Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way. Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite
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Ruth Poundwhite Podcasts
The Empowered Business Podcast® is the go-to show for online entrepreneurs and content creators who want to create and sell digital products using smart, scalable strategies without getting overwhelmed or chasing every new trend. Hosted by digital product strategist and AI educator Monica Froese, each episode delivers practical insights on how to build a sustainable online business using AI, sales funnels, and streamlined systems. Listeners will learn how to turn their knowledge into high-co ...
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The podcast for people who want to go freelance or are already doing it. Hosted by freelance writer and author of 'Out of Office: Ditch the 9-5 and Be Your Own Boss' - Fiona Thomas. Whether you're starting a side hustle or looking for a career change, tune in to learn how to make self-employment work for you.
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#70: Meet My Secret Sales Team Members (Hint: They’re Not Human)
18:37
18:37
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18:37As a business and life coach I feel I “shouldn’t” say this but: sometimes (often) I see myself as a chaotic mess. And something that’s helping me A LOT behind the scenes is what I call my AI Support Team. In this episode, I’m sharing how I’ve built this AI Support Team that helps me run my business in a way that actually works with my brain, not ag…
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104: How Becky Beach Streamlined Her Way to $100K Months Using AI and Automation
44:45
44:45
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44:45What if I told you that one person could run four different businesses, hit a $100K month, and still have time to pick up their kid from school at 4pm? That’s exactly what Becky Beach has done, and in this episode, she’s pulling back the curtain on how she built a multi-six-figure digital product empire without burning out or hiring a massive team.…
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#69: How To Get Traffic & Sales Without Social Media
1:01:37
1:01:37
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1:01:37If you’ve ever wondered how to grow your audience and make consistent sales without showing up on social media every day, this episode is for you. In this roundtable conversation with my mastermind - which we jokingly call the “Weird Hermits” - we share how we’re building thriving businesses using email, SEO, collaborations, and bundles. You’ll hea…
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103: Traffic School Roundtable: Proven Ways to Drive Sales Off Social
56:53
56:53
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56:53This week, I’m doing something a little different. I’m pulling back the curtain and sharing a live mastermind conversation with a powerhouse panel of online business owners—the Weird Hermits. We call this session Traffic School, and it’s all about how to drive more eyeballs to your digital products, shops, and offers—without relying on social media…
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#68: The Mindset Shifts Helping Me Go Big Without Burning Out
19:49
19:49
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19:49I’m going big this quarter. I’ve set myself a bold goal, and I’ve got a hard deadline with a trip to Thailand at the end of the year. But I refuse to let my business growth come at the cost of my wellbeing. So, in this episode, I’m pulling back the curtain on how I’m actually supporting myself right now: the mindset shifts, the boundaries, and the …
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102: The Future of AI Needs Women's Voices with Kinsey Soderberg
41:53
41:53
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41:53AI is everywhere, but if you’re a woman entrepreneur who’s been hesitant to dive in, you’re not alone. In this episode, I sit down with Kinsey Soderberg, host of the Authentic AI podcast, to talk about why women need to claim their seat at the AI table—not just for business growth, but to shape the future of these tools. We’re getting real about th…
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#67: How I’m Planning for a Q4 Sales Boost Without Hustling Harder
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18:02In this episode, I’m taking you behind the scenes of how I’m setting myself up for a big Q4 sales boost - and what I learned from last year’s best-ever quarter. Including the public challenge that stretched me, the daily email experiment that transformed my sales, the mindset shifts that freed up energy, and the new strategies (including AI systems…
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101: Digital Shop Success: How Natalie Gingrich Made $20K from Content She Already Had
1:01:47
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1:01:47This episode of the Empowered Business Podcast is all about turning hidden content into serious cash flow. I’m sitting down with my longtime friend and peer, Natalie Gingrich, founder of The Ops Authority and creator of the Director of Operations certification. Natalie used the system I teach in the Digital Shop Experience to pull content out of he…
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#66: Selling Within Your Capacity with Monica Herald
46:40
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46:40What if your business could grow at a pace that actually feels good, and adapt when life happens? Today’s episode is a heartfelt exploration of working within your capacity, staying true to your energy, and still creating the results you want. In this episode with Monica Herald, we cover: boundaries as “values in action”, building wiggle room into …
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#65: What's Working & Not Working in 2025 for Recurring Revenue
1:05:51
