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I’m Shaina. I love dogs, I trip a lot, and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean 44% of marketers say that producing content is their biggest challenge, yet content marketing is 62% less expensive than outbound & produces 3x more leads! Now, I know a lot, but I certainly don’t know it all. So, I made it m ...
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029 | Proven Podcasting: How to Connect With and Interview Your Dream 100 List While Monetizing Every Episode
28:11
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By Shaina Weisinger
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028 | ClickFunnels’ Specific Facebook and Google Ad Strategies that Convert Audiences into Customers
28:31
28:31
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In this episode of The Content Coalition, we interview John Parkes, VP of Web Traffic at ClickFunnels - an online sales funnel builder that helps businesses market, sell, and deliver their products online. John has been a coach and stage presenter to thousands of marketers looking to up their Facebook ads game. He runs the entire organic and paid t…
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027 | Microsoft’s Top 3 Marketing Strategies to Adapt to: Voice Search, Audience Targeting, and AI
26:44
26:44
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In this episode of The Content Coalition, we interview Purna Virji, Senior Manager of Global Engagement at Microsoft, an American multinational technology company. Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker a…
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026 | Why Most Business’ Copywriting Sucks And How to Ensure You’re Not Part of This Money-Losing Wheel
32:19
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In this episode of The Content Coalition, we interview Joanna Wiebe, CEO of Copyhackers, a company of copywriting for startups and marketers. Joanna is also the Copy Chief at CH Agency. Thousands of students take her training, and she’s been invited to teach conversion copywriting to a world of marketers at events like Conversions @ Google, CXL Liv…
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025 | AgoraPulse on The #1 Proven Factor for Social Media Marketing Success
30:57
30:57
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In this episode of The Content Coalition, we interview Emeric Ernoult, Co-founder & CEO of Agorapulse, a Paris-based Social Media Management Software. Emeric is a serial entrepreneur with 20 years of experience in social media and Saas. As a social media marketing pioneer, Emeric has advised well-known international brands such as Virgin, FIA, and …
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024 | CEO of Yoast: SEO Myths and The #1 Optimization Effort That Hurts Your Rank
25:57
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In this episode of The Content Coalition, we interview Marieke van de Rakt, CEO of Yoast, a search-optimization firm based in Wijchen, Netherlands. It develops and supports a popular Yoast SEO WordPress plugin that had over 5 million active installations. Marieke manages Yoast Academy’s marketing and project teams. In addition to that, she loves to…
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023 | Quickfire: 19 Social Media Strategies in 19 Minutes
28:52
28:52
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Shaina Weisinger is the Founder and CEO of Repurpose House. She is also the host of this awesome video podcast, The Content Coalition! Repurpose House turns long-form content into optimized videos and images for high engagement social media strategies. Our mission is to show marketers the full potential of their content by turning blogs, videos, an…
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022 | Proven Podcast Marketing and Advertising Strategies to Monetize Your E-Commerce Business
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In this episode of The Content Coalition, we interview Joshua Marsden, Owner of CVO Acceleration, a marketing agency that helps E-Commerce companies scale by helping them overcome their bandwidth and marketing challenges by providing a marketing team focused on helping to reach their online sales performance goals. Joshua is an MBA graduate, author…
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021 | Top Ways to Stay Ahead of The Curve With Sales, Marketing, and Life Balance
21:58
21:58
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In this episode of The Content Coalition, we interview Caylin White, Head Marketing Buff at WP Buffs, a 24/7 WordPress website maintenance service for serious website owners and white-label partners. Caylin is all things marketing & growth, #WordPress, influencer marketing, artistry, organic lifestyle, a gamer chick, blogger, and positive vibes. Sh…
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020 | MarketingProfs: Are Marketers Happy? The Stats That Surprised and Startled Us
24:02
24:02
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In this episode of The Content Coalition, we interview Matt Snodgrass, Director of Marketing at MarketingProfs, a marketing training company. Matt used to work as a zookeeper, worked with the CDC on anthrax testing, and led the e-commerce charge at multiple medical device and informatics companies. After working in highly regulated industries for t…
