Best Recruiters Websites Podcasts (2025)

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75,000 person agency is doomed 24:56

Play Pause

11h ago24:56

24:56

In this episode, Eric and Neil discuss why the penalty for "average" has never been more severe and how leveraging AI can dramatically increase efficiency and margins. They share firsthand hiring insights from agency giants, reveal lead and MQL trends, and explain why only 1% of companies truly benefit from AI. Plus, they debate the real impact of …

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7 unorthodox things we'd do with our marketing, if we had to go back in time 24:53

1d ago24:53

24:53

In this episode, Eric and Neil reflect on what they wish they’d done differently in their 2024 marketing strategies. They share candid lessons on outbound marketing, messaging pivots, and collaboration tactics that brought real results. Learn why doubling down on outbound email, revising your messaging early, and leveraging webinars, influencer par…

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Leading in Niche Institutions: How being unique helps you stand out. 38:51

2d ago38:51

38:51

Does your institution have a unique niche like Ringling College of Art and Design? For Dr. John Chopka, standing out in a niche starts with listening, builds on trust, and is fueled by storytelling. With more than 35 years of enrollment experience, Dr. Chopka shares practical strategies for recruiting in niche markets, managing institutional change…

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GEO, SEO, AI SEO, AEO… Which One Will Win? 19:16

2d ago19:16

19:16

In this episode, Eric and Neil debate the future of SEO terminology, covering GEO, AI SEO, AEO, and Search Everywhere Optimization. They reveal why client language trumps industry jargon, unpack insights from recent conferences, and share the real drivers of visibility across platforms like YouTube, Reddit, and Google. Hear lessons on adapting to c…

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Legendary NFL Owner to Coach — Nobody Cares 19:01

6d ago19:01

19:01

In this episode, Eric and Neil dive into the intersection of high-performance leadership and AI-driven marketing. They unpack the “Nobody cares, just coach” mindset, how elite teams bring solutions not complaints, and why systems should evolve like an F1 pit crew. The duo also explore lower middle market private equity lessons, AI-powered SDRs, and…

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A Moat Is Not A Noun. It's A Verb. 20:10

7d ago20:10

20:10

In this episode, Neil and Eric unpack how speed, brand, and switching costs form modern startup moats in an era where insights depreciate fast. Drawing from Garry Tan’s “moat is a verb” concept and real-world case studies, they explain how execution speed compounds advantage, why AI shifts moat dynamics, and how founders can turn speed into durable…

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Bezos' One Profound Insight That Made Amazon a Trillion Dollar Company 25:03

8d ago25:03

25:03

In this episode, Neil and Eric unpack Jeff Bezos’s $1 trillion “release the work” framework—how pacing ideas boosts throughput and prevents team overload. They dive into Bezos’s barrels-and-ammo model, smart acquisition filters, rapid due-diligence questions, and BATNA negotiation tactics. Plus, insights on AI shopping surfacing indie brands, the C…

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AI, Integrity, and the Next Generation of Learners 55:27

9d ago55:27

55:27

Artificial intelligence is reshaping higher education and each generation is approaching it differently. NYU’s Conor Grennan , alongside his Gen Z son, Finn, explores how AI is influencing academic integrity, workforce readiness, and the way students engage with learning. Rather than approaching AI with fear or hype, Conor calls institutions to eng…

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Why hire people and get out of their way is BS Business Advice 19:55

9d ago19:55

19:55

In this episode, Eric and Neil unpack skip-level leadership and when founders should step in versus step back. They explore “focused involvement” as a leadership edge, compare international expansion with acquisitions, and dive into how chaos tolerance and incentives shape culture. The duo also discuss Amazon’s hit-rate mindset, micro-ops wins, and…

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Why Corporate Jobs Are Quietly Collapsing 13:44

13d ago13:44

13:44

In this episode, Eric and Neil unpack the death of the corporate job and the hidden economy of nonsense. They discuss how corporate bloat, AI automation, and shifting job data reveal the end of traditional roles — and what that means for modern marketers. The duo explores AI-powered agentic workflows, smart micromanagement, burnout myths, and how f…

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How To Get B2B Attribution Right The Easy Way 31:50

