’…

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299. How to 5x Profit In Your Studio In 90 Days, with Raphael Bender 27:40

3M ago27:40

27:40

These are the strategies I used in my own studio, and that I use with my coaching clients to increase profits quickly. Enjoy. Connect with me on Instagram: @the_raphaelbender Download a free course guide: Pilates Certification This podcast uses the following third-party services for analysis: AdBarker - https://adbarker.com/privacy…

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Ep 484 How to Know When It’s Time to Sell 1:10:04

3M ago1:10:04

1:10:04

Kristie Shifflette built a 13-location Orangetheory Fitness empire from scratch—bootstrapping a capital-hungry business, personally guaranteeing leases, and taking on risk most founders wouldn’t touch. In the end, it paid off for Kristie and in this episode, you’ll discover how to: Bootstrap a capital-intensive business without giving up control Re…

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298. Hypermobility & Scoliosis: What Science Actually Says, with Raphael Bender 1:54:15

3M ago1:54:15

1:54:15

In this episode, we break down the key research on hypermobility and scoliosis, cutting through myths and weak evidence. Learn how hypermobility affects pain sensitivity, the real relationship between scoliosis and back pain, and why most exercise studies for scoliosis are low-quality. If you’re a movement professional or just curious about the sci…

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Ep 483 Exit Story: Frank Shultz on Escaping the 50/50 Trap and Buying Out a Partner 1:28:07

3M ago1:28:07

1:28:07

When Frank Shultz co-founded Infinite Blue, he and his partner split ownership 50/50. The business thrived, but their working relationship soured. Frank wanted to buy out his co-founder, but with a valuation in the eight figures, he faced a daunting question: where would he get the cash?By John Warrillow

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297. The Biggest Back Pain Myth, with Raphael Bender 30:52

3M ago30:52

30:52

Probably everything you were taught in your certification about back pain is wrong. Lifting heavy doesn’t wreck your spine. “Bad posture” isn’t the cause. Avoiding movement? That’s likely making things worse. In this episode, we break down the myth that spinal load and “incorrect movement” cause low back pain. We’ll cover: Why research shows no str…

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Ep 482 Exit Story: Bob Gilbreath — "The Adult Version of the Marshmallow Test" and How to Capitalize on an Earn-Out 1:17:00

3M ago1:17:00

1:17:00

An earn-out is a deal structure where part of the sale price is contingent on the business hitting future performance goals. For many owners, it feels like a gamble—where the payout is uncertain, and the risks are high. But Bob Gilbreath flipped the script. He navigated two complex earn-outs across two service businesses and turned both into massiv…

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296. Why Can't I Find Good Staff For My Pilates Studio? With Raphael Bender 31:15

3M ago31:15

31:15

This is what we've learned over a decade and a half of building a successful business with amazing people - how to attract the exact right people - the answer might surprise you! Read about Breathe Education Culture here: https://breathe-education.com/culture/ Connect with me on Instagram: @the_raphaelbender Download a free course guide: Pilates Ce…

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Ep 481 After the Deal: What 70 Founders Reveal About Generational Wealth, the Achievement Trap & the Happiness Illusion 1:02:50

4M ago1:02:50

1:02:50

Most founders focus all their energy on getting to an exit, but few stop to consider what comes next. In this episode of Built to Sell Radio, John Rood shares what he learned after selling Next Step Test Prep to private equity—and why he decided to write Beyond the Exit.By John Warrillow

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295. Stop focussing on minutae, with Raphael Bender 18:18

4M ago18:18

18:18

In this episode, I share my thoughts on why we should spend less time on fine details, and more time on working our clients through range, under load, with control. Connect with me on Instagram: @the_raphaelbender Download a free course guide: Pilates Certification Visualized Anatomy This podcast uses the following third-party services for analysis…

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Ep 480 Exit Story: The $80M Deception—How Kevin Wagstaff Walked Away and Won 1:27:38

4M ago1:27:38

1:27:38

When Kevin Wagstaff and his brother bootstrapped Spectora, a SaaS platform for home inspectors, with just $2,500 each, they never expected to one day face an $80 million acquisition offer. Spectora transformed the home inspection industry by replacing outdated paper reports with a digital platform that streamlined workflows, saved inspectors time, …

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294. The case for loaded spinal flexion, with Raphael Bender 19:07

4M ago19:07

19:07

Why are we still hanging on to the idea of neutral spine in the Pilates world? It's not even part of Pilates, and it's certainly not science-based. Plus, it's just plain illogical. Resources mentioned in the episode: You can bias lower abs from upper abs by doing posterior pelvic tilt vs ab curl here People with LBP lift with LESS flexion in their …

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Ep 479 Exit Story: How to Attract a Fortune 500 Acquirer With Brock Weatherup 1:18:05

4M ago1:18:05

1:18:05

Selling your business to a Fortune 500 company is a dream for many founders. Strategic acquirers often pay the most because they can integrate your business into their larger ecosystem. It’s rare to pull off even once—Brock Weatherup has done it three times. In this episode of Built to Sell Radio, Brock reveals the strategies that helped him attrac…

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293. Building an Online Pilates Business: From Pain to Purpose, with Bernadett Gazsi and Raphael Bender 1:01:59

4M ago1:01:59

1:01:59

In this episode, Raphael Bender chats with Bernadett Gazsi, a Dallas-based Pilates instructor who transitioned her business online to help moms overcome back pain. Bernadett shares: • How her clinical Pilates education ignited her purpose. • Strategies for building a remote business while moving across continents. • Insights into high-touch client …

