Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.
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Sellonamazon Podcasts

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Why Your Checkout Loses Money | Chris Malta's EBiz Insider Podcast
5:30
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5:30If your checkout process is clunkier than a busted shopping cart, you’re flushing sales whether you know it or not. A bad checkout doesn’t just hurt your conversion rate. It breaks trust, frustrates buyers, and kills momentum right at the point where people are ready to give you money. For a home-based ecommerce store, this is the last place you wa…
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Social Proof Boosts Sales | Chris Malta's EBiz Insider Podcast
6:09
6:09
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6:09If your store doesn’t have a single customer review, you’re basically telling shoppers, “Trust me, I swear.” Spoiler: they won’t. Social proof isn’t optional. It’s one of the fastest ways to build trust and actually get people to click the buy button. And if you’re running this thing from your living room, it’s how you compete with brands that have…
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The Danger of Overpromising | Chris Malta's EBiz Insider Podcast
5:58
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5:58If your marketing sounds like it belongs in a late-night infomercial, something’s off. Overpromising doesn’t make you look confident. It makes you look unreliable. When you say your pet beds last forever, ship tomorrow, and fix every problem your customer’s ever had, you’re not building trust. You’re setting yourself up for returns, refunds, and ba…
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If you're trying to sell to everyone, you're selling to no one. That’s not a catchy phrase. That’s a business truth. And if you're running an ecommerce shop out of your home, spreading yourself thin is the fastest way to get ignored.By Chris Malta | 30+ Years In Online Business
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Build a Non-Annoying Email List | Chris Malta's EBiz Insider Podcast
5:59
5:59
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5:59If your website pops up five boxes before someone even sees a product, you’re not building a list. You’re building an exit strategy for your visitors. Nobody shows up hoping to play “close the window” before they can scroll. You’re not running a billboard farm. You’re running a real ecommerce business from home, and that means using tools that work…
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Simple Sells. Clutter Kills. | Chris Malta's EBiz Insider Podcast
4:43
4:43
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4:43If your ecommerce site looks like a slot machine exploded, flashing banners, seizure-inducing colors, pop-ups screaming for attention, congrats, you just sent your buyer straight to the back button. That kind of chaos doesn’t sell. It scares people off. Especially if you’re running this thing from your kitchen table. You don’t get do-overs. Your si…
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The Truth About Discounts | Chris Malta's EBiz Insider Podcast
6:13
6:13
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6:13If you think slashing prices is the secret weapon for boosting ecommerce sales, you’re about to learn the hard way. Discounting is not a shortcut to profit. It’s a tactic, and like any tactic, it can either make you more money or absolutely gut your brand’s reputation.By Chris Malta | 30+ Years In Online Business
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Customer Lifetime Value (CLV) | Chris Malta's EBiz Insider Podcast
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7:16
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7:16If you're focused only on chasing one-time sales, you're working way harder than you need to. You're spinning your wheels trying to bring in new buyers instead of getting more value out of the customers who already said yes. That’s where CLV comes in. Customer lifetime value isn’t some fancy marketing buzzword. It’s the smartest way to boost your p…
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Why You Need a Blog | Chris Malta's EBiz Insider Podcast
4:46
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4:46If your ecommerce site doesn’t have a blog, you’re handing free traffic and trust to your competitors. A blog isn’t optional. It’s one of the few tools that brings in new buyers, builds credibility, and increases your conversion rate without spending a dime on ads.By Chris Malta | 30+ Years In Online Business
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Handling Negative Feedback | Chris Malta's EBiz Insider Podcast
5:14
5:14
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5:14Getting a bad review sucks. But ignoring it, brushing it off, or clapping back will cost you more than your ego. It will cost you sales, trust, and repeat customers. Negative feedback isn’t an insult. It’s a spotlight. And how you react under it tells every potential buyer whether you’re worth their money.…
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Consistency is Critical in Online Business | Chris Malta's EBiz Insider Podcast
5:41
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5:41By Chris Malta | 30+ Years In Online Business
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How To Create a Brand Voice | Chris Malta's EBiz Insider Podcast
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6:05If your website sounds like a tech manual or a chatbot that just discovered adjectives, you’ve got a problem. Nobody remembers a store that sounds like everyone else. Your brand voice is the personality behind your business, and if you don’t have one, you’re blending into the noise and wondering why no one’s buying.…
