Best Vitechs Podcasts (2025)

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Beyond the First Click: Janet Jaiswal on Building Lasting Customer Engagement with AI and Personalization 27:25

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10d ago27:25

27:25

In this episode of Performance Delivered, host Steffen Horst welcomes Janet Jaiswal, Global VP of Marketing at BlueShift, to unpack what it truly takes to engage customers in today’s competitive B2B SaaS market. With a wealth of experience in senior marketing roles, Janet dives into the strategies that move the needle—from the first interaction to …

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AI vs Search: What Happened (and What Comes Next) 38:20

18d ago38:20

38:20

In this episode of Performance Delivered, Steffen Horst sits down with Lindsie Nelson and Andreas Voniatis to explore how AI is reshaping the way people discover information—and what it means for marketers. They break down the real impact of AI on search behavior, why users are shifting from keywords to conversations, and which industries are feeli…

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Scaling Global Marketing with Colin Clark, Global CMO at Dunlop Protective Footwear 25:06

7M ago25:06

25:06

In this episode of Performance Delivered: Insider Secrets for Digital Marketing Success, host Steffen Horst talks with Colin Clark, Global CMO at Dunlop Protective Footwear. Colin shares his journey from working with brands like the Chicago Cubs and Under Armour to scaling Dunlop’s marketing initiatives globally. He discusses the unique challenges …

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Moving Your Brand Out of the Friend Zone: Strategies for Deeper Consumer Connections with Doug Zarkin 25:49

8M ago25:49

25:49

In this episode, Doug Zarkin shares insights on how brands can deepen their relationship with consumers, moving beyond mere friendship to foster true brand love. He discusses the importance of human empathy in customer service, the brand value equation, and the significance of storytelling in marketing. Doug emphasizes the need for consistency in c…

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Growing Small Businesses Through Digital Advertising: A 3-Part Series with Navah Hopkins of Optmyzr (Part 3) 29:17

8M ago29:17

29:17

Title: Insider Secrets for Digital Marketing Success Part 3 In this episode, we dive into the critical aspects of business operations and advertising strategies. Discover why jumping straight into campaign management can be a costly mistake and learn the essential questions you need to answer before spending your marketing budget. Our guest shares …

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Growing Small Businesses Through Digital Advertising: A 3-Part Series with Navah Hopkins of Optmyzr (Part 2) 30:20

8M ago30:20

30:20

Title: Insider Secrets for Digital Marketing Success Part 2 In this episode, join Steffen Horst and digital marketing expert Navar Hopkins in Part 2 of their insightful series on how small businesses can thrive through digital advertising. Discover the essential strategies for effective advertising, explore the latest ad channels like local service…

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Growing Small Businesses Through Digital Advertising: A 3-Part Series with Navah Hopkins of Optmyzr (Part 1) 33:48

8M ago33:48

33:48

Show Notes: In this episode, we kick off the first part of a special three-part series on how small businesses can grow through digital advertising. In today’s discussion, we dive into Google Search and Performance Max (PMAX) campaigns, exploring how small businesses can maximize their advertising efforts with the power of automation and AI-driven …

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Digital Marketing Success: Interfunctional Coordination with Dawn Muller, CMO at Vitech 24:13

8M ago24:13

24:13

In this Performance Delivered episode, Steffen Horst interviews Dawn Muller, CMO at Vitech, about the vital role of inter-functional coordination in achieving digital marketing success. Dawn shares her marketing journey, extensive experience in B2B marketing within the tech and professional services sectors, and her position at Vitech. The conversa…

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How to Maximize Your Marketing ROI with Peter Mahoney, CMO at GoTo 28:30

8M ago28:30

28:30

In this episode of Performance Delivered, Steffen Horst sits down with Peter Mahoney, CMO at Goto, to explore the intricacies of marketing investments. Peter shares his expert tips on how to determine the right amount to spend on growth and how to prove it’s worth the investment. From understanding essential metrics and the hidden costs of customer…

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Asaf Wolff | Unlock Higher Education: A New Digital Approach 25:22

