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The POMCAST

Premier Online Marketing

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A digital marketing podcast focused on local lead generation strategies and insights. Your search for in depth discussions, tips and tactics has led you to the right place.
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Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s d ...
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Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

Haylee Gaffin, Growth Strategist for Podcast Hosts

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Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters, whether you're just starting out or looking to grow y ...
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Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you. In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro ...
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Spectruss Speakeasy: The Marketing & Business Podcast for Growth-Minded EntrepreneursWelcome to Spectruss Speakeasy, the podcast where marketing meets real business stories, and where relationships drive success. Hosted by Spectruss, one of Chattanooga’s leading marketing agencies, this podcast brings together business owners, industry experts, and creative minds to share their journeys, insights, and the strategies behind their success.From brand-building and digital marketing to content cr ...
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If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success. With interview ...
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7 figure Attraction Agent

Tom Panos - Real Estate Coach & Trainer

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Tom Panos interviews leading real estate attraction agents. These agents share their strategies for writing 7 figures year after year. Simple, powerful and effective - you can apply these tips to grow your real estate business today. For more FREE tools visit: www.tompanos.com.au
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Indie Game Movement

Andrew Pappas, Game Marketing Strategist and Consultant

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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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Marketing Freaks

Overdrive Digital

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The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
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10 Min Marketing

10 Min Marketing

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Leedr is a digital marketing agency that produces the 10 min marketing podcast. This podcast helps you navigate the confusing world of marketing by giving you bite-sized actionable marketing tools, tips, and strategies to help you with your marketing. Find the show notes at leedr.io website: www.thesweatshop.com.au music: www.bensound.com
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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint. Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth. Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear ...
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Charles Kirkland from the Media Buyer Association reveals all of his media buying tips and tricks for you to use. Charles became one of the top 100 affiliates at ClickBank by using paid traffic to grow his list and create some insane ROI. So hold on to your seat and get ready for one wild ride down the road of learning how to turn clicks into profits. You are going to learn how to build your list and ramp up your ROI with pay per click, paid media, cost per view traffic, Facebook ads, retarg ...
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PPC Unleashed

Xavier Mantica

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Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.
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PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars. Start Your Fre ...
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Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.
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The Digital Marketing Post Podcast, brought to you by T.E. Digital, is your go-to source for expert insights, practical tips, and the latest trends in digital marketing. This podcast is a roundup of articles from The Digital Marketing Post's weekly online newsleter. Whether you're a seasoned pro or just starting out, join us as we explore strategies to grow your business online, from social media and email marketing to website optimization and online advertising. Each episode delivers action ...
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Hey, Good Morning Social Media

Good Morning Social Media

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On this podcast we dig up social media marketing articles to conveniently help you market your business, brand, and story. Start your day with social media marketing tips. Enhance your paid social media advertising with Orange Cattle: https://orangecattle.com/social
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Looking to up your digital marketing game? Tune in to the podcast hosted by Justin Lester and Ebert Grobler, Smart Marketing 2.0. They share actionable tips, tactics, and strategies that you can use to improve your marketing efforts. Whether you're a business owner, marketer, or just getting started, you'll gain valuable insights on the latest trends in SEO, paid advertising, email marketing, content marketing, social media, and conversion optimisation. Get ready to buckle up and dive deep i ...
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Welcome to The Digital Traffic Show where I help businesses market to the right people, at the right time, with the right messaging! If you are ready to learn any of the following, you’re in the right place: Building an online brand Reaching your ideal customer Understanding Organic traffic Learning all about Paid traffic Various types of online advertising How to Get more Clients How to use Storytelling as a marketing tool Social media marketing 101 Unique selling proposition Standing out f ...
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Zach Hoffman brings you informative digital marketing tips and best practices that he and his team have learned over the years. With over 15 years of experience in the industry, Zach discusses content marketing, search engine optimization, mobile marketing, paid advertising, email marketing, social media marketing, website design, and much more. You will find the latest information on organic traffic, backlinking, trends in the digital world as well as vendor recommendations to help you take ...
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Jose Victor Castellanos is a father, husband, and entrepreneur. He discusses strategies, tools, tips, and tricks that will help you with your marketing, business, and your life. Topics include SEO, Paid Search, Website design, Local marketing, work-life balance, health and more. Jose has over 8 years of developing and executing digital marketing strategies for large to small businesses. All while raising two kids and keeping the wife happy. :)
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Automate Radio

