Best Rams Framework Podcasts (2025)

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Why We're Giving Away Our $150K Playbook for Free 12:01

Play Pause

20h ago12:01

12:01

Most businesses guard their intellectual property like it's Fort Knox. They lock their frameworks behind paywalls, gate their methodologies, and keep their best insights for paying clients only. We're doing the exact opposite - and it's actually better for business. In this episode, Wes reveals why ProductLed invested $150,000 to create The Product…

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The Mom Building the Largest Youth Mental Health Summit in US History 18:22

2d ago18:22

18:22

Chanda Spates went from needing a babysitter for her suicidal son to building the largest youth mental health summit in US history. Every 11 minutes, someone dies by suicide in America. One in four are children. Chanda's solution? Do something every 11 minutes to save them. Her Olympic Stadium event on May 23rd-24th will be streamed globally on gam…

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The School System Failed Her Son So She Built Her Own Solution 31:04

7d ago31:04

31:04

Chanda Spates needed a babysitter for her 17-year-old son. Not because he was immature because severe bullying had led to a suicide attempt and she was terrified to leave him alone. Her desperate Facebook post asking for help went viral and revealed a shocking truth: she wasn't alone. Today, Chanda's Flourish Foundation Project is revolutionizing s…

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We're Giving Away Our Product-Led Playbook for Free! 23:24

7d ago23:24

23:24

In this special republished episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss The Product-Led Playbook—and announce that we're giving away the entire book for FREE on October 7, 2025. This playbook is the no-BS guide to actually implementing PLG, based on analysis of 324+ companies, and explores why some product-led companies see m…

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WHow Chronic Illness Became This Doctor's Superpower (And Changed Everything) 16:20

10d ago16:20

16:20

Dr. Eugene Manley was hospitalized 20-30 times a year until he was 10. Chronic asthma. Anaphylactic allergies. A father battling emphysema. Most kids would be broken by this. Eugene was forged by it. Today, those brutal experiences became his superpower driving him to revolutionize healthcare access for underserved communities through his award-win…

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The STEM Crisis No One Talks About (And How One Doctor Is Fixing It) 19:42

14d ago19:42

19:42

Dr. Eugene Manley has three degrees and couldn't get a job. This mechanical engineer, biomedical engineer, and molecular biologist discovered the brutal truth: academia teaches you everything except how to succeed outside academia. Growing up first-generation in Detroit, watching his family struggle with healthcare, he saw the devastating gaps in m…

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The Three Moats That Drive SaaS Companies to $10M+ Revenue 23:23

15d ago23:23

23:23

Most SaaS founders struggle to break through the noise in an increasingly commoditized market. With everyone using the same cold email tools and personalization tactics, how do you actually stand out and scale to eight figures? In this presentation from Founder's Summit (December 2024), Nathan Latka—who's deployed $180 million across 519 SaaS deals…

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This Social Impact Model Actually Works (And It's Disrupting Everything) 22:46

18d ago22:46

22:46

Steven Clarke's mother died broke. But before she left, she whispered something that would dismantle billion-dollar industries: "Always give first." Impossible advice from a woman who had nothing to give. Today, that death-bed wisdom is feeding millions, housing the homeless, and proving that the most revolutionary business models don't come from H…

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She raised him poor but taught him to give first - now he's changing the world 25:52

21d ago25:52

25:52

Steven Clark grew up so poor that some days, his family "did without." But his mother taught him something that would eventually change everything: "Always give and help other people first." It seemed impossible. How do you give when you have nothing? How do you help others when you can barely help yourself? Steven didn't understand it then. He was…

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Inside SaaS.Group’s $80M Portfolio: Lessons from 25 acquisitions 1:11:37

24d ago1:11:37

1:11:37

Most SaaS founders dream of selling their company, but few understand what makes an acquisition target attractive to buyers. What if you could learn from someone who's actually on the buying side? In this episode, Tim from SaaS.Group breaks down how they've built an $80M ARR portfolio by acquiring 25 small SaaS companies - and reveals exactly what …

