Best Oktopost Podcasts (2025)

1
The new reality of B2B marketing leadership with Rebecca Cradick 25:50

24d ago25:50

25:50

Armis Vice President of Corporate Communications, Rebecca Cradick, joins the Radically Transparent podcast to explore what it means to lead in today’s complex B2B marketing environment, where lines between ownership are often blurred, expectations are high, and why gratitude just might be your most powerful tool.…

1
Balancing the three-legged stool of Analytics, Operations, and the Business with Saima Rashid 24:02

2M ago24:02

24:02

Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense, joins the Radically Transparent podcast to answer an important question: Are you genuinely focusing on the right things when making decisions? Revealing why alignment between data, operations, and analytics teams is the secret to success, Saima shares the must-have strategies for optim…

1
Why executive voices are at the heart of your brand with Sara Lattanzio 23:19

2M ago23:19

23:19

Marketing powerhouse Sara Lattanzio, Head of Marketing at Stryber and LinkedIn creator with over 43,000 LinkedIn followers, joins the Radically Transparent podcast to uncover the secrets behind her personal brand success. She dives into how she’s approaching executive thought leadership and how she turned her online presence into a growth engine—no…

1
Cracking the code to efficient B2B growth with Steffen Hedebrandt 23:21

4M ago23:21

23:21

CMO of Dreamdata, Steffen Hedebrandt, stops by the Radically Transparent podcast to unveil key insights on efficient growth strategies and the evolving role of organic social media in the B2B buyer journey. He even reveals some of the most surprising benchmarks from his latest report, "10 Must-Know B2B Benchmarks for Driving Efficient Growth," prov…

1
Beyond the blog: Leveraging content to grow your B2B brand with Shelby Blitz 31:37

5M ago31:37

31:37

Shelby Blitz, Director of Content Marketing at HiBob stops by the Radically Transparent podcast to reveal a few invaluable insights into building impactful, human-first B2B content strategies that foster real brand growth and differentiate your brand in a competitive market.

1
Building the backbone of B2B marketing for sustainable growth with Chris Peer 24:41

5M ago24:41

24:41

Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies stops by the Radically Transparent podcast and brings his three decades of experience as an expert in B2B digital marketing and sales as the Founder, President, and CEO of the marketing firms SyncShow and G8P. In this episode, Chris shares his insights o…

1
The role of creativity in B2B Marketing with Wensy Antoli 26:48

5M ago26:48

26:48

LinkedIn for Marketing’s Creative Strategy Lead, Wensy Antoli, unveils the #1 secret to cutting through the noise in B2B marketing – creativity. In this captivating episode, Wensy shares how B2B brands can build trust, engage audiences and achieve measurable (and meaningful) outcomes simply by leveraging the nostalgia and the emotional power of sto…

1
Building trust and generating leads on LinkedIn: Metten de Vries’ top tips 29:04

6M ago29:04

29:04

Metten de Vries, Senior Enterprise Account Director of Marketing Solutions at LinkedIn, steals the show as he shares his expertise on best practices for using LinkedIn to generate and nurture leads effectively. Metten covers how to balance paid and organic strategies, optimize LinkedIn lead gen forms, and why it’s essential to focus on creating val…

1
The new norms of buyer engagement with Catie Ivey 25:43

6M ago25:43

25:43

Recently named on the 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and their impact on go-to-market strategies. She also challenges us to think about what happens when leaders fail to rethink their go-to-market motion and adapt to the new norms…

1
Uniting revenue teams with Michelle Urwin 24:16

7M ago24:16

24:16

EVP of Marketing at Skai, Michelle Urwin, joins the Radically Transparent podcast to reveal how revenue leaders can break down silos and build a powerful, unified revenue strategy. With fresh insights on optimizing go-to-market plans and rethinking metrics, Michelle offers a roadmap to drive growth, efficiency, and collaboration across your organiz…

1
Thrilled to Announce...You're Boring: Breaking Free from B2B Jargon with Chris Sheen 28:01

8M ago28:01

28:01

Chris Sheen, Director of Social at Celonis stops by the podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. With humor and candor, Chris discusses how marketing teams, despite their best intentions, fall into the trap of overusing phrases (especially on social media) that dilute their message and bore t…

1
Becoming your audience’s favorite follow with Tyler Lessard 28:40

8M ago28:40

28:40

CMO of TechnologyAdvice, Tyler Lessard, has led award-winning marketing teams and created multiple B2B categories. He built the Sales Feed media network, scaling it to 150k+ engaged followers and fans, was recognized as a #FearlessMarketer by The Fearless 50 program created by Marketo, and developed the Outside-In approach as a systematic way to bu…

