Join us in the ultimate battle over what is the best in the worlds of pop culture, food, politics, animals, etc one topic at a time. Hosted by Brandon Werner, Deepu Murty and Zara Findlay-Shirras.
…
continue reading
Shirras Podcasts
Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
…
continue reading
Find a good spot, grab a beverage, and get ready to...at least be entertained. The show has changed because life has changed, so hold onto your butts...because this might get weird. Katie Barnett, holds a BS in Health Science, an MA in Education, Curriculum & Development and multiple certs in the business world, plus a whole lot of therapy. She’s a mom of 3, reinvention strategist, branding expert, speaker, and business mentor, who has raging ADHD. So if you are looking for a podcast about n ...
…
continue reading
Digital marketing podcast that talks about growing your business using different forms of online advertising, content marketing and internet marketing. I also interview CEO's of various startups in my podcast
…
continue reading
1
RE-RUN: Steal The Marketing Secrets Of Lululemon & Pottery Barn With Jessica Shirra
22:44
22:44
Play later
Play later
Lists
Like
Liked
22:44
What if you could steal the marketing secrets behind powerhouse brands like Lululemon and Pottery Barn, and use them to grow your own retail or ecommerce business? In this episode, Sal sits down with fractional CMO Jessica Shirra, who has led global campaigns, shaped iconic brand identities, and helped companies of all sizes create marketing that b…
…
continue reading
As the holiday season reaches its peak, this re-run of one of our most-loved episodes is the perfect pause-and-reset moment. If you're heading into 2026 wanting to get more sales and more customers, this episode is where you start. Sal breaks down three simple but powerful strategies retailers consistently miss — and they're some of the easiest way…
…
continue reading
Most retailers panic on Boxing Day and end up giving away their December profits. In this episode, Sal shares a simple, strategic framework to discount smart, not desperately. Learn how to segment your stock, protect your margins, turn gift card holders into high-value customers, and use "Treat Yourself" messaging to keep sales strong after Christm…
…
continue reading
1
The Returns Strategy Every Retailer Needs
23:34
23:34
Play later
Play later
Lists
Like
Liked
23:34
Most retailers dread returns, but what if they're not the problem you think they are? In this episode, Sal breaks down the real story behind returns — why they happen, what they reveal about your customers, and how the smartest retailers turn returns into repeat sales instead of lost revenue. You'll learn simple ways to streamline your returns proc…
…
continue reading
Short on time but need big wins? This Black Friday special combines three game-changing strategies from our most popular episodes. You'll learn: The "Most Popular" trick: How one word change increases sales and average order value (backed by behavioral science) From nurse to 7-figures: Why starting before you're ready beats waiting for the perfect …
…
continue reading
1
From 1 Store to 100+ in 5 Years - How PayMore Did It
39:07
39:07
Play later
Play later
Lists
Like
Liked
39:07
How do you grow from one small electronics store to over 100 locations in just a few years—while redefining what secondhand retail looks like? In this episode of the Bringing Business to Retail Podcast, Salena Knight sits down with Stephen Preuss, CEO & Co-Founder of PayMore, one of the fastest-scaling secondhand electronics franchises in the U.S. …
…
continue reading
Sales shouldn't feel manipulative or uncomfortable. In this episode, we sit down with Andee Hart, sales coach and founder of *She Sells Differently*, to talk about how to sell with confidence, clarity, and care — without feeling "salesy." Andee shares lessons from 17 years in tech sales, including how to set better goals, follow up effectively, and…
…
continue reading
Send us a text In this episode, Katie discusses her journey as a "self-made millennial," navigating the challenges of parenting in a digital age while embracing the chaos of life. She reflects on the differences between millennial and Gen Z humor, particularly in the context of TikTok trends, and shares her thoughts on the evolving nature of humor …
…
continue reading
Send us a text Summary In this candid conversation, Katie Barnett shares her journey of self-discovery, navigating ADHD, and the challenges of podcasting. She reflects on her past successes, the impact of mental health on her life, and her experiences with leadership and social media. Through storytelling, she explores her fascination with ghost st…
…
continue reading
1
Before You Discount This Black Friday, Listen to This
23:18
23:18
Play later
Play later
Lists
Like
Liked
23:18
Black Friday is coming — but before you slash your prices, listen to this. In this episode, Salena Knight shares how to make your Black Friday and Cyber Monday campaigns profitable without destroying your margins or training your customers to only buy on sale. Learn how to segment your customers, reverse-engineer your profit goals, and create irres…
…
continue reading
1
Keep Customers Spending After Black Friday
25:57
25:57
Play later
Play later
Lists
Like
Liked
25:57
You nailed your Black Friday sales — but did your customers come back? In this episode, Salena Knight reveals how to turn one-time holiday buyers into repeat, loyal customers. You'll learn why 75% of shoppers never make a second purchase, and the simple retention strategies that can change that. From the unboxing experience to post-purchase emails …
…
continue reading
Imagine having $400K tied up in stock you can't sell. That's what happened to Eva—and it might be happening to you too. In this episode, I'll walk you through a simple 15-minute audit to identify your bottom 25% of products and calculate exactly how much they're costing you in rent, opportunity cost, and lost revenue. You'll discover how one $20 pr…
…
continue reading
1
Meta Suspended My Ads Account (Here's What Happened Next)
34:23
34:23
Play later
Play later
Lists
Like
Liked
34:23
