Best Overdrive Digital Podcasts (2025)

1
Start & Rapidly Grow an AMSOIL Independent Dealership With Cutting-Edge Strategies 14:06

18d ago14:06

14:06

Starting an AMSOIL business is easy and affordable — but success isn’t automatic. In this first episode of Overdrive Edge, we break down what most new dealers get wrong and how to start the smart way using digital tools, content strategy, and AI search optimization. Creator Will Melton, founder of Overdrive Lubricants and the digital agency Xponent…

1
#EP179 - Why Marketing Plans Fail 8:11

1M ago8:11

8:11

Send us a text Hello everyone and welcome back to the Marketing Freaks podcast! In this week’s episode, I’m talking about the importance of having a plan. This sounds so incredibly obvious, and most of you will indeed have a plan. The problem usually comes with sticking to that plan. Stick around for a chat through how to a) write a better plan and…

1
#EP178 - How To Turn Around A Failing Ad Account 23:43

1M ago23:43

23:43

Send us a text Welcome to this week’s episode! I’m joined by Sophie Khan from our paid social team and we’re going to be talking about how to turn around a failing, or declining ad account. This is such an important topic, because no matter how good you are at paid media, at some point you are going to be faced with a challenging situation. To summ…

1
#EP177 - Building In-House Creative Agencies & Running Creative At Specsavers, Julia Arenson 31:57

2M ago31:57

31:57

Send us a text Welcome back to the marketing freaks podcast! This week I'm joined by Julia Arenson and we talk all things creative operations, building in-house agencies, running creative at Specsavers, agency vs in-house and a whole heap more. Throughout the episode Julia talks through her extensive experience of running creative operations, and d…

1
#EP176 - The CMO Series Pt3, How To Communicate Marketing With The Board 20:29

2M ago20:29

20:29

Send us a text Welcome to the third and final instalment our 3x part CMO series on the Marketing Freaks podcast! In this final episode of the series, we're discussing how to communicate marketing at the board level. This is something that a lot of people new into their careers find challenging, and this episode is really designed to help! We very m…

1
#EP175 - The CMO Series Pt2. Financial Planning, Building Budgets & How To Set Targets 23:09

2M ago23:09

23:09

Send us a text Welcome to the second instalment our 3x part CMO series on the Marketing Freaks podcast! This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe. In this second episode, we talk through the CMOs role in planning budgets, the finances behind marketing and how to set achievable yet ambitious…

1
#EP174 - The CMO Series Pt1, What is The Role Of A CMO? 18:13

2M ago18:13

18:13

Send us a text Welcome to our 3x part CMO series on the Marketing Freaks podcast! This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe. Lauri has an amazing amount of experience as a CMO, working at Sears, American Freight and more. In this first episode we discuss the role of a modern day CMO, the pr…

1
#EP173 - How to Make Your Creative Stand Out from the Competition 31:57

2M ago31:57

31:57

Send us a text In this episode of the Marketing Freaks, Jon interviews Joshua Gonzalez, a former performer turned content and product marketing expert. They discuss the importance of injecting personality and creativity into brand content to stand out in a crowded digital space. Joshua shares insights from his career journey—from theatre and social…

1
#EP172 The Number One Secret That Will Transform Your Marketing 23:13

2M ago23:13

23:13

Send us a text Welcome back to this week's episode on the Marketing Freaks podcast! This week we're discussing marketing secrets that will help you transform your marketing. Join us to find out what you need to do to make your marketing as effective as possible and see real business growth from your efforts. In particular, the world of performance …

1
#EP171 - How to Make Sales Love Your Marketing, with Kate Neuens 36:58

3M ago36:58

36:58

Send us a text In this episode of the Marketing Freaks podcast, Jon sits down with Kate Neuens, Senior Digital Marketing Manager at Frontegg, to explore the complexities of B2B marketing in businesses with long sales cycles. Jon & Kate discuss the challenges of aligning marketing and sales, the impact of different lead generation channels, and prac…

