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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup
Marketing School - Digital Marketing and Online Marketing Tips
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In this episode #3025, Eric Siu and Neil Patel highlight why audience influence matters more than follower counts, how market competition shapes strategy, and the pros and cons of performance-based deals. They also discuss the resurgence of SEO with AI, the falling costs of intelligence, and why strong execution ultimately wins, using Brex vs. Ramp as an example.
TIME-STAMPED SHOW NOTES
(00:00) The Value of Audience Influence
(02:52) Understanding Market Dynamics and Competition
(05:54) Performance-Based Deals: Pros and Cons
(08:46) The Evolution of SEO in the AI Era
(11:48) The Impact of Pricing on AI and Intelligence
(14:46) Execution Over Hype: The Case of Brex vs. Ramp
To suggest a topic, go to https://www.marketingschool.io.
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
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