HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Three times in one week, I tried to buy something and never completed the purchase—pants, accommodation, and those perfect green trousers. Each time, friction killed the sale.
These are micro moments: split-second instances when customers grab their phones ready to buy immediately. With mobile commerce accounting for 60% of sales, optimizing for these moments is crucial.
You'll Learn:
- What micro moments are and why they matter
- How to optimize for mobile-first, friction-free purchasing
- Checkout strategies that convert 77% cart abandoners
- Why one-tap payments boost conversion by 30%
Stop losing high-intent sales to friction. Learn to capture customers when they're ready to buy with credit card in hand.
Sal
593 episodes