The podcast takes you on a journey to a more productive, creative, and active life through the power of cycling. Hosted by Pedro Couto Lopes, it dives into: -Global cycling trends -Community needs -Innovative business strategies -Inspiring entrepreneurial stories Expect rich, diverse content that covers everything from cutting-edge tech and global insights to local solutions and bold ideas in the cycling world
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Pedro Couto Lopes Podcasts

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Diagnosed Late. Misunderstood for Years. Now She’s Racing Bikes – Connie Hayes
1:06:55
1:06:55
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1:06:55In this powerful episode of the Ride to Success podcast, host Pedro Couto Lopes sits down with British cyclist Connie Hayes — a semi-pro rider for O’Shea Racing, a Geography MRes graduate, and a bold voice for neurodivergent athletes in sport. Connie opens up about being diagnosed with autism, dyslexia, and dyspraxia in her early 20s — and how thos…
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From Crime to MTB Coaching: Joe Grant, Founder and CEO of Energise Cycles
1:47:06
1:47:06
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1:47:06Joe Grant shares his journey from a childhood filled with cycling to a life plagued by addiction and drug dealing. He reflects on the impact of his choices on his family and the turning points that led him to seek recovery. He later founded Energise Cycles, a community initiative aimed at empowering youth through cycling and addressing issues like …
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He Built the Most Clever Cycling Start-up You’ve Never Heard Of
1:03:24
1:03:24
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1:03:24When James Harrison first wheeled out his old mountain bike in 2015 to commute 10 miles to work, he didn’t know he was starting a journey that would turn him into a two-time cycling entrepreneur. What began as a struggle to get up the hills without gasping for breath has since evolved into two purpose-driven businesses — Souplesse Cycling and Q Bik…
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Alone, on Two Wheels: Ben Clark's Relentless Journey Around the World
1:35:47
1:35:47
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1:35:47Pedro Couto Lopes interviews Ben Clark, who shares his journey of cycling around the world. The discussion covers the inspiration behind the journey, the lessons learned on the road, cultural connections, and the importance of mental health. Ben reflects on the challenges of solitude, the intersection of business and adventure, and the significance…
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She Couldn’t Walk… Now She Holds a World Record | The Ride That Redefined Success
46:01
46:01
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46:01Dr. Sarah Ruggins on Breaking the JOGLEJOG World Record Dr. Sarah Ruggins cycled the full length of the UK and back (2,700km) in just 5 days, 11 hours, and 14 minutes. In this powerful and deeply personal conversation, Sarah opens up about the physical, mental, and emotional layers behind her record-breaking achievement. She discusses her journey f…
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She’s Quietly Changing Urban Cycling Forever (Here’s How)
1:16:33
1:16:33
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1:16:33Kasia Giger shares her journey from a cycling enthusiast to a product manager in the cycling industry. She discusses the importance of innovation, the challenges women face in the industry, and the need for better infrastructure to promote cycling. Kasia emphasizes the value of community and personal fulfillment in her life, while also highlighting…
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One email. One ride. Total transformation. Renata Farah on genuine connections
1:42:56
1:42:56
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1:42:56Renata Farah shares her journey of cultural adaptation, personal growth, and the transformative power of sports, particularly cycling. From her early life in Brazil to her experiences in Argentina, Australia, and Italy, Renata discusses how moving across continents has shaped her identity and resilience, and how she is now building Rekonnekt.co She…
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Chloe Hosking: Her Greatest Win Was Walking Away — And What She’s Fighting for Now
1:40:53
1:40:53
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1:40:53Chloe Hosking, the first-ever bike brand founded by a female professional road cyclist, shares her journey from professional athlete to entrepreneur. She discusses the challenges faced by women in cycling, the importance of soft skills learned through sports, and the impact of minimum salaries on the professionalization of women's cycling. Chloe em…
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Hannah Dobson’s Wildest Ride with MTB Legends!