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Why Your Website Needs An FAQ | Chris Malta's EBiz Insider Podcast
4:56
4:56
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4:56If your store doesn’t have an FAQ page, your customers are stuck guessing. And they won’t guess for long. They’ll leave. People don’t want to hunt through your site just to figure out if you take returns or how long shipping takes. If the answers aren’t obvious, they’ll buy from someone else.By Chris Malta | 30+ Years In Online Business
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The Biggest Pricing Mistake | Chris Malta's EBiz Insider Podcast
6:13
6:13
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6:13If you’re pricing your products so low that you barely make lunch money on each sale, you’re not being competitive. You’re being reckless. Underpricing isn’t a smart entry tactic for home-based sellers. It’s a fast track to burnout and broken margins. You’re not building a business. You’re running a liquidation sale that never ends.…
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Trends Are Not Your Friends | Chris Malta's EBiz Insider Podcast
6:32
6:32
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6:32If you think jumping on the latest product trend is the secret to ecommerce success, you’re about to get burned. Trends are bait. They lure you in with fast hype, then disappear just as fast. One day it’s viral. The next day it’s clearance bin material. That’s not a business plan. That’s gambling with your inventory.…
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You Need a Clear Refund Policy | Chris Malta's EBiz Insider Podcast
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4:56If your store doesn’t clearly explain how returns work, you’re not just missing a policy. You’re losing sales. Customers won’t message you to ask. They’ll just leave. A vague or hidden refund policy makes you look sketchy, and sketchy doesn’t get clicks.By Chris Malta | 30+ Years In Online Business
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The Hidden Cost of Cheap Hosting | Chris Malta's EBiz Insider Podcast
6:04
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6:04So you found a $5 hosting plan and thought you scored a deal. Nice try. What you actually got was a slow, underpowered, overstuffed server that’s going to choke the life out of your online store. That cheap hosting isn’t saving you money. It’s costing you sales.By Chris Malta | 30+ Years In Online Business
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Are Zero-Click Searches Real? | Chris Malta's EBiz Insider Podcast
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6:01So there you are, minding your own business, sipping coffee and deleting spam like a digital janitor. Then bam, an email from some SEO “guru” crashes into your inbox like a raccoon in a trash can. He’s practically yelling in bold font that your online store is done for. Toast. Burnt toast, actually. Why? Because of something called “zero-click sear…
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Pain Points Drive Sales | Chris Malta's EBiz Insider Podcast
5:38
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5:38If your store isn’t calling out the real-life problems your customers are dealing with, you’re leaving money on the table. People don’t buy because something looks nice. They buy because it solves a problem. That’s the whole game.By Chris Malta | 30+ Years In Online Business
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Upselling Without Being a Jerk | Chris Malta's EBiz Insider Podcast
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5:58
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5:58If your idea of upselling is tossing some random product in the customer’s face at checkout and hoping they bite, you’re doing it wrong. Upselling isn’t about squeezing people for extra cash. It’s about showing them something they actually want, right when they’re ready to say yes. When it’s done right, it adds money to your cart without making cus…
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Fix Your Product Descriptions | Chris Malta's EBiz Insider Podcast
6:25
6:25
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6:25If your product descriptions read like someone copied a tech manual into your store, you’re not just boring people. You’re driving them away. Nobody wants to buy something that sounds like it was written by a toaster.By Chris Malta | 30+ Years In Online Business
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The Myth of Overnight Success | Chris Malta's EBiz Insider Podcast
6:52
6:52
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6:52If you think your online store is going to start printing money the second you hit publish, you’ve been watching too many Instagram Reels from guys in rented Lamborghinis. That “I made $50K in my first week” story? It’s about as real as a unicorn on roller skates. You’re not going to roll out of bed, slap up a website, and retire by next Tuesday.…
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Product Titles That Sell | Chris Malta's EBiz Insider Podcast
6:54
6:54
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6:54Here’s a quick test: go look at one of your product titles. If it sounds like it was written by a half-asleep intern who doesn’t know what a customer is, you’ve got a problem. Boring titles kill traffic. Vague titles bury your listings. And keyword soup? That just makes you look desperate.By Chris Malta | 30+ Years In Online Business
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The Power of Customer Reviews | Chris Malta's EBiz Insider Podcast
7:13
7:13
