A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.
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Third Wave Coffee Podcasts
Ashley Rodriguez talks to folks about gender, race, sex, and other important issues in coffee. We invite people from all realms of the coffee world to share stories and engage in discussion - we want to hear from you! Contact us at [email protected]
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Royal Coffee, Inc. is a green coffee importer serving the global coffee roasting community. Since 1978, Royal has connected coffee producers to coffee roasters. In 2019, Royal launched the highly anticipated project The Crown: Royal Coffee Lab & Tasting Room, an open-sourced coffee education center located in Oakland, California. This podcast is an extension of the thoughts and happenings taking place within the larger network of Royal Coffee & The Crown. We hope you enjoy it!
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Take Melbourne Coffee Culture to your city. Jonthon Sciola & Friends decode Melbourne Coffee Culture. Interviews with Melbourne Coffee Legends. Melbourne is the home of many global coffee influencers. The home of third wave, the magic and EK espressos! DECODE Melbourne Coffee from the best in the industry.
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Tøyen Podcast Village is an open podcast platform. We record live in front of an audience several times a month in Tøyen Startup Village, a co-working space and coffee bar in Tøyen, Oslo We want to have real conversations and spread ideas about a whole range of different topics that all relate to urban life, innovation and sustainability.
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Inside India is an original podcast by UTI International and hosted by Ben Hayward. Join us as we embark on an exciting journey through the new and modern India. From the dabbawalas to the Tatas and the Ambanis, let’s see what the future may hold for the world’s largest democracy. In this series, we feature conversations with business and economic leaders who have lived and breathed the story of India as they tell us their version of what makes this such a compelling and exciting growth oppo ...
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1
Budget to Baller - How to Design Your Home Coffee Setup – 07/16/2025
1:02:31
1:02:31
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1:02:31JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep150 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we dove in on how we would build out a hom…
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1
Cost of Goods Sold for a Coffee Shop – Valor’s Numbers Analyzed – 07/09/2025
55:00
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55:00JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep149 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Our two cafes made a million bucks cumulatively from…
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1
Ep. 148- How this Coffee Startup Grew Their Instagram to Over 63k Followers - Poorboy Coffee
1:09:15
1:09:15
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1
The #1 Thing Holding Coffee Shop Owners Back – 06/25/2025
51:08
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51:08JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep147 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’ve worked in coffee shops, started a coffee cart,…
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1
How We Built Our $1 Million Coffee Shops – 06/11/2025
1:03:18
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1:03:18JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep146 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Both of our cafes are on pace to hit $1 million in r…
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1
Second Wave vs Third Wave Coffee Shops: How To Evolve Your Cafe – 06/04/2025
1:02:56
1:02:56
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1:02:56JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep145 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Jacob Honescko of Filtered Coffee in McKinney, TX jo…
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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep144 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We took on a spicy one this week — the complicated (…
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1
Why Baristas HATE Coffee Shop Owners – 05/21/2025
1:02:12
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1:02:12JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep143 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’ve heard it all—baristas don’t trust their owners…
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1
Don't Hire A Manager For Your Coffee Shop – 05/14/2025
1:02:48
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1:02:48JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep142 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We get it — you’re running your coffee shop, wearing…
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1
How to Soft Launch your Coffee Shop – 05/07/2025
39:06
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39:06JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep141 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Opening a cafe soon? The first few days can make or …
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1
Specialty Coffee Expo 2025 Recap ft. THE WHOLE VALOR SQUAD – 04/27/2025
38:20
38:20
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38:20JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep140 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’re back from Houston with hearts full, minds buzz…
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The Most Impactful Trip of our Careers: Valor’s Colombia Trip – 04/16/2025
1:11:53
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SEO for Coffee Companies | Website Changes You Need to Make Today – 04/09/2025
1:11:59
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1:11:59JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We had the pleasure of sitting down agai…
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1
How to Make Excellent Coffee Cocktails at Your Coffee Shop – 03/19/2025
1:23:26
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1:23:26JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep137 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’re diving deep into the world of seas…
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1
Q&A: Should I Buy a Turn Key Cafe, Scheduling Apps and More! – 03/20/2025
53:08
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53:08JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Should you buy a turnkey café? What’s the best way to schedule mult…
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1
How Many Hours per Week Do Coffee Shop Owners Work? – 02/26/2025
59:29
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59:29JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! How much do coffee shop owners actually work? If you’re thinking abou…
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S3, Episode 8: Interpersonal Relationships in Coffee; The Magic of Catracha Coffee in Santa Elena
52:03
52:03
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52:03In this episode I wanted to zoom in and get a little bit personal. Although the scale is not massive the impact is immeasurable. Talking with Mayra, our co-worker at Royal, paints a picture of how coffee is so interpersonal and is driven by its ability to connect people to one another. In her hometown of Santa Elena in Honduras, Mayra has created e…
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1
Douglas Weber of Weber Workshops – 02/19/2024
52:03
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52:03JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! I (Riley) was stoked to sit down with Douglas Weber, the mastermind b…
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1
Coffee Prices Just Hit Record Highs Here’s What You Need to Know – 02/12/2025
1:02:27
1:02:27
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1:02:27JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’re joined by Lucas Cuadros (Unblended Coffee) and Ricardo Pereira …
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1
Everything Wrong with Your Business is Your Fault – 02/05/2025
1:15:19
1:15:19
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1:15:19JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive deep into the concept of extreme ownership a…
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1
This Coffee Cart Business Booked Over 3,000 Events in 2024 – 01/29/2024
1:17:57
1:17:57
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1:17:57JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! 🔗 Check out Flash Quotes here: https://flashquotes.com/valor Booking …
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1
Software We Use To Run a Coffee Company – 01/15/2025
1:25:37
1:25:37
