The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
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AB Testing Podcasts
Alan and Brent talk about Modern Testing (which isn't all that modern, and not really about testing - except when it is). Every other week or so, A&B tell stories and discuss what's happening in the world of software - including a variety of topics like Agile, Lean, Delivery, DevOps, Data Science, Experimentation, Leadership, and more. Intro / Outro music on the AB Testing podcast is The One by Rivet. License: CC BY Intro / Outro music on ABT343 is from https://filmmusic.io “Werq” by Kevin M ...
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Email Swipes | Email marketing teardowns for SaaS brands
Nikki Elbaz | Email marketing strategist for SaaS brands
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and solved – with email. Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies. Every other week, an ...
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The Data Skeptic Podcast features interviews and discussion of topics related to data science, statistics, machine learning, artificial intelligence and the like, all from the perspective of applying critical thinking and the scientific method to evaluate the veracity of claims and efficacy of approaches.
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The Conversion (a GAIN specialist) podcast. If you're into making smart decisions backed by real data, you're in the right place. We’re the team behind Conversion, a GAIN specialist, the leading CRO agency helping brands like Microsoft, Meta, Domino’s, and more make serious improvements through experimentation. What to expect here: Weekly podcast episodes: conversations with CRO experts, marketers, UX pros, and growth leaders covering A/B tests and more. Special deep-dive sessions: get the f ...
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Willkommen beim „Digital Business Podcast“, dem ultimativen Audio-Hub für alle, die die digitale Wirtschaft verstehen und meistern wollen. Unter dem Motto „eCommerce, Finance und alles, was die Digitalwirtschaft bewegt!“ decken wir jede Woche die neuesten Trends, bahnbrechenden Technologien und finanziellen Strategien ab, die für den Online-Handel entscheidend sind. Egal, ob du ein Startup-Gründer, ein erfahrener Investor oder ein neugieriger Digital Enthusiast bist, hier findest du tiefe Ei ...
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A podcast for my random thoughts in life. ^^ 23 | Aspiring Speaker | College Student taking AB in Theology.
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Wellingtonians now have the chance to discuss the issues of the day one-on-one with proud local Nick Mills and have a forum to share their ideas, passions and outrages on a daily basis. You don't find many people more passionate about the capital than Nick, and he comes to Wellington Mornings after decades of success as the man behind some of the city's leading hospitality and entertainment offerings - Spruce Goose, Hummingbird and the Wellington Saints basketball team just to name a few. Ni ...
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Marketplace Insider, podcast is sponsored by SPCTEK that is all about helping you win in the world of online selling. We teach you how to sell and grow on Marketplaces like (Amazon, eBay, Walmart, Etsy), how to be a great entrepreneur, and how to improve your business and yourself. Listen in and learn something new every time!
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Listen to Rob Reynard and Corey Trent give recommendations and commentary on the latest trends and news in internet marketing. No matter what you do in internet marketing, you'll get relevant ideas that you can use. New episodes are released every Monday. Text or voicemail us at 904-270-9603.
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The weekly podcast for marketers who strive to be continuously improving. Who understand that our world is constantly changing, and it’s up to us to keep learning and growing. Because what works today, probably won’t work tomorrow. A mix of practical tips and interesting guest interviews to keep you improving your tech marketing skills.
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Step right up, and enter the Advertising Hot Seat! This is the podcast for marketers and advertisers who crave raw, unfiltered advice, strategies, and insights from the trenches of the advertising world. Our host, Jeromy Sonne, CEO of Daypart.ai, brings his decades of experience, wit, and candor to tackle the hottest topics and controversies in the industry. Whether you're a seasoned pro or just starting, the Advertising Hot Seat will ignite your passion, sharpen your skills, and give you th ...
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Wits & Weights | Fat Loss, Nutrition, & Strength Training for Lifters
Philip Pape, Evidence-Based Nutrition Coach & Fat Loss Expert
For skeptics of the fitness industry who want to work smarter and more efficiently to build muscle and lose fat. Wits & Weights cuts through the noise and deconstructs health and fitness with an engineering mindset to help you develop a strong, lean physique without wasting time. Nutrition coach Philip Pape explores EFFICIENT strength training, nutrition, and lifestyle strategies to optimize your body composition. Simple, science-based, and sustainable info from an engineer turned lifter (th ...
