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Taking the leap: Transitioning from lead gen to demand gen with Ilana Shabtay

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Manage episode 430684465 series 3233317
Content provided by Oktopost. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oktopost or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ilana Shabtay, VP of Marketing at Fullpath shares her experience in taking a risk and ungating all content assets to focus on creating more educated and sales-ready leads. She discusses the initial dip in leads and how she was able to set the right expectations and benchmarks to measure success during this transition. Her transparent discussion about the positive impacts on conversion rates, demo show rates, and the speed of closing sales offers valuable insights into the potential long-term gains of a demand generation first strategy.

  continue reading

163 episodes

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iconShare
 
Manage episode 430684465 series 3233317
Content provided by Oktopost. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oktopost or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ilana Shabtay, VP of Marketing at Fullpath shares her experience in taking a risk and ungating all content assets to focus on creating more educated and sales-ready leads. She discusses the initial dip in leads and how she was able to set the right expectations and benchmarks to measure success during this transition. Her transparent discussion about the positive impacts on conversion rates, demo show rates, and the speed of closing sales offers valuable insights into the potential long-term gains of a demand generation first strategy.

  continue reading

163 episodes

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