Best Seo For Private Practice Owners Podcasts (2025)

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How to Prepare Your Private Practice for the Holidays and Reduce Income Dips - REPLAY [Ep 141] 15:26

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2d ago15:26

15:26

Are you ready for the holiday season, or is your private practice bracing for a financial slump The festive season often brings increased expenses and client cancellations, leaving many therapists scrambling to maintain their income. But it doesn’t have to be that way! In today’s episode, I’m breaking down actionable strategies to keep your private…

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How to Avoid the Success Hangover When You Scale Your Group Practice [Ep 140] 17:25

9d ago17:25

17:25

Did you work your ass off to hit a huge milestone, and now you feel more stressed, tired, and overwhelmed than before? The success hangover is real, and it's stopping ambitious group practice owners and mega successful solo practitioners like you from enjoying what you've built. You finally scale to multiple six figures, fill your calendar, buy tha…

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HerAIgency: Making AI Human — Empowering Women to Work Smarter, Not Harder 43:55

11d ago43:55

43:55

In this empowering episode of From Keywords to Connections, Mary and Winnie sit down with Jenna Nelson, founder of HerAIgency, an AI consultancy dedicated to helping women-led businesses and entrepreneurs work smarter, not harder. Together, they explore how AI can simplify entrepreneurship without sacrificing authenticity, and how women can use aut…

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How Dr Mikki Lee Used TikTok Marketing to Grow Her Private Practice and 4x Her Revenue [Ep 139] 40:57

16d ago40:57

40:57

What if the strategy that helped you grow your private practice didn’t come from working harder, but from finding one approach that works and sticking with it? In this episode, I sit down with my client Dr. Mikki Lee Elembaby, a New York-based psychologist who grew her private practice revenue from $5-6K a month to $17.5K in September. Dr Mikki sha…

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When Should You Raise Your Therapy Rates and by How Much [Ep 138] 11:06

23d ago11:06

11:06

Are you leaving thousands of dollars on the table because you're afraid to raise your therapy rates? If you're asking yourself when you should increase your fees, I'm telling you right now: you probably need to do it. The hardest part about raising therapy rates isn't figuring out the math. It's getting past the anxiety around having those conversa…

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How Black And White Thinking And Religious Trauma Can Sabotage Your Business Growth [Ep 137] 20:53

1M ago20:53

20:53

If you’ve ever caught yourself stuck in black and white thinking or feeling the pressure to be a good therapist, this episode might really land for you. I’m sharing my personal journey growing up in a deeply religious environment and how those early lessons about fear, guilt, and self-sacrifice still echo in my work today. We’ll talk about how patt…

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The Truth About Ketamine Therapy from a Licensed Psychologist Who Actually Provides It w/ Dr Shannon York [Ep 136] 1:00:47

1M ago1:00:47

1:00:47

Have you noticed everyone’s talking about ketamine-assisted psychotherapy lately? Have you wondered what it’s really like for clients? In this special episode originally aired on the What Your Therapist Thinks Podcast, I’m sitting down with Dr. Shannon York, a New York–licensed psychologist who specializes in KAP therapy, to give you the real, unfi…

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How to Double Your Practice Revenue Without Adding More Clients [Ep 135] 19:26

1M ago19:26

19:26

What if you could double your practice revenue without adding a single new client to your already full calendar? In today's episode, I'm breaking down why so many therapists hit a $100K ceiling and stay stuck there, even when they're excellent at what they do. If you've been getting by on reputation and word-of-mouth referrals, you're about to disc…

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The Truth About Starting a Coaching Business as a Therapist [Ep 134] 22:28

2M ago22:28

22:28

What if I told you my coaching business started completely by accident? I spent years trying to make wellness workshops and recovery coaching work - but none of it stuck. All along the way, something else was happening. My therapist colleagues started asking me for help with their practices. Before I knew it, I had three paying clients and thought,…

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Beyond “Near Me”: How Local SEO Helps Clients Find You 40:48

2M ago40:48

40:48

In this episode of From Keywords to Connections, Winnie and Mary sit down with Sterling, Simplified’s Technical SEO Guru, to demystify Local SEO and why it’s a game-changer for private practices and small businesses. We break down what Local SEO really is, why it matters for helping professionals, and how it influences the way clients discover serv…