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1:25:37JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into the nitty-gritty of running a coffee bu…
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1
Essential Barista Tools for Your Coffee Shop – 01/08/2025
1:10:23
1:10:23
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1:10:23JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into essential barista tools for coffee shop…
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1
Conical vs Flat Burr Grinders for Coffee Shops – 12/18/2024
57:15
57:15
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57:15JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive deep into the great debate: conical vs. flat…
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1
Don’t Start a Coffee Shop, Grow a Coffee Catering Business Instead – 12/11/2024
1:03:44
1:03:44
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1:03:44JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’ve all dreamed of starting a cafe, but what if we told you that gr…
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1
The Most Overlooked Aspect of Specialty Coffee: Water – 11/19/2024
1:17:59
1:17:59
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1:17:59JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we sit down with Taylor and Charles from Third Wave …
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1
We Tier Listed Every Coffee Drink – 11/20/2024
1:05:15
1:05:15
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1:05:15JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this oh-so-serious episode, we take on the ultimate challenge: tie…
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1
Designing a Cafe When You Can’t Afford an Interior Designer – 11/13/2024
1:00:48
1:00:48
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1:00:48JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Opening a coffee shop likely means sacrificing the option of working …
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1
Q&A: Competition in Coffee, Steps to Opening a Coffee Shop And More – 11/06/2024
57:04
57:04
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57:04JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we break down the complex dynamics of growing a coff…
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1
S3, Episode 7: Early Third Wave - Discovery, Evolution, and Microlots Part 2
29:29
29:29
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29:29In part two of the series, Charlie, Chris, and Spencer explore topics such as risk in coffee purchasing, the pendulum swing in experimental coffee, who is driving demand for investment in unique flavors, whether coffee hybrids could be the next wave, defining co-ferments, the potential for co-ferments to take over the world, and more!…
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1
We Threw Out Our Core Values... – 10/30/2024
1:09:40
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1:09:40JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We just had a big moment at Valor Coffee: we changed our core values!…
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JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we sit down with Savannah Grace Lyle (aka Savvi), Va…
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1
Three Changes That Will Take Your Mobile Coffee Cart to New Heights – 10/16/2024
50:55
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50:55JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This ep we dive into carts, sharing lessons learned from years of cat…
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1
S3, Episode 6: Early Third Wave - Discovery, Evolution, and Microlots Part 1
28:18
28:18
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28:18In this 2-part series, Charlie, Chris and Spencer go back in time to explore the turning point of sourcing and demand in late aughts till present day. They chat about 'good and right' coffee, government intervention, barista competitions, regrets in coffee buying and more. Stay tuned for the next episode on risk and experimentation in coffee buying…
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1
The Story of Valor Part 3: Opening Our Cafes and Roastery – 10/02/2024
1:33:45
1:33:45
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1:33:45JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into the third and final part of the story b…
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The Story of Valor Part 2: Booking Events, Permanent Pop-up, Going Full Time – 09/25/2024
1:14:46
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1:14:46JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into some of our most memorable early events…
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The Story of Valor Part 1: Creation, Kickstarter, Cart Buildout – 09/11/2024
1:25:44
1:25:44
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1:25:44JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode of the Valor Podcast, we dive into Part 1 of The Stor…
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1
Introducing Our Online Platform, The Valor Coffee Community – 08/28/2024
56:49
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56:49JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! When we started our company, we'd often be faced with problems we'd j…
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1
S3, Episode 5: C Market biannual update 2024 - Where is all of the coffee?
19:03
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19:03In this episode, Spencer Ford, Junior Trader, and Alex Mason, VP of Trading Activity, take a deep dive into the market volatility of the past six months. They cover topics such as backwardation, the record number of exports from Brazil, Vietnam's impact on the coffee market, and where all the coffee is. They also offer advice on the best plan of ac…
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1
Splurge on These Things When Building Out Your Coffee Shop – 08/21/2024
1:06:48
1:06:48
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1:06:48JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, Riley and Ethan dive into a crucial topic for anyone…
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Q&A – How Much Are Coffee Shops WORTH …and More! – 08/07/2024
1:10:08
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1:10:08Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into the nitty-gritty of e…
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Opening a Coffee Shop for Less Than $100k – 08/01/2024
1:22:24
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1:22:24Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive deep with Elijah Knapp, a …
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1
Keeping Veteran Baristas Invested – 07/24/2024
52:28
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52:28Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we delve into the heart of staying…
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Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week, it’s just Riley and Ethan diving deeper …
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1
Three Service Philosophies That Built Our Business – 07/10/2024
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50:55Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! In this episode, we dive into the service philosoph…
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1
Blue Bottle Independent Union Takes On One of the World’s Largest Specialty Coffee Chains
39:14
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39:14In May 2024, workers across six Blue Bottle locations in Boston voted to unionize. Abbey and Alex are here to talk about how workers deserve to have a voice in decision-making in their workplaces. A full transcript of this episode is available at bossbarista.substack.com
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1
What Does It Even Mean To Break Even? – 06/28/2024
1:01:41
1:01:41
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1:01:41Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends …
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Running a Business As a Parent – 06/21/2024
1:02:06
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1:02:06Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! When we started Valor, we had all the hours in the …
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Why Your Coffee Shop SHOULD Start Roasting – 06/12/2024
53:56
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53:56Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! The boys sit down and have a continuation of last e…
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Why Your Coffee Shop SHOULD NOT Start Roasting – 06/05/2024
1:08:42
1:08:42
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1:08:42Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week Riley and Ross chop up something we here …
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