14d ago31:50

31:50

In this episode, Eric and Neil discuss proven B2B attribution strategies, highlighting why the obsession with perfect multi-touch tracking misses the bigger picture. They explain the benefits of blended CAC, layering conversion pixels, UTM tracking, and the value (and limits) of “How did you hear about us” forms. Also covered are surprising traffic…

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Is AI in a Bubble Right Now? 25:40

15d ago25:40

25:40

By Eric Siu and Neil Patel

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Overcoming a 5 Million Dollar Financial Challenge by Rethinking Strategy 41:22

16d ago41:22

41:22

Higher ed is under pressure, and the clock is ticking for leaders to make bold, strategic moves. In this episode, Dr. Jamie Caridi shares how he helped Bethany College overcome deep financial challenges, rebuild trust, and launch a high-impact strategic plan. From reaching economic equilibrium to forming unexpected partnerships, Caridi unpacks a le…

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AI Is Making You Dumber (study) 19:10

16d ago19:10

19:10

By Eric Siu and Neil Patel

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AI Companies Are Taking a Lot of The Good Marketers 21:19

20d ago21:19

21:19

In this episode, Eric and Neil talk about how AI companies are outbidding everyone for elite marketers, why many would join an AI rocket ship if starting today, and the reality of 996 work cultures. They debate “hire fast, fire fast,” share real exec hit rates and expectation-setting, and double down on why sales follow-up beats first-touch wins. T…

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Why Framing Is Everything 16:51

21d ago16:51

16:51

In this episode, Neil and Eric dive into the psychology of framing, from how child-mortality data shifts when reframed to the power of decoy pricing in guiding customer choices. They discuss why consistent brand building compounds most after 10 years, share lessons from Single Grain’s reset, and explore how SEO, referrals, and content mix evolve ov…

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Google AI Mode is About to Get More Popular 20:47

22d ago20:47

20:47

In this episode, Eric and Neil unpack Google AI Mode’s Chrome integration and how 100M MAUs could ignite a new distribution flywheel—fueling ads, partnerships, and startup pressure. They compare Google’s gen video/image capabilities, debate the “free subsidized by ads” model, and analyze YouTube’s latest updates: TV-style ad swaps, title tests, AI …

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A Higher Ed Comeback Story 33:12

23d ago33:12

33:12

When Dr. Dr. Amy Bragg Carey stepped into her role as president of Friends University, the institution was facing financial instability, mission drift, and uncertainty about its identity in Christian higher ed. Nearly a decade later, Friends has achieved record enrollment and reclaimed its Christian mission with clarity and confidence. In this epis…

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Elon Musk's 'Daddy's Home' Insane Work Schedule 28:00

23d ago28:00

28:00

In this episode, Neil and Eric dissect Elon Musk’s “Daddy is very much home” grind—from Optimus engineering to late-night Tesla chip reviews and a Colossus 2 data center walk. They explore Musk’s DESA method for ruthless prioritization, why relationships saved Tesla and SpaceX, and how barrels, drivers, and pushers define execution and leadership u…

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AI has changed SEO forever (SEO vs GEO) 21:41

27d ago21:41

21:41

In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-citations and long conversational prompts. You’ll learn practical plays such as building FAQ sections, crafting concise fact nuggets, bundling subtopics, …

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Marketing Agencies Are Feeling an Artificial Uptick in Business 24:08

28d ago24:08

24:08

Agencies face pressure but smart M&A chances emerge. We cover deal math, asset vs. stock pitfalls, ops fixes, “artificial upticks,” and brand-safety risks—plus lessons from Federer, Jerry Jones, and LinkedIn’s SEO surge. Key takeaways Agency deals: Buy assets, check contracts, cross-sell, and use AI. Growth reality: Upticks are old deals; fix ops a…

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This is 100x Better Than Netflix 19:16

29d ago19:16

19:16

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hireIn this episode of Marketing School, Eric Siu and Neil Patel talk about why building a business can feel “better than Netflix,” the trap of over-reading versus doing, and how to balance …

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Leading Consistent Brand Strategy Across 19 Campuses 39:05