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How to Pick a Therapy Niche Without Overthinking It for Months [Ep 133] 14:50

2M ago14:50

14:50

Have you been spinning your wheels for weeks (or even months) trying to choose your therapy niche so you can finally move forward with your website? Plot twist: you might not need a website at all - at least, not yet. In this episode, I share why starting on social media (instead of your website) is the smartest move when you’re stuck in indecision…

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Is SEO Dead for Therapists? What's Happening with AI & Digital Marketing in 2025 and Beyond [Ep 132] 52:53

2M ago52:53

52:53

Is SEO for therapists completely dead now that AI is taking over? I brought back my friend and collaborator Kristie Platinga to answer this burning question that's keeping so many of us up at night. After watching my website clicks drop and hearing therapists panic about ChatGPT replacing Google, I knew we needed to have a real conversation about w…

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Introducing What Your Therapist Thinks Podcast: Honest Truths Licensed Professionals Never Share in Session [BONUS] 2:43

2M ago2:43

2:43

Ever wonder what other therapists are really thinking? Well, now you can find out. I’ve just launched a podcast with my friend Kristie Platinga, founder of Best Therapists, where actual licensed therapists open up about what they’re really thinking, while answering the internet’s most burning mental health questions. And by ‘burning questions’ we m…

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A 5-Minute Habit for Preventing Burnout in Your Private Practice (That Isn't Another Meditation App) [Ep 131] 10:33

2M ago10:33

10:33

Are you exhausted from the endless demands of running your private practice? Preventing burnout in your private practice doesn't require another complicated strategy or expensive solution. In today's episode, I'm sharing one surprisingly simple tool that's probably been right in front of you all along. While we often talk about raising fees and bei…

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GEO Is Not Replacing SEO 42:17

2M ago42:17

42:17

Is SEO dead? Absolutely not. In this episode of From Keywords to Connections, Mary and Winnie tackle the rise of Generative Engine Optimization (GEO) and explain why it’s not replacing SEO—it’s building on it. They’ll demystify what GEO actually is, show how it depends on strong SEO foundations, and share practical strategies to prepare your websit…

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How to Build a Marketing Ecosystem That AI Can't Break [Ep 130] 17:51

3M ago17:51

17:51

Is your website traffic dropping even though you're doing everything right? Building a marketing ecosystem is more critical than ever as AI reshapes how clients find therapists online. I'm seeing it firsthand; my website gets higher impressions than ever, but fewer clicks because AI summarizes my content directly in search results. It's frustrating…

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Time Saving Tips for Therapists: The 5-Minute Note Method That Freed Up 10+ Hours Every Week with Doctor TK [Ep 129] 34:28

3M ago34:28

34:28

Are you spending your weekends catching up on notes when you could be living your life? In today's episode, I'm talking with Doctor TK about time-saving tips for therapists that completely changed how she runs her practice. She went from spending hours on documentation to creating what she calls the "5-minute clickable note" and it all started when…

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How to Ethically Use Google Analytics 4 on Your Website 33:04

3M ago33:04

33:04

Your website is often the first step a potential client takes toward working with you—so understanding how people use it is crucial. In this episode of From Keywords to Connections, Mary and Winnie break down how helping professionals can use Google Analytics 4 (GA4) responsibly and effectively. We’ll cover what GA4 is, what data it collects (and w…

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Good Therapist Conditioning Is Costing You $50K a Year (and How to Stop It) [Ep 128] 24:14

3M ago24:14

24:14

Ever felt guilty for wanting to make good money as a therapist? That's good therapist conditioning at work, and it's probably destroying your practice. Good therapist conditioning is a toxic belief we absorb in grad school, from supervisors and from society that tells us we should sacrifice ourselves for our work. It's that uncomfortable feeling wh…

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How Many Clients Should You See in a Day? The Math That Will Let You Take 4-Day Weekends [Ep 127] 15:01

3M ago15:01

15:01

How many clients should you see in a day as a private practice therapist? If you're wrestling with this question, you're definitely not alone—and today I'm breaking it all down with honesty, permission, and just a little bit of math. Most therapists revisit this question throughout their career, wondering what's normal, what's sustainable, and what…

