Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
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Salena Knight | Retail Podcasts
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The Returns Strategy Every Retailer Needs
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Most retailers dread returns, but what if they're not the problem you think they are? In this episode, Sal breaks down the real story behind returns — why they happen, what they reveal about your customers, and how the smartest retailers turn returns into repeat sales instead of lost revenue. You'll learn simple ways to streamline your returns proc…
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Short on time but need big wins? This Black Friday special combines three game-changing strategies from our most popular episodes. You'll learn: The "Most Popular" trick: How one word change increases sales and average order value (backed by behavioral science) From nurse to 7-figures: Why starting before you're ready beats waiting for the perfect …
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From 1 Store to 100+ in 5 Years - How PayMore Did It
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How do you grow from one small electronics store to over 100 locations in just a few years—while redefining what secondhand retail looks like? In this episode of the Bringing Business to Retail Podcast, Salena Knight sits down with Stephen Preuss, CEO & Co-Founder of PayMore, one of the fastest-scaling secondhand electronics franchises in the U.S. …
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Sales shouldn't feel manipulative or uncomfortable. In this episode, we sit down with Andee Hart, sales coach and founder of *She Sells Differently*, to talk about how to sell with confidence, clarity, and care — without feeling "salesy." Andee shares lessons from 17 years in tech sales, including how to set better goals, follow up effectively, and…
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Before You Discount This Black Friday, Listen to This
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23:18
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Black Friday is coming — but before you slash your prices, listen to this. In this episode, Salena Knight shares how to make your Black Friday and Cyber Monday campaigns profitable without destroying your margins or training your customers to only buy on sale. Learn how to segment your customers, reverse-engineer your profit goals, and create irres…
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Keep Customers Spending After Black Friday
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You nailed your Black Friday sales — but did your customers come back? In this episode, Salena Knight reveals how to turn one-time holiday buyers into repeat, loyal customers. You'll learn why 75% of shoppers never make a second purchase, and the simple retention strategies that can change that. From the unboxing experience to post-purchase emails …
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Imagine having $400K tied up in stock you can't sell. That's what happened to Eva—and it might be happening to you too. In this episode, I'll walk you through a simple 15-minute audit to identify your bottom 25% of products and calculate exactly how much they're costing you in rent, opportunity cost, and lost revenue. You'll discover how one $20 pr…
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Meta Suspended My Ads Account (Here's What Happened Next)
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Hey friends, So this is a tough one to share, but you need to hear it. Picture this: Sunday morning, cup of tea, sitting down to catch up on social media during our BIGGEST launch of the year. I open Facebook and see "We've suspended your page." At first, I wasn't worried. This had happened before with a hacking attempt. But this time? Different st…
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Sell Smarter Using Buyer Psychology with Phill Agnew
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What makes people buy — logic or emotion? In this episode, behavioral science expert Phill Agnew, host of The Nudge Podcast, joins Sal to unpack the psychology behind every purchase decision. From the power of scarcity ("12 per customer") to why "National Days" actually drive sales, Phill reveals how simple, science-backed tweaks can dramatically i…
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Build Recurring Revenue That Lasts with Sarah Williams
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What if you could wake up every month knowing your bills were already paid? Sarah Williams turned her local gift shop into a subscription box business generating consistent monthly recurring revenue—and she's sharing exactly how she did it. Sarah started with 44 subscribers and grew to thousands, keeping customers for an average of 17.3 months at $…
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You know that feeling when your store is buzzing with holiday shoppers and you're thinking, "Finally, I don't need to do anything — they're already buying!" Yeah… that mindset cost me over $200,000. 😬 In this episode of Bringing Business to Retail, I'm pulling back the curtain on one of the most expensive assumptions I ever made: believing that bus…
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5 Step Framework to Choose the Right Products
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Are you sure you've got the right products for the holiday season? In this episode of Bringing Business to Retail, I share the painful lesson I learned during my very first Christmas in business — and the 5-step framework that will help you choose products that actually sell (and make this Q4 your most profitable yet). Here's what you'll learn: 🎁 W…
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In this episode of the Bringing Business to Retail Podcast, I'm joined by retail buyer and showroom founder Erica Kiang to unpack the strategies that separate successful retailers from the rest. Whether you're stocking your own shelves or trying to get your product into stores, Erica shares hard-won insights from her experience with brands like Ann…