1:19:15
1:19:15
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1:19:15Hannah shares a wild cycling adventure with legends of the sport, reflecting on how her accidental journey into cycling journalism began after personal tragedies. Hannah discusses the challenges she faced as a woman in a male-dominated industry and highlights the evolving conversation around inclusivity in cycling. The discussion is rich with insig…
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From Zero to Elite with Inigo Hawkings & The Creator Economy
1:31:57
1:31:57
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1:31:57In this conversation, Inigo Hawkings shares his journey from discovering cycling during the London Olympics to becoming a competitive cyclist and content creator. He discusses the impact of social media on cycling, his experiences in Italy, and the challenges of balancing training with personal life. Inigo also explores the rise of gravel riding an…
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the ultimate hype woman for off-road - Claire Sharpe: Passion, Purpose, and Playfulness
1:11:26
1:11:26
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1:11:26Claire Sharpe shares her journey from a lockdown cycling novice to a passionate advocate for off-road cycling, emphasizing the importance of inclusivity and community in the cycling world. She discusses the barriers women face in entering off-road cycling, the significance of clear communication in creating welcoming spaces, and the role of brands …
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EMERGENCY DEBATE: Will Frankenstein E-Bikes collapse the E-Bike Industry?
1:09:32
1:09:32
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1:09:32Experts Nick Bailey and Mark Sutton, explore the current state of the e-bike market, the dangers posed by unsafe conversion kits, and the impact of media narratives on public perception. In this episode of the Ride Success podcast, host Pedro Couto Lopes discusses the urgent issue of e-bike safety, particularly focusing on conversion kits. The conv…
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Alice Wood’s Journey of Joy, Purpose, and Quiet Strength
1:16:44
1:16:44
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1:16:44Beyond the Finish Line In this conversation, Alice Wood shares her journey from being a professional cyclist to transitioning into commentary and coaching. She reflects on her early days in cycling, the importance of family support, and the mental challenges faced in the sport. Alice discusses the significance of happiness in her career, the role o…
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Lily Rice on Sustainability, Success and The Long Run Club
1:41:59
1:41:59
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1:41:59In this engaging conversation, Lily shares her journey of embracing failure as a stepping stone to resilience and success. She discusses her experiences in sports and design, leading to the founding of The Long Run Club, a sustainable sportswear brand. The discussion delves into the importance of ethical manufacturing, the challenges of navigating …
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Kimberly Coats, Team Africa Rising CEO - Living Beyond Oneself
1:42:24
1:42:24
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1:42:24In this conversation, Kimberly Coats shares her inspiring journey from a recreational cyclist to a leader in African cycling development through Team Africa Rising. She discusses the evolution of the team, the challenges faced in nurturing cycling talent in Africa, and the importance of education and infrastructure in supporting young athletes. Kim…
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Team Amani: Changing the Faces of Cycling with Mikel Delagrange and Tsgabu Grmay
1:54:31
1:54:31
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1:54:31In this conversation, Pedro Couto Lopes engages with Mikel and Tsgabu from Team Amani, discussing their vision to transform cycling by creating pathways for African athletes. They explore the cultural adaptations required for success in a Eurocentric sport, the misconceptions surrounding their work, and the structural changes needed in cycling to p…
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From Everest to Cycling: How Andrew Gold Built Ciovita
1:03:49
1:03:49
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1:03:49Andrew Gold shares his journey from childhood cycling experiences to founding CIOVITA, a cycling apparel brand rooted in South Africa. He discusses the evolution of his passion for cycling, the challenges faced in the industry, and the importance of sustainability. Andrew emphasizes the role of community and respect in cycling culture, while outlin…
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Fueling: Gabe Multer is disrupting Sports Nutrition
1:04:01
1:04:01
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1:04:01In this conversation, Gabe Multer shares his journey from a passionate young cyclist to a business leader in the sports nutrition industry with Carbs Fuel. He discusses the challenges he faced in his cycling career, the rediscovery of his love for biking, and how these experiences shaped his philosophy in business. Gabe emphasizes the importance of…
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Riding Against the Odds: The Journey Behind RUBBER N’ ROAD with Gil Lavi In the latest episode of Ride to Success, host Pedro Couto Lopes sat down with Gil Lavi, Co-Founder and Design Director of RUBBER N’ ROAD, to discuss his transformative journey through cycling, entrepreneurship, and personal resilience. From growing up in a conservative enviro…
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April Marshke’s Mission to Fix an Industry Stuck in Its Ways
