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What if the most loving thing you could do for your clients… was to stop saying yes to everything?

In today’s episode, Suzanne Culberg shares one of her business boundaries that genuinely shocked me - and how it not only strengthened her offers but also saved her sanity, with zero guilt.

In this interview we talk about recognising the quiet ways our boundaries slip, why saying “no” can sometimes be the most generous thing you do, and how to create limits that feel both loving and liberating. Plus the very juicy boundary around actually getting paid for the work you do.

Pssst... The Aligned AI Summit is now open, get your free ticket here.

Episode Highlights:
💭
[12:51] "I said three words which I recommend everyone should have in their boundary arsenal: "up until now", because then you're owning your place in it"

💭 [23:10] "What you allow will continue"

💭 [36:24] "It might hurt, but I think the hurt, the sting of honesty to me is always better than the lash of a lie"

Suzanne's Links:

Suzanne's emails about the pivot:

Other Links:

QUICK LINKS:

👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way.

Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality.

🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

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202 episodes