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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Are you wondering whether you should invest in SEO or paid ads to grow your private practice or service-based business? In this episode, we break down the differences between the two—and why the best answer might not be either/or.
We’ll simplify digital marketing jargon and explain:
- What SEO is (and how it builds long-term visibility)
- What paid ads are (and why they deliver quick results)
- How each method shows up on platforms like Google, Facebook, and Instagram
- When to use one vs. the other—or both
💡 Whether you’re a trauma therapist, speech pathologist, coach, or other helping professional, this episode gives you the insight to:
- Build a strategy based on your current goals and budget
- Avoid keyword cannibalization (a common mistake that wastes money)
- Use SEO and ads together in a smart, synergistic way
Plus, I share real-world examples, practical tips for beginners, and encouragement for those who feel overwhelmed by digital marketing.
Key takeaway?
👉 Think of SEO as your engine and ads as the fuel. Done right, they can work together to create sustainable, strategic growth.
🔗 Tune in now and let’s simplify your marketing—one episode at a time.
#FromKeywordsToConnections #HelpingProfessionals #SEOvsAds #PrivatePracticeMarketing
17 episodes
