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Welcome to the Forge and Fortitude Podcast! We’re Heath and Faith Ellenberger, fitness professionals with over 30 years of combined experience in health and wellness. This podcast is all about real conversations, practical tips, and a little tough love to help you build strength, resilience, and a healthier lifestyle. Whether you’re a fitness pro or just getting started, we’re here to share what we’ve learned, what’s worked for us, and how you can forge your own path to becoming your stronge ...
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Franchise Empires

The Wolf, A Workweek Friend

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Most startups are doomed to fail. But there’s an alternative route to financial freedom for hungry entrepreneurs. One that involves far less risk, far more work-life balance, and just as much profit. Franchises. Franchise Empires gives aspiring franchise owners the playbook to build a multi-unit franchise empire of their own. Every episode we hear from guests who are building their franchise empire: Franchisees who started with one unit and aren’t stopping until they get to dozens, hundreds, ...
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What truly separates people who wish from people who win? The answer might surprise you – and it has nothing to do with natural talent or formal education. Most of us struggle with the nagging feeling that we're behind, underqualified, or missing some crucial advantage needed for success. The truth? You already possess everything required to excel.…
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The difference between average performers and unstoppable achievers often has nothing to do with talent, education, or special skills. Instead, it comes down to mastering a set of fundamental behaviors that cost absolutely nothing but deliver extraordinary results. This episode dives deep into the first five of ten traits that require zero talent b…
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Faith and Heath explore the rise of boutique fitness and why people choose specialized studios over big box gyms despite higher prices. • Boutique studios offer curated aesthetic experiences with signature scents, lighting, and high-end equipment • Members choose community over convenience, valuing personalized attention and accountability • Premiu…
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The worlds of fitness and medicine are colliding in unprecedented ways. Gyms now offer IV drips and weight loss medications like Ozempic, while wellness clinics promote fitness alongside medical treatments. But should these worlds merge, or are we losing something essential in the process? We dive deep into this controversial topic, examining the s…
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Aaron Hind, CO-Founder of FitAid, shares the evolution of his functional beverage company and their innovative approach to natural, performance-supporting supplements. We explore how the company created a new category of beverages in 2011 and has continued to lead with clean, effective formulations while expanding into essential supplements.…
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The vacation dilemma hits us all – do you abandon your fitness routine completely or stress about missing workouts while trying to relax? We tackle this common challenge head-on, sharing our tried-and-tested approaches from 15 years of traveling together. From the best hotel gyms (including the surprisingly well-equipped Gaylord in Orlando) to port…
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The language we use around food reveals a troubling cultural obsession. Have you ever caught yourself saying "I was good because I didn't eat that cupcake" or "I was bad this weekend because I had pizza"? This powerful episode peels back the layers of how we've assigned moral value not just to food, but to ourselves based on what we eat. We dive he…
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Struggling with fitness fatigue as your New Year's momentum fades? You're hitting the notorious three-month wall where motivation naturally declines. The solution isn't finding more motivation—it's understanding how to replace motivational bursts with sustainable systems. In this practical episode, we dive deep into James Clear's powerful concept t…
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The fitness industry is thriving, yet countless gym owners find themselves stuck, overwhelmed, and unable to scale their businesses effectively. This candid conversation tackles the five devastating mistakes that consistently derail fitness entrepreneurs—and provides clear, actionable solutions to transform your business. First, we explore the exha…
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The fitness industry is booming with options on every corner, but behind the energy of packed classes lies a stark reality: running a successful fitness business requires much more than exceptional coaching skills. In this candid exploration of fitness entrepreneurship, we unpack the critical mindset shift needed to transform from passionate traine…