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AI was supposed to kill her business - it brought her back to life instead 23:40

25d ago23:40

23:40

After 16 years in business, Kim Speed was getting bored. The entrepreneur who had transformed from corporate creative director to successful brand builder was feeling stagnant, looking for "something new that I'm interested in." Then AI arrived. And everyone said it would destroy small businesses like hers. Instead, it made her feel like superwoman…

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The recession destroyed her life - and gave her peace for the first time in 20 years 26:33

28d ago26:33

26:33

What happens when losing everything you've worked for becomes the best thing that ever happened to you? Kim Speed spent 20 years building her dream career as a creative director for global brands like Coca-Cola, Ford, and Toyota. She had the title, the salary, the recognition - everything she thought she wanted. Then 2008 hit. The recession destroy…

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The 3X Framework: How to Unlock Your Biggest Growth Levers Every Week 23:07

1M ago23:07

23:07

In this episode of the ProductLed Podcast, we’re diving into the 3X Framework—a simple yet powerful process to consistently pull the right growth levers week after week. You’ll learn how to expose your biggest bottlenecks, explore high-impact solutions, and exploit the winners to drive predictable growth. Key highlights: 00:09 – Why most founders s…

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She became nobody when her children died then butterflies taught her who to be 20:44

1M ago20:44

20:44

What happens when losing your children means losing yourself completely? After four devastating deaths, Vickie Menendez faced something even more terrifying than grief - she became nobody. "When my kids passed away, it's like that identity was dissolving," she admits. "Even though I still had my son with my second husband, it's like when you lose t…

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Four DEAD children later, she discovered why she was still alive 22:56

1M ago22:56

22:56

What happens when the universe takes everything from you, not once, but four times? Vickie Menendez thought losing her first child - a full-term stillborn at 20 - was the worst pain imaginable. She was wrong. In 2017, she found her son dead from a drug overdose. Decomposed. Alone. A sight you don't unsee. A year later, she lost her father the exact…

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Translate Action Into Predictable Growth 24:59

1M ago24:59

24:59

In this episode of the ProductLed Podcast, we’re re-sharing a part of the audiobook for The ProductLed Playbook—this time diving into the Predictable Growth Process, a proven system for turning strategy into results with disciplined execution and alignment. Key highlights: 00:36 – Why execution beats innovation every time 02:00 – The Predictable Gr…

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Bullied for being holy, moved before making friends, never safe anywhere 18:49

1M ago18:49

18:49

What happens when you spend your entire childhood learning that nowhere is safe and no one stays? Janice Debo was the preacher's kid who got picked on for being "different" - bullied for being holy in a world that punished goodness. But just when she'd start to find her place, just when she might make a friend, her family would move again. Six diff…

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She announced she was a coach, but had no idea what that meant 24:29

1M ago24:29

24:29

What happens when you announce you're an expert in something you know absolutely nothing about? Janice Debo had built multiple businesses - transportation, nightgowns, event planning, nonprofit work - but never found her true calling. Then someone told her she should become a coach. There was just one problem: Janice had no idea what coaching actua…

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How to Execute The Product-Led Playbook 11:25

1M ago11:25

11:25

In this episode of the ProductLed Podcast, we’re re-sharing a part of the audiobook for The ProductLed Playbook—a proven roadmap for installing the ProductLed system and transforming your business from scattered to streamlined. Key highlights: 01:34 – Why 97% of buyers want to try before they buy 02:18 – Stage One: Building an unshakable foundation…

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The woman who carries 1000 traumas while the system keeps failing 18:46

2M ago18:46

18:46

What happens when you survive your own hell, only to become everyone else's lifeline while the same broken system keeps destroying lives? Garcia thought the hardest part was over after surviving her double attempted homicide and building Confronting Domestic Violence. She was wrong. Now she carries the weight of thousands of other survivors' trauma…

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She had 45 days to save two lives and nobody to help her do it 22:35

