The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.
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A Healthier, Happier You: The People Working to Make It Happen is a podcast about the innovators and entrepreneurs behind the brands helping people live better, feel better, and thrive.
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Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. Broadcasting live from the back of a box truck on the floor at Natural Products Expo East, we chat with founders and operators of your favorite CPG and consumer brands, sharing their inspiring stories and practical marketing advice. Join us for an exclusive behind-the-scenes look at what it takes to build a successful business and deliver real performance for your brand.
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Breaking News on Food & Beverage Development - North America
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Welcome to Profit and Purpose, the show that takes you behind the scenes to uncover how consumer product companies can build profitable businesses while benefiting people, communities, and the environment.
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Welcome to The Omnichannel Roundtable, the essential podcast for industry leaders and innovators in the CPG space. Join hosts Bryan Alston and Yemeni Mesa, seasoned veterans in e-commerce and retail strategy, as they dissect the strategies of thriving in both brick-and-mortar and digital marketplaces. Each episode serves up in-depth discussions and tactical insights aimed at one goal: helping excellent founders and products win in store and online. From unearthing the secrets of getting more ...
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Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and ...
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Game changers, category creators, wellness mavens – and that’s just your hosts! A new podcast series from Zoe Sakoutis and Erica Huss, the founders of the iconic juice brand, Blueprint. As female entrepreneurs who have been in the trenches of “The Business of Being Well” themselves, they’re bringing their battle-tested point of view to the podcast world, swapping stories with wellness entrepreneurs and industry leaders, striking a healthy balance between snark and sincerity, with a giant dos ...
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This is the CPG Troublemakers, the place where brands and makers, food and beverage nerds, and investors all gather to cause a little bit of mischief. We welcome industry leaders, white space thinkers, and channel partners to come together to turn problems into opportunities or at the very least have a little fun along the way.
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AI First with Adam and Andy: Inspiring Business Leaders to Make AI First Moves is a dynamic podcast focused on the unprecedented potential of AI and how business leaders can harness it to transform their companies. Each episode dives into real-world examples of AI deployments, the "holy shit" moments where AI changes everything, and the steps leaders need to take to stay ahead. It’s bold, actionable, and emphasizes the exponential acceleration of AI, inspiring CEOs to make AI-first moves bef ...
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Food Chained is a short-form podcast exploring the problems in our food system and the brands that are solving them. Every week, we share conversations with startup food & beverage founders and operators on a mission to make a positive, healthy, and ethical impact on our world.
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The ExpertCPG Commerce Podcast is your go-to audio resource for mastering the Amazon marketplace. Join us on a journey into the heart of e-commerce, guided by the seasoned experts at ExpertCPG Commerce, a leading Amazon marketing agency passionate about fulfilling brand visions. Each episode is a blend of insightful conversations, actionable advice, and inspiring stories designed to empower brand builders, from seasoned founders to those just stepping into the vast world of Amazon. Whether y ...
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech ...
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The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top busin ...
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You need more than inspiration to build your food business. Launch and scale your restaurant, bakery, CPG brand, food blog, or food truck with tips, strategies, and lessons learned from your favorite Black chefs, Black owned restaurants and Black content creators from around the world. Join the host, Mercedes Gosby, at the intersection of food, tech, business, and finance as she interviews food professionals and entrepreneurs every week to discover how to get started in the hospitality indus ...
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TIG Talks are taped in front of a live virtual audience featuring your questions raw and unfiltered. Bringing together the Natural Product industry’s founders, experts, buyers, and legends, we discuss how to build Tardigrades, not Unicorns, nimble, capital-efficient, resilient brands that scale.
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5 to 50: Financial Strategies for Growing Companies is a podcast hosted by Jeff Rudner. The podcast is your company's go-to resource for financial empowerment and strategic planning. Designed for entrepreneurs and business owners managing $5–$50 million in revenue, we deliver practical financial insights to help you scale your business, optimize cash flow, and harness the power of technology. Through conversations with SMB leaders and trusted advisors, we break down high-level financial stra ...
