Best Sjoerd Handgraaf / Sharetribe Podcasts (2025)

1
23: Transforming complexity into clarity through data: Insights from Dion Smith, senior vice president of worldwide partner ecosystem at Siemens 37:10

Play Pause

6h ago37:10

37:10

Dion Smith, senior vice president (SVP) of worldwide (WW) partner ecosystem at Siemens reveals how the 175-year-old and highly diverse organization, is transforming complexity into clarity by breaking away from historical silos with its "one tech mission." This strategic shift aims to unify their data, enabling Siemens to solve larger challenges an…

1
22: Agentic AI for hyper-personalization at scale: Insights from Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce 31:06

2d ago31:06

31:06

Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce, sits down with host Alan Hart at Dreamforce to share his perspective on how leaders can navigate the fast pace of change in technology and marketing. Steve reflects on his journey from early entrepreneurial ventures to modernizing Salesforce's marketi…

1
21: Elevating customer experience in sleep technology: Insights from Lisa Tan, chief marketing and strategy officer at Reverie 35:20

16d ago35:20

35:20

How can brands use innovation to stand out and improve the customer experience? Alan Hart sits down with Lisa Tan, chief marketing and strategy officer at Reverie, a sleep technology company, on a mission to improve lives through the power of sleep. Together, they explore how brands can leverage technology and creative strategies to improve custome…

1
[Bonus Episode] Dribbble's controversial pivot to a lead-gen marketplace with Constantine Anastasakis (CEO @ Dribbble) 51:23

16d ago51:23

51:23

Surprise! It’s a Two-Sided bonus episode! Sjoerd sat down with Constantine Anastasakis, CEO of Dribbble, to discuss their transition from an online design community to a lead-generation marketplace. The shift sparked a loud social-media backlash, but, as you’ll hear in the episode, the comments mostly missed what was actually happening on the platf…

1
20: From BetterBriefs to better results: Insights from Matt Davies and Pieter-Paul von Weiler, co-founders at BetterBriefs 41:37

1M ago41:37

41:37

In today's episode, Alan sits down with BetterBriefs co-founders Matt Davies and Pieter-Paul von Weiler to discuss why they think marketing briefs are the most important document in the agency-marketer relationship, how approaching briefs as contracts may influence results, and the effect that clarity in briefs has on creativity. Matt and Pieter-Pa…

1
19: Standing out in a 'sea of sameness': Insights from Tati Lindenberg, chief brand officer at Dirt Is Good 36:15

1M ago36:15

36:15

In today's episode, Alan wraps up our Cannes Lions International Festival of Creativity content series with Tati Lindenberg, chief brand officer at Dirt Is Good. Together, they explore global brand strategy for balancing consistency with local relevance, the origin and evolution of the Dirt Is Good brand, and the brand's deliberate movement through…

1
18: The secret to Klarna's AI advantage: Insights from David Sandstrom, chief marketing officer at Klarna 20:55

2M ago20:55

20:55

In today's episode, we continue our Cannes Lions series as Alan and David Sandstrom, chief marketing officer at Klarna, discuss how embracing change, leveraging artificial intelligence (AI), and balancing data-driven efficiency with creativity are shaping the future of marketing and brand-building. Klarna is a financial technology company that is w…

1
17: Google it: Smarter marketing with AI: Insights from Sean Downey, president of Americas & Global Partners at Google 33:59

2M ago33:59

33:59

Sean Downey is the president of Americas & Global Partners at Google, overseeing the company's expansive advertising business, including Google Search and YouTube. With a background rooted in the earliest days of digital marketing startups and leadership roles at DoubleClick and Google, Sean draws on leadership lessons learned from his father, part…

1
16: Driving audience engagement with the magic of Disney: Insights from Andrew Messina, senior vice president at Disney Advertising 20:11

2M ago20:11

20:11

Andrew Messina is a Senior Vice President at Disney Advertising. He began his career on the agency side before moving into daytime sales at ABC, then advancing to a primetime senior account executive role, and ultimately rising to his current position. For the past 17 years, Andrew has led all brand advertising initiatives at Disney Advertising, in…

1
15: Live from Cannes Lions 2025: Candid conversations on the future of marketing 20:20

2M ago20:20

20:20

Each year, top creative minds gather at the Cannes Lions Cannes Lions International Festival of Creativity for a week of innovations, awards, and candid conversations about the future of marketing. Over the next month, you will get exclusive insight into the latest trends and stories shaping the industry through interviews with leaders from some of…

