Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s d ...
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Paid Click Ads Podcasts

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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Chris Schaeffer, Certified Google Ads Specialist
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.
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FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way. FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing ...
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Welcome to Clicks and Giggles, where marketing wisdom meets humor, hosted by the seasoned marketing pro, Jordan Rothwell Perry. Tailored for individuals with compelling offers, this podcast is your backstage pass to the world of digital marketing strategies. Jordan, a 3rd generation agency founder, peels back the curtain on advertising myths perpetuated by the "bros" and "agency gurus," offering behind-the-scenes insights on making marketing truly click, connect, and convert. Each episode de ...
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Tired of paying for multiple streaming apps or dealing with broken links? Torrentio offers a simple, free solution to stream movies and TV shows in HD or 4K - no downloads https://torrentsio.com/ no buffering, no monthly bills. Torrentio is a lightweight but powerful addon for Stremio that connects you to public torrent sources instantly. Just install it, search your favorite title, and press play. No technical skills required. 💡 Key Features of Torrentio: 🔹 Free Streaming – No subscriptions ...
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Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.
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Charles Kirkland from the Media Buyer Association reveals all of his media buying tips and tricks for you to use. Charles became one of the top 100 affiliates at ClickBank by using paid traffic to grow his list and create some insane ROI. So hold on to your seat and get ready for one wild ride down the road of learning how to turn clicks into profits. You are going to learn how to build your list and ramp up your ROI with pay per click, paid media, cost per view traffic, Facebook ads, retarg ...
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Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel custom ...
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In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.
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🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀 If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place! Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast ble ...
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Jon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what's working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better. Jon Rognerud is from Norway, went from being a top 10 musician, turned to software development, and created 3 books on SEO and web optimization for Entrepreneur Press and is current ...
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The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company
Don Franklin
Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Re ...
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9 Buttons You Should Never Click (Episode 466)
35:19
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35:19Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact match keywords, performance max, and broad match keywords. They are all off limits for some advertisers at there. Find out more in this week's episode! Try Opteo for free for 28 days - https://opteo.c…
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Last year, over $700 billion was spent on digital marketing. Of that, $140 billion was stolen by fraudsters. Let’s face it: it’s no longer a question of whether you have fraud, but a question of how much fraud is affecting your business. To address these massive concerns, Rich Kahn, co-founder and CEO of Anura.io, an ad fraud solution, joins us on …
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building a $10,000,000 ARR company with only paid ads
48:36
48:36
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48:36In this episode, I chat with Niels Klement (Head of Growth, Perspective) about how “app-feel” mobile funnels—with quiz questions, instant personalization, and 1-second load times—are crushing the old landing-page model. We dig into paid-ads math, creative iteration, and why a single 90-second video can double your business. Perfect for agencies, Sa…
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#695: Why Trust Is a Strategy, Not a Sentiment with Dana Bodine, Trustpilot
28:58
28:58
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28:58If nearly half of consumers spend more with brands they trust, why aren’t more companies making trust a core business strategy instead of just a tagline? To help me explore this question, I’m joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world’s largest independent platform for customer feedback. About Dana Bodine Dana …
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#694: What's your plan for Q5 this year, with Xavier de Baillenx from Ramdam
23:39
23:39
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23:39What if your most profitable campaign window isn’t Black Friday or Cyber Monday… but after the holidays, when everyone else is quiet? While most marketers are winding down, savvy brands are doubling down—tapping into the “Q5” period between Christmas and early January, when ad prices drop, engagement spikes, and consumers are laser-focused on their…
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Most Advertisers Get Audience Bid Adjustments Wrong (Episode 468)
35:42
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35:42This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from listeners and this week it is about how to create a successful B2B search campaign when you can't find the right traffic. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://w…
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Building Digital Gravity: How Startups Create Mass and Momentum
34:29
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34:29In this episode, we’re joined by Jordan Mix, partner at Late Checkout, for an in-depth discussion on how startups can build a million-dollar brand in today’s hyper-competitive landscape. Jordan introduces the concept of digital gravity—a framework for creating “mass” on the internet that draws customers into your brand’s orbit. The conversation exp…
