Best WMR.FM Podcasts (2025)

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AI, SEO, and the Rise of GEO (Generative Engine Optimization) 28:32

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7d ago28:32

28:32

A deep dive into how the world of search is being fundamentally reshaped by the emergence of ChatGPT and Large Language Models (LLMs), giving rise to the critical new discipline: Generative Engine Optimization, or GEO. Guillermo and Eduardo break down the difference with a simple analogy: SEO is your "pickup line"—it tells Google what you do—while …

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A Cyber-Funday Mass Outage Edition 1:37:10

11d ago1:37:10

1:37:10

It was a long week following a long Thanksgiving weekend that opened on CyberMonday with a login-outage at Spotify. Folks who logged out of their Spotify accounts on Friday, Saturday, or Sunday awoke to a virtual lockout which was finally cleared between 3 and 5pm. Google Search Console reports are lagging a couple days behind. This podcast was rec…

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Low-Effort, High-Impact SEO Quick Wins 27:48

14d ago27:48

27:48

Guillermo and Eduardo unveil 3 "Low-Effort, High-Impact" SEO Quick Wins—immediate, foundational steps that promise to shift your digital authority. These aren't technical deep dives; they are simple, high-leverage actions to "start dominating within their space." They reveal a "Gold Standard" for immediately earning customer trust, a non-negotiable…

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SEO 101 Ep 516: Surveying AI SEO Acronyms and Why Google’s Review Changes Worry Local Businesses 36:28

18d ago36:28

36:28

In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss Adobe’s intent to acquire SEMRush, the shifting landscape of AI-related SEO terminology, and Google’s new features in Gemini and Maps. They also critique anonymous reviews, explain new Google Business Profile tools, highlight recent SEO news, and share rants on cluttered search resul…

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The Thankful for Those Giving Us So Much Change Edition 1:34:44

18d ago1:34:44

1:34:44

Even Google's Gary Illyes is saying it, "the change is hard to accept" in regards to the evolution of AI in search but that SEM and SEO will coevolve with search, just like it has the past 30 years. That optimism is something to be thankful for, even if AI is likely to mess up thousands if not millions of Thanksgiving dinners as it mashes more than…

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The Monopolies Come and Monopolies Go Edition 1:02:28

25d ago1:02:28

1:02:28

Adobe bought SEMrush in a $1.9Billion dollar deal putting SEO back in the middle of the boardroom again. Jim and Kristine discuss the purchase, Adobe's intentions, and the implications of Adobe owning SEMrush, Search Engine Journal, the SMX Conference circuit, and other important assets in the search marketing world. In other breaking SEO related n…

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The Major Moves of Mid-November Edition 1:56:06

1M ago1:56:06

1:56:06

The relentless shifts towards AI powered everything being everywhere in the digital environment are accelerating and the evolution of digital marketing services is starting to keep pace. Previsible, which recently bought the legendary agency Internet Marketing Ninjas, announced the acquisition of Googlite founded data-driven search agency Improove.…

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SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman 52:17

1M ago52:17

52:17

In this episode of SEO 101, Ross Dunn and Scott Van Achte are joined by Steve Wiidemann to explore evolving SEO fundamentals amid AI hype, the role of content creation and strategy for small businesses, the importance of off-page mentions and citations, practical approaches to technical audits, and ongoing challenges in motivating clients to create…

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The Grok it, All CEOs Should be AIs Edition 53:02

1M ago53:02

53:02

In a week where Telsa shareholders are likely to award CEO Elon Musk a Trillion dollar pay package, rival technologarch Sam Altman says he'll be ashamed if OpenAI wasn't the first company to be run by an AI CEO. This start a debate between Jim and Kristine in which Jim suggests the C-Level could easily be the right place to replace workers with AI …

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SEO 101 Ep 514: The Power of Multimedia for SEO and Surviving Google’s Search Feature Changes 27:12

1M ago27:12

27:12

In this episode of SEO 101, Ross Dunn and Scott Van Achte explore the impact of AI Overviews on organic and paid search click-through rates, Google's controversial ad changes, removal of lesser-used search features, and recent experiments with AI mode. They also highlight actionable tips for adding AI-generated multimedia to content, and discuss th…

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SEO 101 Ep 513: Maintaining Search Rankings After a Redesign 54:26

2M ago54:26

54:26

In this episode of SEO 101, Ross Dunn and Scott Van Achte share a comprehensive guide to maintaining SEO rankings during a site redesign, including backup strategies, content audits, URL management, and redirects. They also discuss Chrome’s upcoming HTTP warnings, AI-powered browsers, new Google Search Console features, local SEO news, and the evol…

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The Browser Wars - Rise of AIs Edition 1:27:04

2M ago1:27:04

1:27:04

OpenAI has launched its new browser Atlas built to compete with Comet, Chrome, Edge, and other Chromium based browsers. As with other AI based browsers, Atlas comes with a slew of amazing self-directing features along with the potential for a long term mess of major security flaws, exploitable bugs, and the threat of malicious prompting. These are …

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SEO 101 Ep 512 - Adapting SEO Strategies for AI Overviews, Bing Places Issues, and Google Local Changes 42:00