1
14: Bridging the gap between marketers and consumers: Insights from Gayle Troberman, executive advisor at iHeartMedia 36:44

3M ago36:44

36:44

Are your ads landing with consumers? According to iHeartMedia's "The New American Consumer 2.0" study, 44% of Americans feel ignored by most media and advertisers .1 In today's episode, Alan chats with Gayle Troberman, executive advisor at iHeartMedia, about the gap between marketers and consumers, ways for marketers to bridge this gap, and the mar…

1
13: Ways to nail your product positioning: Insights from Sjoerd Handgraaf, chief marketing officer at Sharetribe 47:36

4M ago47:36

47:36

How do you determine your product's market value beyond its features? In today's episode, Alan and Sjoerd Handgraaf, Sharetribe's chief marketing officer (CMO), discuss Sharetribe's origins, product evolution, and how Sjoerd's team identified its ideal product positioning by evaluating the true value it provides to marketplace founders. Sjoerd shar…

1
12: Forging a regenerative future for fashion: Insights from Eric Liedtke, executive vice president of brand strategy at Under Armour and founder and chief executive officer of UNLESS Collective 38:39

4M ago38:39

38:39

Can streetwear be made with zero plastic? Eric Liedtke says it can be, and he is on a mission to systematically change the fashion industry by shifting away from petroleum-based materials to plant-based materials. In 2014, Eric was already a leader in the fashion industry as the Head of Sports Performance at Adidas when the issues of micro and nano…

1
11: Exploring the "2025 CMO Tenure Study": Insights from Richard Sanderson, marketing, sales, and communications practice leader at Spencer Stuart 42:43

5M ago42:43

42:43

What do executive recruiters look for when placing chief marketing officer (CMO) candidates? Why do CMOs have some of the shortest average tenures among the C-suite? Richard Sanderson has spent nearly his entire career as an executive recruiter. He began as an intern at Russell Reynolds Associates in the United Kingdom, then eventually joined them …

1
10: The strategic genius of Taylor Swift: Insights from Kevin Evers, senior editor at Harvard Business Review 38:36

5M ago38:36

38:36

What lessons can marketers learn from Taylor Swift's massive success? In today's episode, Alan Hart talks with Kevin Evers, senior editor at Harvard Business Review and author of the book There's Nothing Like This: The Strategic Genius of Taylor Swift, about the branding and strategy lessons marketers can learn from the record-breaking artist. He r…

1
Introducing a new podcast: Sharetribe Founder Stories - Marcel Fairbairn of GearSource 44:00

6M ago44:00

44:00

**This is a one-off cross-promotional episode of our new podcast: Sharetribe Founder Stories.** This new podcast features interviews with founders building successful online marketplaces with Sharetribe. Discover how founders identified opportunities, overcame challenges, and scaled their platforms—from their first transaction to millions in GMV. E…

1
9: What's next for performance marketing? Insights from Ed Kennedy, group product marketing manager at Adobe 32:57

6M ago32:57

32:57

What if you could know how new creative would perform before you invest in it? This is the exact functionality Adobe's latest creative intelligence tools are working towards. In today's episode, Alan chats with Ed Kennedy, group product marketing manager at Adobe, to explore their new Generative AI (GenAI) tools. These tools provide a gateway for m…

1
8: Agentic AI and the attention economy: Insights from Ryan Fleisch, head of product marketing for Adobe Real-Time CDP, and audience manager at Adobe 32:17

6M ago32:17

32:17

Ryan Fleisch is the head of product marketing for Adobe Real-Time Customer Data Platform (CDP), and audience manager at Adobe. He is also a recent first-time girl dad and Alan's go-to technology whisperer. Ryan has experience on both the agency and brand sides of digital marketing and has been with Adobe since 2014. His current role, coupled with h…

1
7: How GIFs deliver branding magic: Insights from Kevin Hein, CGO at GIPHY 46:06

7M ago46:06

46:06

Kevin Hein is the chief growth officer (CGO) at GIPHY. He began his print publishing career with Ziff Davis when print and tech were merging. Here, he learned the fundamentals of strategic selling while working on the PC magazine account. Kevin joined GIPHY in August 2024 and has since been instrumental in transforming GIPHY into a unique platform …

1
S3E09: Season 3 Recap: six key takeaways 29:09

7M ago29:09

29:09

In this solo episode, Sjoerd wraps up Season 3 of Two-Sided, summarizing key lessons from eight insightful conversations with leading marketplace investors. He highlights essential themes like leveraging network effects for defensibility, the power of starting small before scaling, succeeding in B2B marketplaces, and how AI is reshaping the future.…