Automate Radio

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Tune in to Automate Radio, where we will discuss paid media advertising, interview experts, and educate advertisers about the changing digital advertising landscape. AutomateAds.com helps digital advertisers automate the creation, management, monitoring, A/B testing, and optimization of their ad campaigns with data-science.
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Welcome to the "Digital Revolution Podcast," where we dive into the transformative world of digital marketing, digital product management, and digital innovations. Hosted by Eli Adams, a seasoned digital expert with over 15 years of industry experience, this podcast is full of insights, strategies, and stories from the forefront of the digital landscape. Each episode of the "Digital Revolution Podcast" brings you a blend of in-depth discussions, expert interviews, and tactical advice. Eli an ...
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Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that w ...
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Grab a dose of inspiration mixed with tips, techniques and advice about building your online business. Join the award winning Tech Angel Kelly Cairns as she shows you that building an online business doesn't have to be a challenge. Sharing her tried and tested methods on all the platforms you need to make a success online, you can avoid the disasters and just get going. So if you're a female entrepreneur pulling out your hair, sitting there alone wondering what on earth to do next, Then hit ...
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In this episode, we explore how batch content creation can be a game-changer for tourism businesses. Instead of scrambling to post every day, imagine creating a full month of content in just a few focused sessions. We break down how this method not only saves time but also boosts consistency, enhances brand trust, and helps you stay ahead of the co…
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What if you gave yourself permission to say your biggest podcast dreams out loud? In today’s episode, you’ll hear from the attendees of this year’s Mic Check Retreat, as they speak their podcast dreams into existence. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good…
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Indie devs juggle tons of different task and responsibilites, and in that chaos do everything they can to maintain productivity. However, regardless of their effort to stay efficient and on task, most don't realize they're ignoring one of the most powerful tools for clarity, creativity, and decision-making: sleep. That’s why today we’re going to go…
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Indie devs juggle tons of different task and responsibilites, and in that chaos do everything they can to maintain productivity. However, regardless of their effort to stay efficient and on task, most don't realize they're ignoring one of the most powerful tools for clarity, creativity, and decision-making: sleep. That’s why today we’re going to go…
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Send us a text Big news—Jeremy’s hosting a live webinar this Thursday 24th July with Product Hero, and you’re invited! Sign up now: https://producthero.webinargeek.com/how-to-start-demand-gen-the-right-way-a-proven-media-buying-framework-for-ecom-brands In this episode, get a sneak peek of what he’ll be covering: how to launch high-converting Deman…
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Send us a text 01:10 – Reheat your pipeline 02:50 – Upgrade your listing presentation 05:26 – Boost your personal brand 06:21 – Create a set-and-forget Sellers' Spring campaign 06:57 – Clean up your CRM 07:23 – Reconnect with all your buyers 07:48 – Set your GCI game plan – reverse engineer your targets The work starts NOW for the results you want …
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Send us a text When faced with a $280K gap in sales targets and just 6 weeks left in the quarter, Sam doesn’t panic. He pulls out the numbers, divides the goal across his team, and builds a plan. No fluff. Just clear accountability. You’ll learn: How a simple weekly Gap-Analysis Meeting can help you stay on-track of your sales targets How to revers…
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In this episode, we break down a step-by-step lead generation strategy designed specifically for tour and activity operators. It’s not just about getting more website visitors—it’s about turning that interest into real bookings. We’ll cover how to define your ideal customer using detailed personas, create irresistible lead magnets like destination …
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Send us a text What do Harry Potter, Hello Kitty, and Grateful Dead have in common? They each helped sports teams sell out stadiums. In this special episode, Jeremy Neisser welcomes Denise Sicheneder from Spinzo to break down the Top 10 highest-performing theme nights of the past year — from licensing and community engagement to surprise breakout h…
