020 | MarketingProfs: Are Marketers Happy? The Stats That Surprised and Startled Us

The Content Coalition

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In this episode of The Content Coalition, we interview Matt Snodgrass, Director of Marketing at MarketingProfs, a marketing training company.

Matt used to work as a zookeeper, worked with the CDC on anthrax testing, and led the e-commerce charge at multiple medical device and informatics companies. After working in highly regulated industries for the first 10 years of his marketing life, he's having a lot more fun with his creativity and career as part of the MarketingProfs team.

He’s a fan of board games, podcasts, gamification, and marketing research and will gladly talk with you about any of them at length.

Tune in as Matt shares his team’s surprising findings from their “Marketer Happiness Report,” and learn how you can make some adjustments in your life to become a more fulfilled marketer.

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This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.

CLICK HERE to check them out.

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In this episode:

[01:02] Matt’s humble beginnings from being a zookeeper to anthrax tester, to joining MarketingProfs’ powerhouse team
[05:30] Learn MarketingProfs’ strategy-driven content marketing plan
[06:40] Shaina’s thoughts on the “Marketer Happiness Report” and surprising stats on the report about marketers
[08:48] The primary concerning stat found about marketer
[11:12] The percentage of marketers who are actively engaged in learning new things
[12:08] The high percentage of marketers who don’t listen to any podcasts
[13:13] Discover Matt’s findings on the five dimensions of being a fulfilled marketer
[16:23] Shaina’s game-changing method on how you can reach your goals with a narrow focus to avoid distractions.
[20:04] The concept behind the “Marketer Happiness Report”

Link/Resources mentioned:

Connect with Matt

Connect with MarketingProfs

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

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Check out the episode page at 020.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

30 episodes

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