2M ago42:00

42:00

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the WPBakery vulnerability, Google’s changes to ranking report tools, optimization tips for AI and generative search, LLM visibility tracker accuracy, local SEO updates for Bing Places and Google Local Pack, the impact of fake dates on AI rankings, and best practices for content credib…

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The AI Test Pivot Edition 1:05:20

2M ago1:05:20

1:05:20

Google is experimenting with several AI additions to several more Google products as it fixes bugs in its organic Google search product. It is getting to feel like SEOs are getting a better handle on how to work with and affect AI generated responses as generative AI reponses find their ways in between a greater number of user experiences. A small …

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The IT's My Party I'll AI When I Wanna Edition 1:08:37

2M ago1:08:37

1:08:37

Jim frets as his birthday comes up for renewal again next week. Meanwhile, Google's head of search, Elizabeth Reid was featured on an Economic Times podcast last week talking about the future of search, the effects LLMs have had on both search and user behaviors, the expanding roles of Agentic AI, and how important India and its extraordinary wealt…

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SEO 101 Ep 511: Instant Checkout in ChatGPT and the End of Traditional SEO Rankings 45:29

3M ago45:29

45:29

In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into ChatGPT’s instant checkout, answer engine optimization trends, ranking report disruptions, ChatGPT’s growing referral traffic for retailers, YouTube’s dominance in AI search, Google’s August spam update, AI overviews impacting local packs, Google’s ongoing review spam struggles, an…

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The Darksteel and the Circle of Life Edition 1:23:12

3M ago1:23:12

1:23:12

Google's August 2025 Spam Update ended four weeks after it launched in late August. Its impact was fairly significant however tracking it will be complicated by the num100 parameter change on Sept10. The bAD bug that overwhelmed some Google search users with ads has also been fixed. We learned Google is testing an AI search option codenamed Darkste…

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The Days the Music Died Edition 1:08:10

3M ago1:08:10

1:08:10

There are very dark days ahead as the Trump administration falls further towards fascism down the authoritarian hole. Between the suspension of late night comedian Jimmy Kimmel and the announcement a non-entity was going to be declared a terrorist organization is an intersection of brutal clampdown on free speech and the freedom to dissent. Meanwhi…

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The AI a la Mode Edition 1:28:35

3M ago1:28:35

1:28:35

AI Mode has moved beyond basic English and is now available in Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. AI Mode is also available in autocomplete and is said to soon be the default of search itself. And that's just what Google's got going. Apple is working to introduce a newly improved and vastly smarter version of Siri and an…

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SEO 101 Ep 510 - Core Web Vitals Winners, Google’s Schema Shake-Up, and Apple’s Big AI Search Plans 16:56

3M ago16:56

16:56

In this episode of SEO 101, Scott Van Achte covers improvements to core web vitals across major CMS platforms, Google removing support for certain structured data types, Apple’s plans for an AI-powered search engine, the latest on Google’s AI Mode, LLM traffic conversion rates, and how ChatGPT compares to Google and Bing as a traffic source. Advert…

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The Monopolists Anti-Accountability Edition 1:05:52

3M ago1:05:52

1:05:52

A GoFundMe campaign has been established to help pay Alan Blyweiss' family pay for his end of life arrangements and to helping classroom teachers buy school supplies through the Make a Wish Foundation. The August 2025 Spam Update continues to mulch its way through Google's index with few changes reported thus far. The rollout might take several wee…

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Interview with Dixon Jones, CEO of Waikay.IO 41:32

4M ago41:32

41:32

A wide ranging interview with the founder of AI knowledgebase tool, WAIKAY.IO Dixon has been instrumental in the founding and growth of three major SEO / SEM tools, Majestic Links Tool, Inlinks, and now Waikay. We talk to Dixon about AI, what Waikay means, how it works, and we end up talking about the future of search. Support this podcast at — htt…

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SEO 101 Ep 509 - Google’s Latest Spam Update, Crawl Issues, and AI Overview Survey Insights 28:43

4M ago28:43

28:43

In this episode of SEO 101, Scott Van Achte covers the August 2025 Google spam update, Ahrefs’ new traffic tracker comparing LLMs and search engines, Googlebot crawling issues, practical Search Console tips for duplicate content, a survey on AI Overviews and zero-click searches, and advice for recovering from website hacks and strengthening site se…

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The What Does Waikay Know About AI's Views on You Edition 1:49:24

4M ago1:49:24

1:49:24

This was a mostly news episode that ends with an extraordinary interview with Dixon Jones, founder and CEO of AI tool Waikay. We have a long talk with Dixon that lasted about 45 minutes about AI tools, how search has evolved to this point, and thoughts on growth of AI tool sets. We figured we'd stick it on the end of this show and also publish it a…

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The Define AI as it Weirdly Goes Wild Edition 1:05:04

4M ago1:05:04

1:05:04

The AI makeover of everything is well underway and we're at the point where the most obvious problems are becoming more obvious amidst the hype. This week's vibe is partially informed by Kristine's annual visits to the Blackhat and DEF CON conferences where Kristine came across AdHacks by the Russian Mob, ways to subvert Gemini using popular Google…