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Ross Karl, Bryn Hall and James Parsons host a weekly chat about all things New Zealand rugby, from Super Rugby Pacific, the All Blacks, Bunnings NPC, Farah Palmer Cup, and Super Rugby Aupiki, the team have you covered with unique insight from current pros still in the game. Hosted on Acast. See acast.com/privacy for more information.
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‘Beauty and the Brand,’ is the ultimate podcast for beauty, health, and wellness entrepreneurs! Hosted by Aggie Burnett, a seasoned beauty industry expert, former Glamour Beauty Editor, and founder of a successful indie fragrance brand, this podcast is your go-to resource for launching, growing, and scaling legacy brands that stand the test of time. Join Aggie as she shares her wealth of knowledge from over 15 years in the industry, offering actionable strategies and deep dives into the late ...
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Join Brian Barry and Sean McMahon each week to discuss the latest rugby stories, results and previews! Produced by Dave O'Regan Produced by Dave O'Regan
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Renew your energy, restore your health, and take control of your wellbeing- at any age or stage of life. With more than two decades of experience in the health and wellbeing industry, host and mum of four Amelia Phillips speaks with leading health, nutrition, fitness, and medical experts to uncover science-backed insights that help you thrive, whether you’re juggling career and family, navigating midlife changes, or simply wanting to feel your best again. Expect practical, real-world strateg ...
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Coming to you from the heart of Beirut, Lebanon, DO NOT WORRY is a comedy podcast hosted by Anthony Sargon and his interns Elijah and Nour! In a country on the verge of complete economic and political collapse, let's take a few moments to discuss life in Beirut, influencer cringe, movies, TV, and more!
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Pain-Free Knees, Low Back, and Shoulders for Training LONGEVITY (Dr. John Rusin) | Ep 388
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59:06Get John’s new book Pain-Free Performance: Move Better, Train Smarter, and Build an Unbreakable Body — Knees sore? Back tight? Shoulders giving out? You’re not broken, you’re just missing the system your body was built on. I talk with Dr. John Rusin, an internationally recognized strength coach, physical therapist, and author of Pain-Free Performan…
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Friday Faceoff: Polly Gillespie and Dave Armstrong wrap the week
33:07
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33:07Nick Mills wraps the week with radio legend Polly Gillespie and playwright and columnist Dave Armstrong. Polly tells Nick she's considering a bid for a seat in parliament in next year's election and hints which party she'll run for. Dave and Polly shared their memories of Jim Bolger and thoughts on the issues of the week. They discuss Te Pati Māori…
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Upper Hutt's departing Mayor Wayne Guppy joins Nick Mills in the studio
14:44
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14:44Outgoing Upper Hutt Mayor Wayne Guppy joins Nick Mills in studio on Wellington Mornings. They discuss his 24-year mayoralty, the progress of Upper Hutt, whether they are ready for amalgamation, and what's next after one of the longest mayoral runs in the country. LISTEN ABOVE See omnystudio.com/listener for privacy information.…
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Politics Thursday: Ayesha Verrall and Mike Butterick with Nick Mills
19:41
19:41
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19:41This Politics Thursday Nick Mills was joined by Labour MP Ayesha Verrall and National's Wairarapa MP Mike Butterick. Both gave their tributes to former Prime Minister Jim Bolger, sharing their memories of his leadership. Verrall and Butterick then discussed the political issues of the week. They gave their thoughts on the behaviour of Te Pati Māori…
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Why You Can't Lose Weight on 1200 Calories (And What To Do About It) | Ep 387
31:55
31:55
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31:55Ready to escape the low-calorie trap and eat 400-800+ more calories while maintaining your body composition? Join the 10-Week Recovery Diet Workshop on Tuesday, October 21st at 12pm Eastern and get the complete protocol workbook plus 30 days in Physique University for just $27: https://live.witsandweights.com -- Are eating very low calories, yet th…
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Nick Mills meets the men behind the new Woodward Street Distillery
11:18
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11:18Nick Mills took a tour around the new Woodward Street Distillery, and interviewed James Pask, Director and General Manager, and Mikey Ball, Head Distiller. He finds out what's behind the scenes at Wellington's newest hospitality innovation. The distillery and soon to be bar, bringing Melbourne vibes into the city centre. LISTEN ABOVE See omnystudio…