1:05:36
1:05:36
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1:05:36April Marshke, a seasoned veteran in the cycling world and an advocate for active mobility, diversity, and sustainable growth, recently joined the Ride to Success Podcast for a candid discussion about her journey, the cycling industry’s evolving landscape, and the pivotal changes she believes are necessary for the industry’s future. Hosted by Pedro…
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Isabell Eberlein: Act Now for Sustainable Mobility
1:10:16
1:10:16
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1:10:16For Isabell Eberlein, cycling isn’t just a means of transport; it’s a catalyst for societal transformation. As the CEO of Velokonzept GmbH, a cycling advocacy organization based in Berlin, and co-founder of Women in Cycling, Isabell has dedicated her career to advancing sustainable mobility, gender diversity, and innovative urban planning. Her jour…
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Wade Wallace’s Struggles, Triumphs, and the Secrets Behind His Success
1:23:21
1:23:21
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1:23:21Wade Wallace, founder of CyclingTips and Co-Founder of Escape Collective, sat down with host Pedro Couto Lopes to share his inspiring journey through the cycling industry. (Caley Fretz is the other founder of Ecape Collective, and the whole Escape Collective team informally are the other people who founded the business.)In a conversation that went …
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Is Cycling Broken? Ed Bartlett Thinks So—and He’s Doing Something About It
1:20:33
1:20:33
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1:20:33Ed Bartlett: the Cycling Industry Needs a Total Overhaul In the latest episode of the Ride to Success podcast, host Pedro Couto Lopes sat down with Ed Bartlett, founder of Kostüme, a brand that’s turning the cycling apparel industry on its head. Over the course of the conversation, Ed shared his journey from ideation to execution, his philosophy on…
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Behind the Mic: Davi Birks’s Uncensored Journey to Success
1:40:13
1:40:13
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1:40:13In the latest episode of Ride to Success, we had the privilege of sitting down with the host of The Ride Companion podcast and founder of TRC Media House. From his early days of bootstrapping a mountain bike distribution company to building The Ride Companion podcast into a thriving media platform, Davi’s story is one of resilience, creativity, and…
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Joe Laverick's Ride to Success: The Journey of a Privateer Cyclist and the Lessons from Ribble Rebellion Cycling Team
59:49
59:49
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59:49In this conversation, Joe shares his journey as a privateer in the world of gravel racing, discussing the unique challenges and opportunities that come with this role. He reflects on the evolution of gravel racing, the importance of sponsorships, and the need for personal branding in the cycling community. Joe emphasizes the significance of enjoyin…
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The Business Case for Diversity: Lisa Bourne
57:15
57:15
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57:15In this conversation, Lisa Bourne shares her journey in cycling, emphasizing the importance of diversity and inclusion within the sport. She discusses her experiences, the barriers faced by underrepresented groups, and the role of technology in creating a more inclusive cycling community. Lisa advocates for equitable opportunities and highlights th…
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Women's Cycling: Dani Christmas on the evolving landscape of women's cycling - Challenges, Opportunities, and Investment
19:14
19:14
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19:14In this engaging conversation, Dani Christmas shares her insights on the evolving landscape of women's cycling, the importance of investment in the sport, and the changing dynamics of sponsorship. She discusses the growth of women's cycling, the challenges and opportunities it faces, and the need for a clear pathway for young female cyclists. Dani …
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Building Brands: Tobi Dahlhaus on engaging audiences in the cycling space
16:26
16:26
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16:26In this conversation, Tobi Dahlhaus shares insights on the cycling industry, focusing on brand visibility, the impact of the content creator economy, and the challenges and opportunities facing the sector. He emphasizes the importance of understanding brand identity and engaging with audiences through innovative strategies. Additionally, he discuss…
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A CEO's Perspective: Alberto Fonte on Building Community and Driving Change in Cycling
7:55
7:55
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7:55In this conversation, Alberto Fonte, founder and CEO of Udog, discusses the evolving landscape of the cycling industry, emphasizing the importance of community building and the influence of content creators. He shares insights on the challenges and opportunities facing the industry, as well as personal habits that contribute to his success. The Rid…
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A Creator's Perspective: Inigo Hawkings on Cycling's New Era of Social Media and Grassroots Influencers
9:34
9:34
