The search industry mourns the loss of foundational SEO Jill Whalen. Jill's impact on the earliest decades of SEO set the template for the industry we know today. Every old school SEO was directly touched by her in some way, most of us learning how to think about content through her and the High Rankings forum. We also learned to form a strong sense of SEO ethics because of Jill. Her influence on the industry was and remains enormous. We also mark the passing of former Clix Marketing CFO and partner of PPC Rockstar Davis Szetela, Wils Murphy. Wils was a wonderful soul who was a beloved part of the early conference speaker scene.

The show covers a range of topics, starting with Google's head of search, Liz Reid's thoughts on the transition to the AI era, the effect of AI Overviews on clicks, the effects of AI on critical skill sets, Google's legal battles in Europe and the United States, the loss of copyright protections in a recent lawsuit filed by Sarah Silverman against Meta, and a lot of SEO related stuff.