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Olympian Jana Pittman on fear, failure and reinvention
42:29
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42:29Have you ever done something that absolutely terrified you, but once you were on the other side, you realised it was the very thing that helped you grow? In this episode of Healthy Her, host Amelia Phillips explores the power of fear, failure, and reinvention with one of Australia’s most extraordinary women, Dr. Jana Pittman. From the Olympic athle…
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Women's Hormone Testing, Treatment, & Q&A
11:40
11:40
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11:40Register for the Live Q&A with Karen Martel taking place TODAY, October 14 at 12p ET / 9a PT, only in Physique University (replay available if you're listening to this later). Use code FREEPLAN to get a free custom nutrition plan when you join at physique.witsandweights.com Get hormone creams and oils without a prescription at witsandweights.com/ka…
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Why All Blacks overlooked rising star Dylan Pledger
51:50
51:50
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51:50The ARP crew discuss whether the fuss about Dylan Pledger's All Blacks omission is fair. Jippa raises three rules he'd bring in to make rugby even better and we debate who'll make the NPC final. Hosted on Acast. See acast.com/privacy for more information.
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Spandau Ballet's Tony Hadley joins Nick Mills on Wellington Mornings
14:12
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14:12Spandau Ballet's Tony Hadley chats with Nick Mills on Wellington Mornings, before his show at Hutt Sounds next March. The True and Gold, singer talks about the old days with Spandau Ballet, their impact on the music industry and how his family keeps him strong. Hadley will headline Hutt Sounds at Brewtown, Upper Hutt Sunday 8 March 2026 and which w…
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Body Positivity vs. Healthy Habits (You Can Have Both) | Ep 386
40:59
40:59
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40:59Track your nutrition without shame or judgment. MacroFactor learns your metabolism and adjusts to what's actually happening with your body with no guilt, no moral judgment, just data. Try it free with code WITSANDWEIGHTS: https://bit.ly/philipmacrofactor -- Can you love your body and still want to change it? For years we've been caught between two …
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Greater Wellington mayor-elects join Nick Mills on Wellington Mornings
33:36
33:36
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33:36We head to the greater Wellington regional local election results on Wellington Mornings. Nick Mills talks with the new mayor-elects of the greater Wellington region. He talks with Ken Laben - Hutt City, Anita Baker - Porirua City, Peri Zee - Upper Hutt and Janet Holborow - Kapiti. They touch on the race has been, their hopes for their cities, how …
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Mayor-elect Andrew Little joins Nick Mills in studio
14:42
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14:42Wellington's new mayor-elect Andrew Little joins Nick Mills in studio this morning. They discuss his successful election campaign and his hopes and priorities for his term. Little says he is already reviewing the Golden Mile project and has talked to all the councillors, as he prepares to step into the top job in the capital's council. LISTEN ABOVE…
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Can you train for both muscle size and strength at the same time, or do you have to choose one? In this bonus from the Facebook Group Monthly Q&A, I answer Mike's question about powerbuilding and whether it's possible to optimize for both goals simultaneously. To ask your own question or get the other 3 answers this month (on balancing running, lif…
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Can You Be a Hybrid Athlete Without Losing Muscle? (Kris Gethin) | Ep 385
53:30
53:30
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53:30Download the Adaptive Cardio Workshop, cardio planning guide, training templates, and get a custom nutrition plan at live.witsandweights.com/adaptive-cardio — Can cardio really kill your gains? What if the truth is the exact opposite? Could you actually build muscle and endurance at the same time, without sacrificing either? I am joined by Kris Get…
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Friday Sport Kickoff: Jason Pine and Adam Cooper on Wellington's NPC campaign and local wrestling
10:52
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10:52On this week's Friday Sport kickoff, Jason Pine and Adam Cooper were talking with Nick Mills about Wellington's NPC rugby campaign when two local wrestlers burst into the studio to talk about All Star Wrestling: Porirua, which takes place at Te Rauparaha Arena this weekend. LISTEN ABOVE See omnystudio.com/listener for privacy information.…