2M ago22:35

22:35

What happens when you're facing the impossible and there's literally no one coming to save you? Garcia was 8 months pregnant, 1,000 miles from home, with an 8-year-old daughter by her side. No family. No friends. No support system. Then came the double attempted homicide that changed everything. Choked and beaten while 8 months pregnant, Garcia esc…

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How to Actually Track Your PLG Metrics (The Technical Setup Guide) 21:35

2M ago21:35

21:35

Your funnel metrics are probably wrong. Not slightly off, but completely wrong. You're using Google Analytics for everything, your visitor counts include people logging into existing accounts, and you have no idea what your real conversion rates look like. In this segment from our data workshop, Claudiu from Inner Trends walks through the technical…

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Success felt like failure - when winning meant everyone lost connection 20:13

2M ago20:13

20:13

What happens when you achieve everything you set out to accomplish, but it feels like you've failed at what really matters? Phil Herrington built exactly what he envisioned - a thriving network, 300 members, successful connections happening daily. By every metric, he was winning. But something was devastatingly wrong. "I noticed no one's connecting…

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33 years trampling hearts for sales. Then his own heart got trampled 26:09

2M ago26:09

26:09

What happens when the very tactics that make you successful in business destroy everything that matters at home? Phil Herrington spent 33 years perfecting the art of aggressive sales - cold calling, door-to-door, trampling over objections and people alike. He called himself "a rhino" because he bulldozed through relationships for quick wins. "30 ca…

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The 9-Step Path to $1M+ Self-Serve Revenue: Here's Exactly How We Do It 33:15

2M ago33:15

33:15

After 9 years of working with SaaS companies on product-led growth, we've tried everything - consulting, services, cohorts, bestselling books. We've seen what works, what doesn't, and what most companies get wrong. The breakthrough came when we realized something: companies don't need more advice. They need someone to actually do the work with them…

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He taught America to listen, but none of them knew his pain 20:40

2M ago20:40

20:40

Success can be the loneliest prison of all. Royce Blake's voice reached millions across America's biggest radio markets for 30 years. Phoenix. San Diego. Portland. Kansas City. Everywhere he went, audiences fell in love with his authenticity, his ability to connect, his gift for making strangers feel heard. But here's what they never knew: He was l…

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Hit Your Revenue Targets Predictably with the Reverse Funnel Scorecard 25:46

2M ago25:46

25:46

Most product-led businesses are tracking too many metrics and missing the ones that actually matter. They're drowning in data from 35+ different sources while their biggest growth bottlenecks go unnoticed. In this episode, Wes breaks down the exact metrics that matter for product-led growth and reveals the Reverse Funnel Scorecard - a simple tool t…

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He made Sir Paul McCartney cry, but couldn't reach his dying wife 25:07

2M ago25:07

25:07

When you're responsible for leading others, personal grief becomes a performance you can't escape. Radio legend Royce Blake spent 30 years getting celebrities to reveal their deepest truths - he made Paul McCartney cry on air. But when his brilliant wife Lisa was diagnosed with Alzheimer's, his greatest communication skills meant nothing. Watch a w…

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What happens when you sacrifice everything for love - and still lose it all? 20:34

2M ago20:34

20:34

Cloe Xhauflaire was living her dream. A classically-trained Belgian actress performing on stages across Europe, she had built the career she'd always wanted. Then love changed everything. When her partner was diagnosed with cancer, Cloe made the heart-wrenching choice that millions face: sacrifice her dreams to save someone she loved. She put her f…

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How Jeeva AI Scaled from $0 to $5M ARR in Just 8 Months 1:10:16

2M ago1:10:16

1:10:16

In this episode, Wes Bush interviews Gaurav, founder and CEO of Jeeva AI, about how they pivoted from a failed startup to building a $5M ARR AI sales platform in just 8 months. Gaurav reveals their unconventional approach to being "different not better," and how they recently launched a PLG motion that generated 10,000+ users and $100K ARR in their…

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What if the permission you've been desperately seeking was always yours to give? 13:35