30d ago39:05

39:05

How do you manage and elevate a brand across 19 campuses serving more than 200,000 students? In this episode, Kathie Fleck of Ivy Tech Community College shares how her team is building brand consistency across one of the largest community college systems in the country. From messaging and segmentation to staff mentorship and innovation, Kathie unpa…

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ChatGPT vs Gemini | The Empire Strikes Back 23:03

1M ago23:03

23:03

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire ChatGPT vs Gemini: who’s really winning the AI race? In this episode, we break down Google Trends data, why Gemini’s “Nano Banana” launch spiked usage, and why Google’s massive distribu…

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GEO is not different than SEO. BUT… 31:05

1M ago31:05

31:05

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now shape search visibility, highlight the risks of short-term SEO hacks, and share lessons from creators like MrBeast on growth, focus, and profitability…

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What to Do If Someone Copies Your Product? 20:34

1M ago20:34

20:34

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with proven growth. They also touch on work-life balance, employee wellbeing, and close with insights into financial trends and major tech performance. TIME-STA…

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How to Win Big Enterprise Logos 18:06

1M ago18:06

18:06

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads, and why in-person interactions and events are key to building credibility and driving business growth. TIME-STAMPED SHOW NOTES (00:00) Winning Big En…

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Turning Your Website Into a Recruitment Powerhouse 46:17

1M ago46:17

46:17

When Kesha Boyce Williams joined USC Upstate, she inherited an eight-year dream deferred: a much-needed website redesign. But rather than treat it as a technical update, she led with strategy, relationship-building, and storytelling to turn the university’s website into a true enrollment driver. In this episode, Kesha shares how strategic leadershi…

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AI Doesn't Drive Revenue Today! 20:40

1M ago20:40

20:40

In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI-driven outcomes. They stress the need to push AI experiments into production and spread AI fluency across organizations. The conversation also touche…

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Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China 19:38

1M ago19:38

19:38

In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China. They highlight Xiaomi’s customer development strategies, the importance of learning from both large and small competitors, and insights from the Chines…

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Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation 25:58

1M ago25:58

25:58

In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and socialism, pointing to the strengths of capitalism, and close by discussing how different content formats can shape audience engagement. TIME-STAMPED SH…

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How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout 22:13

1M ago22:13

22:13

In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of platforms like Reddit and YouTube for engagement, the role of AI in strategy, and the importance of addressing burnout by focusing on motivation and small…

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Leading a University Rebrand with Purpose 49:48

1M ago49:48

49:48

What does it take to lead a beloved institution through a name change without alienating stakeholders or losing sight of your values? In this episode, Dr. Mark Milioni, President of Mission University (formerly Baptist Bible College), shares the deeply intentional and strategic process behind one of higher ed’s most thoughtful rebrands. Dr. Milioni…

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AI Is Killing Junior Jobs, Here’s What’s Replacing Them 20:29

1M ago20:29

20:29

In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting through upskilling, while also stressing how education and personalized learning will play a key role in preparing future workers. TIME-STAMPED SHOW NOTE…

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Ep 130: The Warrior Mindset: Why Fear is Your Career's Best Compass with Jill Schulman 38:35

2M ago38:35

38:35

What if the very thing you're avoiding in your job search is exactly what you need to pursue? Jill Schulman reveals why running toward your fears—not away from them—is the secret to accelerating your career. In this episode, Alan and Jill dive deep into the science of bravery and its practical applications for job seekers. You'll discover how to de…

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Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet, AI Pilots Keep Failing, and YouTube’s AI Advantage 32:43

2M ago32:43

32:43

In this episode #3035, Eric Siu and Neil Patel discuss the AI talent shift from Meta to Elon Musk’s XAI, the challenges of adopting AI, and the tough truths of angel investing. They also explore YouTube’s Gemini AI updates and why managing talent with a focus on revenue and training matters more than ever. TIME-STAMPED SHOW NOTES (00:00) Elon Musk …

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$3.6M SaaS Founder Starts Selling Courses, The Video Formula That Made $500K 24:03

2M ago24:03

24:03

In this episode #3034, Eric Siu and Neil Patel discuss how to achieve virality by understanding algorithms, the rise of young entrepreneurs, and why focus is critical for business success. They also explore how to evaluate investment opportunities, avoid shiny object distractions, and the future of AI in driving social shopping. TIME-STAMPED SHOW N…