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Founder Feature: Cynthia Duran of Xinca Foods
40:38
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40:38In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Cynthia Duran, founder of Xinca Foods, one of the first Salvadoran frozen food brands in the U.S. market. Cynthia shares her inspiring journey from a career in tech at companies like Microsoft and T-Mobile to launching Xinca Foods—a brand rooted in heritage and dedicated to ma…
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Surviving tariffs: How CPG startups can prepare for whatever comes next
19:30
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19:30CPG founders must think on their feet to work around tariff-induced supply chain disruptions, collaborating with co-manufacturers and ingredient suppliers on innovative solutions to business obstaclesBy William Reed Ltd
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Franchising Kids' Haircuts with Amy Leclerc, Co-Owner at Sit Still Kids Salon
25:04
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25:04Summary In this episode, Evan J. Cholfin interviews Amy Leclerc, co-owner of Sit Still Kids Salon, discussing the innovative approach to children's haircuts and the franchising model that supports its growth. Amy shares insights on building trust with franchisees and parents, maintaining brand consistency, and the challenges of staffing and recruit…
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Don’t Raise VC Money Until You Hear This | Mike Gelb with Shamin Walsh | Consumer VC
58:21
58:21
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58:21This episode is brought to you by Highbeam. Highbeam is the all-in-one banking and cash management platform built for consumer brands – https://www.highbeam.co/capital?partn… Join host Mike Gelb as he chats with Shamin Walsh, Managing Director at BAM Ventures — the early-stage VC firm behind Thrive Market, Honey, and Cotopaxi. Shamin breaks down ho…
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I finally spent some time to prove to all you door-counting crazies that doors do not equal value to your business. In the process, I developed a tool to plan your ACV build in a restrained manner, a tool you can reproduce (legally) on your end with your SPINS or NIelsen IQ retainer. Your Host: Dr. James F. Richardson of Premium Growth Solutions, L…
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AI-First Real Estate: How Locate.ai Is Automating the $1M Site Decision
27:59
27:59
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27:59What if AI could help you choose the perfect retail location—and close the lease—faster and more profitably than ever before? In this episode, Joe Lee, CEO and founder of Locate.ai, shares how his company is using both traditional and generative AI to transform the way national consumer brands expand into brick-and-mortar. From boosting store reven…
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#196 - Corporate Structure & Financing 101 with Giannuzzi Lewendon
58:47
58:47
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58:47In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Adam Marsh and Gabrielle McGonagall from Giannuzzi Lewendon, one of the most trusted law firms for CPG founders. They break down everything early-stage founders need to know about setting up their companies, choosing the right entity (LLC vs. C-Corp), fundraising strategies, …
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What the Best CMOs Know About Driving Real Business Value with Nicole Portwood
46:29
46:29
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46:29Marketing isn’t just a service; it’s your company’s power tool for growth! This episode of StrategyCast reveals how thinking like a true business leader, asking the smartest questions, and building trust across departments will set your brand apart and elevate your impact! And don't forget! You can crush your marketing strategy with just a few minu…
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Eat well, age better: How a subtle shift from wanting longevity to vitality is reshaping the food landscape
23:11
23:11
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23:11Consumers want more than a long life – they want a good one, and to get it they are changing what and how they eat, including adding or avoiding specific nutrients, seeking products that support health conditions and foods and beverages that ‘nourish, heal, indulge and connect,’ according to new research…
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Founder Feature: Damiano Messineo of Loopini
36:56
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36:56In this episode of the Startup CPG Podcast, Grace Kennedy speaks with Damiano Messineo, founder of Loopini, a revolutionary brand reimagining pizza through the power of the ancient lupini bean. From his childhood obsession with pizza to launching a premium, protein-packed frozen pizza line made in Italy, Damiano shares his flavorful journey of turn…
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Premium Packaging with Michael E Salemi, COO at The Packaging Company
28:06
28:06
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28:06Summary In this episode, Evan J. Cholfin interviews Michael E. Salemi, COO of The Packaging Company, discussing the evolution of custom packaging solutions, the unique approach to premium packaging, and the challenges faced by cosmetic brands. Michael shares insights on sustainability trends, employee retention, and the importance of perceived valu…
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Bonus - Flavored Milk: How Jubilee's Is Changing the Game for Picky Eaters
42:31
42:31
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42:31In this bonus episode of the Startup CPG Podcast, our Editor, Caitlin Bricker, sits down with Ashley Waldman, founder of Jubilee's, a groundbreaking line of flavored milk for kids made with real fruit, hidden vegetables, high protein, and zero added sugar. Jubilee's just won the "Ones to Watch" lightning pitch competition at Beverage Forum! In this…
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6 - The Exit Playbook: Johan Hoernell’s Secrets to Scaling and Selling
36:15
36:15
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36:15What if you could learn from someone who successfully scaled and sold a SaaS company in Europe before launching their next venture? In this episode of 5 to 50: Financial Strategies for Growing Companies, host Jeff Rudner sits down with Johan Hoernell, CEO and co-founder of Reveal Automation. Johan shares his journey from McKinsey consultant to succ…