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Between making a great game and having the drive to do it, it’s still only half the battle. Indie studios love chasing creativity, but often struggle to establish core business fundamentals that can turn passion into profit. That’s why today we’re going to pull back the curtain on what it really takes to stand out and succeed in games. From funding…
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Between making a great game and having the drive to do it, it’s still only half the battle. Indie studios love chasing creativity, but often struggle to establish core business fundamentals that can turn passion into profit. That’s why today we’re going to pull back the curtain on what it really takes to stand out and succeed in games. From funding…
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Ever wonder if podcasting would make a difference in your business? In today’s episode, I’m passing the mic to a few of our Gaffin Creative clients, who are answering the question: what has podcasting done for your business? Listen in on their stories about what’s possible when you commit to using your voice strategically. Today's episode is brough…
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Send us a text Is Google Ads really harder—or are we just ignoring the Magic Mix aka the fundamentals? In this episode, Ed Leake breaks down why PPC success still comes down to strategy, not hacks. Host Jeremy and Ed talk frameworks vs. courses, the rise of automation and AI, and why most ad accounts fail outside the platform. If you're tired of ch…
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In this episode, I break down how to properly structure your ad groups in Google Ads. Whether you're just getting started or you've been running campaigns for a while, your ad group setup can make or break your results. I cover: • The right way to group keywords • When to split into separate campaigns • Common mistakes to avoid • How to keep your s…
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In this episode, Sam Silvey sits down with Matt McLelland, VP of Sustainability and Innovation at Covenant Logistics, for a real and honest conversation about the future of freight, green energy, and what it actually takes to move toward sustainable trucking. From the truth behind hydrogen and electric trucks to the economics of clean energy, Matt …
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Send us a text In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser reveals nine powerful ways sports marketers can use ChatGPT to boost efficiency, save time, and most importantly — sell more tickets. From crafting better emails and social posts, to analyzing Meta Ads data and fan surveys, to writing scripts and FAQs in sec…
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🎙️ Podcast Episode: Is Influencer Marketing Right for Your Tourism Business? In this episode, we dive into the world of influencer marketing and how it’s shaping the tourism industry. From Instagram takeovers to TikTok travel diaries, influencers are redefining how travellers discover new experiences. We explore why this approach works—think visual…
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Ever wish you could eavesdrop on a candid conversation among seasoned podcasters? At Mic Check Retreat, I had the privilege of hosting a roundtable discussion with our incredible group of podcast attendees. We jumped into the real stories behind our shows—the triumphs, the hurdles, and the unexpected lessons that come with the territory. In this ho…
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Many games are fun, but few stay with us after the credits roll. So today, we’re going to dive into how indie devs can use game mechanics, narrative, and aesthetic choices to create emotional resonance and meaning in their titles. From narrative tools to methods that focus on player empathy, we unpack the secrets behind making games that create a l…
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Many games are fun, but few stay with us after the credits roll. So today, we’re going to dive into how indie devs can use game mechanics, narrative, and aesthetic choices to create emotional resonance and meaning in their titles. From narrative tools to methods that focus on player empathy, we unpack the secrets behind making games that create a l…
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Send us a text Summer ad slump? Here’s how to thrive while everyone else panics. In this episode of Google Ads Unleashed, host Jeremy breaks down why Google Ads performance often dips in summer and what to actually do about it—no panic tweaks, no desperate measures. Learn how to audit your account, refresh your assets, optimise your feed, and set t…
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In this powerhouse episode of The POMCAST, Mike Shaug, Founder and CEO of Premier Online Marketing, shares expert-level insights on how to build, manage, and scale national paid search campaigns with large budgets and wide target areas. Drawing from his years of experience running high-stakes digital advertising efforts for clients across automotiv…
