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Abby Glassenberg Podcasts

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Creatives on Camera is your guide to mastering video as a simple, effective tool for engaging and educating your creative community. Whether you teach quilting, crafting, or art workshops online, design patterns, or sell supplies, this podcast shows you how to create video tutorials and marketing content without complicated setups or wasted time. Learn easy, time-saving strategies to connect with your audience, grow your business, and expand your reach—all while staying focused on your passion.
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We’re so pleased to bring you this special episode of the Craft Industry Alliance podcast. This is a recording of the State of the Industry panel discussion which took place live on stage on May 7 at h+h americas 2025 in Chicago. With over 800 people in the audience, our panelists dove into the biggest issues and ideas the crafts industry is wrestl…
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In this episode, I sat down with the incredible Sondrasa of Art Quilts by Design to talk about the unexpected ways live streaming has shaped her creative business. We dove into how she built a community through platforms like Twitch and YouTube, the differences between pre-recorded and live content, and why she’s passionate about bringing people al…
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If you’ve ever wasted twenty minutes searching for a video file or lost a day trying to remember where you put that draft PDF, this episode is going to be a game changer. I sat down with Adrienne Farrow, a former teacher turned Google Suite expert, to talk about how creative business owners can reduce digital clutter and get seriously streamlined u…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about building a fabric company with my guest Arvin Pairavi. Arvin is a visionary entrepreneur and the driving force behind Shannon Fabrics, a leading name in the textile industry known for its luxurious, high-quality Cuddle fabrics. Under his leadership, the company has redef…
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Back when I started teaching online, a company approached me about using their platform and I took the offer because they were literally the first online course platform for quilters! Now, many years later, there are endless platforms for bringing your craft business online… so endless that it feels impossible to choose the one that’s best for your…
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Lacking confidence on camera? Want to utilize the support of AI but feel overwhelmed? If so, today's episode is going to feel empowering for you. I'm joined by Shirlee Engel, a former Canadian national TV reporter and founder of Camera Confident, where she teaches business owners how to show up on video with purpose and presence. In this conversati…
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On today's episode of the Craft Industry Alliance podcast we're talking about museum exhibitions with my guests Nora Palermo and Pam Weeks of the New England Quilt Museum. Nora has served as Executive Director of the New England Quilt Museum in Lowell, Massachusetts since 2013. Her broad experience in development for museums, cultural organizations…
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Today we are joined by an incredible guest who is at the forefront of supporting craft and creative entrepreneurs – Abby Glassenberg, the co-founder and president of the Craft Industry Alliance. In our conversation, she shares the mission of the Craft Industry Alliance and how they support creative entrepreneurs, educational resources like webinars…
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Today, we’re diving into one of the biggest challenges creative educators face when bringing their teaching online—how to create a course that is structured, engaging, and actually works for students. If you’ve ever struggled with organizing your lessons, figuring out how much content to include, or keeping students engaged from start to finish, th…
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On today's episode of the Craft Industry Alliance podcast, we're talking about quilt kits with my guest Michael O'Dell. Mike is a Certified Registered Nurse Anesthetist who administers anesthesia in a pediatric hospital, but his passion has always been art. He has worked with every material he’s ever had a chance to get his hands on, and quilting c…
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I know that you are a creative, an artist, a quilter, a crafter, somebody who makes things and loves what you do so much that you can't help but teach. So what if you didn’t have to be limited by geography or other circumstances? What if you didn’t have to trade hours for dollars? Enter on demand courses! On-demand courses allow us to share our gif…
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I’m talking with someone who is truly on fire in the quilting world—Brandy Maslowski, the Quilter on Fire! Brandy’s journey into virtual teaching started in 2020, when she quickly pivoted to live Zoom workshops after all of her in-person events were canceled. Since then, her career has absolutely taken off, with new opportunities to appear on TV sh…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about creating a best-selling art and illustration company with my guest, Mary Engelbreit. Over 40 years ago, Mary Engelbreit launched her own company with a strong desire for creative freedom and a line of 12 greeting cards. The head of a highly successful business bearing he…