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We're taking our first break since rebranding to Forge and Fortitude, offering a perfect opportunity to explore our most valuable episodes from the past few months. Instead of releasing new content this week, we highlight previous conversations that provide substantial value spanning fitness mindset, business leadership, and personal transformation…
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You asked, and I’m answering! In this special Q&A episode, we’re diving into all things fitness and wellness from breaking through plateaus to maximizing your workouts and building sustainable healthy habits. We'll be tackling questions like: What’s the most important thing for beginners in fitness? How do you stay motivated when progress stalls? S…
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Our conversation highlights how small, intentional actions can lead to significant personal growth and a more balanced life. As we lace up our running shoes and prepare for half marathons, the journey back to the racecourse is filled with excitement and caution. We unpack strategic training methods to build endurance while avoiding injuries, settin…
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In a compelling discussion, we delve into the transformative principles of effective leadership with Kyle McDowell, author of "Begin With We." Through personal anecdotes and practical insights, we explore techniques for fostering collaboration, setting expectations, and authentic relationship-building within teams. • Celebrating wins: The role of s…
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Ever wonder how a blue-collar worker transitions into a thriving online fitness entrepreneur? Join us as we unravel this inspiring journey, starting with the gritty world of amateur MMA fighting and the art of weight cutting. Our guest, Dustin Lash, shares his insights from the frontlines of fitness coaching, shedding light on the pivotal moments t…
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What if the key to success is simply striving to suck less and do better? Join us for an inspiring conversation with bestselling author Nate Green as he shares his journey of resilience and purpose, drawing insights from his book "Suck Less, Do Better." Through enlightening stories and practical advice, Nate explores how overcoming adversity and se…
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The episode delves into the essential qualities of effective leadership, emphasizing selflessness, communication, and boundary-setting. Dan McGee shares insights from his extensive experience in the Marines and FBI, highlighting how leaders must prioritize self-care to lead effectively in challenging times. • Importance of selflessness in building …
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Join us for an inspiring conversation with Kathleen Ferguson, the visionary CEO and founder of Coach360. Kathleen opens up about her personal journey from a personal trainer to a leading figure in the fitness industry, spurred by a poignant personal tragedy that shaped her mission to empower others through coaching. Her encounters with industry ico…
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January is a time for reflection and renewal as we transition into 2025. This episode discusses our transformative experiences in 2024, including professional changes, personal growth, and lessons learned. We emphasize the importance of embracing change and offer a challenge centered on the R.E. theme for the new year. • Reflection on major life ch…
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As we usher in 2025, we're thrilled to embark on a fitness journey filled with excitement and inspiration. Have you ever wondered how personal stories of transformation can spark your own motivation? Join us as Faith gears up for the Gate River Run, her ambitious 9.3-mile race in Jacksonville, while Andrew Coleman Smith returns to share the creativ…
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Navigating the complexities of setting effective New Year's resolutions is the focus of our latest discussion, revealing why so many of us fall short in achieving our goals and how we can avoid those pitfalls in the coming year. We explore the significance of setting specific goals, creating actionable plans, and finding accountability to conquer t…
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This episode dives into the world of GLP-1 medications and their role in weight loss and functional medicine. Our guest, Caroline Snelwar-Fletcher, explains the mechanisms of GLP-1s, their benefits, potential side effects, and the importance of a comprehensive approach to health, emphasizing sustainable lifestyle changes through nutrition and exerc…
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Ever wonder how the magic of consistency could transform your life? Join us on the Forge and Fortitude Fitness Podcast as we kick off the holiday season with a festive spirit and a touch of nostalgia. Our dear friend Jeremy Oliver joins us, and together we reminisce about our frosty Christmas adventures in Asheville and swap stories from our early …
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Michael Antonelli, founder and CEO of Healthgevity, unveils the next frontier in health optimization with oral peptides and bioactives. Join us as we explore the myriad ways these innovations are reshaping how we think about longevity and gut health, offering groundbreaking potential for athletes and anyone aiming to enhance their daily healthspan.…