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019 | Chatbots: 80% Conversion Rates, Optimized Customer Service, And Proven Lead Gen
32:47
32:47
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In this episode of The Content Coalition, we interview Story Knight, Founder & Partner of Net101, a digital marketing, SEO and consulting services agency. Stormy began Net101.com in 1995 as a training company for small businesses and individuals interested in getting “up to speed” on using the internet, Net101.com soon branched out into web design …
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018 | The Video Marketing Strategy Used By Princess Cruises, U.S. Marines Corp., and Teachable
29:41
29:41
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In this episode of The Content Coalition, we interview Dallin Nead, StorySeller and Video Marketing Expert at Content Supply, a story-driven content marketing agency. Dallin has worked in corporate, travel, film and broadcast video production serving major brands like Carnival Corp, Princess Cruises, U.S. Marines Corp., and Teachable. He traveled t…
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017 | WP Buffs Talks Impactful Tips on Crushing On and Off-Page SEO
37:35
37:35
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In this episode of The Content Coalition, we interview Joe Howard, Head Buff at WP Buffs. WP Buffs is a 24/7 WordPress website maintenance service for serious website owners and white-label partners. Whether you're looking after 1 site or 1000, they’ve got your back! Joe also runs WPMRR, a robust video course that teaches WordPress professionals ho…
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016 | Buzzsprout’s Head of Growth on Top Podcasting Mistakes and Proven Growth Strategies
17:38
17:38
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In this episode of The Content Coalition, we interview Alban Brooke, Head of Growth of Buzzsprout. Buzzsprout is a user-friendly podcast hosting and analytics platform. They’ve Buzzsprout helped over 100,000 people start their own podcast, and it’s a great way to host, promote, and track your show. Alban is passionate about helping people get their…
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015 | 3 Super Specific Ways to Monetize Your Podcast Even Without A Huge Following
20:54
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Since filming this original interview, Jaclyn Mellone and Jessica Stansberry have transitioned from the All Up In Your Lady Business Podcast to their own individual shows! Jaclyn's is the Go-To Gal podcast, and Jessica's is the GRIT podcast. Be sure to check them both out. In this episode of The Content Coalition, we interview Jaclyn Mellone & Jess…
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014 | Creating an automatic customer journey and structuring your content to generate sales
39:44
39:44
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In this episode of The Content Coalition, we interview Brad Martineau, Chief Baller and Co-Founder of SixthDivision. His journey in marketing automation for small business began as the 6th employee at the software company that created the category of marketing automation for small business, Infusionsoft. After leading customer success and product d…
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013 | A Weekend With John Lee Dumas, Everything He Learned, and Growing His Passion Podcast
22:54
22:54
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In this episode of The Content Coalition, we interview Russ Perry, Founder and CEO of Design Pickle. Design Pickle is a flat-rate, unlimited graphic design service. Founded in 2015, Design Pickle was born from the idea that everybody needs access to seamless, reliable and professional graphic design on a consistent basis. Russ has successfully scal…
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012 | How to Actually Make Money With Your Ads By Converting Leads Into Sales
20:48
20:48
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In this episode of The Content Coalition, we interview Vince Reed, Founder of SetUpMyAds.com. SetUpMyAds.com is a digital agency for business owners seeking more traffic and leads. Today, Vince has created a digital real estate empire as the Founder of Internet Traffic Factory, Author of Internet Traffic And Leads, International Speaker, host of In…
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011 | Why You Need to Treat Your Podcast Like Its Own Business For Optimal Growth
21:14
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In this episode of The Content Coalition, we interview Mark Asquith, CEO and Co-founder of Rebel Base Media. Rebel Base Media is a podcast tech and strategy company that owns Captivate.fm, Productivity, Podcast Websites, Podcast Success Academy & Rebel Base Studios. The company creates technology and solutions that helps podcasters to find, amplify…
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010 | JJ Virgin’s CMO On Personalized Marketing, Content, And Ads
22:19
22:19
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In this episode of The Content Coalition, we interview Spring Barnickle, Chief Marketing Officer of JJ Virgin and Associates. JJ Virgin & Associates is a content marketing company focused on health and nutrition. Their mission is to empower and encourage people ages 40+ who have struggled with their weight or other health issues to find life-changi…