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9:34In this conversation, Inigo, a content creator and racing cyclist, discusses the evolving landscape of cycling marketing, emphasizing the importance of social media and content creators. He highlights the shift from traditional media to a more grassroots approach, where smaller influencers can provide better engagement. Inigo also shares insights o…
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Shaping Cycling's Future: Jordi on Digital Marketing, Sustainability, and Embracing Innovation
8:29
8:29
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8:29In this conversation, Jordi, co-founder of Athletic Affair, discusses the evolving landscape of cycling marketing, emphasizing the importance of digital platforms, content creators, and sustainability. He highlights the challenges and opportunities facing the cycling industry, including market saturation and changing consumer preferences. Jordi als…
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Authenticity in Action: James Vickers on Sponsorship, Sustainability, and the Future of Cycling Marketing
14:01
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14:01In this conversation, James Vickers discusses the importance of authenticity in cycling marketing, the evolution of sports sponsorship, and the challenges and opportunities facing the cycling industry. He emphasizes the need for brands to connect with their audience authentically and adapt to the changing landscape of marketing, particularly with t…
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Building Momentum: Sven Thiele on Grassroots Marketing, Industry Challenges, and the Future of Cycling
17:35
17:35
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17:35In this conversation, Sven Thiele discusses the current state of the cycling industry with Pedro Couto Lopes, focusing on where companies should prioritize their spending to enhance brand visibility. They explore the importance of grassroots marketing, community loyalty, and the evolving role of content creators. The discussion also touches on the …
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Rethinking Cycling Branding: Stefan van der Fluit on Product Innovation, New Media, and Sustainable Growth
10:48
10:48
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10:48In this conversation, Stefan van der Fluit discusses the importance of prioritizing product development over traditional marketing strategies to enhance brand visibility and engagement. He explores the shift from traditional media to new media, the challenges faced by the cycling industry, and Stefan's personal insights as an athlete and founder. T…
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Championing Change: Oskar Scarsbrook on Women's Cycling Media, Audience Engagement, and Creative Inspiration
10:06
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10:06In this conversation, Pedro Couto Lopes discusses the evolution of women's cycling media, the importance of understanding audience dynamics, and the shift towards content creation in the cycling industry. He shares personal insights on daily routines that enhance performance and reflects on influential figures in cycling and photography that inspir…
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Redefining Cycling Marketing: Andrew Richardson on Authenticity, Storytelling, and the Future of Active Mobility
10:27
10:27
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10:27In this conversation, Andrew Richardson discusses the evolving landscape of cycling marketing, emphasizing the shift from traditional advertising to content creators and brand ambassadors. He highlights the importance of authenticity and storytelling in engaging consumers, as well as the challenges and opportunities presented by the circular econom…
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Navigating the Future of Cycling: Mark Sutton on E-Bikes, Diversity, and Overcoming Industry Challenges
11:02
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11:02In this conversation, Mark Sutton discusses the evolving landscape of the cycling industry, particularly focusing on e-bikes. He highlights the importance of targeting diverse demographics, addressing misinformation, and the potential impact of climate change on cycling habits. Sutton emphasizes the need for better communication about the benefits …
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A New Era for Selle Royal - The Stracciatella Technology
25:30
25:30
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25:30In this episode of Ride Success, host Pedro Couto Lopes engages with Pietro Tomasella and Riccardo Losio from Selle Royal Group to discuss the innovative Stracciatella technology, which aims to revolutionize saddle production with a focus on sustainability. The conversation explores the challenges and strategies involved in implementing this techno…
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Stu Thomson – From Downhill Mountain Bike Racer to founder and CEO of Leading Creative & Production Agency
51:41
51:41
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51:41In this conversation, Stu shares his unique journey from being a competitive athlete to becoming the CEO of a successful creative agency, Cut Media. He discusses the importance of consistency, curiosity, and the transferable skills gained from sports that have contributed to his business success. The conversation also delves into the evolution of f…
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The Enduring Spirit of Adventure: Steve Griffith and the Rough-Stuff Fellowship
51:10
51:10
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51:10The Rough-Stuff Fellowship, founded in 1955, is the oldest off-road club in England. It was born out of a desire to escape the crowded roads and enjoy the peace and quiet of nature. The club initially focused on touring bikes and exploring challenging routes. In 1958, members embarked on an expedition across Iceland, which captured people's imagina…