1
#EP170 - How To Be a Great Manager, with Paddy Moogan 32:19

3M ago32:19

32:19

Send us a text Welcome back to the Marketing Freaks. It's been an extended break, but we're back to bring you industry insights from some of the key figures in the industry. In this episode of the Marketing Freaks podcast, Jon is joined by Paddy Moogan, consultant, agency leader, and author of The New Leader newsletter, to unpack what it really tak…

1
#EP169 - The Agency vs Platform Rep Debate, Who Should You Listen To?? 8:14

6M ago8:14

8:14

Send us a text Welcome back to another short episode, with the topic for this one being the sometimes frustrating relationship between agencies and platform reps. In this episode we explore why this can get frustrating and, if as a client you seem to be getting conflicting advice, we talk about why this is the case and how to decipher what to take …

1
#EP168 - AI Influencers, Don't Believe Everything You See On The Internet! 6:05

6M ago6:05

6:05

Send us a text In this episode we talk through the growth in AI or virtual influencers. We talk through what they are, how they are growing and what brands are so far getting involved in the use of AI influencers. What are your thoughts? Do you agree, or does the world of AI influencers freak you out a bit?…

1
#EP167 - Turning Nova Twins into a Brit Award Nominated Artist, with Marshall Records 35:47

6M ago35:47

35:47

Send us a text Welcome to the final episode of The Scale Up Season! In episode 167, Jon is joined by Steve Tannett, Director of Music Platforms at Marshall to discuss what it takes to turn an artist like Nova Twins into a Brit Award Nominee. Tune as Steve shares his experience and the transition from being the artist to being behind the record labe…

1
#EP166 - The Scale Up Season: How to Create Brand Video That Sells, with Erica Grubman, Mojo Supermarket 33:17

7M ago33:17

33:17

Send us a text Welcome to episode 166 of The Marketing Freaks Podcast. This week, Jon is joined by Erica Grubman, head of production at Mojo Supermarket, a Brooklyn based agency renowned for it's bold creative campaigns. Erica shares insights from her experience producing ads for major brands like Meta and Peloton, the evolving role of a producer i…

1
#EP165 - The Scale Up Season: Ecommerce Strategies to Scale with Marianna Satanas, Hanro USA 32:01

7M ago32:01

32:01

Send us a text In episode 165 of the Marketing Freaks Podcast, Jon is joined by Marianna Satanas, President of Hanro USA to discuss scaling a luxury brand and the challenges that come with it. Discover strategies for balancing growth with premium customer experience, the importance of high-quality content, and the unique challenges of luxury vs. ma…

1
#EP164 - The Scale Up Season: B2B Marketing Strategies, Richard George - London Stock Exchange Group 32:38

7M ago32:38

32:38

Send us a text Welcome to episode 164 of the Marketing Freaks Podcast and the next episode in the scale up season. In this episode, Jon is joined by Richard George, Global Head of Business Marketing at the London Stock Exchange (LSEG) to the unique challenges of B2B marketing in the highly regulated financial sector. He shares insights from his 17-…

1
#EP163 - The Scale Up Season: B2B Marketing Doesn't Have to be Dull with Natasha Crowe - Kraken / Octopus Energy 34:41

7M ago34:41

34:41

Send us a text Welcome to episode 163 and the next instalment of The Scale Up Season. In this episode, Jon is joined by Natasha Crowe, Global Head of Marketing at Kraken, which powers Octopus Energy. Jon and Natasha discuss some of the key challenges in B2B marketing and the strategies that are driving growth in a competitive industry. In the episo…

1
#EP162 - The Scale Up Season: Building A Growth Mindset With Yasmine Khan - Business Psychologist 30:14

8M ago30:14

30:14

Send us a text Welcome to episode 162 of the marketing freaks podcast and the next installment in the scale up season. In this episode, Jon is joined by Yasmine Khan, a business psychologist who specialises in working with founders and senior leadership teams in high-growth companies. Yasmine shares insight into the overlooked human and psychologic…

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#EP161 - The Scale Up Season: What is Brand? With Arafa Heneghan - AO 33:15

