Share
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on October 30, 2025 21:35 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 406221118 series 3311729
Content provided by Overdrive Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Overdrive Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Too Good To Go is a brand focused on fighting food waste and having a social impact. Sustainability and social impact is a huge focus for brands as well as a key driver for many in the increasingly conscious consumer market. But how do you tell the difference between the brands that are authentic and those that are doing it for marketing purposes?
Jon and Vanessa Jefferies, Associate Director of Marketing at Too Good To Go, explore the intersection of sustainability, social impact, and brand authenticity. We delve into how businesses can authentically incorporate social impact, differentiate themselves in the sustainability space and maintain credibility whilst pursuing market leadership.
Key Takeaways:
- Understand how brands obtain and maintain authenticity and credibility whilst pursuing sustainability initiatives.
- Understand how the social impact movement is having a positive effect.
- How consumers can distinguish between brands that authentically prioritise sustainability and those that may be leveraging it for marketing purposes.
- Approaches to effectively communicate a brand's social impact without appearing disingenuous or solely focused on marketing objectives.
- Insights into future trends and developments in the sustainability and social impact space, and how brands like Too Good To Go are positioning themselves to stay ahead of the curve.
179 episodes
))
