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We’re diving deep into the world of seasonal coffee cocktails—how to make them, why they work, and how to actually execute them in a busy café setting. We get into the creative process behind building a solid seasonal menu, from drawing inspiration from craft cocktails to balancing drink archetypes that hit everything from matcha to mocktails. If you’re running a coffee shop and want to up your signature beverage game, or if you’re just a fan of cool coffee drinks (ever heard of a Valade?), this one’s packed with useful insight and behind-the-scenes context. Plus, Ross introduces a new basketball challenge—things get competitive. Let’s chop it up!

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00:00:00 - Start00:00:14 - Intro00:04:07 - Sports00:04:45 - DOn't call it a call out00:10:07 - The TOPIC at hand00:13:34 - Sig Bev Qaulifiers00:20:42 - How to start a seasonal menu00:37:49 - Drink #100:46:14 - Drink #200:48:46 - Drink #300:50:47 - Drink #400:56:41 - Drink #501:01:29 - Drink #601:08:05 - Execution hacks01:14:18 - Ratio of For Here v.s. To Go on Seasonal Drinks01:15:47 - Pricing01:17:02 - Hot take?