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#693: Optimizing the post-click customer experience with Riikka Söderlund, Katana Cloud Inventory
24:05
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24:05What if your biggest customer experience problem isn’t your marketing… but your inventory spreadsheet? In the era of one-click checkouts, Prime delivery expectations, and endless online channels, brands are pouring millions into customer acquisition—only to lose customers post-purchase. Why? Because they can’t deliver what they just sold. Today’s g…
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The Power of a Helping Professional Story- Why Clients Connect With You
34:36
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34:36🎙️ Episode 8: The Power of a Helping Professional’s Story – Why Clients Connect with YOU In today’s episode, we’re diving into the transformative impact of storytelling in the helping professions. Your personal story isn’t just a background detail—it’s a bridge. When shared intentionally, it builds emotional safety, fosters trust, and helps clients…
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Building a CEO's Personal Brand with Loreta Tarozaite
40:07
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40:07With the increase in AI-created content, having an authentic personal brand built by your CEO is more important than ever to stand out. But how does one go about deciding what their personal brand even i, and what are the steps they need to take to start building it? To answer these questions, we sit down with Loreta Tarozaite, founder of strategic…
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#692: The lifetime value of milliseconds in the customer experience with Jaxon Repp, Harper
24:34
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24:34Agility can often get framed as driving massive transformation—but sometimes it’s the milliseconds that matter. When every digital moment counts, small gains in speed and efficiency can have a disproportionately large impact on customer lifetime value and brand loyalty. If you could speed up every digital interaction your customers have with your b…
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#691: Gaining agility and results with composable CMS, with Mark Wheeler from Storyblok
31:23
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31:23Is your CMS holding your creativity—and marketing growth—hostage? When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish updates, launch campaigns, or even fix a typo. Sound familiar? Today’s guest says it’s time for marketers to take the wheel. Mark Wheeler, Chief Marketing Off…
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My Favorite Google Ads Script (Episode 467)
40:18
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40:18This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocking unwanted searches coming from your keywords this is a great tool to manage your negative keywords. Try Opteo for free for 28 days - https://opteo.com/psp Step-by-Step Google Ads Script Installation…
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#690: Focusing on long-term customer value using next best action with Tine Van Calster, Telenet
26:47
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26:47What if your most loyal customers are the ones you helped spend less? Agility in marketing isn't just about moving faster — it's about aligning brand intentions with customer outcomes in real-time, even when that means giving up short-term gains to earn long-term trust. Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re go…
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What a Zero-Click Strategy is and How It Helps Your SEO
37:06
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37:06Today, we’re diving into a topic that’s transforming how people discover your services online — even before they visit your website. What is a Zero-Click Strategy? It’s all about showing up in search results in ways that answer your audience’s questions before they ever click — like in featured snippets, “People Also Ask” boxes, and definitions. It…
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Generative Engine Optimization (GEO) is rapidly emerging as the next frontier of search strategy. As AI chatbots like ChatGPT and Google’s AI overviews transform how people seek information, brands must adapt their content to be not just searchable but AI-friendly. One of our very own Firebrand team members, Shane Jordan, joins us on the podcast th…
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#689: Building a culture of agility with Eugenie Lamprecht, Reka
19:28
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19:28Welcome to this episode, brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications. Agility requires an attention to process and a commitment to continuous improvement. It also requires a culture of agility. Today we’re going to talk about talent in …
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#688: Building a Customer Brain and how it benefits customers and the business with Christian Nelissen, National Australia Bank
26:34
26:34
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26:34Agility at enterprise scale means building systems that not only make millions of micro-decisions, but also keep humans at the center — creating experiences that are timely, relevant, and respectful of the customer. What if your data knew your customers better than your frontline employees — and used that insight to serve, not sell? Today we are he…
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ai automation builds 100+ ads in 24hrs - research, creative, and data analytics
57:24
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57:24In this episode, I chat with Jonathan, a rapidly rising expert on Twitter known for building and scaling AI-driven marketing automations using tools like n8n and custom API integrations. We explore the practical realities of "vibe marketing" automation beyond hype, revealing how real-world workflows are being constructed today and why true expertis…
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#687: Customer Experience Design using Generative AI, with Tara DeZao, Pega
22:34
22:34
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22:34What if you could test drive your entire customer experience — before even writing a line of code? Agility isn’t just about reacting fast — it’s about thinking ahead, designing deliberately, and testing before committing. In an age where customer expectations shift by the minute, businesses can’t afford to just “build and hope.” Today we are here a…
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Torrentio: Free HD & 4K Streaming Without Hassle