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If you've ever thought about working with a company to help market and sell your online craft workshops, then you are going to love today's guests. In this episode—I'm joined by Amy Barrett-Daffin, the head of C&T Publishing, and Sophie Scardaci, who runs Creative Spark, C&T's online learning platform. They are two of the most knowledgeable and gen…
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Sam Hunter is not only an incredible quilt pattern designer and educator, but also a fierce advocate for creative entrepreneurs, fair pricing, and owning your work. I’m thrilled to welcome her on the show today. As the founder of The Revolutionary Craft Business Podcast, where she dives into the real challenges of the craft industry and shares prac…
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Have you ever met someone who blends creativity, business savvy, and fearless innovation into one powerhouse of a career? Well, today’s guest does just that. Carolina Moore is a quilter, product designer, businesswoman, and YouTube educator with over 80K followers, who has built a thriving brand by turning creative ideas into real, sellable product…
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On today's episode of the Craft Industry Alliance podcast, we're talking about running a brick-and-mortar yarn shop with my guest, Annissa Essaibi-George. Annissa is the owner of Stitch House. She taught at East Boston High School for 13 years before being elected to the Boston City Council. In 2021 she ran for Mayor of Boston. Annissa recently ser…
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Welcome to the newest episode of Creatives on Camera. Today we're diving into a game-changing way to share your skills, grow your business and connect with students all over the world by teaching live Zoom workshops. You think that teaching a hands-on skill like quilting or sewing or crafting or knitting or weaving or woodworking on Zoom will never…
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In this episode, I had the absolute pleasure of chatting with my friend, award-winning quilter and educator Mel Beach. We dove into her journey from quilter to teacher, her instrumental role in bringing quilting events online during the pandemic, and how virtual education has transformed the quilting community. Mel shared her insights on adapting t…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about product and surface design with my guest Hollei Hayes. Hollei is the owner of Hollei Anne Design Co. After honing her craft for over ten years in the design industry, she made the leap from working in Fortune 500 corporations collaborating with esteemed brands such as To…
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I’m excited to share our next guest interview with Lisa Shepard Stewart, an author, designer, and entrepreneur who has successfully integrated a whole virtual arm into her thriving brick and mortar business, Cultured Expressions. Lisa shares her journey from a lifelong passion for fabric to creating innovative virtual shopping experiences that not …
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I’m honored to have Alex Anderson, past HGTV television host and an author with over 1 million copies of her books sold, on the show today. Alex has worn many hats and I’m excited for you to hear her journey from being a reluctant television personality to becoming a beloved figure in the quilting community. She discusses her initial fears of being…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about activism with my guest Omakri Williams. Omkari Williams is the Gold Nautilus award-winning author of Micro Activism: How You Can Make a Difference in the World (Without A Bullhorn). Her book helps readers identify their “activist archetype" and map a personal action plan…
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Welcome to the first full episode of Creatives on Camera! I’m excited to introduce myself and share a bit about my devotion to helping makers just like you find success as creative entrepreneurs. When you tune in, you will hear my journey as an artist and teacher, the transition to online education, the impact of COVID-19 on the teaching landscape …
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On today's episode of the Craft Industry Alliance podcast, we’re talking about embroidery with my guest Melissa Galbraith. Melissa is the fiber artist behind MCreativeJ. She was born and raised in the desert of Washington state where her mother instilled a love of making things by hand at an early age. Melissa shares her love of nature through whim…
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In this special episode of the Craft Industry Alliance podcast, we are talking with a variety of industry players about the second bankruptcy of JOANN Fabrics including: Grace Dobush, our business reporter for our corporate newsletter Craft Industry Insider Molly Hamilton from Folkwear Patterns Aaron Leventhal, former CEO and owner of Hero Arts Ven…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about sewing machines with my guest Jason Zielke. Jason Zielke is the Chief Product Officer for SVP Worldwide, where he leads global brand marketing, new product development, and industrial design for iconic sewing machine brands Singer, Viking, and Pfaff. A seasoned executive…