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Adapting and Innovating in the Cycling Industry with Cristóbal Pérez
49:30
49:30
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49:30Cristóbal Pérez discusses the need for adaptation and innovation in the cycling industry. He emphasizes the importance of diversity and bringing in people from different sectors to bring fresh perspectives and strategies. He believes that companies should focus on attitude and passion when hiring, rather than just past experience. Cristóbal also hi…
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Erick Cedeño, aka the Bicycle Nomad's Mission to Inspire Through History and Cycling
58:42
58:42
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58:42Erick Cedeño is a bikepacker who retraces historical routes such as the Underground Railroad and the paths of the Buffalo Soldiers. His motivation comes from a childhood trip to Mexico where he visited ancient civilizations and was inspired by their history. He combines his love for bikepacking and history to create enriching experiences for himsel…
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Bold, Fearless, and Inspiring: Iris Slappendel's Journey from Professional Cyclist to Designer and Advocate
47:09
47:09
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47:09Iris discusses her multiple roles as an entrepreneur, designer, advocate, and analyst, and how she balances them in her day-to-day life. She shares her journey of starting her cycling apparel brand, Iris - I Ride In Style, and the inspiration behind it. Iris emphasizes the importance of inclusivity in cycling and creating a safe and welcoming space…
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Breaking Barriers: How Cassondra Spring and Liv Cycling Are Shaping Women's Cycling
1:05:06
1:05:06
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1:05:06Cassondra, the global brand manager of Liv Cycling, discusses the power of music and its influence on her life. She emphasizes the importance of having a global perspective and how music contributes to that. The discussion then focuses on Cassandra's passion for cycling and Liv Cycling's mission to welcome women and girls into the sport. She highli…
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Selene Yeager's Journey to Support Active Women Through Menopause
51:01
51:01
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51:01In this conversation, Pedro interviews Selene about menopause and the importance of understanding it. Selene emphasizes the need for everyone, including men, to learn about menopause and normalize the conversation around it. She explains the physical and emotional changes that women experience during menopause and the importance of support and care…
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Marion Clignet: From Epilepsy Struggles to Olympic Glory and Advocating for Gender Equality in Cycling
48:13
48:13
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48:13Marion Clignet, an Olympic medalist and co-founder of the Association of French Women Cyclists, shares her journey in advocating for gender equality in cycling. She discusses the challenges she faced as a female cyclist in a male-dominated sport and the fight for equal pay and opportunities. Marion highlights the importance of perseverance and find…
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Bernard Moerman - Pioneering a Legacy in Cycling Through Passion and Leadership
1:19:38
1:19:38
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1:19:38In a passionate conversation on the Ride to Success podcast, Bernard Moerman shared his journey from professional football player to revered figure in the international cycling community. In the vast and dynamic world of cycling, Bernard Moerman stands out not just for his contributions to the sport but for his remarkable journey. Bernard Moerman, …
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Jack Ultra Cyclist's Journey Towards Mental Health Awareness
1:02:15
1:02:15
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1:02:15In this episode on the Ride To Success podcast, Pedro Couto Lopes explores how Jack Thompson, known as "Jack Ultra Cyclist," channels his passion for ultra-cycling into a powerful campaign for mental health advocacy, transforming personal adversity into a drive for widespread change. Few sports disciplines test the boundaries of human endurance lik…
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Alison Tetrick's Impact on Cycling and Community Engagement
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49:33
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49:33Alison Tetrick is on a mission to bring more opportunity, accessibility, representation, and equity into cycling. She does this through her work as a professional athlete, storyteller, and entrepreneur. She is involved in initiatives like NICA and OutRide, which aim to get more kids on bikes and create a more inclusive space in the cycling communit…
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⏰ 24 hours with 24 leaders - 🎤 Live Podcast recording at EUROBIKE SHOW
1:19:37
1:19:37
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1:19:37In this episode, I share my journey of interviewing 24 leaders in 24 hours at the Eurobike Bike Show. I wanted to challenge myself and have conversations with a diverse group of leaders from the cycling industry. The conversations covered various topics such as sustainability, supply chain management, inclusivity, and safety. I also asked each lead…
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