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Ever wondered how a chance meeting at the YMCA could lead to a flourishing fitness business and podcast? That's exactly how our journey began, resulting in a partnership in both life and business with my wife, Faith, now joining me as co-host. We’re rebranding the Forge & Fortitude Fitness Podcast with a fresh perspective, blending fitness, mindset…
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Ever wondered what it takes to catch the eye of Gordon Ramsay without even applying? Meet Rose, the trailblazing founder of Twisted Dough, who found herself unexpectedly thrust into the culinary spotlight as a contestant on Ramsay's "Food Stars." Experience her exhilarating journey from the initial surprise of being chosen to the rigorous vetting p…
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Imagine investing in a stock that offers lifelong benefits—this is what prioritizing health, gratitude, and reliability can do for you. Discover how setting a bedtime, choosing healthier food options, and committing to daily movement aren't just small changes, but powerful habits that can transform your life. We explore these ideas through personal…
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Uncover the mindsets that turn aspirations into achievements as we dissect the power of action and resilience. Ever wondered how a simple change in your goal-setting approach could lead to unstoppable progress? With the SMART goals framework as our compass, we share personal insights on breaking down big dreams into small, actionable steps. You'll …
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Ever wondered how embracing gratitude and a growth mindset can transform your life? Join us on Afterburn After Hours as we explore these powerful themes, inspired by personal milestones from the rollercoaster of 2024. We share heartfelt stories, including saying goodbye to a cherished pet and the heartwarming chaos of welcoming a new puppy. Plus, a…
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What happens when holiday cheer meets the grit of personal growth? Picture this: six unique Christmas trees, each with its own story, transforming our home into a personal winter wonderland. From the heartwarming ceramic snowflakes passed down by Faith's grandmother to the vibrant anticipation of family gatherings and nostalgic holiday films, we're…
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Remember the thrill of playing football in a Pennsylvania blizzard or the warmth of gathering for Thanksgiving feasts filled with once-a-year delights? This year, my wife Faith and I are taking on the role of hosts, blending old family recipes with unique dishes, and embracing new traditions like participating in a local 5K Turkey Trot. Thanksgivin…
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Ever wonder what makes Hell Week 2024 an unforgettable adventure? Join me as we celebrate the spirit of commitment and creativity that defined this year's event, spotlighting the hard work of our incredible teams, coaches, and studios. Alongside this celebration, I delve into the hiccups with the new corporate ordering system that led to frustratio…
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Picture this: you're racing against time alongside your workout companions, heart pounding as you strive to outpace a horde of zombies. That's the thrilling scene as we conclude the epic journey of Hell Week in this explosive finale. We've crafted a dynamic 3G team workout experience, mixing treadmill sprints, rowing, and weight challenges, all des…
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Can you outlast the Regenerator? Brace yourself for "Back with a Vengeance," where Hell Week warriors face their fiercest foe yet. Embark on a grueling 23-minute treadmill challenge, as you race against time and your limits. Runners and joggers aim for up to three miles, while power walkers target 1.5 miles. As you navigate this intense session, ou…
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Gear up and get ready to scale new heights as we take on day six of our Hell Week series with the formidable "The Climber" workout challenge. Ever wondered how you can transform your grip strength into a powerhouse of endurance? Today, we promise that you will learn how to maintain a steady pace through unpredictable treadmill inclines and conquer …
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Ever wondered what it takes to outpace a swift swimmer zombie? Brace yourself for the thrill of Hell Week's Day Five, where teamwork meets endurance in a high-stakes rowing adventure. Get ready to synchronize your strokes and follow the lead of your captain in a dynamic 14-minute rowing workout. As we glide through distances marked by buoys, rangin…
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Unleash your inner beast and discover how animal-inspired movements can transform your workout and elevate your fitness game. Are you ready to tackle the intensity of Hell Week with our beast mode workout? Join us as we guide you through an exhilarating tornado-style session, designed to push your limits and keep you on your toes. With four blocks …