3M ago13:35

13:35

In Part 2, Rachael Resk reveals the brutal truth most people never realize: we spend our entire lives waiting for someone else to give us permission to be authentic , when we've been holding that power all along. Through her revolutionary "Reclaim" framework, Rachael shows why successful people with good jobs, relationships, and homes still feel st…

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While actors fear AI, she discovered what robots can't replicate 22:30

3M ago22:30

22:30

What if the thing that makes you most human is your greatest weapon against AI? While actors everywhere panic about artificial intelligence taking their jobs, Cloe Xhauflaire discovered something that stopped her cold: robots can replicate technique, but they can never replicate a broken heart. In Part 2, Cloe reveals why the acting industry's AI c…

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How to Build a "Reverse Funnel" to Identify Your Biggest Bottleneck 8:30

3M ago8:30

8:30

Most SaaS founders track too many metrics and still have no clue where their biggest growth bottleneck actually is. They're drowning in data but starving for insights. In this episode, Wes reveals the concept of building a "reverse funnel" - a simple framework that not only identifies exactly where users are dropping off, but shows you precisely wh…

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Lost everything in real estate - then discovered her biggest asset 25:17

3M ago25:17

25:17

Rachael Resk thought she had it figured out. After a childhood of raising herself and her brothers, she built a real estate empire to finally feel secure. Then the market crashed. Every property. Every safety net. Gone. But in that devastating moment of financial loss recovery , Rachael discovered something that changed everything: "I realized I am…

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How Missive Scaled to $7.5M ARR with Just 15 People 1:03:13

3M ago1:03:13

1:03:13

In this episode, Wes Bush interviews Philippe-Antoine Lehoux, co-founder of Missive, about how they built a $7.5M ARR email collaboration platform with a lean team of just 15 people over 9 years. Philippe reveals their unconventional approach to growth, why they ignored startup playbooks for years, and how focusing on the "first five pages" of prod…

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What if your pain is worth millions? 19:10

3M ago19:10

19:10

Most of us spend our lives running from our pain, burying our trauma, pretending it never happened. We think healing means forgetting. We think success means leaving the past behind. But what if that's the biggest mistake we could make? What if your deepest wound is actually your greatest wealth waiting to be unlocked? April Wyett discovered this t…

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She Forgave the Unforgivable, Then Built Her Empire 24:28

3M ago24:28

24:28

What would happen if you forgave the person who hurt you most? Most of us think forgiveness means letting them off the hook. We think it makes us weak, that we're giving up our right to be angry. But what if forgiveness isn't about them at all? What if it's the secret weapon that unlocks everything you're meant to build? April Wyett thought forgive…

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We Fix The Free Trial You Fixed (The Real Reason PLG Fails) 14:01

3M ago14:01

14:01

Most founders think they're "doing PLG” simply by launching a free trial. They add a signup form, make pricing transparent, and let people try the product for free. Then they wonder why it's not working. But you've only scratched the surface. In this episode, Wes reveals why most PLG attempts fail using a perfect analogy - the "We repair what your …

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Obsessed with Space at 10, Built Her Empire at 50 14:15

3M ago14:15

14:15

What childhood obsession did you bury that's still calling your name? Most of us silence that voice. We call it 'being realistic.' We tell ourselves we're too old, too late, too far gone. But what if that buried obsession isn't dead what if it's your empire waiting to be built? Sarah Pousho thought the same thing. At 10, she was obsessed with space…

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You Were Meant to Touch the Stars 14:15

3M ago14:15

14:15

Most people bury their childhood dreams. Sarah Pousho built a company on hers. In this intimate episode, she shares how a life steeped in wonder fueled by Carl Sagan, failure, and fire led to founding SpaceBridge Partners in her fifties. If you’ve ever thought it was too late, too crazy, or too far out of reach to start again, this conversation wil…

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The Risk-Free PLG Blueprint: 7-Step Framework To Safely Transition from Sales-Led to Product-Led 35:09