1
6: Powering commerce from text to checkout: Insights from Mike Manheimer, CCO at Postscript 44:24

7M ago44:24

44:24

Mike Manheimer is the chief customer officer (CCO) at Postscript—and a soon-to-be first-time father. Postscript is a short message system (SMS) marketing platform powered by AI, designed to help e-commerce brands within the Shopify ecosystem build personalized connections with their customers to drive revenue. Mike entered the SaaS world straight o…

1
5: Using 'fan truths' to drive a fast-food renaissance: Insights from Tariq Hassan, chief marketing and CX officer at McDonald's USA 38:37

8M ago38:37

38:37

Tariq Hassan is a proud girl dad, a transformational leader, and the chief marketing and customer experience (CX) officer at McDonald's USA. Before joining McDonald's, Tariq spent over 20 years in global marketing, communications, innovation, and consumer insights. Before moving into his first chief marketing officer role at Petco, he held marketin…

1
S3E08 - Building defensible marketplaces: insights on network effects and AI - Pete Flint (NFX) 27:01

8M ago27:01

27:01

In this episode, we dive into the world of marketplaces with Pete Flint, co-founder of NFX, one of the leading venture firms specializing in network effects. Pete brings decades of marketplace experience, from the founding team at Lastminute.com to the creation of Trulia and its merger with Zillow. At NFX, Pete and his team have a unique perspectiv…

1
4: Unleashing growth with the 'yes, and' strategy with Jenn Garbach, CMO at PNC Bank 33:33

8M ago33:33

33:33

Jenn Garbach is the chief marketing officer at PNC Bank, where she leads a team of approximately 200 marketing professionals. Her team focuses on brand and line-of-business marketing, paid and social media, direct marketing, and digital marketing strategies. She also helps oversee the bank's relationship with Arnold Worldwide, PNC's integrated mark…

1
S3E07 - Disrupting Legacy Industries with B2B Marketplaces - Laurens Groenendijk & Bas Rieter (DFF) 37:32

8M ago37:32

37:32

In this episode, we dive into the world of B2B marketplace investments with Laurens Groenendrijk and Bas Rieter from DFF Ventures. With years of experience as founders and investors, Bas and Laurens (as co-founder of JustEat and Treatwell) share valuable insights into building and scaling marketplaces that disrupt traditional industries. Tune in fo…

1
S3E06 - From first revenue to breakout success - Colin Gardiner (Yonder.vc) 33:33

8M ago33:33

33:33

In this episode, we’re joined by Colin Gardiner, a seasoned operator and investor in the marketplace space. From his experience scaling Outdoorsy to leading early-stage investments, Colin dives into the critical elements that make marketplaces succeed and thrive. Highlights: Why unique supply is key: Colin explains how aggregating truly unique supp…

1
3: Transforming marketing with 3D spatial data: Insights from Tom Klein, CMO at Matterport 38:21

9M ago38:21

38:21

Tom Klein is the Chief Marketing Officer at Matterport. He brings more than 20 years of experience spearheading marketing efforts for some of the world's leading brands and has a passion for operating at the intersection of marketing and technology. Before Matterport, Tom served as the Global Chief Marketing Officer of Mailchimp, where he led the c…

1
S3E05 - Founders and speed: finding and funding scalable marketplaces - Jeroen Arts (Speedinvest) 34:32

9M ago34:32

34:32

In this episode of Two-Sided, we explore how early-stage marketplace investors like Jeroen Arts at Speedinvest evaluate and support marketplace founders. Jeroen brings years of experience in identifying scalable marketplace models, high-potential founders and shares his approach to spotting opportunities and avoiding common mistakes for early stage…

1
S3E04 - Navigating marketplace growth: Lateral attacks and the power of the niche - Mira Mihaylova (Piton Capital) 31:44

9M ago31:44

31:44

In this episode, we are joined by Mira Mihaylova from Piton Capital. Since its inception in 2010, Piton Capital has focused solely on network effects businesses, having invested in over 100 businesses, all with network effects, and the vast majority of them are marketplaces. Some of the things we’ll talk about: Frontal vs lateral attack strategy: M…