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In this episode, we dive into the world of paid advertising for tourism businesses — and how to use it to truly move the needle. If you’re still relying on organic reach alone, you’re likely leaving bookings on the table. We break down a step-by-step approach to getting the most from your ad spend, starting with how to build customer personas that …
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Send us a text In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up cold audiences, lower your ad costs, or re-engage past ticket buyers, video is the most powerful (and …
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Send us a text 00:00 – What do you do at auction when a buyer refuses to sign the contract and does a runner? 06:04 – She forged a $4M deposit — and got away with it (almost) 12:30 – Discussion on mental capacity and contract validity 13:12 – 1 August 2025: Massive changes to QLD contract law • What the new law actually says • The hidden risks for …
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Are you celebrating your milestones? In today’s episode, I’m featuring my client Tara Whitaker of The Modern Editor. Tara is celebrating a huge milestone—50 episodes of her show—and sharing how working with Gaffin Creative has helped her get back on track after burnout. This episode originally aired on episode 50 of the The Modern Editor Podcast. T…
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Starting your email marketing journey and feeling a bit overwhelmed by the techy stuff (and the price tags)? In this episode, we break down why MailerLite is the go-to choice for beginners who want simple, powerful tools without spending a cent. From gorgeous templates to automation that actually makes sense, you’ll get the lowdown on what makes th…
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Mainstream game development is at a crossroads—bloated budgets, safe bets, and sequel fatigue are threatening innovation. But the indie scene might just be the industry’s best hope. In this episode, our guest unpacks how indies are not only surviving but reshaping the gaming landscape. We dig into what makes indie studios uniquely suited to lead th…
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Mainstream game development is at a crossroads—bloated budgets, safe bets, and sequel fatigue are threatening innovation. But the indie scene might just be the industry’s best hope. In this episode, our guest unpacks how indies are not only surviving but reshaping the gaming landscape. We dig into what makes indie studios uniquely suited to lead th…
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Send us a text What if your best-performing Google Ads campaigns aren’t actually adding any value? In this episode of the Google Ads Unleashed Podcast, host Jeremy is joined by Marcel Smal of Roots Network breaks down the real meaning of incrementality in PPC—why it matters, how to test it, and what most advertisers get wrong. We explore brand sear…
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Send us a text Auction Training from Greece 00:13 – What is the best time to auction on Saturday? 02:33 – If your property is on the market and there’s a competing property where the other agent is underquoting — what should you do? 04:25 – What is the ideal time to set the reserve price? 06:35 – Advice for inexperienced agents handling price & how…
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Who are you really marketing to? In this episode, we dive into the power of creating customer personas to sharpen your tourism marketing strategy. You’ll learn how to build fictional—but data-driven—profiles of your ideal travelers, like “Sarah the Adventure Seeker” or “John the Cultural Explorer,” and how these personas can transform the way you c…
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Send us a text In this episode, Jeremy unveils two powerful tools Sports Marketing Machine is currently beta-testing — both born from real challenges teams are facing. ➡️ Fan Feedback Tool: Surveys are great... until they become static, siloed, and unusable. Jeremy breaks down how their new Dynamic Survey Dashboard goes beyond SurveyMonkey and Goog…
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Think your podcast isn’t converting? Think again! In today’s episode, I’m sharing a personal story about the connection between a sale in my digital shop and a three-year-old episode of Clocking In. Plus, I’m diving into my tips for creating long-term success with your podcast. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcas…
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Leveling up in real life takes more than just discipline, passion and trying to level up others, it takes smart design. In this episode, we explore how game design principles can help us, devs and creators, develop practical life skills, reframe personal challenges, and even learn more effectively from that process. To today, we’re going unpack how…
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Leveling up in real life takes more than just discipline, passion and trying to level up others, it takes smart design. In this episode, we explore how game design principles can help us, devs and creators, develop practical life skills, reframe personal challenges, and even learn more effectively from that process. To today, we’re going unpack how…