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Friday Faceoff: Campbell Barry and Justin Lester wrap the week
35:18
35:18
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35:18Nick Mills wraps the week with outgoing Hutt City Mayor Campbell Barry and former Wellington mayor Justin Lester. They discuss their picks for all the Wellington regions mayoral elections, their thoughts on amalgamation, give their hot or nots of the week and how we can improve voting turnout. Plus Campbell Barry gives some departing words on his l…
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Sustainable Recommender Systems for Tourism
38:02
38:02
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38:02In this episode, we speak with Ashmi Banerjee, a doctoral candidate at the Technical University of Munich, about her pioneering research on AI-powered recommender systems in tourism. Ashmi illuminates how these systems can address exposure bias while promoting more sustainable tourism practices through innovative approaches to data acquisition and …
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Wellington Mornings host Nick Mills on Tory Whanau's Mayoral tenure
6:09
6:09
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6:09Well, one more day as Mayor for Tory Whanau – the “accidental mayor,” as many have called her – and just like that, her chapter in Wellington politics closes. What a ride, and what a mess. And, let’s be honest, what a disappointment. From the very beginning, Tory framed her leadership through a lens of identity – “poor me, give me a break, I’m a wo…
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Politics Thursday: Ginny Andersen and Tim Costley with Nick Mills
20:29
20:29
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20:29On Politics Thursday, Nick Mills was joined by National's Otaki MP Tim Costley and Labour's Hutt South MP Ginny Andersen. They faced off on the issues from the week. Andersen and Costley debated on HealthNZ funding vapes for smokers wanting to quit, the job seeker benefit cuts and the introduction of the new protest law. Andersen says Labour will n…
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Build Muscle WITHOUT Bulking if You Want "Lean Gains" | Ep 384
32:51
32:51
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32:51Join Physique University for our new IGNITE 🔥 training template (4-day upper/lower time-saving split) - use code FREEPLAN for a free custom nutrition plan when you join: https://witsandweights.com/physique -- You MUST "bulk" to build muscle... right? Eat more, gain weight, accept getting fluffy, then cut it all off later with a fat loss phase... ri…
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Music Time: James Irwin on the Wellington Jazz Festival
8:45
8:45
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8:45By Newstalk ZB
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Andrew Little on his mayoral campaign in studio with Nick Mills
20:38
20:38
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20:38Wellington mayoral candidate and former minister Andrew Little joins Nick Mills in studio for the final of Wellington Morning's mayoral interviews. Little discussed how he would handle local government compared to central and the reality of a 0% rate increase claim. And on the Golden Mile Little says he would need to take a look at disruption and f…
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Ask Me Anything: how I got off my sugar addiction
27:09
27:09
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27:09By Amelia Phillips
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Where All Blacks must catch up to Springboks
54:49
54:49
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Hutt City Mayoral Candidates: 4 x 4 minute interviews
18:20
18:20
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18:20By Newstalk ZB
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13 Overhyped Fitness & Recovery Hacks That Waste Your Time and Money | Ep 383
24:36
24:36
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24:36Review the podcast by October 15 for a chance to win 3 months free in Physique University Mastery Track ($261 value). Leave a review at Apple Podcasts... EVERYONE who leaves a review will get a gift from me :) Get 20% off Cozy Earth temperature-cooling sheets (with code WITSANDWEIGHTS) at witsandweights.com/cozyearth -- Confused about which fitness…
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Business Panel: Anji Foster and Danielle Allen-Sutton on property and law in Wellington
32:37
32:37
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32:37In this week's Business Panel, Nick was joined by "The Law Lady" Property Law specialist Danielle Allen-Sutton and Real Estate Consultant at Lowe & Co Realty Anji Foster. They discussed their businesses, their experiences in the property market and advice for buyers and sellers. They gave their thoughts on the future of Wellington and Hutt housing,…
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Beehive Buzz: Azaria Howell on changes to the job seeker benefit
12:13
