Best Salena Knight | Retail Podcasts (2025)

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Your 4-Step CEO Reset to End the Year Strong 24:47

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1d ago24:47

24:47

Halfway through 2025, I woke up facing a massive decision that would change everything. An opportunity I'd been thinking about for five years suddenly became viable - but it meant scrapping our entire plan for the rest of the year. In this episode, I'm sharing the exact 4-step half-yearly reset framework I used to navigate this crossroads. You'll l…

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How Lisa Turned Eco Values into a Global Brand 38:05

8d ago38:05

38:05

Ever had that fantasy where your business suddenly blows up online and everything changes overnight? In this episode, I sit down with Lisa Sjöblom—a digital growth strategist and operations expert—to unpack the real story of what happens when your business goes viral. Together, we talk about the traffic surge, the customer service avalanche, the un…

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How Natalie Trains Her Customers To Buy From Day One 47:41

15d ago47:41

47:41

What if your audience knew exactly when and why to buy—without you constantly reminding them? In this episode, I sit down with Natalie Santini, founder of Sew Hungry Hippie, to unpack how she turned her loyal followers into paying customers—from day one. With no marketing degree, no fancy funnels, and no burnout, Natalie built an engaged community …

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Stop Gambling With Your Promotions 17:25

22d ago17:25

17:25

Can we talk about something that's been driving me absolutely crazy? I keep seeing you amazing business owners setting these big, juicy revenue goals for your promotions - and I'm talking $10K, $50K, even $100K - only to watch you hit the wall halfway through wondering if it was even possible in the first place. Sound familiar? Yeah, I thought so. …

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Work Less, Earn More: The Power of Being the Most Expensive 47:27

28d ago47:27

47:27

In this episode, I sit down with Cat (Catalina Viau), an inspiring entrepreneur who turned her passion for photography into a thriving, seven-figure photo booth business. We talk about her journey from a corporate insurance career to building a brand that truly stands out — focusing on branding, quality, and strategic marketing. Cat shares her insi…

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Why Holding Onto Potential Could Ruin Your Business 13:21

1M ago13:21

13:21

Tired of spinning your wheels trying to grow your retail or e-commerce business? You’re in the right place. Welcome to Bringing Business to Retail, the show where I, Salena Knight—retail strategist, speaker, and former multi-store owner—share real, unfiltered strategies to help you scale with clarity, confidence, and cash flow. Each week, you'll ge…

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Selling To Rich People 35:28

1M ago35:28

35:28

I watched a wealthy man hand his trash to a hotel staff member and tip him for it. That moment changed everything about how I think about business. In this episode, I’m sharing the mindset shift that helped me (and my clients) stop selling to price-sensitive shoppers and start attracting high-value customers who expect to pay more. I’ll walk you th…

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Busy ≠ Productive: How to Build a Business That Runs Without You 25:27

2M ago25:27

25:27

I didn’t start my business to answer customer emails at midnight or manually post to social media—and I’m guessing you didn’t either. But somehow, those “little tasks” have taken over your calendar, your energy, and your vision. In this episode, I’m talking about what it really takes to step out of the day-to-day and into the role of CEO. I’ll shar…

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How to Leverage FOMO Without Being Sleazy 14:26

2M ago14:26

14:26

When it comes to promotions, there’s one word that can either make you cringe... or cash in: FOMO. In this episode, I’m sharing why FOMO isn’t a dirty word — it’s actually your secret weapon for getting customers off the fence and into action, without sounding pushy, salesy, or desperate. I’m telling you a story about one of the worst marketing dec…

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Coach, Mentor, Strategist and Mastermind – What's the Difference? 18:16

2M ago18:16

18:16

In this episode, I’m getting real about the different types of support you think you need—and the ones that actually move the needle. I’ve invested over $45,000 (plus multiple trips to the U.S.) to be part of a mastermind that’s been absolutely game-changing for my business. But it wasn’t always like that. I’ve worked with coaches, joined programs …

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The Investments That Changed My Business—And the Ones That Nearly Broke It 27:15

2M ago27:15

27:15

I’m embarrassed to admit this… but I once spent nearly $100k on a business coach who didn’t actually help me grow. Not because he was bad—but because I hired the wrong kind of help for where I was at in my business journey. In this episode, I’m pulling back the curtain and sharing the real, unfiltered story of the investments I’ve made over the yea…

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How to Get More People to Buy (Without Just Getting More People) 22:26

3M ago22:26

22:26

If you’ve ever found yourself thinking, “I just need more customers to grow my business” — this episode is for you. The truth is, chasing new customers isn’t always the answer. In fact, it can drain your time, money, and energy faster than you think. Today, I’m unpacking exactly how you can increase your revenue without spending more on ads or hust…

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How to Price your Product to Increase Sales - PART 1 15:26