3:11
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3:11Stream free HD & 4K movies with Torrentio using Stremio. No downloads, no fees just fast, smooth playback from public sources. Easy to install https://torrentsio.com/ safe to use, and perfect for hassle-free streaming.By alwinlouis590
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#686: Autonomous innovation using predictable AI agents with Peter van der Putten, Pega
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30:06What if your agentic AI could innovate autonomously—and still follow your business rules? Agility in the age of AI doesn't just mean speed. It means predictability, accountability, and the ability to innovate autonomously without businesses losing control of what is important, and what their customers value. Today we are here at PegaWorld 2025 at t…
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From Burn out to Balance- Finding Sustainability in Business
36:29
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36:29Burnout isn’t just “being tired”—it’s a real, emotional toll that hits helping professionals and business owners hard. In today’s episode of From Keywords to Connections, we’re diving into how burnout sneaks in, how it differs from everyday stress, and what practical, values-driven shifts can help you build a more sustainable business. Whether you’…
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TechCrunch has been a pivotal publication in the startup and tech ecosystem since its founding in 2005 by Mike Arrington. From its origins as a tech blog to becoming a major media property, TechCrunch has undergone significant changes through multiple ownership transitions and, more recently, has gone through yet another transition. This week, epis…
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#685: Using AI in UX research, design, and testing with Jason Bowman, The Office of Experience
25:54
25:54
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25:54Agility requires finding ways to stay one step ahead of the competition, as well as in anticipating customers’ needs. So how does a brand maintain this speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategica…
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#28 - Google Ads Bidding Target ROAS vs Target CPA Explained
15:53
15:53
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15:53In this episode, I talk about target ROAS and Target CPA. These can be very powerful strategies that are sometimes misunderstood. I also talk about what I have noticed to be working in todays Google Ads world with a bonus tip on a special bidding strategy that no one talks about. Want to work with me? Visit focusyourads.com or email me at support@f…
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#684: The founder of Reebok and CEO of Syntilay talk about AI-generated product design
30:23
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30:23When consumers can get AI-generated designs completely customized to their needs, what does this mean for the future of brands and the customer experience? I have two guests on my show today: one is the founder of one of the world’s most iconic shoe brands, and the other is the co-creator of the first AI-designed commercial shoe. Today we’re going …
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New Changes Coming to Google This Year (Episode 465)
36:39
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36:39New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https…
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#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions
23:28
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23:28My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at …
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Are Paid Ad's or SEO Better for Helping Professionals?
39:47
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39:47Are you wondering whether you should invest in SEO or paid ads to grow your private practice or service-based business? In this episode, we break down the differences between the two—and why the best answer might not be either/or. We’ll simplify digital marketing jargon and explain: What SEO is (and how it builds long-term visibility) What paid ads…
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What's New in Cybersecurity PR with Nick Lagalante
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46:45The world of PR is constantly changing, but nowhere is it evolving as fast as in the cybersecurity space. The stakes are higher, threats lurk around every corner, and well-planned PR strategies often need to take a back seat when crisis arises. Nick Lagalante, the founder and CEO of Fractional 360, joins the podcast today to uncover the intricate s…
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#682: Consequential AI and customer loyalty with Raj De Datta, CEO of Bloomreach
25:26
25:26
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25:26If brand loyalty is so critical, why does it feel like most companies are treating it like an afterthought by propping it up with outdated programs and hoping customers won’t notice? Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of the funnel, but as a core driver of long-term brand v…
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#27 - What I'd Do With Just $500 in Google Ads
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32:33If you have a small budget of about $500, let's talk about how I would optimize this. What campaign type, strategy, keyword match type and more. Let's dive in! Need someone to manage your ads or want a consultation session, reach out at focusyourads.com.By Dan Caston
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#681: Building a cohesive brand while personalizing every message with Emily Ward, Turnitin
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25:54With AI as an accelerant, marketing is evolving at a breakneck pace, and brands are being challenged to maintain authenticity while scaling globally. How do you build a cohesive, authentic brand identity across diverse markets, cultures, and digital platforms—all while leveraging AI-driven personalization? Joining me today is Emily Ward, VP of Glob…
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Optimization Score: 100% Compliant, 0% Profitable (Episode 464)
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33:55What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://…
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#680: Agile is about more than velocity, with Gabrielle Wieczorek
27:12