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1:05:51Recurring revenue is often seen as the holy grail for online business owners — steady income, less launch stress, more freedom. But let’s be honest: it’s not always as easy as it sounds. In this episode, I’m joined by my brilliant mastermind as we share real talk about what’s actually working for us in 2025. Featuring myself alongside Destini Copp,…
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#64: Upgrading Your Offers in the Age of AI with Monica Froese
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42:37AI is reshaping the online course landscape - and our offers can’t stay static if we want to keep connecting and creating impact. In today’s episode, we’ll explore how to refresh and upgrade your offers for the AI era in ways that feel sustainable and supportive for you. In this interview with Monica Froese, we cover: the real reason “lifetime acce…
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100. The Future of Email Marketing: AI, Automation & Deliverability with Cheryl Rerick
39:48
39:48
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39:48We’ve officially hit 100 episodes of the Empowered Business Podcast®, and I couldn’t imagine a better way to mark the milestone than diving into a conversation about one of the most powerful tools in my own business—email! In this episode, I’m joined by my go-to email strategist, Cheryl Rerick, to talk about what’s really happening with deliverabil…
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#63: The Summer of AI - Real Talk on AI & Business with My Mastermind
1:39:35
1:39:35
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1:39:35AI is everywhere right now, but a lot of the conversations around it feel overwhelming or just plain out of alignment for heart led business owners. That is why my mastermind decided to get together to have a real public conversation about how we are actually using AI, what's working, what's still feeling messy and how it's changing the way we run …
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99: How Ruth Poundwhite Balances AI with Staying Authentic
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43:40AI is changing the way we run our businesses, but here’s the truth—it’s not a magic button that can replace your unique voice, perspective, or expertise. In this episode of the Empowered Business Podcast®, I sit down with Ruth Poundwhite, author, coach, and host of the Soulful Sales Show, to talk about how we can use AI as a support tool without lo…
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#62: Boundaries That Protect Your Energy & Strengthen Your Offers with Suzanne Culberg
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40:49What if the most loving thing you could do for your clients… was to stop saying yes to everything? In today’s episode, Suzanne Culberg shares one of her business boundaries that genuinely shocked me - and how it not only strengthened her offers but also saved her sanity, with zero guilt. In this interview we talk about recognising the quiet ways ou…
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98. Real Strategies for Recurring Revenue from My Peer Mastermind
1:01:05
1:01:05
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1:01:05In this episode of The Empowered Business Podcast®, I’m bringing you behind the scenes into a candid conversation I had with my peer mastermind members. We gathered for an unfiltered roundtable discussion on recurring revenue—what’s working, what’s not, and the real strategies we use to build consistent income streams in our businesses. You’ll hear…
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#61: The Newsletter Monetization Mindset Shift with Dr. Destini Copp
27:50
27:50
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27:50What if your weekly newsletter could do more than just “keep your audience warm”? What if it could bring in consistent income in and of itself, build deeper trust, and get clicks, opens and sales - even if your list is small? Today’s interview with Destini Copp is about just that, with a fresh take on weekly newsletters and how to monetise them, wi…
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97: From Side Hustle to Wholesale Sales Powerhouse with Andee Hart
48:23
48:23
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48:23In this episode of the Empowered Business Podcast, I’m joined by Andee Hart, an entrepreneur, sales strategist, mentor, and host of the She Sells Differently podcast. Andee’s journey from Fortune 500 sales executive to thriving candle business owner is nothing short of inspiring. We dig into her countercultural sales strategies, how she grew from m…
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#60: 5 Ways I'm Using AI to Help Me Sell In Alignment With My Capacity
18:16
18:16
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18:16In this episode, I’m diving into five practical ways I’ve been using AI to support my sales, in alignment with my capacity. Think: more emails without burnout, launch planning with less overthinking, offers that fit my energy, and tools to support my members more deeply (without losing the human touch). This isn’t about doing everything with AI. It…
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96: This Sales Funnel Alternative Has a 95% Retention Rate with Amy Vaughan
46:57
46:57
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46:57This week on the Empowered Business Podcast, I’m chatting with Amy Vaughn, CEO of Together Digital—a powerhouse community that’s redefining how women grow online businesses. We’re digging into why the old-school sales funnel just doesn’t cut it anymore and how a relationship-first approach can actually scale your impact faster. Amy breaks down the …
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95: Why I Ditched Weekly Flash Sales (And What I’m Doing Instead)
14:42
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14:42In this episode of the Empowered Business Podcast, I’m sharing the behind-the-scenes strategy that helped us hit our highest revenue month of the year—without a single big launch. I’m breaking down why I moved away from weekly flash sales, how I’m using story-driven emails to connect and convert, and the role AI is playing (without taking over my v…
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