3M ago35:09

35:09

Only 3% of B2B buyers actually want to talk to sales before trying your product. So why are most SaaS companies still structuring their entire go-to-market around that tiny minority? Because they don't know how to execute it without destroying their current revenue. It's time to flip the script. In this episode, Wes breaks down the complete 7-part …

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Inside MRI Software’s 4D Framework: A Proven Model for Scalable Digital Transformation 1:00:42

3M ago1:00:42

1:00:42

What if the key to scaling your tech organization wasn’t more speed — but better structure? In this episode of Digital Wisdom, Richard talks with Kevin Shipp, Senior Director of Delivery Operations at MRI Software, about how governance, maturity models, and structured frameworks can drive digital transformation at scale. Kevin shares how MRI’s glob…

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Diagnosed at 40, Fluent in 3 Months Dr. CJ Leland Breaks the Mold 22:24

3M ago22:24

22:24

She mastered English in 3 months. She was diagnosed with ADHD in her 40s. What she discovered in between could change how you see your own potential. Dr. CJ Leland isn’t your typical comeback story she’s a disruptor of timelines and a destroyer of expectations. In this raw, 20-minute interview, Baz Porter dives deep into the journey of a Filipina g…

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She Slept on Wooden Planks Now She Teaches Veterans How to Win at Life 22:37

3M ago22:37

22:37

What if everything you thought made you "behind" was actually your greatest gift? In this riveting episode of Rise From The Ashes, Dr. Constance Leland known as CJ shares a soul-piercing story that will shift how you see adversity forever. Born in the Philippines and separated from her mother until age 7, CJ arrived in America at 13 and mastered th…

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Build A High-Converting Pricing Page in 15 Minutes (Using AI) 15:47

4M ago15:47

15:47

Creating effective SaaS pricing can be challenging. You need to balance customer value with business goals while making it easy for prospects to choose the right plan. In this episode, Wes reveals the exact 4-step Value Ladder Framework that top SaaS companies use to nail their pricing strategy - plus shows you how to build a complete pricing page …

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How Nicole built a business from her darkest breakdown 19:32

4M ago19:32

19:32

The breakdown wasn't the end it was Nicole's beginning. In part two of Nicole Borgi's story, she reveals how losing everything during COVID became the catalyst for building something extraordinary. When Vegas shut down, her security career vanished. Her law enforcement relationship crumbled. Family rifts cost her connection with her daughter. Most …

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The avatar secret that's healing trauma survivors 15:39

4M ago15:39

15:39

Nicole Borgi's voice wasn't always this strong. In today's Rise from the Ashes episode, she reveals how domestic violence survivors and women afraid to be seen are finding their power through avatar technology. Her story hits hard. COVID lockdowns destroyed her Vegas security career. Her relationship with a law enforcement partner shattered. Family…

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How Ricardo Built a $270K MRR AI Headshot Business Part-Time 46:19

4M ago46:19

46:19

In this episode, Wes Bush interviews Ricardo, founder of BetterPic, about how he acquired and scaled an AI headshot company from $1.5K to $270K MRR in just 18 months - all while working part-time. Ricardo reveals his acquisition strategy, focus on fundamentals, and the three key moats that make BetterPic hard to compete with in the crowded AI photo…

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The T2D3 Formula: How PE-Backed Companies Actually Scale to $100M 51:28

4M ago51:28

51:28

After analyzing dozens of software company acquisitions and scaling teams at Microsoft, Stijn Hendrikse has identified the specific patterns that separate companies achieving explosive growth from those that plateau at $5-10M ARR. In this conversation, Wes Bush sits down with Stijn, who breaks down the T2D3 framework (Triple, Triple, Double, Double…

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Product-Led MBA Program Announcement 9:14

4M ago9:14

9:14

In today's episode, Wes Bush announces the launch of the Product-Led MBA, a comprehensive nine-week program designed to address the massive talent shortage in product-led growth (PLG). After nine years of helping over 400 companies generate $1 billion in self-serve revenue, he identifies a critical gap: there’s a real shortage of talent that unders…