1
Marketing as a team sport: Breaking silos and leading with purpose with Eric Herzog 20:15

8M ago20:15

20:15

CMO at Infinidat, Eric Herzog, pulls back the curtain on the transparent realities of leading a marketing team and tackles the issue of marketing operating as a silo and how to resolve it. Drawing from his own experiences, he also contrasts the demands of B2B marketing with B2C, noting how critical it is for marketing efforts to have tangible subst…

1
Taking the leap: Transitioning from lead gen to demand gen with Ilana Shabtay 22:22

10M ago22:22

22:22

Ilana Shabtay, VP of Marketing at Fullpath shares her experience in taking a risk and ungating all content assets to focus on creating more educated and sales-ready leads. She discusses the initial dip in leads and how she was able to set the right expectations and benchmarks to measure success during this transition. Her transparent discussion abo…

1
Decoding the mysteries of intent data with James Fletcher 25:33

10M ago25:33

25:33

James Fletcher, the visionary founder of JTF Marketing, joins this episode of Radically Transparent for an exclusive chat about the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing. James doesn’t hold back as he reveals more about what tarnished intent data’s reputation and how marketers can turn the ti…

1
Unmasking thought leadership in law enforcement marketing with Lizzi Goldmeier 26:10

11M ago26:10

26:10

BriefCam's Lizzi Goldmeier, Director of Marketing, stops by the Radically Transparent podcast to explore the vital components that power a marketing strategy forward. Lizzi candidly shares that one of the most significant pieces of the puzzle to creating a powerhouse marketing machine is ensuring you have the right people in the right seats. Lizzi …

1
AI and the Art of Meaningful Conversation with Ruth Zive 27:01

11M ago27:01

27:01

Liveperson's CMO Ruth Zive joins episode #147 of the Radically Transparent podcast and reveals an unexpected truth: the most powerful tool in business isn't advanced AI technology or sophisticated algorithms. It's the simple act of conversation. Ruth passionately discusses the nuances of measuring the ROI of AI and introduces the Conversational Fly…

1
The Power of Partners: Transforming B2B Marketing with Kim Bolsoni 16:35

11M ago16:35

16:35

LinkedIn's Senior Partner Manager, Kim Bolsoni, explores the exciting world of partners at LinkedIn. She shares valuable insights into how dynamic collaborations with partners enhance the platform's utility, creating a second-to-none marketing experience for marketers and brands, alike. Kim also dives into the multifaceted impact of these partnersh…

1
The Power of Social Intent Data for Revenue Growth with Colin Day 27:01

12M ago27:01

27:01

Marketing leader Colin Day, Managing Director, EMEA of Oktopost and recipient of LinkedIn’s Transformation Partner of the Year award at LinkedIn’s 2024 Marketing Partner Awards stops by the podcast to unravel how marketing leaders can effectively identify and capitalize on social intent signals to improve lead generation, customer engagement and co…

1
Choosing KPIs that matter & making them work with Patrick Barbera 26:28

1y ago26:28

26:28

Patrick Barbera, Director of Product Marketing at IntelyCare, dives head-first into the art of KPI selection and why, for marketing leaders, picking the right KPI to track is both an art and a science. He even explains how this choice can significantly impact the direction and success of your entire marketing strategy. This episode is a must-listen…

1
The Intersection Between AI and Product Marketing with Sean Broderick 33:07

1y ago33:07

33:07

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance. Hot Topics include: - Wha…

1
AI in Marketing: Friend or Foe? With Yael Klass 30:18

1y ago30:18

30:18

Yael Klass, Vice President of Corporate Marketing at Similarweb dives deep into the challenges and opportunities marketers face using AI for content creation. She demystifies AI's impact on the future of marketing and reveals the secrets behind her “Content Alchemist” initiative that has led to high-quality, scalable content using AI.…

1
Leading in the era of AI with Nuri Cankaya 45:21

1y ago45:21

45:21

Intel's Vice President of AI Product Marketing, Nuri Cankaya, enthusiastically explores the revolutionary impact of artificial intelligence (AI) on brands, individuals, and the marketing industry. His excitement for the future of AI is contagious as he shares stories and examples of the seismic shift AI is having across industries. Speaking candidl…

1
Winning Advocacy Strategies and Embracing AI with Rhonda Hughes 29:11

2y ago29:11

29:11

There’s no denying that AI is reshaping how marketers approach their content strategy. While some debate the drawbacks of these widespread tools, our upcoming guest believes that it's actually helping content professionals stand out and break through the noise! In this episode of Radically Transparent, Rhonda Hughes, Vice President of Corporate Mar…

1
How to Create Content that Stands Out and Performs 37:23

2y ago37:23

37:23

In today's highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs. There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader. Joining the Radically Transparent podcast to unpack the ins…

1
How Marketing Leaders Can Maximize Revenue Generation 30:38

2y ago30:38

30:38

In this episode of the Radically Transparent podcast, Ken Powell, Chief Revenue Officer at K1X, shines a light on the connection point between marketing, sales, product, and client success. With his comprehensive 5 part operating system, he reveals the steps to create a frictionless experience for all corners of the organization. Ken believes it's …