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AI for Agencies, Content From CEOs... What’s Actually Worth Doing? 15:27

2M ago15:27

15:27

In this episode #3033, Eric Siu and Neil Patel share VC perspectives on how AI is reshaping automation, while stressing that strong relationships remain key in service-based industries. They also highlight why executives need to create content that speaks directly to their ideal audience and leverage personal experiences to build trust and engageme…

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Big Celebration and a Sneak Peep into Season 7 3:41

2M ago3:41

3:41

Fall is here and that means another great season of The Higher Ed Marketer Podcast. Sneak Peak into Season 7 50,000+ downloads...WHAT?!?!? Thank you for helping shape this community. Next week - Season 7 Launched. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollm…

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How We Maximize Conference ROI and the Truth About Google vs. ChatGPT 16:09

2M ago16:09

16:09

In this episode #3032, Eric Siu and Neil share how they’re preparing for the HubSpot Inbound Conference, focusing on maximizing ROI through networking and building relationships, especially with platforms like LinkedIn. They also discuss the evolution of search, comparing ChatGPT’s rise to Google’s dominance, and how AI and deep research are reshap…

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How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore? 16:59

2M ago16:59

16:59

In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenue and the need to build AI skills to stay ahead. TIME-STAMPED SHOW NOTES (00:00) Understanding ChatGPT's Ranking Model (03:08) The Importance of Freshne…

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How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack 15:38

2M ago15:38

15:38

In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platforms like ChatGPT and Reddit, while also exploring effective content creation through YouTube and webinars to drive engagement and leads. TIME-STAMPED SH…

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How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand? 20:38

2M ago20:38

20:38

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of expanding product lines, the influence of investor pressure, and the ongoing challenge for businesses to stay relevant in competitive markets. TIME-ST…

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Your Students Will Tell You Everything: Power Your Innovation by Listening 48:00

2M ago48:00

48:00

This is the final episode of our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to…

1
Will Lower Rates Spark a Marketing Boom?, Hormozi’s $105.5M Funnel & Why Everyone Hates Course Sellers 34:25

2M ago34:25

34:25

In this episode #3028, Eric Siu and Neil Patel discuss how interest rates, advertising budgets, and private equity shape marketing strategies. They critique the course-selling industry and break down Alex Hormozi’s successful webinar, emphasizing the importance of smart positioning in today’s economy. TIME-STAMPED SHOW NOTES (00:39) Interest Rates …

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AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag 22:40

2M ago22:40

22:40

In this episode #3027, Eric Siu and Neil Patel discuss the future of work and how technology is reshaping industries, from gaming in education to the evolving role of doctors. They also dive into SaaS valuations, the challenges agencies face in today’s market, rising marketing costs, and how AI disruption is influencing company performance. TIME-ST…

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The Truth About Personal Brands, $236K to Manage a CEO, LinkedIn vs. X, and AI’s Biggest Shift 20:37

2M ago20:37

20:37

In this episode #3026, Eric Siu and Neil Patel discuss the growing importance of personal branding and building distribution in today’s media landscape. They cover the challenges of starting a media company, the role of CEO branding, differences between LinkedIn and X, and how AI is reshaping work expectations. TIME-STAMPED SHOW NOTES (00:00) The I…

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You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup 23:38

2M ago23:38

23:38

In this episode #3025, Eric Siu and Neil Patel highlight why audience influence matters more than follower counts, how market competition shapes strategy, and the pros and cons of performance-based deals. They also discuss the resurgence of SEO with AI, the falling costs of intelligence, and why strong execution ultimately wins, using Brex vs. Ramp…

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Putting AI Tools to Work for Your Marketing Team 47:17

2M ago47:17

47:17

This episode is number three in our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights…

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Easiest Way to Grow Your LinkedIn Following as an Entrepreneur (But Should You Do It?) 21:58

2M ago21:58

21:58

In this episode #3024, Eric Siu and Neil Patel discuss how to grow a LinkedIn following through strategies like using controversial content, staying authentic, and embracing multi-channel marketing. They also highlight the importance of recruitment, building strong teams, and leveraging relationships to drive business growth. TIME-STAMPED SHOW NOTE…