1
S3E03 - What turns a good marketplace into a great marketplace? - Andrew Blachman (Marketplace Capital) 36:35

9M ago36:35

36:35

In this episode, Andrew Blachman, co-founder of Marketplace Capital, shares his wealth of experience in building and investing in online marketplaces. As an operator turned investor, he reveals valuable insights for aspiring marketplace founders.Highlights: The importance of creating new market opportunities: Andrew explains how successful marketpl…

1
2: Driving paint trends with Behr's Color of the Year: Insights from Andy Lopez, SVP and Head of Global Marketing at Behr Paint Company 27:13

9M ago27:13

27:13

Andy Lopez is the Senior Vice President and Head of North America Marketing at Behr and proud father to three children under the age of eight. At Behr, Andy leads the Brand Marketing department overseeing global B2C and B2B brand strategy, creative, media, PR, design, digital, innovation, consumer experience, and research. As the youngest Global He…

1
S3E02 - Four steps to evaluate a network effects business - Sameer Singh (SpeedInvest / Breadcrumb.vc) 32:26

9M ago32:26

32:26

In this episode, we'll talk to Sameer Singh, an angel investor known for his excellent blog on network effects, Breadcrumb.vc, former Atomico Angel, and current venture partner at SpeedInvest. We’ll discuss how Sameer evaluates marketplace businesses: Evaluating Network Effects: Sameer walks through his four-step evaluation process for marketplace …

1
1: Marketing meets public policy at Neara: Insights from Mary Cleary, VP of Marketing, Communications & Public Policy 34:55

10M ago34:55

34:55

Mary Cleary is the VP of Marketing, Communications, and Public Policy at Neara. Under her leadership, Neara has grown from its Australian roots to establish significant presences in Europe and the U.S. Mary's unique approach to marketing in risk mitigation reflects her deep sensitivity and empathy, honed through her diverse career journey. Beginnin…

1
S3E01 - Lessons from investing in 1,100+ network businesses with Jose Marin of FJ Labs. 38:33

10M ago38:33

38:33

After a brief hiatus, Two-sided—the marketplace podcast is back! I’m super excited to kick off season three of the podcast with a chat with Jose Marin of FJ Labs. FJ Labs is considered the world’s most prolific angel investor: they have over 1,100 startups in their portfolio, including heavy hitters like Airbnb, Alibaba, and AngelList (and that’s j…

1
Two-Sided Season 3 coming out next week! - Trailer 3:58

10M ago3:58

3:58

Season three of Two-Sided is here, and we’re switching focus. After exploring the experiences of entrepreneurs and founders in previous seasons, we now dive into the minds of the investors shaping the future of online marketplaces. I chat with top marketplace VCs like Jose Marin from FJ Labs, Pete Flint from NFX, and Andrew Blachman from Marketplac…

1
Introducing Marketing Beyond with Alan Hart 3:14

10M ago3:14

3:14

We have a new look and name, Marketing Beyond with Alan Hart, brought to you by Deloitte Digital. Our previous series, Marketing Today, has evolved into something even bigger and better. We've expanded our team and boosted our global support to bring you the great content you love, plus so much more. Marketing Beyond will take you on a deeper journ…

1
Sharetribe launched on Product Hunt! 6:16

2y ago6:16

6:16

In this special, one-off mini-episode of Two-sided, Sjoerd asks for your help and reflects back on the past ten years of building marketplace software at Sharetribe. On January 30th, 2024, Sharetribe launched its best marketplace builder today on Product Hunt. We were featured as #2 Product of the Day! Thank you so much for your support! With the n…

1
S2E12 - Season 2 Recap: six essentials insights from this season 28:12

3y ago28:12

28:12

In this final episode, Sjoerd looks back at season 2. He highlights the top takeaways that any early-stage marketplace entrepreneur can use, and backs them up with outtakes from the interviews. Besides a recap, you can use this episode as a quick guide to discover the episodes you have yet to listen to or rediscover your favorites. We hope you enjo…

1
S2E11 - How a comic book community turned into a marketplace - Gene Miguel (Shortboxed) 49:48

3y ago49:48

49:48

A community can be a strong foundation for a marketplace. In the early days, it helps with onboarding initial supply and demand and creates trust. Later, it can form a powerful moat that defends the marketplace from competitors. But building a community takes time and work and, most importantly, engaging in it yourself. In this episode, Sjoerd inte…

1
S2E10 - Growing a marketplace through perseverance - Trisha Bantigue (Queenly) 44:58

3y ago44:58

44:58

Sometimes, the story of the founder can be just as interesting as the story of the marketplace. In the case of Trisha Bantigue, this is certainly the case. Trisha was born in the Philippines, raised by her grandparents, immigrated to the US at age 10, and paid her way through college by competing in pageants. Today, she is the CEO and co-founder of…