1
David Kung on Managing Priorities, Projects & Tactics with Limited Resources 24:55

2y ago24:55

24:55

David Kung, VP of Marketing at Bluescape Software, exposes some of the biggest marketing challenges he’s facing as he comes up against limited resources in today’s economy. “One step forward and two steps back is a great strategy when you’re walking the plank”, says David as he explains some of the slogans he uses to motivate his team and keep the …

1
Sarah Emmott on How Social Listening Paves the Way for a Winning Social Strategy 20:12

2y ago20:12

20:12

Sarah Emmott, Head of Brand for Work Management by Atlassian, one of Fast Company’s “Most Innovative Companies in the Workplace” joins the Radically Transparent podcast. She reveals how a deep dive into social listening paved the way for her organizations marketing milestones and successes. As well as how a social listening audit discovered why You…

1
David Delaney Mayer on How B2B Video Strategies are Evolving 30:41

2y ago30:41

30:41

CEO of Elemmir, Forbes 30-under-30, and Emmy-nominated documentary filmmaker and poet David Delaney Mayer unravels the radically transparent truths behind modern-day B2B video marketing. He calls out why in a world where Chat GPT and AI are taking over messaging, it is more important than ever to show a human face to the brand. Throughout this epis…

1
Lauren Gumport on the Secrets Top PR Professionals Use to Get Media Coverage 21:31

2y ago21:31

21:31

Lauren Gumport, Vice President of Communications and Brand at Faye reveals some of her top secrets for getting top-tier media coverage. She calls out how media professionals are busy people and why it’s up to marketers to make their job easier. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pit…

1
Joe Morris on How Companies Win with Employee Advocacy 27:48

2y ago27:48

27:48

Joe Morris is the Head of Social Media and Employee Advocacy at Capgemini, a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. Throughout the episode, Joe dives into how he has rolled out a successful employee advocacy program at Capgemini. He confesses that maintaining an advoc…

1
Eytan Buchman on Balancing Strategy and Tactics 21:02

2y ago21:02

21:02

Eytan Buchman serves as the CMO of Freightos, a B2B platform that is revolutionizing the trillion-dollar logistics industry with an online freight marketplace, heading up full marketing stack operations, from positioning and branding to digital and traditional marketing channels. Leading the marketing team, Eyal takes a data-driven marketing approa…

1
Dani Peterman on Are Social Media Managers Future CMOs? 38:09

2+ y ago38:09

38:09

Meet Dani Peterman, Brand Marketing Lead at Coho AI and a rising LinkedIn influencer with 7K followers. He joins the Radically Transparent podcast to talk about the evolution of organic social media and why social media marketing is so much more than content creation. He reveals the modern day career path of a B2B social media manager and what it w…

1
Talia Schmidt on How to Create and Boast a Brand Customers Trust 36:00

2+ y ago36:00

36:00

Introducing Talia Schmidt, Country Marketing Lead at Cisco, an expert in brand building and a featured guest on the Radically Transparent podcast. In this episode, Talia unravels why at the very core of understanding the effectiveness of brand trust is data. She battles with why it’s often easier to measure lead generation campaigns than branding a…

1
Cidney Falk on How Collaboration Creates Economic Opportunity for the Global Workforce 18:13

2+ y ago18:13

18:13

Cidney Falk, a leader in LinkedIn's Channel Partnerships team within the LinkedIn Marketing Solutions business stops by to share how she is flipping the script on what it means to show up to work and accomplish more with less - while staying sane in the process. In this episode, Cidney talks about the creation of “Strength WithIn,” a program she im…

1
Reducing Advocacy Friction: Bringing Your Program Where Your Advocates Are 19:55

2+ y ago19:55

19:55

Swastik Das, Senior Product Manager at Microsoft, and Shanie Zimerman, Strategic Partnerships at Oktopost, stop by to talk through some of the best-kept secrets of Microsoft Teams and Oktopost integration. Tune in to learn how marketing and sales teams are benefiting from it, and what we can expect between Microsoft Teams and Oktopost in 2023. Hot …

1
Nish Veer on the Rise of Corporate Trolling in Social Media 30:33

2+ y ago30:33

30:33

Nish Veer, Director of Growth at MediaMonks reflects on companies like Pizza Hut UK, RyanAir, and others who have changed their strategy to become professional trolls in order to gain momentum and an audience. He dives into what B2B organizations can learn from a corporate troll strategy and how to examine your own social channels against competito…

1
People-First Tactics: How to Quell Quiet Quitting? 30:08

2+ y ago30:08

30:08

Kelly Pronek, VP of Marketing at PriceFX, and Daniel Kushner, CEO of Oktopost, examine how to best retain top talent at a time when there is more demand than supply. Together, they tackle how leaders can quell quiet quitting and what to do if you suspect you have a few quiet quitters on your team. Hot Topics of this Episode Include: - How marketing…