8M ago25:22

25:22

In this episode of “Performance Delivered,” Steffen Horst is joined by Asaf Wolff, SVP of Growth and Experience at the University of the People, to discuss the transformative role of marketing automation and technology in student recruitment and global outreach. Discover how Asaf drove a 500% growth in student numbers at the world’s first nonprofit…

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Streamlining Insurance Data: How Ideon is Transforming Enrollment and Connectivity 21:53

9M ago21:53

21:53

Dan Langevin, CTO at Ideon, opens a new podcast season of Futurecast, to explore Ideon’s role in connecting insurance carrier systems, reducing integration complexity, and bringing more consistency around how data is exchanged. Thanks for listening! Follow us on LinkedIn for more industry thought leadership and trends from our SMEs.…

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Part 2 - Innovating for Tomorrow: Exploring Generative AI's Impact on Insurance 25:08

10M ago25:08

25:08

In Part 2 of Innovating for Tomorrow: Exploring Generative AI's Impact on Insurance, we dive deeper into Generative AI’s transformative potential in the insurance industry. (Missed Part 1? Catch up here.) Our guests, Terry Buechner (Principal Insurance Specialist, Global Core Systems Lead at Amazon Web Services) and Ali Kheirolomoom (Chief Product …

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Part 1 - Innovating for Tomorrow: Exploring Generative AI's Impact on Insurance 28:45

12M ago28:45

28:45

In this episode of Vitech Talks: The Podcast, the first of a two-part series, we explore Generative AI’s transformative potential in the insurance industry. Our guests, Terry Buechner (Principal Insurance Specialist, Global Core Systems Lead at Amazon Web Services) and Ali Kheirolomoom (Chief Product Officer at Vitech Systems Group), share their ex…

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David Stark | Transforming Marketing: AI Meets Human Ingenuity 27:15

12M ago27:15

27:15

In the rapidly evolving world of digital marketing, the intersection of artificial intelligence (AI) and human creativity is reshaping the landscape. Are you prepared to harness the power of AI while preserving the invaluable human touch? Dive into this enlightening episode to discover how industry leaders are navigating this dynamic shift. In this…

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Dhiraj Kumar | Mastering the Art of the Challenger Brand 28:40

1y ago28:40

28:40

Ever wondered how to stand out in a crowded market? This episode dives into the art of building a challenger brand with insights from an industry expert who has done it time and again. In this episode of Performance Delivered, we are joined by Dhiraj Kumar, the Chief Marketing Officer at Dashlane, a leading password management platform protecting 2…

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Chris Arden | Transform Your Marketing With AI 21:35

1y ago21:35

21:35

Imagine boosting your marketing efficiency without expanding your team. In this episode, we delve into how AI can revolutionize your marketing workflows, making your strategies more effective and streamlined. In today's episode, I’m thrilled to have Chris Arden, a seasoned fractional CMO who helps early-stage startups develop their go-to-market str…

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Benjamin Brown | Overcoming AI Integration Challenges in Business 29:33

1y ago29:33

29:33

Are you leveraging AI to streamline your business processes, or is it just another tech trend you’re observing from the sidelines? In today’s episode, we demystify the integration of AI into less tech-savvy sectors, focusing on substantial benefits over the tech hype. Joining us today is Benjamin Brown, Vice President at AKASA, a leader in generati…

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Dan Malgran | Building Marketing from Scratch 29:09

1y ago29:09

29:09

Imagine starting a marketing department from scratch in a fast-paced, tech-driven environment. How do you align a new team with the established rhythm of a thriving company? This episode unveils the highs and lows of building a marketing framework that not only meets but accelerates business objectives. Welcome to today’s episode, where we explore …

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David Howard | Boost Your Agency's Growth with AI-Enabled Strategies 27:59

1y ago27:59

27:59

In today's digital age, filling the pipeline is more challenging and critical than ever. But how can agencies leverage the latest in generative AI to not only survive but thrive? Tune in to this episode where David Howard, VP of Marketing at BuzzBoard, dives deep into modern strategies for business growth. David brings years of experience in pionee…