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7:13If your store doesn’t have customer reviews, you’re not running a business. You’re running a guessing game. Shoppers show up, squint at your product, and wonder if they’re about to spend money on something that’ll show up broken, late, or not at all. Reviews fix that. They aren’t decoration. They’re proof. And in ecommerce, proof beats pitch every …
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Slow Page Loads Hurt Sales | Chris Malta's EBiz Insider Podcast
6:48
6:48
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6:48You ever click on a website and watch it spin like it’s trying to solve a Rubik’s cube underwater? Yeah. Now imagine your customer doing that on your store. How long do you think they’ll stick around? Spoiler: not long enough to give you money.By Chris Malta | 30+ Years In Online Business
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Why Spocket’s Wrong for Your EBiz | Chris Malta's EBiz Insider Podcast
9:14
9:14
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9:14Spocket promises to save your e-commerce soul with US and EU suppliers, faster shipping, and quality products. Sounds like a dream, right? Wrong. It’s a nightmare wrapped in a shiny package, and the biggest reason is simple: Spocket is a middleman that jacks up wholesale prices, slashing your profit margins to bits. If you want your retail business…
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How to Spot a DFY Scam | Chris Malta's EBiz Insider Podcast
5:29
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5:29You’ve seen the ads. “We’ll build your business for you while you sleep. No experience needed. Just sit back and watch the money roll in.” Right. And I’ve got a teleporting coffee maker that runs on buzzwords and broken promises. The pitch is always the same. Slick visuals, vague success claims, and a countdown clock trying to guilt you into clicki…
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Why Blind Shipping is Important | Chris Malta's EBiz Insider Podcast
6:46
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6:46You’re running a home-based ecommerce business, maybe from your kitchen table while your cat judges your life choices. You’re dropshipping, which means you’re SMART, and also means you’re not touching the inventory. But you’re still the one getting yelled at when the package shows up late or the widget breaks. And here’s the kicker: your supplier’s…
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Giant AI Driven Stores Can’t Beat You | Chris Malta's EBiz Insider Podcast
5:09
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5:09Let’s not pretend the ecommerce landscape isn’t full of giants. Amazon, Temu, AliExpress - they’re all using AI to crank out thousands of listings a day like they’re printing Monopoly money. But here’s the thing those bots and bloated warehouses can’t do: actually care about the people buying their junk.…
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Don't Blame the Algorithm | Chris Malta's EBiz Insider Podcast
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5:10Everyone’s blaming the algorithm. Again. “My traffic vanished!” “I used to get clicks!” “Instagram hates small businesses!” Sure. Or maybe - just maybe - your funnel sucks.By Chris Malta | 30+ Years In Online Business
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Supplier Hunt - Start Local, Win Big | Chris Malta's EBiz Insider Podcast
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3:58By Chris Malta | 30+ Years In Online Business
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Your Traffics Not Dead, It Moved | Chris Malta's EBiz Insider Podcast
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4:41If your ecommerce traffic flatlined overnight, there’s a good chance your audience didn’t vanish. They just moved down the street while you were still yelling at your old mailbox.By Chris Malta | 30+ Years In Online Business
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Talk Builds Trust; Show Up Live | Chris Malta's EBiz Insider Podcast
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5:14You can pour thousands into ad campaigns, obsess over color schemes, or tweak your CTA buttons until they sparkle. But if people don’t trust you? None of it sticks. That trust doesn’t come from fancy branding. It comes from showing up like a real person who gives a damn.By Chris Malta | 30+ Years In Online Business
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Price Higher Justify Harder | Chris Malta's EBiz Insider Podcast
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5:03Everyone’s prices are climbing like they’re training for Everest. So why are you still stuck pricing your products like it’s 2015? Inflation isn’t just a news story, it’s your best excuse to stop lowballing yourself and start pricing like a real business owner.By Chris Malta | 30+ Years In Online Business
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Collab Without the Cringe | Chris Malta's EBiz Insider Podcast
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4:45You don’t need a pile of cash to grow a home-based business. What you need is reach, and if you can’t buy it, you barter for it. No, I’m not talking about begging influencers with 200k followers and the personality of a lamp. I’m talking about partnering with people who are in the same trenches as you and want to win just as bad.…
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Vent Before You Fry | Chris Malta's EBiz Insider Podcast
4:43
4:43
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4:43There’s a point in every home-based business where the wheels don’t just wobble, they come off. You’re staring at your screen, half-reading emails, dodging support tickets, maybe even crying into your coffee. You think about quitting. Or selling everything and opening a snow cone stand in another state. Totally normal. That’s not weakness. That’s o…