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The SEO-Social Media Connection: What Helping Professionals Need to Know 36:27

3M ago36:27

36:27

Social media often feels like just another box to check—but what if it could actually support your SEO and help you connect with the clients who are already searching for you? In this episode of From Keywords to Connections, Mary and Winnie are joined by Liv, our Social Media Expert, to unpack the powerful connection between SEO and social media fo…

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The $7K Per Month Revenue Jump: Real Talk on Scaling a Group Practice with Lauren Worley [Episode 126] 36:11

4M ago36:11

36:11

Are you running yourself ragged while trying to scale your group practice? In today's episode, I sit down with my client, Lauren Worley, owner of Foothill Psychotherapy, who transformed her business from $18,000 to $25,000 in monthly revenue - without sacrificing her sanity. Lauren shares the raw truth about being an "accidental group practice owne…

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Telehealth vs. In-Person Therapy: Do You Really Need to Have an Office to Succeed in Private Practice [Ep 125] 11:53

4M ago11:53

11:53

Are you caught in the telehealth vs. in-person therapy debate? In today's episode, I tackle the question that’s on many therapists' minds: do you really need to have an office to succeed in private practice? Since the pandemic shifted our industry toward virtual sessions, many of us have gotten comfortable working from home. But there's a growing n…

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SEO-Driven Website Redesigns: What to Know Before You Rebuild 35:52

4M ago35:52

35:52

Don’t Let Your Website Glow-Up Tank Your Google Rankings Thinking about a fresh new look for your website? Whether you're rebranding, switching platforms, or chasing a cleaner aesthetic, a redesign can breathe new life into your online presence—but it can also destroy your SEO if you're not careful. In this episode of From Keywords to Connections, …

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Growing Your Group Practice: Why Your First Hire Should Be A 'Mini-You' w/ Nicole McCance [Ep 124] 28:04

4M ago28:04

28:04

Growing a group practice starts with your very first hire, but who should that person be? In today's episode, I sit down with Nicole McCance, and we get real about the mistakes that can make or break your expansion plans. Nicole sold her group practice for multiple seven figures after scaling to 55 therapists in just three years! She shared why you…

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Can You Lead a Business and Still Have a Life? 49:40

4M ago49:40

49:40

In this candid and deeply personal conversation, Mary Walker (Owner of Simplified SEO Consulting) and Winnie Youger-Rash (VP of SEO Services) pull back the curtain on what leadership really looks like behind the scenes — the long to-do lists, the constant mental load, the quiet moments of guilt when you try to rest. Together, they explore the messy…

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Why Therapist Reviews Are Better Than Paid Ads - Your $0 Client Attraction Plan [Episode 123] 18:49

4M ago18:49

18:49

Do therapist reviews feel like an ethical minefield for your private practice? Let me help you cut through the confusion! In this episode, I'm talking about how reviews can make or break your visibility online - whether you're a brand new therapist or you've had your practice for years. You'll learn exactly where to get reviews (Google Business Pro…

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How to Raise Your Fees & Take a Week off Your Private Practice Every Month - REPLAY [Episode 122] 32:58

5M ago32:58

32:58

Do you ever wish that you could just take a week off from seeing your clients? I’m not talking about taking a longer break for holidays and vacations, but taking a week off so you could step out of the employee role and step into your entrepreneurial self. If the answer is yes, then this episode is for you! If you are waiting for a secret roundabou…

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Using Psychology to Write SEO-Friendly Content – Understanding User Behavior 37:02

5M ago37:02

37:02

SEO isn’t just about pleasing search engines—it’s about understanding people. In this episode, we explore how psychological principles and user behavior insights can transform your website into an empathetic, effective resource that both attracts and converts. Why User Behavior Matters Learn why knowing when, where, and how your audience searches c…

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Money Conversations in Therapy: Why I Ask Every Client How Much Money They Make & Why You Should Too [Episode 121] 15:37

5M ago15:37

15:37

Money conversations in therapy are often avoided, but why are we so comfortable discussing trauma, sex, and family dynamics while tiptoeing around finances? In today's episode, I tackle the elephant in the therapy room: should you ask your clients how much money they make? I've been there too - feeling weird about bringing up finances with clients.…