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You Can't Afford to Miss This January Plan
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What if you could look at your bank account on January 1st and feel proud, confident, and excited instead of anxious? In this episode of the Bringing Business to Retail Podcast, Salena Knight introduces the January Vision Method — a powerful approach to planning Q4 so you can stop flying blind and start creating the results you want. You'll hear th…
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Why Customers Want to Give You Money (If You Let Them)
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Black Friday and the holiday season don't have to mean discounting your brand into the ground. In this episode, Salena Knight unpacks the psychology of holiday spending and shows you how to tap into customer behavior without racing to the bottom. You'll discover: Why customers budget for holiday spending months in advance How gift-giving flips norm…
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Using AI Without Losing Your Authentic Voice - Anita Nielsen
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In this episode, Salena Knight is joined by sales performance expert and author Anita Nielsen to unpack how businesses can embrace AI without sacrificing their authenticity. As AI tools become faster, cheaper, and more widespread, how do we avoid sounding like everyone else? From mapping the customer journey to identifying friction points, Anita sh…
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"We Need More Sales" - Breaking Down What To Do Next
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In this episode of Bringing Business to Retail, Sal takes you behind the scenes of her Walk Club – where business strategy meets the footpath. Walking alongside a store owner who's struggling to lift sales, Sal dives deep into their numbers to uncover whether the real challenge is traffic, conversions, or sheer volume. You'll hear how to make sense…
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The 3 Essentials to Working Less & Achieving More with Jenna Harrison
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What if working less was the secret to growing more? In this inspiring and unconventional episode, Salena Knight sits down with business coach Jenna Harrison to explore how redefining success, rewiring your nervous system, and letting go of guilt can radically transform how you work, lead, and live. From building a real estate empire and working in…
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How To Revolutionize Your Visual Merchandising with Simon Molnar
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What if you could treat your physical store like your website—tracking what works, what doesn't, and where the money's really being made? In this episode, Salena is joined by Simon Molnar, founder of Flagship, a tech startup that's helping retailers bring the power of ecommerce-style data into their bricks-and-mortar locations. From his early days …
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Why Shoppers Are Visiting Your Website And Not Buying
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Three times in one week, I tried to buy something and never completed the purchase—pants, accommodation, and those perfect green trousers. Each time, friction killed the sale. These are micro moments: split-second instances when customers grab their phones ready to buy immediately. With mobile commerce accounting for 60% of sales, optimizing for th…
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Alisha Built Two Viral Brands From Scratch—Here's How
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What do you get when you mix creativity, hustle, and a bit of chaos? A viral product brand that lands on Nordstrom's shelves—twice. In this episode, I sit down with Alisha Athreya, the powerhouse founder behind KURVWEAR. and Don't Eat My Candle, two product-based businesses that have achieved what most brand owners dream of: retail placement in sto…
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When Should You Spend MORE Money To Get a Customer?
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When my house insurance doubled, I realized most retailers are stuck in transaction tunnel vision—treating customers like one-night stands instead of building lifetime relationships. This episode breaks down the Customer Lifetime Value formula that separates genius marketers from those throwing money at the wall. Discover why a $30 customer can be …
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These 3 Strategies Will Add Thousands in Revenue
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div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&>div>div>:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&>div>div>:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0"> What does scaling past 8 figures really allow you to achieve? I thought my answer was too silly to share at first…
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Your 4-Step CEO Reset to End the Year Strong
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Halfway through 2025, I woke up facing a massive decision that would change everything. An opportunity I'd been thinking about for five years suddenly became viable - but it meant scrapping our entire plan for the rest of the year. In this episode, I'm sharing the exact 4-step half-yearly reset framework I used to navigate this crossroads. You'll l…
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How Lisa Turned Eco Values into a Global Brand
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Ever had that fantasy where your business suddenly blows up online and everything changes overnight? In this episode, I sit down with Lisa Sjöblom—a digital growth strategist and operations expert—to unpack the real story of what happens when your business goes viral. Together, we talk about the traffic surge, the customer service avalanche, the un…
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