8M ago33:15

33:15

Send us a text Welcome back to episode 161 of the Marketing Freaks Podcast and the 4th episode in the Scale Up Season. In this episode, Jon is joined by Arafa Heneghan, Director of Brand at AO to discuss the impact of brand investment and strategy in AO's growth. From creating a unified customer experience across all touchpoints to finding the perf…

1
#EP160 - The Scale Up Season: Paid Social Growth Hacks with Abi Bellion-Carey - Overdrive Digital 19:32

8M ago19:32

19:32

Send us a text Welcome to episode 160 of the Marketing Freaks Podcast and episode 3 in the Scale Up Season! In this episode, Abi is back! Jon and Abi talk about the key "gotcha" moments that often impact the ability to scale, and how to tackle them. Key Takeaways: Why scaling up isn't just about increasing spend and the importance of having the app…

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#EP159 - The Scale Up Season: Pricing Isn't About The Price. Melina Palmer, The Brainy Business 29:41

8M ago29:41

29:41

Send us a text Welcome back to episode 159 and the second instalment in the Scale Up Season. This week, we're joined by Melina Palmer, applied behaviour economist, podcast host of the Brainy Business and Author. Melina's latest book "The Truth About Pricing" discusses how pricing isn't just about price and the psychological factors to consider to m…

1
#EP158 - The Scale Up Season: Mastering Marketing Budgets with Jack Hayes - Pooch & Mutt 36:00

8M ago36:00

36:00

Send us a text Welcome back to episode 158 of the Marketing Freaks Podcast! We've taken an extended break, but we're back with the Scale Up Season. We will be inviting key individuals from brands that are currently and successfully scaling their business, mar-tech providers and digital marketing practitioners to join us on the sofa to share their k…

1
#EP157 - How to Make Paid Social Work For Small Business 19:26

11M ago19:26

19:26

Send us a text Hi all and welcome back to another episode! This week, we are talking about paid social for small business. So often, larger brands with the bigger budgets get all the attention, but running any marketing for a smaller business requires a different approach and to a certain degree, a different skillset. Joining us for this episode is…

1
#EP156 - [Bitesized] How To Make Better B2B Marketing Content 21:43

12M ago21:43

21:43

Send us a text Hello and welcome to another bitesized episode! This week we are talking about B2B marketing, and how to make your content stand out. Compared to most content efforts in the B2C realm, often B2B content is lacking in inspiration and fails to engage. Why is this the case and how should you go about fixing it? Joining me for the episod…

1
#EP156 - How To Build Successful Email Marketing Campaigns - with Will Wright, Intuit Mailchimp 26:29

1y ago26:29

26:29

Send us a text Welcome to episode 156 of the Marketing Freaks Podcast. In this episode we're joined by Will Wright, Senior Partnership Manager at Intuit Mailchimp, to explore the capabilities of Email Marketing and the key elements to consider when building a successful email marketing campaign. Gain practical insight into the potential of email ma…

1
#EP155 - [Bitesized] How To Get Better At Time Management 14:27

1y ago14:27

14:27

Send us a text Hello and welcome to this week's bitesized episode! This time round, I'm joined again by Geoff Griffiths for a conversation about how to improve your time management skills. Being able to effectively manage your time makes everything easier - it means you can prioritise and get what needs to get done completed, and ultimately free up…

1
#EP154 - The Skills Behind The Thrills - with Zack Wragg, Merlin Entertainments 33:24

1y ago33:24

33:24

Send us a text Welcome to episode 154 of the Marketing Freaks Podcast. In this episode, we're joined by Zack Wragg, Head of Global Optimisation and Development at Merlin Entertainments. Jon and Zack get into the detail around multiple challenges, from understanding and fulfilling customer needs, to managing the delicate balance between individual a…

1
#EP153 - Marketing Freaks LIVE!! AI & The Future of Marketing, From inOrbit 37:49