3M ago15:26

15:26

What if one overheard sentence could change the entire trajectory of your business? In this powerful episode of Bringing Business to Retail, we share the moment everything shifted—not during a strategy session or a big launch, but in a quiet, unexpected instant. We dive into: How a single sentence triggered a total business rethink Why being "booke…

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Overwhelmed by Your To-Do List? Here’s How AI Helped Me Take Back Control 21:30

3M ago21:30

21:30

Overwhelmed by your to-do list? I was too—until I turned to AI. In this episode of the Bringing Business to Retail podcast, I share how I opened Asana and was met with more tasks than I could handle in a year (yep, a full year). Instead of spiraling into busywork, I turned to my custom-built ChatGPT for support. What happened next surprised me. You…

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Inventory Math: The Business Mindset That Will Save You Thousands 7:46

3M ago7:46

7:46

Are You Paying Rent on Your Own Inventory? What if I told you that some of your inventory is quietly draining money from your business every single month—without you even realizing it? And what if I told you that freeing up cash flow in your business has nothing to do with selling more, running ads, or tweaking your pricing—but everything to do wit…

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Can the Moon Really Boost Your Revenue? - Lucy Bloomfield 36:04

4M ago36:04

36:04

What if I told you there’s a way to make more money in your business—without changing your products, pricing, or marketing budget? And what if I told you this strategy has been quietly influencing financial markets, human behavior, and even retail trends for years? So when Lucy Bloomfield asked me if she could come on the show and discuss something…

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The Google Ads Nightmare You Might Not See Coming 31:37

4M ago31:37

31:37

Google Ads—it’s a game-changer for retailers and eCommerce brands. But what happens when your ad account gets shut down without warning? No explanation. No help. Just gone... In this episode, I sit down with Google Ads expert John Horn, CEO of StubGroup, to uncover why ad accounts are getting flagged, suspended, and even banned—and what you can do …

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Do Customers Really Care About Sustainability 15:51

5M ago15:51

15:51

My first foray into commerce was selling reusable nappy-making fabrics on parenting forums. I would import these massive rolls, cut them up, and sell them to the mums (and dads) on the forums. This was back in 2008. Before “eco” was cool According to a 2022 NielsenIQ study, 78% of global consumers say that companies should be environmentally respon…

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Breaking The Hamster Wheel Of Hope: Creating A Sustainable Revenue Plan 17:04

5M ago17:04

17:04

In this episode, we’re tackling what I call The Hamster Wheel of Hope—that frustrating cycle of crossing your fingers and hoping: 🚨 Hoping more customers show up 🚨 Hoping your next sale makes enough to cover the bills 🚨 Hoping your marketing finally works The truth? Hope isn’t a strategy—but a plan is. In this episode, you’ll learn: ✅ The real reas…

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I Was Wrong About This 16:37

5M ago16:37

16:37

Building a business that lasts isn't just about speed—it’s about getting smart with your systems, having the right mindset, and pushing forward, even when things feel slow. In my own journey, moving fast wasn’t always the best approach, and I’ve learned to focus on building solid foundations for growth. If you’re feeling stuck or like things just a…

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Lessons Learnt From Living A Bold Life - Leigh Burgess 56:26

5M ago56:26

56:26

Have you ever felt like you’re just... stuck? Not sure where to go next in business, life, or maybe both? Your social feed is filled with posts about how life should be vibrant and relaxed, which can make you feel GUILTY when you don't feel the same. (Spoiler alert: No one has it all figured out, myself included.) I recently sat down with Leigh Bur…

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Putting Systems In Place Might Kill Your Business 56:58

6M ago56:58

56:58

For months, I thought we had our systems dialed in—project management software, workflows, communication tools, you name it. But no matter how “good” everything seemed on the surface, I found myself constantly angry, frustrated, and stressed. The worst part? I knew that every mistake—whether it was a podcast episode going out unedited or a broken d…

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Business Breakthroughs & Your Best Year Yet 21:11

6M ago21:11

21:11

Welcome to the start of a brand new year—whether you're cozying up with a hot drink by the fire or soaking up the summer sun like me (and yes, I’m definitely living off icy poles right now!), I’m so excited to kick things off with you. In this episode, we’re diving deep into how you can make this year different—in the best possible way. No fluff, n…

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Post-Season Recovery For Retailers 9:16

6M ago9:16

9:16

Hey and welcome back. I hope you all survived the Christmas day crazies and are ready to hit that reset button. If you’re feeling like the holiday season took it out of you (because let’s be honest, it totally did), then this episode is for you. I’m sharing some real talk about how to reset, refocus, and get ready to tackle 2025 like the pro you ar…

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Last-Minute Sales Strategies to Maximize Holiday Revenue 14:03

6M ago14:03

14:03

Are you ready to turn the Christmas chaos into your secret weapon? With just days left, now’s the perfect time to step up and make the most of these final shopping days. In this episode, I’m sharing five powerful strategies you can implement right now to boost your holiday sales. I’ll show you how to create urgency with 'last-chance' messaging, off…