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Ep 478 After the Deal: When Can You Afford to Fly Private? with Preston Holland 1:21:01

4M ago1:21:01

1:21:01

That’s why we created the After the Deal series on Built to Sell Radio. This series explores life after selling a business—delving into the personal, financial, and emotional transitions that come when work becomes a choice, not a requirement. In this episode, we speak with Preston Holland, author of Private Jet Insider and an expert in private avi…

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292. Is strict form necessary for results? With Raphael Bender 16:24

4M ago16:24

16:24

I talk through a recent study looking at whether strict form gives better results from exercise. Resources mentioned in the episode: Read the paper cited in the episode here Connect with me on Instagram: @the_raphaelbender Download a free course guide: Pilates Certification Visualized Anatomy This podcast uses the following third-party services for…

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Ep 477 Inside the Mind of an Acquirer: Lessons from Analyzing Thousands of Real-Life Transactions 54:11

4M ago54:11

54:11

This week on Built to Sell Radio, John Warrillow interviews Blake Hutchison, CEO of Flippa, the world’s largest marketplace for buying and selling digital businesses. With experience overseeing thousands of real transactions, Blake offers a unique window into the minds of today’s acquirers.By John Warrillow

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291. Is reciprocal inhibition a thing? With Raphael Bender 18:37

5M ago18:37

18:37

Can you reduce activation of one muscle, by increasing activation of another? Find out in this episode. Resources mentioned in the episode: Read the paper cited in this episode here. Connect with me on Instagram: @the_raphaelbender Download a free course guide: Pilates Certification Visualized Anatomy This podcast uses the following third-party ser…

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Ep 476 Exit Story: How Ben Landers Avoided an Earn-Out in His 8-Figure Sale of Blue Corona 1:11:25

5M ago1:11:25

1:11:25

Ben Landers built Blue Corona, an 8-figure digital marketing agency focused on home service businesses, into a data-driven powerhouse. When it came time to sell, Ben achieved something extraordinary: a clean exit with no earn-outs, a rare feat in the service business world where earn-outs are practically the norm.…

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290. Get Out Of Overwhelm - 3 Simple Metrics To Fix Your Pilates Studio, with Raphael Bender 36:47

5M ago36:47

36:47

You can watch this episode on YouTube here Free workshop on how to track these KPIs plus a free Google Sheet here Connect with me on Instagram: @the_raphaelbender Download a free course guide: Pilates Certification Visualized Anatomy This podcast uses the following third-party services for analysis: AdBarker - https://adbarker.com/privacy…

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Ep 475 Inside the Mind of an Acquirer: Adam Kerrigan on Selling His Service Business, Acquiring 16 More, and Moving From a 1X to a 15X Multiple 1:04:20

5M ago1:04:20

1:04:20

Adam Kerrigan started as the owner of a managed service provider (MSP) business, which he built and eventually sold. After his exit, he joined the acquiring company to lead its M&A group, where he completed 16 deals and helped build a private equity-backed organization. In this episode of Built to Sell Radio, Adam pulls back the curtain on how acqu…

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289. Do Biomechanics Matter For Running Injury Prevention? with Raphael Bender 42:27

5M ago42:27

42:27

Do biomechanics predict running injuries? Learn how to move beyond single-factor thinking, the 80/20 of injury prevention, and why simple changes like increasing cadence can reduce risk. Clear, actionable tips for Pilates instructors to help clients run injury-free, or rehab injured runners. Connect with me on Instagram: @the_raphaelbender Download…

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Ep 474 2024 Year-End Special: The Insider’s Guide to Maximizing Your Exit 38:37

5M ago38:37

38:37

As we gear up for 2025, I wanted to highlight the top strategies covered this past year on Built to Sell Radio. These insights are designed to help you increase the value of your business and position yourself for a successful exit.

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288. Is Too Much Flow Hurting Your Classes? with Heath Lander and Raphael Bender 46:22

5M ago46:22

46:22

Flow is a cornerstone of Pilates, but can there be too much of a good thing? Raphael Bender and Heath Lander dive into the balance between seamless transitions and overwhelming choreography. Learn how to harness flow to keep your clients engaged, avoid common pitfalls, and create transformative sessions that leave them saying, “Where did the time g…

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Ep 473 Exit Story: How Grace & Stella Survived a $28M Setback to Sell for 5.8x EBITDA 55:15

5M ago55:15

55:15

Imagine personally guaranteeing millions in debt to fill a $28M order—only to have it yanked at the last minute. It nearly bankrupted founder Adi Gullia as well as Grace & Stella. Yet he overcame it all and sold at a 5.8x EBITDA multiple.

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287. My Christmas Gift To You - A Proven Promo To Boost Your Studio Revenue 10:11

6M ago10:11

10:11

This episode is my Christmas gift to you: a done-for-you promo that will help you attract new clients, increase revenue, and make your current clients feel like the ultimate gift-givers. 🎁 I'm releasing this episode a day earlier than usual to give you an extra day to run the promo. What’s Inside: How to run a $270 gift card promo for just $50, to …

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286. All-time top 5 group reformer exercises, with Raphael Bender 50:14

6M ago50:14

50:14

The most versatile, valuable exercises to know (like the back of your hand) to master group reformer programming and teaching. Connect with me on Instagram: @the_raphaelbender Download a free course guide: Pilates Certification Visualized Anatomy This podcast uses the following third-party services for analysis: AdBarker - https://adbarker.com/priv…

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