1y ago37:49

37:49

Send us a text Welcome to the first ever live episode of the marketing freaks podcast! We're at the wonderful InOrbit conference in Slovenia and the topic for discussion is AI, the future of marketing and what that leaves for us humans. To help with the conversation we are joined by previous podcast guest Sam Lewis-Williams, Head of Marketing Autom…

1
#EP152 - [Bitesized] How To Deal With (Professional) Rejection 11:02

1y ago11:02

11:02

Send us a text Welcome to this week's bitesized episode! I'm joined by my good friend Geoff Griffiths and this week we are talking through the topic of dealing with professional rejection. From pitching new business, applying for jobs and many other career related scenarios - we all have to be in a good place to handle it, but no one ever teaches a…

1
#EP151 - Is Digital Marketing Education Broken? With Giovanni Pupo, Lipton 39:08

1y ago39:08

39:08

Send us a text In this episode, Jon is joined by Head of Ecommerce Media Europe at Lipton, Giovanni Pupo, to highlight the disparity between what is taught in higher education vs. the application and skills required to work within the Digital Marketing Industry. Is the curriculum outdated, or is it just focused on traditional marketing, rather than…

1
#EP150 - [ShopTalk] Sara Worland, SVP Brand, Million Dollar Baby Co 16:00

1y ago16:00

16:00

Send us a text Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Sara Worland, SVP Brand, Million Dollar Baby Co. Enjoy!!By Overdrive Digital

1
#EP149 - [ShopTalk] Alexa Fisher, Ecommerce Manager North America, Delognhi Group 13:15

1y ago13:15

13:15

Send us a text Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Alexa Fisher, Ecommerce Manager North America, Delognhi Group. Enjoy!By Overdrive Digital

1
#EP148 - [ShopTalk] Lauri Joffe, CMO, American Freight 13:41

1y ago13:41

13:41

Send us a text Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Lauri Joffe, CMO, American Freight. Enjoy!By Overdrive Digital

1
#EP147 - [ShopTalk] Matt Smolin, CEO, Hang 14:48

1y ago14:48

14:48

Send us a text Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Matt Smolin, CEO of customer loyalty business Hang. Enjoy!By Overdrive Digital

1
#EP146 - [ShopTalk] Poonam Goyal, Senior Research Retail Analyst, Bloomberg 14:27

1y ago14:27

14:27

Send us a text Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this episode, we talk to Poonam Goyal, Sector Head and Senior Research Retail Analyst, Bloomberg. Enjoy!By Overdrive Digital

1
#EP145 - [ShopTalk] Patrick McIntyre, Head of Development, Krispy Kreme 12:51

1y ago12:51

12:51

Send us a text Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this second episode, we talk to Patrick McIntyre, Head of Development, Krispy Kreme. Enjoy!By Overdrive Digital

1
#EP144 - [ShopTalk] Anna Farberov, GM, Pepsico Labs 11:56

1y ago11:56

11:56

Send us a text Welcome to our ShopTalk US collection of episodes, bringing you insights from some of the brightest minds in digital marketing, retail and ecommerce. In this first episode, we talk to Anna Farberov, GM at Pepsico Labs. Enjoy!By Overdrive Digital

1
#EP143 - Authenticity & Sustainability with Vanessa Jefferies - Too Good To Go 28:37

1y ago28:37

28:37

Send us a text Too Good To Go is a brand focused on fighting food waste and having a social impact. Sustainability and social impact is a huge focus for brands as well as a key driver for many in the increasingly conscious consumer market. But how do you tell the difference between the brands that are authentic and those that are doing it for marke…

1
#EP142 - [Bitesized] Applying For A Job? Here's an Employers Take... 6:25

1y ago6:25

6:25

Send us a text Welcome back to the podcast! In this week's mini bitesized episode, I discuss a few thoughts (from an employers perspective) on how to stand out in an interview and job application process. This is direct from my experience of recruiting for a small, specialised performance marketing agency. Hope this helps!…

1
#EP141 - Mastering Personalisation Through Automation, with Sam Lewis-Williams - The Financial Times 34:21