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#195 - What Do Health and Sustainability Really Mean to Consumers? | Dana Kim & Sam Kass
1:00:05
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1:00:05In this episode of the Startup CPG Podcast, Daniel Scharff chats with Dana Kim & Sam Kass to unpack what “health” and “sustainability” actually mean to today’s consumers. Sam Kass, former White House Chef and food policy advisor to the Obamas, shares behind-the-scenes stories from the West Wing—including what it's really like cooking for the First …
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How to Turn Micro-Influencers Into Growth Machines with Zachary Burgeson
42:52
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42:52Shake up your influencer strategy by harnessing the power of micro advocates! In this episode, learn how to drive authentic brand momentum, choose advocates who truly connect, measure ROI, and blend paid with organic buzz for lasting impact. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the…
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5 strategies to boost share as geopolitical tensions and inflation constrict consumer spending
19:09
19:09
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19:09CPG sales and volumes are slipping among persistent inflation and tariff fears, but Circana uncovers how food and beverage manufacturers are maintaining – and gaining – share despite the shaky marketBy William Reed Ltd
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How Ithaca Hummus Scaled to $50M Without Venture Capital? Mike Gelb with Chris Kirby | Consumer VC
56:03
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56:03This episode is brought to you by Highbeam. Highbeam is the all-in-one banking and cash management platform built for consumer brands – https://www.highbeam.co/capital?partnerId=consumervc In this episode of The Consumer VC, Mike Gelb sits down with Chris Kirby, founder of Ithaca Hummus, to uncover how he turned a local farmer’s market stand into a…
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Founder Feature: Morgan Murdock of Unbothered Foods
40:56
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40:56In this episode of the Startup CPG Podcast, Grace Kennedy chats with Morgan Murdock, the founder of Unbothered Foods—a gut-friendly, sourdough-based cracker brand launched in 2023. Morgan, a clinical dietitian turned CPG entrepreneur, shares her journey from working with IBS patients to creating a delicious, low FODMAP cracker that prioritizes both…
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Tagatose, a Healthy Sugar Substitute, with Ed Rogers, CEO at Bonumose
34:53
34:53
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34:53Summary In this conversation, Ed Rogers, CEO of Bonumose, discusses the innovative sugar alternative Tagatose, its production process, health benefits, and the challenges faced with FDA labeling. He highlights the strategic partnerships that Bonumose has formed to scale production and the company's growth targets. The discussion also covers the evo…
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Episode 141 - Founder Archetypes - The Missionary Founder
7:27
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7:27How do mission-driven founders get in their own way? It’s not that hard, depending on how ideological your company’s foundations. The most fundamental issue with missionary zeal, when you do not channel it professionally into scaling a disciplined brand is this - you become overly anchored in the end goal and don’t take the journey seriously. Your …
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Speed, Data, and AI: How Matt Britton Future-Proofed Suzy
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37:01In this episode of AI First with Adam and Andy, we sit down with Matt Britton, Founder & CEO of Suzy, to explore how AI is transforming the way businesses operate. Matt shares his personal “aha” moment with AI, how he applied those insights to revolutionize his company, and why he believes CEOs must lead the charge in AI adoption—or risk getting le…
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#194 - AI for Ops with YANY Beauty and Phenomenal Foods Co
42:13
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42:13In this episode of the Startup CPG podcast, Daniel Scharff and Caitlin Bricker dive deep into how emerging brands are using AI for operations and back office support. Joined by two powerhouse founders—Yaminah Childress of YANY Beauty and Veronica Blue of Phenomenal Foods Co—they explore how small teams are using AI to scale smarter, save time, and …
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Strategic Marketing Insights Backed by Unilever and Sargento Success with Nicole Pavlica
46:02
46:02
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46:02What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for …
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Where is the line for ingredient bans and when should companies comply vs pushback?
20:44
20:44
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20:44FDA’s sweeping plan to eliminate synthetic colors from the US food system announced last week marks a turning point in the war on food dyes that has long been fought at the state level and which before that pitted big food against outspoken consumer advocates who often relied on passion and fearmongering more than science…
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Founder Feature: BJ McCaslin of Holy! Water
37:16
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37:16In this episode of the Startup CPG Podcast, Grace Kennedy speaks with BJ McCaslin, co-founder of Holy! Water.BJ shares the story behind Holy! Water, a functional beverage brand built on the belief that health is sacred. Drawing on his deep experience in hospitality and beverage entrepreneurship—including a successful exit to Vita Coco—BJ discusses …
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The Talent Market and Workplace Culture with Chris Rakel, COO at AEG
25:19
25:19
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25:19Summary In this conversation, Chris Rakel, COO of AEG, discusses the origins of the company, its unique approach to recruitment, and the challenges faced in the current talent market. He highlights the growth in the engineering sector compared to technology, the importance of building a strong workplace culture, and the future growth targets for AE…