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Are You Leaving Group Therapy Practice? Here's How to Take Your Clients Without Burning Bridges [Ep 120] 13:38

5M ago13:38

13:38

In this episode, I'm tackling one of the biggest questions therapists face when transitioning to private practice: can you take your clients with you when leaving a group therapy practice? Being able to take your clients with you can be the difference between starting with a full caseload instead of scrambling for referrals. But how do you handle t…

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Marketing with Heart – How Helping Professionals Can Stay True to Their Values Online 31:14

5M ago31:14

31:14

🎙️ Episode 9: Marketing with Heart – How Helping Professionals Can Stay True to Their Values Online In this episode, we explore how therapists, coaches, and other helping professionals can market ethically without compromising their integrity. ✨ Ethical Marketing & Alignment Discover why ethical marketing goes beyond avoiding sleazy tactics. We dis…

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How Therapy Intensives Can Rescue Your Private Practice from the Summer Scaries [Ep 119] 15:31

5M ago15:31

15:31

If you're tired of watching your therapy schedule and income evaporate every summer, I have a simple fix for you - therapy intensives. They can transform those dreaded summer months into your most profitable season yet. And I'm here to show you how! In today's episode, I'm breaking down how offering therapy intensives can stabilize your summer inco…

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The Power of a Helping Professional Story- Why Clients Connect With You 34:36

5M ago34:36

34:36

🎙️ Episode 8: The Power of a Helping Professional’s Story – Why Clients Connect with YOU In today’s episode, we’re diving into the transformative impact of storytelling in the helping professions. Your personal story isn’t just a background detail—it’s a bridge. When shared intentionally, it builds emotional safety, fosters trust, and helps clients…

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How Dr. Raquel Martin Built a Thriving Private Practice Specializing in Black Health and Wellbeing [Ep 118] 51:52

5M ago51:52

51:52

Ever wondered how specializing in Black health and well-being could actually expand your reach as a therapist? In today's episode, I’m chatting with Dr. Raquel Martin, a licensed clinical psychologist who's built an impressive following while staying true to her specialty. She breaks down how she juggles being a professor, researcher, private pract…

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What a Zero-Click Strategy is and How It Helps Your SEO 37:06

6M ago37:06

37:06

Today, we’re diving into a topic that’s transforming how people discover your services online — even before they visit your website. What is a Zero-Click Strategy? It’s all about showing up in search results in ways that answer your audience’s questions before they ever click — like in featured snippets, “People Also Ask” boxes, and definitions. It…

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The 4 Key Ingredients to Becoming a Sought-After Therapist [Ep 117] 14:14

6M ago14:14

14:14

Why do some private practice therapists have a waitlist, while others can’t fill their calendars? In today's episode, I'm breaking down the four essential ingredients that actually create trust and reputation - not just in theory, but in practice too. We’ll cover why staying the “secret therapist” is quietly killing your business, how perfectionism…

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From Burn out to Balance- Finding Sustainability in Business 36:29

6M ago36:29

36:29

Burnout isn’t just “being tired”—it’s a real, emotional toll that hits helping professionals and business owners hard. In today’s episode of From Keywords to Connections, we’re diving into how burnout sneaks in, how it differs from everyday stress, and what practical, values-driven shifts can help you build a more sustainable business. Whether you’…

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Beyond the Money: How to Build a Private Practice That Gives You True Freedom [Ep 116] 20:37

6M ago20:37

20:37

Are you a therapist who's tired of feeling chained to your therapy chair, seeing client after client just to make ends meet? Freedom is what I keep hearing therapists want more than anything else - the ability to build a private practice around the life you crave. So many therapists can articulate their money goals, but what lights them up is descr…

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Are Paid Ad's or SEO Better for Helping Professionals? 39:47

6M ago39:47

39:47

Are you wondering whether you should invest in SEO or paid ads to grow your private practice or service-based business? In this episode, we break down the differences between the two—and why the best answer might not be either/or. We’ll simplify digital marketing jargon and explain: What SEO is (and how it builds long-term visibility) What paid ads…