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Send us a text Imagine this... Two agents. Same brand. Same market. Same skills. But one smashes out 100 sales a year... the other barely hits 20. What’s the difference? It’s not the interest rates. Not the CRM. Not the suburb. It’s the mindset. According to world-renowned Mind Power expert Robin Banks, success is 80% psychology and 20% mechanics —…
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Send us a text Missed Google Marketing Live 2025? Here's your fast-track summary. In this episode of Google Ads Unleashed, host Jeremy breaks down the biggest updates from GML 2025 - AI Overviews, Smart Bidding Exploration, Performance Max reporting, and the long-awaited A/B testing in Merchant Center. Get your free 30 minute strategy session with …
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Send us a text ⚠️ Vendors: Use THIS Incentive Scheme to find out how much your house will truly sell for 05:18 – Today has been my most successful auction day in years. Clearance Rate: 11/11 Buyers all met the reserves – no adjustments One property SOLD for $700k over reserve FOMO was in the market today. But one hot day doesn’t make it Summer 07:3…
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Think LinkedIn isn’t for tour operators? Think again. In this episode, we uncover how to turn LinkedIn into a powerful marketing and networking tool for your tourism business. Learn how to position yourself as an industry expert, attract corporate group bookings, and build partnerships with complementary businesses. We’ll cover strategies for creat…
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Thinking of building a website but don't want to break the bank? In this episode, we're diving into the world of free website builders, pitting Wix against Webflow in an epic showdown of design freedom, ease of use, and hidden costs. Whether you're a side hustler, a startup dreamer, or just sick of staring at blank pages, you’ll walk away knowing w…
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Send us a text In this episode, Jeremy sits down with Jonathan Hufnagel, founder and CEO of Dash, the leading fan activation platform used by over 400 sports teams across North America. What started as a digital auction tool has evolved into a comprehensive fan engagement and e-commerce solution helping teams drive revenue, generate leads, and crea…
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Grief doesn’t send a calendar invite. In this episode, I’m coming to you raw and vulnerable, sharing a deeply personal journey through one of the hardest seasons of my life. Over the past four months, I lost two of my grandparents—one just a week ago. Through these losses, I learned the real power of building a business and a podcast that supports …
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Indie devs often wear too many hats, making it hard to give each area, like production, marketing, and community the attention it deserves. But what happens when you're stretched too thin? How does that affect your game, your message, and the trust you've built with players? In today’s discussion, we’ll look at the real-world challenges of running …
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Indie devs often wear too many hats, making it hard to give each area, like production, marketing, and community the attention it deserves. But what happens when you're stretched too thin? How does that affect your game, your message, and the trust you've built with players? In today’s discussion, we’ll look at the real-world challenges of running …
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Send us a text In this episode of Google Ads Unleashed, host Jeremy is joined by Inderpaul Rai, Director of Paid Media at WeDiscover, to dive deep into some of the smartest, most unconventional strategies in performance marketing. From feeding Google ‘wrong’ data to improve bidding accuracy, to overcoming the limitations of PMax and attribution win…
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Seth Cathy, grandson of Chick-fil-A founder Truett Cathy, joins us for an incredible conversation that spans three generations of entrepreneurship, adventure, and staying grounded despite massive success. We explore the remarkable origin story of Chick-fil-A - from Truett's Depression-era childhood where "the only toy he had was his brother's loose…
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Ever wished your blog posts could magically turn into scroll-stopping videos—without spending a cent? In this episode, we dive into the world of free text-to-video tools, comparing Kapwing and Synthesia to see which one helps your content come alive with the least amount of fuss. Whether you're a small business owner, content creator, or marketing …
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In today’s tourism landscape, content isn’t just marketing—it is the engine of growth. In this episode, we explore why content is your most powerful tool for driving discovery, building trust, and turning lookers into bookers. You’ll learn how SEO-optimized content helps travellers find you, why storytelling through blogs and videos forges real con…
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