1y ago34:21

34:21

Send us a text Welcome to episode 141 of the Marketing Freaks Podcast. This week, we're joined by Sam Lewis-Williams, Head of Automation at the Financial Times, to explore how both businesses and consumers navigate the abundance of content that we have access to, and how the Financial Times uses automation to deliver the right content to the right …

1
#EP140- [Bitesized] The Best Way To Learn Performance Marketing? 5:43

1y ago5:43

5:43

Send us a text Welcome back to another mini bitesized episode! This week we're talking about the best ways to learn performance marketing, and how to get started and build your skills with both Meta Ads and Google Ads. Hopefully this is useful for you if you're new to the field or just looking to build your understanding of how PPC or Paid Social w…

1
#EP139 - Hitting a Home Run in Paid Media, with Jon Loomer 39:58

1y ago39:58

39:58

Send us a text Welcome back to the Marketing Freaks Podcast. This week, we're joined by none other than the OG of Facebook Ads, Jon Loomer! In this episode we explore the incredible career of Jon Loomer, self proclaimed Facebook Ads nerd. Jon has built an incredible reputation within the Paid Media industry and founded The Power Hitters Club, an on…

1
#EP138 - [Bitesized] 75,000 Meetings in Three Days!! 11:48

1y ago11:48

11:48

Send us a text Welcome to this week's bitesized episode! We're super excited to be heading to Shoptalk in March where we'll be recording a load of interviews with some of the biggest brands in the world. As a bit of a warm up to that, we invited Joe Laszlo (the man behind the show agenda) on for a chat about how he curates the show's programme. Enj…

1
#EP137 - The 2024 PPC Playbook, with Vince Norris 20:17

1y ago20:17

20:17

Send us a text Welcome back to the Marketing Freaks Podcast. It’s a double helping of PPC pie as this week, Jon is joined by our Senior PPC Account Manager Vince Norris. Vince is fairly new to the Overdrive team, although he has hit the ground running and is by all intents and purposes, a genius and all things Paid Search. Jon and Vince are here to…

1
#EP136 - [Bitesized] What's Keeping You Up At Night? 6:02

1+ y ago6:02

6:02

Send us a text Welcome to this week's bitesized episode! Join us for a conversation around common concerns and worries, and what we think the biggest challenges will be for performance marketing in 2024. We also get feedback from others to find out what other people in similar roles are concerned about. Do you agree? Send us your biggest concerns a…

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#EP135 - Nice Pitch, Shame About The Service! With Abi Carey 25:21

1+ y ago25:21

25:21

Send us a text Welcome to episode 135 of the Marketing Freaks Podcast. This week, we're diving into a topic that's both intriguing and a bit frustrating. Jon and Abi are sharing their candid thoughts on the gap we often see between flashy pitches and actual delivery. We're talking about the extreme lengths some agencies will go to just to make thin…

1
#EP134 - [Bitesized] 2024, The Year The Cookie Finally Crumbles? 6:59

1+ y ago6:59

6:59

Send us a text Hello and welcome to the first bitesized episode of the year! This week we're talking about Google's plan to depreciate third party cookies in Chrome. What is actually happening, how does this impact our world of paid media and digital marketing, and what should you be doing to prepare for the change?…

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#EP133 - The Evolution of PPC in Digital Marketing with Indi Rai, Ufurnish 46:51

1+ y ago46:51

46:51

Send us a text Welcome back to the first episode of 2024! In this episode, we’re diving into the ever-changing world of PPC with Indi Rai, Head of Acquisition at Ufurnish. Indi brings a wealth of experience from both agency and client-side perspectives, offering us a unique insight into the landscape of PPC & Performance marketing. We're exploring …

1
#EP132 - [Bitesized] Has Elon Musk Completely Lost It?? 5:40

1+ y ago5:40

5:40

Send us a text Join us for this mini bitesized episode to chat through Elon Musk's tirade, what this means for us working in the world of paid social and what on earth is going on over at X! Have you changed your opinion on advertising on the platform, or if you are still seeing good results should you continue to advertise there? Enjoy!…

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