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How to Add $30k to Your Private Practice & Book Premium Fee Therapy Clients [Ep 115] 17:19

6M ago17:19

17:19

How do some therapists consistently land premium fee therapy clients while others struggle to fill their schedules? Attracting clients who pay top dollar is simpler than you think - but it's not about working harder, it's about working smarter. In today's episode, I'm sharing with you how just 15 minutes a day can add $30,000 or more to your privat…

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Why We Are Passionate About Guiding Helping Professionals to Success 35:50

6M ago35:50

35:50

This episode is personal—and powerful. At Simplified SEO Consulting, we don’t just optimize websites. We empower helpers—therapists, counselors, educators, and other service-driven professionals—to be more visible to those who need them most. And for us, that mission is rooted in lived experience. In this episode, we open up about the “why” behind …

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Finding Your Authentic Marketing Strategy as a Therapist with Brittney Scott [Ep 114] 34:16

6M ago34:16

34:16

What happens when you finally find an authentic marketing strategy that aligns with who you are? In today's episode, I chat with Liberated Business alumna, Brittney Scott, a therapist and mother-daughter relationship coach who completely transformed her approach to running her private practice. Brittney shares how she went from doing dancing videos…

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Why Some Websites Rank and Other Don't 42:02

7M ago42:02

42:02

Ever wonder why some private practice websites show up at the top of Google—and others don’t even make it to page one? In this episode, we’re demystifying what it really takes to rank online. Whether you're a therapist, coach, or other helping professional, this episode breaks down SEO in simple terms so you can understand: 🔍 What it means to “rank…

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Private Practice Success Story: From Corporate to 6-Figure Private Practice with Ben Sollenberger [Ep 113] 27:17

7M ago27:17

27:17

Ready for a private practice success story that’ll light a fire under you? In this episode, I’m joined by Ben Sollenberger, who left his full time corporate operations role and built a nearly full private practice, on track for six figures, in just a few months of joining Liberated Business! Ben shares the pivotal moment he stopped playing it safe,…

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SEO is About People, Not Just Algorithms 34:45

7M ago34:45

34:45

🎙️ Episode 2 – SEO is About People, Not Just Algorithms From Keywords to Connections: A Podcast by Simplified SEO Consulting Search engine optimization isn’t just about rankings, keywords, or pleasing Google — it’s about reaching real people with real needs. In this episode, Mary and Winnie break down the human side of SEO and explore why great SEO…

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Massive Private Practice Growth: The Three Ingredients That Separate Thriving From Surviving [Ep 112] 21:43

7M ago21:43

21:43

Ever wonder why some therapists enjoy consistent 10K months while others struggle to fill their caseload? Sustainable private practice growth doesn't happen by accident – it’s intentional. In today’s episode, I’m breaking down the must-have ingredients for a thriving private practice. I'll share what I've learned from working with hundreds of thera…

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Introducing From Keywords to Connections 33:53

7M ago33:53

33:53

🎙️ Episode 1: Introducing From Keywords to Connections Welcome to the very first episode of From Keywords to Connections! In this kickoff episode, we’re pulling back the curtain and introducing you to the voices behind the mic. You'll hear a bit about: ✔️ Who we are ✔️ How we found our way into the world of SEO ✔️ What Search Engine Optimization re…

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Why Therapists Need to Brag More: Mindset Medicine for ‘Good Therapists’ [Ep 111] 18:26

7M ago18:26

18:26

What if bragging actually helped grow your private practice instead of turning people off? I recently shared in my newsletter how I generated over $100,000 in sales in just six weeks, and you know what? I felt uncomfortable sharing that - which was my sign I needed to brag MORE. As therapists, we're taught to downplay our success because it's "not …

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Quarter Two Planning: How to Stay Accountable & Consistent in Your Business Goals [Ep 110] 21:35

7M ago21:35

21:35

Welcome back to the last episode of the Quarter Two Planning series. In the episode, you set your strategic goals - amazing work! Now it’s time to turn those plans into action. In this episode, I’m walking you through how to actually follow through on the goals you’ve set. You’ll learn how to focus on progress over perfection, use the 80/20 rule to…