April Marshke, a seasoned veteran in the cycling world and an advocate for active mobility, diversity, and sustainable growth, recently joined the Ride to Success Podcast for a candid discussion about her journey, the cycling industry’s evolving landscape, and the pivotal changes she believes are necessary for the industry’s future. Hosted by Pedro Couto Lopes, the conversation delved deep into the parallels between golf and cycling, the potential of e-bikes, and the urgent need for greater inclusivity within the industry.

In this conversation, April Marshke shares her journey from the golf industry to the cycling world, discussing the parallels between both sports, her experiences at Specialized, and the importance of diversity and inclusion in the cycling industry. She emphasizes the potential of bikes to change lives and the need for collaboration within the industry to promote active mobility. April also highlights the evolving perception of e-mountain biking, the challenges of marketing e-bikes, and the significance of events like the Summit Series in fostering a more inclusive cycling community. The discussion concludes with reflections on the future of transportation and the role of digitalization in the cycling industry.

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Topics discussed:

The Rise of E-Bikes and Active Mobility

1Marketing E-Bikes and Overcoming Stigmas

The Impact of Automotive Companies on Cycling

Breaking Barriers: Making Cycling More Accessible

The Importance of Diversity in the Cycling Industry

The Summit Series Event and Its Goals

The Importance of Best Practices in the Cycling Industry

Building Tools for Gender Equity in Cycling

Preparing Women for Leadership Roles

Advice for Young Professionals in Cycling

The Future of Cycling: Predictions and Aspirations

Thanks for listening

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