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27:12This show is brought to you by the Online Scrum Masters Summit, taking place virtually on June 17-19, with more information at: http://www.onlinescrummasterssummit.com What if the most powerful tool for driving agile transformation isn’t a framework or a ceremony—but a dashboard? Today’s guest believes data may be the most underused lever for agili…
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Why We Are Passionate About Guiding Helping Professionals to Success
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35:50This episode is personal—and powerful. At Simplified SEO Consulting, we don’t just optimize websites. We empower helpers—therapists, counselors, educators, and other service-driven professionals—to be more visible to those who need them most. And for us, that mission is rooted in lived experience. In this episode, we open up about the “why” behind …
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In the world of startup marketing, uncertainty isn’t just a buzzword– it’s a daily reality. Whether it’s tariffs, rising interest rates, or the rising popularity of AI, marketing leaders are finding themselves in a challenging position to navigate the industry and reach their audience through the extra noise. That said, we wanted to take some time …
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#679: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water
23:23
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23:23There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details right and understanding the customers and users of your product. Today we’re going to talk about growing a brand by focusing on the details that matter. To help me discuss this topic, I’d like to wel…
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AI SEO Crash Course: Search Is Going to Answer Engines, You Need a Plan
51:42
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51:42In this episode, I chat with James Cadwallader, co-founder of Profound, about the rise of AI search engines and their impact on traditional search methods. We discuss how tools like ChatGPT and Perplexity are changing user behavior and referral traffic patterns. James shares insights on which companies benefit most from this trend and offers strate…
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#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse
23:56
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23:56Have you ever wondered why, despite having access to advanced AI tools, your marketing strategies still don’t hit the mark? Could it be that you’re focusing on the wrong data and missing the emotional connections that truly drive consumer behavior? Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldb…
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Smart Bidding Fails Against Manual Bidding (Episode 463)
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37:35Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice. Try Opteo for free for 28 days - https://o…
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#677: Why thought leadership is more important than ever with Benjamin Shapiro, host of the MarTech Podcast
36:19
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36:19If content rules, why does it feel like there are 100,000 royal families? In a world drowning in blog posts, videos, and AI-generated everything, content has never been more abundant—or more commoditized. So how do brands cut through the noise? Today’s guest has a few thoughts on that—and more. Ben Shapiro, host of the MarTech Podcast, has had fron…
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Ever wonder why some private practice websites show up at the top of Google—and others don’t even make it to page one? In this episode, we’re demystifying what it really takes to rank online. Whether you're a therapist, coach, or other helping professional, this episode breaks down SEO in simple terms so you can understand: 🔍 What it means to “rank…
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Converting Trials Into Paying Customers with Claire Heginbotham
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52:56As marketers, we spend a lot of our time getting people to sign up on our website, converting them into leads. Too often, the job can feel done after this, but we’re far from it. Those free trial and freemium users need to be onboarded, engage with the product, and get enough usage out of it to be willing to pay for it. Claire Heginbotham joins the…
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#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX
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36:22The consumer is no longer navigating the map—they are the map. Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and always expecting the world to orbit around them. What does that mean for your brand? Everything. From the rise of instant gratification to the evolution of seven—yes, seven—active generations, the custom…
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#675: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys
30:10
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30:10Consumers today aren’t just buying products, or even experiences—they’re buying into values. As more people align their shopping habits with brands that reflect their personal beliefs, how can companies authentically connect with their audience without coming across as performative? Joining us today is Phyllis Rothschild, Chief Marketing Officer at…
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Deep Dive: Looking at Metrics of a Successful Account (Episode 462)
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32:24This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear. Try Opteo for free for 28 days - https://…
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#674: The continued evolution of e-commerce with Eitan Koter, Vimmi
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36:57With the rapid rise of shoppable video, AI-driven recommendations, and immersive technologies like AR and VR, are traditional e-commerce strategies becoming obsolete? Today, we’re joined by Eitan Koter, Co-Founder and Co-CEO of Vimmi, a shoppable video SaaS company revolutionizing e-commerce. Eitan is also the host of the "Mastering eCommerce Marke…
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🎙️ Episode 2 – SEO is About People, Not Just Algorithms From Keywords to Connections: A Podcast by Simplified SEO Consulting Search engine optimization isn’t just about rankings, keywords, or pleasing Google — it’s about reaching real people with real needs. In this episode, Mary and Winnie break down the human side of SEO and explore why great SEO…
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