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12:13Azaria Howell joins Nick Mills for Beehive Buzz this week discussing the changes to the job seeker benefit. We also talk on the latest news in Te Pati Māori and the latest protest - at Winston Peters home - and the consideration of a change to protest law in New Zealand. Also, the lowering of free bowel cancer screening age, and how we compare to t…
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We challenge the myth of a “broken metabolism” and show how results improve when your plan matches your current physiology, lifestyle, and recovery. Take the 2-minute quiz that identifies whether you’re facing metabolic adaptation, lower insulin sensitivity, or a recovery mismatch along with a 15-page personalized fat loss blueprint with macros, mo…
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The Metabolic Storm of Menopause and HRT Timing for Fat Loss & Muscle (Karen Martel) | Ep 382
1:09:12
1:09:12
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1:09:12Register for the Live Q&A with Karen Martel on Tuesday October 14, only in Physique University (replay included). Use code FREEPLAN to get a free custom nutrition plan when you join ($97 value) at physique.witsandweights.com Get hormone creams and oils without a prescription at witsandweights.com/karenmartel (use code WITSANDWEIGHTS for 10% off) — …
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Friday Faceoff: Dame Kerry Prendergast and Mark Sainsbury wrap the week
21:06
21:06
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21:06Nick Mills wraps the week with former Wellington Mayor, Dame Kerry Prendergast and legendary broadcaster and journalist, Mark Sainsbury. They dived right into the mayoral desk saga, Dame Kerry gave her thoughts on her desk being leaked to the public. Dame Kerry and Mark also discussed the earthquake building rule changes, Christopher Luxon's leader…
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Politics Thursday: Kieran McAnulty and Mike Butterick with Nick Mills
19:50
19:50
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19:50On Politics Thursday, Nick Mills was joined by Labour List MP Kieran McAnulty and National's Wairarapa MP Mike Butterick. They discussed the governments new energy plan, and it's $500 thousand dollar report. As well as the Kainga Ora apartment block sale, earthquake building rule changes and the data sharing between local body candidates and centra…
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Karl Tiefenbacher in studio with Nick Mills
20:09
20:09
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20:09Wellington mayoral hopeful Karl Tiefenbacher says he would resign as mayor and ask the Government to call in commissioners to replace the elected council if he couldn’t implement his policies. Speaking to Newstalk ZB Wellington Mornings host Nick Mills, Tiefenbacher was asked by a caller if he would honour his campaign promises. LISTEN ABOVE See om…
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Is Personalized Health a Luxury or a Necessity? (Fishbone Diagram) | Ep 381
49:44
49:44
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49:44Take our free 2-minute Metabolic Quiz and get a 15-page assessment and body recomposition road map Book your Performance Bloodwork Analysis at witsandweights.com/bloodwork to identify your biggest constraints and get a personalized plan based on your hormone levels and metabolic markers. Podcast listeners get 20% off with code VITALITY20. -- We've …
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Labour Leader Chris Hipkins on the new electricity plans from the Government
18:06
18:06
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18:06Labour Leader Chris Hipkins says the government's new electricity announcement is "throwing more money down empty holes". Hipkins also shared his thoughts with Nick Mills on Wellington Morningon the lack of bi-partisan support from the National government, after the leak of Luxon's letter. He discussed how Labour were not informed of any of the ann…
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Series 6 Episode 10 - Are you wasting your marketing budget on poor conversion tactics?
27:59
27:59
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27:59This month on #TheBigLift we are joined by Myles Humphrey, Head of CRO at Fresh Egg. On this episode, Myles discusses his view that we need to think differently about the 'Volume = Results' approach, and that companies should exploit their owned assets more. By this, he means instead of focusing heavily on PPC, businesses should get more value out …
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When is the right time to start HRT? With Dr Louise Newson
44:03
44:03
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44:03In this episode, host Amelia Phillips and global menopause pioneer Dr Louise Newson discuss hormone replacement therapy, and how it can be not only safe but also hugely beneficial to many when prescribed appropriately. Dr Louise shares the many stigmas associated with prescribing hormones, the main symptoms HRT may help with (hint, it's not just ho…
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Will Feinberg-Mngomezulu surpass Carter as the GOAT?)