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009 | How To Still Educate Your Audience When They Don’t Want To Learn Your Skillset
23:12
23:12
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In this episode of The Content Coalition, we interview Adam Arkfeld, President and Founder of ParaCore. ParaCore is a pay-per-click lead generation agency in Phoenix, Arizona. Founded in 2009, ParaCore niched its focus to PPC in 2015 and has grown to manage millions in ad spend annually with a roster of clients ranging from home service companies t…
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008 | From 0 to 800 Clients In 1 Year: How This Startup Used Content to Grow Fast
22:09
22:09
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In this episode of The Content Coalition, we interview Chris Ronzio, Founder and CEO of Trainual. Over the last 5 years, his additional firm, Organize Chaos, has worked with hundreds of companies in dozens of industries and invested in building 6 of those businesses to over $30 million in annual revenue. Now, Chris' third business, Trainual, is an …
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007 | How to Automate and Track Your Talk Show Like A Boss
25:27
25:27
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In this episode of The Content Coalition, we interview Will Curran, Chief Event Einstein of Endless Events. Will built an incredible agency that serves as the Einstein of events. They’re here to create the equation for your next event. Endless Events is an AV and event production company that’s about 10 years old, has helped hundreds of clients and…
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006 | Your Brand: The Promise That You Make To Your Audience
21:39
21:39
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In this episode of The Content Coalition, we interview Veronique James, founder & CEO of The Veronique Agency. Veronique and her team at The James Agency collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line. The James Agency has worked with notable brands su…
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005 | Podcasting Strategies from the Man Who’s Interviewed Over 185 Podcast Personalities
14:26
14:26
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In this episode of The Content Coalition, we interview Harry Duran - Founder of FullCast, a full-service, done-for-you podcast production and marketing consultancy. As Host of the popular Podcast Junkies on iTunes since 2014, Harry has had conversations with over 185 interesting and engaging podcast personalities including Pat Flynn (host of Smart …
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004 | Dan Tyre on Freemium, Diversity, and Treating Your Clients Like People
40:25
40:25
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In this episode of The Content Coalition, we interview Dan Tyre, Director of HubSpot - a developer and marketer of software products for inbound marketing and sales. Dan joined HubSpot as a member of the original start up team in 2007, and has led the sales recruiting, sales training, leadership program, and managed national and international sales…
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003 | GoDaddy's Sr. Director of Content Marketing Talks Analytics and Lead Gen
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27:28
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On this episode, we talk with Christopher Carfi, head of global content marketing for GoDaddy. GoDaddy has over 18 million customers worldwide with 77 million domain names under management. Content marketing has been a huge part of their growth. Over Christopher’s career, he spent nearly 10 years as part of the advanced technology group at Andersen…
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002 | #1 Ranked PR Pro's Strategies & Why PR Should Be A Part Of Your Content Plan
22:18
22:18
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There’s a big misconception that public relations & content marketing are the same thing…. but they’re NOT. PR is a tactic that’s part of a bigger content marketing strategy. To further dive into this topic, we interviewed a PR expert to do some myth-busting and share her tips to incorporate storytelling to your content marketing strategy. Melissa …
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001 | Get Schooled On Content Marketing By Dennis Yu, The Man Who Wrote The Book On Facebook
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We’re starting off The Content Coalition with an amazing guest for episode 001: Dennis Yu! Dennis is the Chief Executive Officer of BlitzMetrics - a digital marketing company which partners with schools to train young adults. Dennis’s program has managed ad campaigns for enterprise clients like the Golden State Warriors, Nike, and Ashley Furniture.…
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I’m Shaina. I love dogs, I trip a lot, and I happen to have a knack for making pretty sweet videos for businesses. But the more videos we made, the more questions I got about how video and other content can be leveraged to make a bigger impact in their marketing. I mean 44% of marketers say that producing content is their biggest challenge, yet con…
…
continue reading