Hey friends, So this is a tough one to share, but you need to hear it. Picture this: Sunday morning, cup of tea, sitting down to catch up on social media during our BIGGEST launch of the year. I open Facebook and see "We've suspended your page." At first, I wasn't worried. This had happened before with a hacking attempt. But this time? Different st…
…
continue reading
1
Sell Smarter Using Buyer Psychology with Phill Agnew
49:26
49:26
Play later
Play later
Lists
Like
Liked
49:26
What makes people buy — logic or emotion? In this episode, behavioral science expert Phill Agnew, host of The Nudge Podcast, joins Sal to unpack the psychology behind every purchase decision. From the power of scarcity ("12 per customer") to why "National Days" actually drive sales, Phill reveals how simple, science-backed tweaks can dramatically i…
…
continue reading
1
Build Recurring Revenue That Lasts with Sarah Williams
34:09
34:09
Play later
Play later
Lists
Like
Liked
34:09
What if you could wake up every month knowing your bills were already paid? Sarah Williams turned her local gift shop into a subscription box business generating consistent monthly recurring revenue—and she's sharing exactly how she did it. Sarah started with 44 subscribers and grew to thousands, keeping customers for an average of 17.3 months at $…
…
continue reading
You know that feeling when your store is buzzing with holiday shoppers and you're thinking, "Finally, I don't need to do anything — they're already buying!" Yeah… that mindset cost me over $200,000. 😬 In this episode of Bringing Business to Retail, I'm pulling back the curtain on one of the most expensive assumptions I ever made: believing that bus…
…
continue reading
1
5 Step Framework to Choose the Right Products
21:02
21:02
Play later
Play later
Lists
Like
Liked
21:02
Are you sure you've got the right products for the holiday season? In this episode of Bringing Business to Retail, I share the painful lesson I learned during my very first Christmas in business — and the 5-step framework that will help you choose products that actually sell (and make this Q4 your most profitable yet). Here's what you'll learn: 🎁 W…
…
continue reading
In this episode of the Bringing Business to Retail Podcast, I'm joined by retail buyer and showroom founder Erica Kiang to unpack the strategies that separate successful retailers from the rest. Whether you're stocking your own shelves or trying to get your product into stores, Erica shares hard-won insights from her experience with brands like Ann…
…
continue reading
1
You Can't Afford to Miss This January Plan
26:45
26:45
Play later
Play later
Lists
Like
Liked
26:45
What if you could look at your bank account on January 1st and feel proud, confident, and excited instead of anxious? In this episode of the Bringing Business to Retail Podcast, Salena Knight introduces the January Vision Method — a powerful approach to planning Q4 so you can stop flying blind and start creating the results you want. You'll hear th…
…
continue reading
1
Why Customers Want to Give You Money (If You Let Them)
27:46
27:46
Play later
Play later
Lists
Like
Liked
27:46
Black Friday and the holiday season don't have to mean discounting your brand into the ground. In this episode, Salena Knight unpacks the psychology of holiday spending and shows you how to tap into customer behavior without racing to the bottom. You'll discover: Why customers budget for holiday spending months in advance How gift-giving flips norm…
…
continue reading
1
Using AI Without Losing Your Authentic Voice - Anita Nielsen
39:23
39:23
Play later
Play later
Lists
Like
Liked
39:23
In this episode, Salena Knight is joined by sales performance expert and author Anita Nielsen to unpack how businesses can embrace AI without sacrificing their authenticity. As AI tools become faster, cheaper, and more widespread, how do we avoid sounding like everyone else? From mapping the customer journey to identifying friction points, Anita sh…
…
continue reading
1
"We Need More Sales" - Breaking Down What To Do Next
19:37
19:37
Play later
Play later
Lists
Like
Liked
19:37
In this episode of Bringing Business to Retail, Sal takes you behind the scenes of her Walk Club – where business strategy meets the footpath. Walking alongside a store owner who's struggling to lift sales, Sal dives deep into their numbers to uncover whether the real challenge is traffic, conversions, or sheer volume. You'll hear how to make sense…
…
continue reading
1
The 3 Essentials to Working Less & Achieving More with Jenna Harrison
59:01
59:01
Play later
Play later
Lists
Like
Liked
59:01
What if working less was the secret to growing more? In this inspiring and unconventional episode, Salena Knight sits down with business coach Jenna Harrison to explore how redefining success, rewiring your nervous system, and letting go of guilt can radically transform how you work, lead, and live. From building a real estate empire and working in…
…
continue reading
1
How To Revolutionize Your Visual Merchandising with Simon Molnar
48:03
48:03
Play later
Play later
Lists
Like
Liked
48:03
What if you could treat your physical store like your website—tracking what works, what doesn't, and where the money's really being made? In this episode, Salena is joined by Simon Molnar, founder of Flagship, a tech startup that's helping retailers bring the power of ecommerce-style data into their bricks-and-mortar locations. From his early days …
…
continue reading
1
Why Shoppers Are Visiting Your Website And Not Buying
31:18
31:18
Play later
Play later
Lists
Like
Liked
31:18
Three times in one week, I tried to buy something and never completed the purchase—pants, accommodation, and those perfect green trousers. Each time, friction killed the sale. These are micro moments: split-second instances when customers grab their phones ready to buy immediately. With mobile commerce accounting for 60% of sales, optimizing for th…
…
continue reading
1
Alisha Built Two Viral Brands From Scratch—Here's How
41:12
41:12
Play later
Play later
Lists
Like
Liked
41:12
What do you get when you mix creativity, hustle, and a bit of chaos? A viral product brand that lands on Nordstrom's shelves—twice. In this episode, I sit down with Alisha Athreya, the powerhouse founder behind KURVWEAR. and Don't Eat My Candle, two product-based businesses that have achieved what most brand owners dream of: retail placement in sto…
…
continue reading