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Beat Inflation with Focus | Chris Malta's EBiz Insider Podcast
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5:09If inflation’s got your profit margins in a chokehold, stop trying to be Walmart. You’re not running a price war. You’re running a home-based business that actually needs to make money. And the broader your market, the faster inflation eats you alive. Here’s the trick: shrink your audience.By Chris Malta | 30+ Years In Online Business
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Write Like You Mean It | Chris Malta's EBiz Insider Podcast
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4:50Let’s cut through the static: content still rules. Yeah, yeah, you’ve heard “content is king” since dial-up was a thing, but here’s what nobody tells you; it only rules if you do it right. And no, right doesn’t mean churning out another thousand-word piece of SEO oatmeal that reads like ChatGPT on melatonin.…
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Build It Yourself or Get Played | Chris Malta's EBiz Insider Podcast
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5:02It’s tempting, right? Some fast-talking guru waves a shiny “done-for-you” store in front of your face and says, “You don’t have to lift a finger. We do everything for you. Sit back and let the cash roll in.” Sounds dreamy. Except it’s not a dream. It’s bait.By Chris Malta | 30+ Years In Online Business
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Quit Chasing Shiny AI Objects | Chris Malta's EBiz Insider Podcast
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4:57Every week, somebody’s shouting about a new AI tool that’ll supposedly run your entire business while you sip cold brew in a hammock. Auto-generate your store! Launch a product in three clicks! Write 20 emails while you sleep! Sure. And I’ve got a time machine in my garage that runs on bad business advice.…
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Build Trust with Transparent Pricing | Chris Malta's EBiz Insider Podcast
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4:52By Chris Malta | 30+ Years In Online Business
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Pinterest Isn't Dead | Chris Malta's EBiz Insider Podcast
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4:53If you thought Pinterest was just wedding mood boards and cupcake fails, think again. While everyone’s out here chasing shiny social platforms and dancing on TikTok, Pinterest has been quietly sending real buyers to ecommerce stores for years, and it’s still doing it.By Chris Malta | 30+ Years In Online Business
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The Supplier Sniff Test | Chris Malta's EBiz Insider Podcast
5:22
5:22
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5:22Let’s talk about supplier scams for a second. Not in a theoretical way. In a “you got burned, and your PayPal account is still mad about it” way.By Chris Malta | 30+ Years In Online Business
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When the Tank's Empty | Chris Malta's EBiz Insider Podcast
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4:55By Chris Malta | 30+ Years In Online Business
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Product Choice - Stop Guessing | Chris Malta's EBiz Insider Podcast
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5:25By Chris Malta | 30+ Years In Online Business
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Using AI Without Turning Soulless | Chris Malta's EBiz Insider Podcast
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5:08By Chris Malta | 30+ Years In Online Business
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Always Over-Deliver in Business | Chris Malta's EBiz Insider Podcast
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6:34Here’s the secret nobody wants to say out loud: over-delivering isn’t a bonus. It’s the entire playbook when you’re building a business without a massive budget or a name everyone already knows. You don’t have the luxury of million-dollar ad campaigns or influencers holding your product like it’s made of gold. What you do have is something way more…
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Google Still Shows Up | Chris Malta's EBiz Insider Podcast
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5:16You’ve posted on X. You’ve hash tagged on Instagram. You’ve danced with your dog on TikTok. And what did you get? Crickets. Maybe a pity like from your aunt and one view from a bot in Belarus. You’re not shadow banned. You’re just playing poker with a dealer who changes the cards after every hand.By Chris Malta | 30+ Years In Online Business
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Seed Trust Yourself, Don't Wait | Chris Malta's EBiz Insider Podcast
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3:17When you’re just starting out, trust is your biggest currency. But guess what? Nobody’s handing it out. You have to plant it, water it, and scream “LOOK, IT’S GROWING” from the rooftops. Because when your home-based business is new, you don’t have brand recognition. You don’t have clout. You’ve got to make credibility from scratch.…
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Be A Hero To A Stranger | Chris Malta's EBiz Insider Podcast
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5:43Every year, 1.4 million people chase the dream of financial freedom by starting a home-based online business. It sounds simple enough. Set up a store, follow a "proven system," and watch the money roll in. But behind that shiny promise is a brutal truth. Scammers are cashing in while hardworking people are losing everything.…
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