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VC fundamentals: CPG startup lawyer shares tips for securing the best fundraising deal
19:35
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19:35CPG founders on the hunt for venture capital should consult a lawyer first to ensure they get the best possible deal, without giving too much of their company awayBy William Reed Ltd
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Are You Building for the Right Reasons — or Just Because the Category Is Hot? Should there be a Better Business Bureau for VCs? w/ Sid Banthiya
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58:59#venturecapital #consumervc Join host Mike Gelb on The Consumer VC as he talks with Sid Banthiya — investor, advisor, and former CSO at Milk Bar. In this episode, Sid dives deep into consumer startup dynamics, term sheet red flags, and how founders can scale smarter (not louder). Learn why many startups fall into the trap of "venture validation," w…
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5 - Pivot & Prosper: Scaling a CPG Brand the Smart Way with Sabrina Valle and Jessica Quon
35:04
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35:04In this episode of 5 to 50: Financial Strategies for Growing Companies, host Jeff Rudner sits down with the dynamic duo of Sabrina Valle and Jessica Quon, co-founders of the Jam Stand and Mighty Picnic. They share their evolution from crafting small-batch jams to leading a thriving manufacturing enterprise serving major meal kit brands. Learn how t…
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#193 - How to Drive Velocity with Matt Merson
53:53
53:53
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53:53In this episode of the Startup CPG Podcast, Daniel Scharff sits down with CPG veteran Matt Merson to dive deep into one of the most critical topics for emerging brands: velocity. With over three decades of experience from industry giants to emerging brands, including Coca-Cola, Dannon Yogurt, Glaceau Vitaminwater, Zico, Boxed Water, Haven’s Kitchen…
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How This Former Magazine Exec Is Changing Modern Marketing With Tech, feat. Jeannine Shao Collins
40:57
40:57
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40:57What happens when entrepreneurial grit meets visionary leadership in a fast-changing tech world? This episode of StrategyCast is packed with real talk on fearless risk-taking, marketing mastery, and how curiosity can power up your career. Get inspired to lead and innovate boldly! And don't forget! You can crush your marketing strategy with just a f…
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In this episode of the Startup CPG Podcast, host Grace Kennedy speaks with Max Luthy, co-founder of Plink! Hydration, a fast-growing brand bringing a fresh take to the electrolyte category with its fizzy, flavorful, and sustainable hydration tablets. Max shares the brand’s unique origin story, the challenges of positioning a disruptive product in a…
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Supplement Fulfillment with Rihard Piks, Co-founder & CMO at Supliful
21:29
21:29
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21:29Summary In this conversation, Evan J. Cholfin interviews Rihards Piks, co-founder and CMO of Supliful, a platform designed to help supplement brands scale through innovative fulfillment solutions. Rihards shares the journey of creating Supliful, the challenges faced in scaling the business, and the unique approach they take to support their users. …
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The Iron Man Suit for Startups: How AI Drives Efficiency at Decent
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56:09In this episode of AI First with Adam and Andy, the hosts dive into a dynamic conversation with Nick Soman, CEO of Decent and an AI-first leader. They explore how Nick leverages multiple large language models to act as an "Iron Man suit" for his business, enabling his team to punch above their weight and unlock new levels of efficiency and innovati…
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Episode 140 - Rapid Growth Is Not For Everyone w/Sarah Delevan
21:27
21:27
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21:27It’s time for a contrarian view. Most founders in CPG should not be focused on rapid growth. It is far easier to create a stable, satisfying seven-figure CPG business if you let go of a need to scale (and grow fast to get there). In this episode, Sarah and I explore the key financial math that forces your hand as a founder. Do you really want to pu…
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#192 - Summer Fancy Food Show 101 with SFA, BARIS, Earth Fare
49:48
49:48
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49:48In this episode of the Startup CPG Podcast, Daniel Scharff and Patricia Menegoto from the Startup CPG team sit down with Leana Salamah of the Specialty Food Association to learn all about the upcoming Summer Fancy Food Show in New York, as well as Luca Molinari of BARIS, who exhibited last year, and Jaden McTaggart from Earth Fare, a show regular. …
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CPG Strategies That Are Transforming B2B Marketing Today with Karrie Sanderson
44:51
44:51
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44:51Imagine turning resourcefulness and customer insights into the backbone of brand strategy! This episode of StrategyCast showcases how marketing techniques from CPG giants and the world of B2B SaaS can reshape the perception of your brand. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the St…
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Better tasting better-for-you beverages: Bold flavors and improved mouthfeel drive growth of functional drink sales
16:21
16:21
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16:21Consumers increasingly are unwilling to compromise taste or health when buying beverages – opening the door for innovative brands that deliver both functional benefits and refreshing experiencesBy William Reed Ltd
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Founder Feature: Marilyn Yang of Popadelics
37:33
37:33
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37:33In this episode of the Startup CPG Podcast, Grace Kennedy chats with Marilyn Yang, co-founder and CEO of Popadelics—the first-of-its-kind crunchy shiitake mushroom chip brand. Marilyn shares the story of how she and her husband turned a pandemic-era idea into a nationwide retail brand, detailing their journey from finance to CPG, and the behind-the…
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