52:36
52:36
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52:36The ARP crew breaks down whether there's a contender to pass Dan Carter as the greatest 10 if all time. Does rising Boks star Sacha Feinberg-Mngomezulu have what it takes, after his incredible 37 point haul against Argentina? Bryn, Jip and Ross analyse where the All Blacks improved in Bledisloe 1 and how they need to do better at muscling up in Per…
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Tami Neilson chats with Nick Mills on her upcoming Neon Cowgirl Tour
11:11
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11:11Country star Tami Neilson chats to Nick Mills on her upcoming Neon Cowgirl tour, touring with the greats like Willie Nelson and Bob Dylan and her love of Wellington. The New Zealand leg of her international tour begins Friday 3rd October. You can get tickets at plus1.co.nz. See omnystudio.com/listener for privacy information.…
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Drop Belly Fat Without Dieting or Ab Exercises (7 Root Causes and Solutions) | Ep 380
44:06
44:06
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44:06Book your Performance Bloodwork Analysis at witsandweights.com/bloodwork to identify your biggest constraints and get a personalized plan based on your hormone levels and metabolic markers. Podcast listeners get 20% off with code VITALITY20. Get 20% off Cozy Earth temperature-cooling sheets (with code WITSANDWEIGHTS) at witsandweights.com/cozyearth…
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REPLAY: Plain text emails might be exactly what your email marketing strategy is missing| Takeaways from Winning Winback
10:56
10:56
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10:56♻️ This is a replay episode originally aired on September 25, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategie…
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Beehive Buzz: Azaria Howell on the Government's decision to not recognise Palestinian Statehood
11:00
11:00
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11:00Winston Peters announced New Zealand's stance on Palestinian Statehood this weekend at the UN. We hear the talk around the beehive after Cabinet's decision to not recognise the state. We also discuss the funding of prisons and the upcoming announcement from Prime Minister Christopher Luxon on earthquake-prone building law rewrites, and how this wil…
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This Former Athlete Ditched Low Carb to Stay Shredded After 40 | Ep 379
47:12
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47:12Want to build muscle, lose fat, balance hormones, and enjoy life? Join Physique University and get a FREE custom nutrition plan using code FREEPLAN. Go to witsandweights.com/physique — Think you’re too old to transform your body? Brian Kopka proves otherwise. At 46, Brian, a medical professional and former athlete, was stuck in the low-carb trap…
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Friday Faceoff: Stephen Franks and Peter Dunne
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27:04On Friday Faceoff this week Nick spoke to Franks Ogilvie director Stephen Franks and former cabinet minister Peter Dunne. They discussed the council desk saga, privacy within the council, gave their thoughts on Andrew Little and the Wellington mayoral race and their live reaction to the Loafers Lodge fire guilty verdict. LISTEN ABOVE See omnystudio…
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Mini Motivation: Dr Stacy Sims on fasting, and nutrition for fat loss and muscle
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20:30In this shorter Mini Motivation episode, host Amelia Phillips and world renown exercise physiologist Dr Stacy Sims dives into targeted nutrition for the holy grail, which is nutrition to lose bodyfat but build muscle strength. So often when people go on a fat loss mission, they can accidentally lose muscle at the same time. It does not have to be t…
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WOW Wanderer Minubus Driver Ron Irvine on showing off Wellington
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9:01To coincide with the influx of visitors for World of WearableArt (WOW), WellingtonNZ has arranged a hop-on, hop-off minibus service exclusively for WOW ticketholders. It connects them with the best of Wellington's CBD with a 30-minute loop route, accompanied by commentary of some of Wellington's history and stories. Driver and tour guide Ron Irvine…
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Politics Thursday: Tim Costley and Tangi Utikere with Nick Mills
18:08
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18:08On Politics Thursday, Nick Mills was joined by Labour's Palmerston North MP Tangi Utikere and National's Otaki MP Tim Costley. They discussed Treasury's stark warnings about the country's fiscal direction, the new Reserve Bank Governor and the ratings of politicians from the Herald's Mood of the Boardroom. LISTEN ABOVE See omnystudio.com/listener f…
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How Performance Bloodwork Reveals What's Really Blocking Your Fat Loss (Constraint Theory) | Ep 378
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36:32Get your Performance Bloodwork Analysis - Use code VITALITY20 for 20% off and discover what's really constraining your progress at witsandweights.com/bloodwork -- Stop guessing what's holding back your metabolism, fat loss, or muscle gains. Learn how to use performance bloodwork analysis to identify your body's biggest constraint and fix it using t…
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