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Rewind - Sean Simon | Drive Performance with Zero and First Party Data 26:36

1y ago26:36

26:36

Are you tapping into the full potential of zero and first-party data? Zero and first-party data are eclipsing third-party data… When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to. But a majority of brands are missing out on this opportunity—are you one of th…

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Rewind - Daniel Salcedo | How to Use UGC to Actually Drive Sales 29:07

1y ago29:07

29:07

Content creators are the entrepreneurs of the future… And user-generated content has enormous potential in the influencer marketing space… With user-generated content done right, you can drive exponential conversions… But many brands don’t understand how to make user-generated content that works. Daniel Salcedo, the founder of Bolder, is here to gi…

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Rewind - John Harlow | Marketing Strategies for Maximum Conversions 29:27

1y ago29:27

29:27

Does your marketing work? Many companies produce marketing content that looks great but doesn’t get results. But what is the secret to converting leads with marketing? And how can you sync your marketing with your financial model? John Harlow, a seasoned CEO and consulting leader, is here to share a CEO’s view of marketing partnerships. Listen to l…

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Rewind - Jim Davis | How Consumer Behavior Can Influence Your Strategies 34:58

1y ago34:58

34:58

Consumer behavior can give you powerful insights on your business… When you analyze the purchase behavior of your best customers… Your next growth and acquisition strategies become clear… And you can tailor your marketing to maximize advertising efficiency… Jim Davis of clothing brand Buck Mason is here to show you how to read consumer purchase beh…

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Rewind - Tim Luukkonen | Telling a Compelling Story with Marketing Data 30:33

1y ago30:33

30:33

Are your marketing tactics really converting clients? Without data, it’s all guesswork. You might be wasting thousands of dollars on a campaign that doesn’t bring in revenue. My guest, Tim Luukkonen, is here to fix that. He’s going to show you how to tell a compelling marketing story with data… So you can make informed decisions to get prospects th…

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Rewind - Martin Pazzani | Gain Brand Equity in a Cluttered Market 29:53

1y ago29:53

29:53

Too many brands are trying to keep up with competitors and fail to differentiate. Too many brands are getting lost in the digital clutter. Don’t be one of the too many brands. Martin Pazzani is a veteran of the marketing and brand building industry. His experience managing some of the world’s largest and most iconic brands has given him unmatched i…

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Rewind - Bryant Lau | How to Balance B2B and B2C Demands 22:44

1y ago22:44

22:44

The B2B sales process is becoming ever more like that of B2C sales. Behind this long-term trend is the understanding that the people behind B2B buying decisions are behaving more and more the way they do as B2C buyers. All of this makes my conversation with Bryant Lau all the timelier and more important for anyone involved in B2B marketing. Bryant …

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Rewind - Ian Bellais | Increase Closing Rates with Partner Marketing 30:23

1y ago30:23

30:23

Most companies build a sales team and expect them to self-generate leads; few have an efficient method to feed their sales pipeline. Today’s guest, Ian Bellais, spearheads the partner marketing efforts as VP of Business Development at Verified First. With over 20 years of experience creating thriving, robust pipelines and revenue streams, Ian share…

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Rewind - Brian Border | Collect and Capitalize on Customer Data 29:37

1+ y ago29:37

29:37

Personalizing the customer experience is the smartest way to improve retention, add value, and increase revenue. But how do you collect the right data, and how do you use it intelligently to create highly relevant experiences across the entire customer journey? Brian Border is the Head of Marketing for JustAnswer, the leader in connecting customers…

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Rewind - Kathy Dunlay | The Future of B2B Social Marketing 29:55

1+ y ago29:55

29:55

There is often a lot of uncertainty surrounding social media marketing, especially among B2B companies. There is the time crunch to create content for the various platforms. The pressure to keep up with other brands. And questions about future trends. Kathy Dunlay helps bring clarity and direction to companies looking to maximize their social media…

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Rewind - Lee Wochner | Creating Relevance With Your Ideal Prospect 26:55