1
S2E09 - How Drive lah balances speed vs. quality - Gaurav Singhal (Drive lah) 45:26

3y ago45:26

45:26

First-time marketplace founders often struggle to balance speed to market and marketplace quality. On the one hand, launching an MVP as fast as possible is often the best strategy. On the other hand, high quality and trustworthiness are essential, especially for peer-to-peer marketplaces. Despite being first-time founders, Gaurav Singhal and Dirk-J…

1
S2E08 - How Curtsy drove $25M annual GMV with a team of 6 - David Oates (Curtsy) 46:57

3y ago46:57

46:57

Marketplaces have conquered some industries earlier and faster than others. Besides home-sharing and ride-haling, one such industry is fashion. The European second-hand clothing giant Vinted was founded in 2008. The US-based Poshmark started in 2011 and is now a listed company. One might think there are no opportunities left for new marketplaces in…

1
S2E07 - Why you shouldn’t underestimate the power of sales for your marketplace - Jason Bergman (MarketPryce) 47:18

3y ago47:18

47:18

Jason Bergman thinks most marketplace founders underestimate the power of sales. Jason is a big sports fan and has always loved working in sales. Before founding MarketPryce, he ran his own sports agency where he tried acquiring customers by sending Instagram messages to almost three thousand professional athletes. The success rate of the Instagram…

1
S2E06 - Having fun building your business is a competitive advantage - Andrew Gazdecki (MicroAcquire) 40:37

3y ago40:37

40:37

Andrew Gazdecki loves building businesses. He was the weird kid in high school with an eBay store. He built and sold a job board in college. He used the proceeds to start another company, still in college, which he sold before he turned 30. Andrew’s latest venture is MicroAcquire, a marketplace for buying and selling online businesses. The platform…

1
S2E05 - How a passion turned into a marketplace - Dirk Fehse (PaulCamper) 33:43

3+ y ago33:43

33:43

I'm talking to Dirk Fehse, founder and CEO of PaulCamper, Europe's leading marketplace for RV rentals. Many of us have probably daydreamed about spending a few weeks on the road in an RV. Just get in the van, and park it wherever you want, and that's your home for the night. Dirk loved this too, and so much that he founded a company around it. It's…

1
S2E04 - How to start a marketplace in an industry you know nothing about - Emmanuel Nataf (Reedsy) 35:02

3+ y ago35:02

35:02

In business school, Emmanuel Nataf and his friends were bored. They were more interested in startups and tech than studying, and so they decided to start a company: a marketplace around services for self-publishing books. Had any of them ever published a book? No! Did that prevent them from becoming successful? Also, no! We talk a bit about that jo…

1
S2E03 - Focus on a problem that you have experienced yourself - James Younger (TempStars) 36:45

3+ y ago36:45

36:45

Knowing is half the battle, said the wise man G.I. Joe at the end of each episode. This rings doubly true for James Younger of TempStars, a marketplace for temporary dental hygienists and assistants. Not only is James working on a problem that he knows really well, but he also made a point of getting to know as much as he could about design, web de…

1
S2E02 - Transforming from a network to a marketplace - James McAulay (Encore) 39:16

3+ y ago39:16

39:16

For this episode, I spoke to James McAulay, CEO & co-founder of Encore, a marketplace for booking musicians. We speak about how James combined his love for music and computer science into Encore. How they got started initially as a “LinkedIn for musicians”, then moved to a “managed reverse marketplace” model to ultimately transform into the online …

1
S2E01 - Lessons from two decades in two-sided platforms - Casey Winters (Eventbrite) 37:50

3+ y ago37:50

37:50

We kick off the season with a deep-dive by Casey Winters, one of the most knowledgable and experienced two-sided platform people out there. Casey started at Apartments.com, helped Grubhub to IPO-ready, grew Pinterest to an enormous scale, and is now Chief Product Officer at Eventbrite. In between, he has advised a gazillion marketplace startups: Hi…

1
Two-Sided Season 2 - Trailer 1:56

3+ y ago1:56

1:56

It is coming. Finally. Two-Sided Season 2. I know many of you have been waiting a long time. A big thanks to everyone who has reached out me since the first season, and let me or Sharetribe know how much they liked it. It has been a big motivator for us to continue. It’s later than expected, but good things come to those who wait. And boy, are good…