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SEO 101 Ep 508 - AI Overviews, Preferred Sources, and the Future of Organic Search Conversions 27:52

4M ago27:52

27:52

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover Perplexity’s bold bid for Chrome, Google’s new Preferred Sources feature, the impact of AI on SEO conversions, attribution challenges, behavioral shifts toward Reddit and YouTube, GPT-5’s rocky rollout, a hilarious Gemini bug, and Google’s claims about AI-driven search trends and websi…

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The Lord I was Born a Can of Spam Edition 1:05:34

5M ago1:05:34

1:05:34

Google has brought AI Overviews to explain lyrics its users search for. We expect results to be interesting, if not enlightening. Meanwhile, AI Overviews and AI Mode are now live in the UK. There are a couple WordPress vulnerabilities to warn listeners about, Open AI launches "Study Mode", Signing bonuses and huge contracts for AI superstars skyroc…

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SEO 101 Ep 507 - Generative Engine Optimization, Google AI Search Trends, and Query Fan-Out 35:37

5M ago35:37

35:37

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover critical WordPress plugin vulnerabilities, ChatGPT conversations appearing in Google Search, the rise of generative engine optimization, AI’s impact on visibility, local SEO review issues, Google’s Query Fan Out technique, ChatGPT sourcing Google data, and Bing’s lastmod tag recommenda…

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SEO 101 Ep 506: AI Overviews Eroding Web Traffic, Google's Update Volatility, and CSS for SEO 34:20

5M ago34:20

34:20

In this episode of SEO 101, Ross Dunn and Scott Van Achte break down the June 2025 Google core update, discuss AI Overviews eroding web clicks, share updates on Core Web Vitals data in Search Console, cover OpenAI’s crawling behavior, CSS and image best practices for SEO, product pricing by state, and Google’s latest advice for handling event pages…

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The Zero Click Pew Pew Pew Edition 1:12:50

5M ago1:12:50

1:12:50

A newly released study from Pew Research confirms what SEOs have been seeing for months, search results with an AI Overview or other generative response get far fewer clicks. A vibe coding fiasco sees an AI make a desperate series of mistakes in a self described panic, Trump removes most if not all guardrails from AI development in a major Silicon …

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SEO 101 Ep 505 - Local SEO Shifts, Core Update Effects, and What AI Means for Site Rankings 33:17

5M ago33:17

33:17

In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss the June 2025 Google core update, its impact on local SEO, new Google Search Console features, possible Core Web Vitals bugs, issues with online reviews, disavow file relevance, AI-generated content in rankings, and best practices for site indexing and high-quality content creation. …

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The Unlike Cloudflare the Ninjas Are Previsible Edition 1:07:12

5M ago1:07:12

1:07:12

Interesting news from the business world. The Internet Marketing Ninjas were acquired by SEO consulting firm Previsible. Founded in 1999 by legendary SEO Jim Boykin, the Ninjas were one of the oldest digital marketing firms in the world. The June 2025 Core Update continues with some suggestions there are minor gains for some lucky sites affected by…

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The Core Update Cometh Back Edition 1:10:10

6M ago1:10:10

1:10:10

We have a special guest this week and a half hour long interview with San Diego based SEO, Nick Musica in which we get to geek out on the sweeping changes in search and how they affect Technical SEO. Also, Google finally released a post AI Mode Core Update earlier this week. Hosts Jim Hedger and Kristine Schachinger discuss what might be coming in …

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The Recognizing What We're Losing Edition 1:10:20

6M ago1:10:20

1:10:20

The search industry mourns the loss of foundational SEO Jill Whalen. Jill's impact on the earliest decades of SEO set the template for the industry we know today. Every old school SEO was directly touched by her in some way, most of us learning how to think about content through her and the High Rankings forum. We also learned to form a strong sens…

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SEO 101 Episode 504 - Google Search Console Indexing Tips and Service Area Guidelines Update 21:01

6M ago21:01

21:01

In this episode of SEO 101, we explore practical uses for the Google Search Console URL Inspection Tool, including indexing checks and troubleshooting page rendering. We also discuss Google's new guidelines on service area businesses, prohibiting the addition of countries or states, and analyze the recent decline in AI Overviews' search rankings, e…

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The Recognizing the Great Decoupling Edition 1:34:41

6M ago1:34:41

1:34:41

Hosts Jim Hedger and Kristine Schachinger talk about the decouplings happening in the SEO industry and in tech in general. A major topic is the decoupling of click activity vs. impressions seen in Google Search Console as AI Overviews are rapidly creating a zero click search environment for research and informational queries. At the same time, part…

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SEO 101 Episode 503 - Yoast LLMs.txt Support, Google Markup Removals, and Search Console Updates 34:13

6M ago34:13

34:13

In this episode of SEO 101, we explore the latest SEO developments, including Yoast plugin support for LLMs.txt, Google's removal of seven structured data markups, and the integration of AI Mode traffic data in Search Console. We also address a question from a viewer about niche blogging strategies, emphasizing the benefits of focused content and m…