1+ y ago26:55

26:55

Your company’s positioning, says Lee Wochner, is what determines your marketing, design elements, and messaging. Get it right, says the CEO of L.A.-based full-service marketing agency Counterintuity, and positioning can be key to setting your business apart from the competition… not to mention help you refine your target market and spot what you’re…

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Rewind - Mattan Danino | A Better Way to Measure Marketing Success 27:16

1+ y ago27:16

27:16

Mattan Danino, CEO of WEBITMD, sees a gap in digital marketing services. And he’s passionate about working with small and medium-sized businesses who aren’t served by bigger agencies. To that end, he strives to provide better results for clients by looking not only at the performance from individual marketing channels but also activities across all…

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Rewind - Wendy Weiss | Quality vs. Quantity in Cold Calling 29:51

1+ y ago29:51

29:51

Part 2 of our two-part series with the Queen of Cold Calling, Wendy Weiss, is here! If you tuned into Part 1, you know what Wendy is all about, but if you didn’t… Wendy is an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s recognized as one of the leading authorities on lead generation, cold calling, and …

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Rewind - Wendy Weiss | Setting Yourself Up For Cold Calling Success 29:44

1+ y ago29:44

29:44

It’s part 1 of our special 2-part series! In this episode, we sit down with Wendy Weiss— the Queen of Cold Calling, and an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s recognized as one of the leading authorities on lead generation, cold calling, and new business development! Wendy is passionate about …

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Rewind - AJ Wilcox | The Easiest Social Network to Go Viral 30:06

1+ y ago30:06

30:06

LinkedIn is the easiest social network to go viral on, says AJ Wilcox of B2Linked. And that means it has tremendous potential to expand your business’s organic reach. But to make this free marketing method work, you have to take a very specific approach, adds AJ. In part 1 of this interview, AJ highlighted the advantages of LinkedIn over Facebook a…

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Rewind - AJ Wilcox | Secrets of Effective LinkedIn Advertising 37:20

1+ y ago37:20

37:20

Even though LinkedIn advertising can be incredibly effective for certain industries and businesses, not many agencies specialize in serving clients using this social network. There’s no better authority to speak with than AJ Wilcox, of B2Linked, who, at one point, managed five of LinkedIn’s top 10 ad customers. Like with many ad networks, being eff…

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Rewind - Ray Carbonell | Raising Your Digital Profile 36:12

1+ y ago36:12

36:12

Ray Carbonell and the team at Qnary have helped radically change the way we think of thought leadership and reputation management. Ray says thought leadership isn’t about a TED Talk that goes viral… and if you only worry about reputation management when something goes wrong – then you’ve missed a big opportunity. They show companies in a wide varie…

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Rewind - Kevin Susman | Commercial Innovation, Digital Transformation, & Strategy 35:55

1+ y ago35:55

35:55

Many companies focus on product and forget about the value of brand… But when you rethink your approach to brand, you can transform your company… My guest, Kevin Susman, is the VP of Brand and Communications at MATRIXX Software. In this episode, he’ll share his expertise on commercial innovation, digital transformation, and strategy. He’ll cover: T…

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Revolutionizing Insurance: Generative AI and Quantum Computing 28:19

1+ y ago28:19

28:19

In this episode, we explore generative AI and quantum computing and their impact on the insurance industry with guest Amit Unde, Vice President and CTO for the Insurance Business Unit at LTIMindtree. Amit's expertise lies in devising digital strategies and crafting innovative solutions tailored for the insurance industry, making him a driving force…

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Rewind - Dorit Baxter | Rebranding for Optimal Performance 26:41

1+ y ago26:41

26:41

Is it time for a rebrand? Whether you need to refresh outdated content… Reflect changes in your scale… Or fix branding mistakes keeping you stagnant… Getting your rebrand right can impact your bottom line. My guest Dorit Baxter, Chief Marketing Officer at Connect America, is a marketing professional with 20+ years of experience developing corporate…

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Rewind - Julie Cohen | Value Pricing & Workplace Culture 30:15