1
Jamie Shanks on what sets Social Selling apart from Social Media Marketing 18:11

2+ y ago18:11

18:11

Jamie Shanks, CEO of Pipeline Signals and the renowned author of two books: Social Selling Mastery, an essential resource for sales and marketing professionals looking for a better way to connect with today's customers; and SPEAR Selling, the ultimate account-based sales guide for the modern digital seller joins host Jennifer Gutman to debate what …

1
How to Successfully Market to a New Demographic 21:32

2+ y ago21:32

21:32

Meet Andrea Zoellner, VP of Marketing at Kinsta, and this week's Radically Transparent podcast guest. She recently led her entire organization to successfully reach a new customer demographic. (Which as many of us know -- is never easy!) Andrea exposes the radically transparent truths behind marketing to a new demographic without changing what curr…

1
Why Good B2B Marketers Don’t Discredit Facebook 17:40

2+ y ago17:40

17:40

VP Marketing, Melinda Cormier of LumApps uncovers what and how she is keeping her pipeline filled with quality leads and maintaining a healthy pipeline-to-spend ratio. However, she takes the conversation for a unique twist as she discloses how she is diversifying her B2B social media strategy to successfully include Facebook-- a social network that…

1
The Unspoken Truths Behind Customer Segmentation 10:14

2+ y ago10:14

10:14

There is no such thing as a ‘one size fits all’ approach to customer segmentation. In this episode of Radically Transparent, host Jennifer Gutman of Oktopost examines what data the modern-day digital marketer is missing to be able to effectively deliver a customized experience to every single individual customer. Hot Topics of this episode include:…

1
Making Social Engagement Data Work for You: How to Nurture Leads Effectively 23:51

2+ y ago23:51

23:51

At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman of Oktopost reveals that buyers are actually spend…

1
Why the Best Lead Scoring Models Incorporate Social Engagement Data 17:25

2+ y ago17:25

17:25

If you don’t have access to a stack of cherry-picked magnificent leads, how do you know which of the leads coming into your business are relevant, and which of those leads are junk? In this episode of Radically Transparent, Jennifer Gutman of Oktopost takes on how marketers can identify which leads should be pushed to sales and which may require fu…

1
Leveraging Social Data for Better Engagement 11:09

2+ y ago11:09

11:09

With less than 25% of leads being sales-ready when they first come in, the question remains how we, as modern-day digital marketers, can actually know at what point a lead is defined as “sales-ready”? In this episode, Jennifer Gutman, Director of Customer Marketing at Oktopost examines how B2B marketers can: Leverage social engagement data for bett…

1
Barney O'Kelly on Where Psychology Fits into an Employee Advocacy Launch 34:20

2+ y ago34:20

34:20

Barney O’Kelly, Digital Marketing Director at Alix Partners, a financial advisory and global consulting firm best known for its work in the turnaround space, reveals what Alix Partners did differently when building the framework of their advocacy program, and why he went to great lengths to truly understand the personas that made up the program. Ac…

1
Matt Bailey on What is Good Engagement Rate? 21:43

2+ y ago21:43

21:43

Matt Bailey is known for turning data into action and has been recently named by Oktopost in The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow. Matt helps complex organizations and teams take the data, find the story, and use communication to write the next chapter. Often consulting for companies like IBM, Google, and Microsoft, Matt wo…

1
Has marketing lost the ability to tell a great story? With Peter Bell. 15:20

2+ y ago15:20

15:20

Peter Bell, Adobe's Senior Director UKI Enterprise & EMEA Commercial Marketing makes the case that B2B marketers today have lost the ability to tell a great story. For many, it seems the discipline of focusing on their brand's narrative: something that has anchored the brand in people’s hearts and minds and has kept it there, has disappeared. In th…

1
Employee Advocacy: Should Gamification Include Rewards? With Yara Malalane. 17:59

2+ y ago17:59

17:59

Listen to Yara Malalane and Jennifer Gutman of Oktopost talk about employee advocacy and how to determine if gamification of your program should include rewards. Yara is a specialist in social media publishing and employee advocacy technology and has worked with organizations across the globe to roll out and scale successful employee advocacy progr…

1
Ben Beeching on Why Your Social Media Matters in Your MarTech Stack 17:08

2+ y ago17:08

17:08

Meet Mega International's Senior EMEA Marketing, Ben Beeching. You’ve probably heard of Mega International – the global SaaS software company for Enterprise Architecture, Business Process Analysis, Governance, Risk and Compliance, and Data Governance. But have you ever wondered how their marketing team is able to build compelling customer journeys …

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Oktopost Podcasts

Podcasts Worth a Listen