In this Performance Delivered episode, Steffen Horst interviews Dawn Muller, CMO at Vitech, about the vital role of inter-functional coordination in achieving digital marketing success. Dawn shares her marketing journey, extensive experience in B2B marketing within the tech and professional services sectors, and her position at Vitech. The conversation explores the concept of market orientation, emphasizing the necessity of customer and competitor focus alongside inter-functional collaboration. Dawn highlights the importance of teamwork between sales and marketing and how organizations can enhance alignment and communication to improve marketing strategies, product development, and customer focus. Practical insights and emerging trends for SaaS companies are also discussed, offering valuable advice for establishing a successful inter-functional coordination framework.

In this episode, we will talk about:

• Introduction to Performance Delivered
• Meet Dawn Muller: CMO at ViTech
• Dawn’s Journey into Marketing
• Defining Interfunctional Coordination
• Ensuring Sales and Marketing Alignment
• Practical Implementation in SaaS Companies
• Future Trends and Recommendations