1+ y ago30:15

30:15

Value pricing puts you in charge… Equalizing the playing field between you and your customer… But how do you price your services so you and your clients get the best value? Julie Cohen is the Founder and CEO of Across the Pond, a global creative agency helping tech brands create a better world. Julie believes that culture is the key to a successful…

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Rewind - Rich Guth | Are You Making This SEO Mistake? 29:13

1+ y ago29:13

29:13

SEO is crucial for driving leads to your website and converting them to clients. But too many people leave SEO as an afterthought… And lose clients to sites who put optimization first. In this episode, Rich Guth reveals why SEO needs to be part of your messaging from the beginning. Rich is an SEO expert with 25+ years in marketing. Listen to him br…

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Edward Farley | Developing a Purpose-Led Brand Strategy 32:11

1+ y ago32:11

32:11

How can you develop a purpose-led brand strategy? Ed Farley, Executive Vice President, Senior Strategist at Crosby Marketing Communications, is here to share the importance of a purpose-led brand strategy in today’s environment. He’ll cover: Why authenticity is crucial Creating a consistent message across channels Building a team that lives your br…

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Lori Bartle | The Fundamentals of Client Leadership 28:33

1+ y ago28:33

28:33

Client leadership is a choice. And in this episode, Lori Bartle shares why… Lori is the founder and CEO of Cultivagency, a company that partners with agencies to further develop the mindset, skillset, and operational alignment to advance client leadership. With a focus on growth-oriented strategic planning, brand development, and brand innovation, …

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Brook Jay | Inside a Hybrid Agency Model 25:04

1+ y ago25:04

25:04

What is the difference between the collective agency model and the traditional agency model—and how can a hybrid model work to your advantage? I’m joined by Brook Jay, founder and CEO of All Terrain, an independent brand strategy and activation powerhouse. In this episode, Brook shares her journey of over 25 years of designing memorable consumer ex…

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Lucas Ballasy | How Companies Select an Agency 25:43

1+ y ago25:43

25:43

What is the decision making process for companies looking for an agency? My guest Lucas Ballasy is partner and chief experience officer at Barrel, an agency working with brands to grow their businesses through website design, development, and optimization. In this episode, he’ll share: The changes and trends in the process of looking for an agency …

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Guy Yalif | The Impact of Generative AI on Optimization 30:08

1+ y ago30:08

30:08

98% of the time, we fail to turn leads into customers… How can testing personalization driven by AI optimization help? My guest Guy Yalif is the co-founder of Intellimize, a software that optimizes web experiences for testing, personalization, and AI optimization. In this episode, he’ll share how generative AI is changing the website experience fro…

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Tye DeGrange | Inside Partner Marketing 28:39

1+ y ago28:39

28:39

Why should companies consider partner marketing? Partner marketing is a misunderstood and underappreciated approach… In this episode, Tye DeGrange, founder and CEO of Round Barn Labs, shares how you can get started with partner marketing. He’ll cover: The difference between partner marketing and affiliate marketing Common mistakes with partner mark…

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Jeff Loeb | Using ABM as a Growth Strategy 36:47

1+ y ago36:47

36:47

These days, it’s hard to cut through the content marketing noise… That’s where ABM comes in. But what’s the best way for brands to get started using ABM? In this episode, Jeff Loeb, partner and CMO at Chief Outsiders, is here to share his expertise on ABM. He’ll cover: Why companies should use ABM as part of their growth strategy The components req…

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Lisette Paras | Storytelling Strategies for Growth 30:04

1+ y ago30:04

30:04

Storytelling is a crucial part of growing a brand… In this episode, Lisette Paras will share the importance of strategic and steady storytelling---and how brands can begin their storytelling efforts. Lisette is the president and founder of Gravitate PR, an award-winning public relations firm that transforms high growth technology startups into cate…

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Bill Williams | Consumer Information vs Insight 31:20

1+ y ago31:20

31:20

How can you separate consumer information from insight? Bill Williams is here to share his perspective on how agencies can better understand consumers. Bill is the Director of Client Services at The Miller Group, a woman-owned, creatively-led, strategically-driven digital advertising and marketing agency. He’ll cover: The importance of asking “why”…