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Can you outrun a sprinter zombie? Get ready to find out as we dive into day three of Hell Week with a heart-pounding challenge that promises to make you faster, more reactive, and explosively powerful. This episode, dubbed "As Fast As You Can," puts the spotlight on our favorite workout format—the run row. Picture it: increasing your treadmill spee…
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Prepare to outsmart the walker zombie by mastering strategic movement and timing! Discover how pacing and intensity become your secret weapons as you adjust your speed on the treadmill and rower to keep one step ahead of the undead. Picture yourself orchestrating a symphony of speeds, where running fast when the zombie is distant and slowing down a…
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Get ready to elevate your workout game and crush the jumper zombie! Discover how to outmaneuver this high-flying foe with heart-pounding speed jumps and explosive moves that will leave you feeling unstoppable. Whether you're leaping on the treadmill or powering through dynamic exercises on the weight floor, we've tailored strategies and modificatio…
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Ready to conquer Orange Theory's Hell Week with confidence and flair? Join us as we navigate through the "Undead Training Camp," where every day brings a new challenge against metaphorical zombies. We promise you'll walk away with expert tips on conserving energy, managing sugar cravings, and optimizing hydration to ensure peak performance througho…
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Ever faced the challenge of staying committed to your fitness goals amidst life's chaos? Discover the strategies to maintain momentum even when motivation wanes. As we gear up for Orangetheory's much-anticipated Hell Week, the importance of experience over merchandise is emphasized, despite the mixed reactions to this year's non-traditional shirts.…
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Have you ever felt like a "loser" in your fitness journey, despite the effort and dedication? I open up about my own struggles with motivation, especially after pausing the use of a metabolism-tracking device, and how it affected my dietary discipline. You'll hear about my strategies for reigniting motivation, the importance of consistency, and why…
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What if you could unlock your maximum potential by simply tweaking your mindset? In this enlightening episode of Afterburn After Hours, we celebrate the recent Dry Tri event and look ahead to the regional Dry Tri for OTF 904 on September 28th. With the OTF National Convention now open to members, we delve into the heart of what drives success—minds…
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Ready to crush the Dry Try Challenge? Unlock the secrets to peak performance with our latest episode, where we break down this grueling fitness test into actionable steps. Discover how to dominate the 2,000-meter row by maintaining a steady pace and controlling your breathing. We’ll also help you shift your mental focus to remaining meters instead …
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Ever wonder how a franchise can keep growing without a ceiling in sight? Cory Lyons, the CEO of Koala Insulation and a 20-year veteran in the franchise world, will give us his insights. In this episode, Cory reveals what drew him to Koala Insulation, how they’ve managed explosive growth since franchising in 2020, and why they’re only scratching the…
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Ready to reignite your fitness journey after a summer break? This episode promises to get you back on track with invigorating stories and practical advice as we transition into fall. We'll kick things off by celebrating your marathon month achievements and dive into the excitement surrounding the upcoming OTF Dry Try event. Hear about my personal g…
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Ever wondered what it takes to stand out in a saturated niche like health and fitness? Tune in as The Wolf chats with Tom Dowd and Janina Czado, the dynamic duo behind F45 Training's exciting transformation and the birth of their new brands, FS8 and VAURA. They're shaking up the fitness world with a clever hub and spoke model but not without the hi…
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Have you ever been inspired by the relentless dedication of Olympic athletes? This episode takes you through the mindset needed to set and achieve lofty fitness goals, blending traditional lifting with long-distance running ambitions. Learn how tales of extraordinary athletic achievements can fuel your personal fitness journey and the hurdles of ma…
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The Wolf’s bringing it back to another solo episode, and this time he’s got all of Twitter wondering why he’s been MIA for so long. He explains where he’s been all this time, and how his game-changing franchising platform, Krokit has been keeping him busy these past few months. Plus, remember how the Wolf called out Nothing Bundt Cakes as an import…
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