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Coming soon! Creatives on Camera: Using Video to Teach, Sell and Inspire Online Creatives on Camera is your guide to mastering video as a simple, effective tool for engaging and educating your creative community. Whether you teach quilting, crafting, or art workshops online, design patterns, or sell supplies, this podcast shows you how to create vi…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about starting a fabric company with my guest Tracy Krauter. Tracy is the founder of Splash Fabric. Raising three boys, Tracy knew there had to be a better solution to everyday messes. When she couldn't find the perfect fabric—one that was soft yet waterproof, durable yet sewa…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about craftivism with my guest Shannon Downey. Shannon is an artist, activist, craftivist, community builder, and general instigator. Her work moves people from passive consumers of art into engaged creators and leverages craft-based art forms to bring people together, present…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about weaving with my guest Jen Duffin. Jen is the designer and teacher behind Nova Mercury Design. Jen has been creating fiber art full-time since 2016, specializing in frame loom weaving. Inspired by color and whimsy, Jen loves creating art that brings joy to people's lives …
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On today's episode of the Craft Industry Alliance podcast, we’re talking about designing fabric with my guest Anna Maria Parry. Having grown up in a creative home, Anna Maria Parry earned an honors BFA in drawing from the University of Tennessee in 1995 before opening a small clothing shop with her mother the same year. Designing and sewing a cloth…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about owning a yarn store with my guest Sara Ingle. Sara founded Boston Fiber Company, a local yarn store in Boston’s South End neighborhood, in 2022. Now finishing its second year, the store focuses on indie-dyed yarn, supporting local crafters, and fostering a strong communi…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about publishing books with my guest Deborah Balmuth. Deborah retired from Storey Publishing on September 30 after 31 years with the company. She began as an editor, become editorial director in 2003, and publisher in 2013. She especially enjoyed expanding Storey's library of …
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On today's episode of the Craft Industry Alliance podcast, we're talking about making and teaching art with my guest Julie Fei-Fan Balzer. Based outside of Boston, Julie is a painter, printmaker, and collage artist who constructs vibrant compositions. Her artwork investigates the interplay of identity and perception, inviting viewers to take a long…
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On today's episode of the Craft Industry Alliance podcast, we're talking about documentary filmmaking with my guest Jenifer McShane. Jenifer McShane is an independent filmmaker committed to using film to bridge understanding in situations where structural or cultural divisions typically keep people apart. Jenifer's current film The Quilters, a docu…
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On today's episode of the Craft Industry Alliance podcast, we're talking about the art of quilting with my guest Andrea Tsang Jackson. Andrea is a textile artist, quilt designer, author, and educator based in Halifax, Nova Scotia Canada. After working in various design fields and settings ranging from architecture to museums, the quilting medium ca…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about the art of wrapping gifts with my guest Megumi Inouye. Megumi is a gift-wrapping and packaging artist. Known for her sustainable wrap-ping designs and creative innovations, she encourages repurposing, utilizing everyday things around us, and using organic and recyclable …
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On today's episode of the Craft Industry Alliance podcast, we're talking with two more of the winners of the Golden Scissors Awards. These new awards recognize excellence in the crafts industry and are given out annually at h+h americas. Nominations were open to everyone and the winners were determined by an independent panel of judges made up of c…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about building an audience with my guest Amber Kemp-Gersel of Damask Love. Amber was the keynote speaker at h+h americas 2024 in Chicago and this is a recording of her presentation. It was inspiring, smart, and funny and I think you’re going to love it. Amber Kemp-Gerstel is a…
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On today's episode of the Craft Industry Alliance podcast, we're talking with two of the winners of the Golden Scissors Awards. These new awards recognize excellence in the crafts industry and are given out annually at h+h americas. Nominations were open to everyone and the winners were determined by an independent panel of judges made up of craft …
  continue reading
 
On today's episode of the Craft Industry Alliance podcast, we’re talking about folk embroidery with my guest Krista West. Krista delights in bringing ancient beauty to the modern world with embroidery designs inspired by traditional Mediterranean folk textiles. Introduced to traditional folk embroidery in Greece, she fell in love with the vibrant c…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about building a craft tool company with my guest Kelly Brooks. Kelly and her husband, Scott Gardiner, are the team behind knitbrooks, where they create unique wooden crochet hooks. Kelly started knitbrooks in 2013 while she was working as a reporter/photographer at a small co…
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On today's episode of the Craft Industry Alliance podcast we're talking about growing a sewing pattern business with my guest Heather Lou. Heather has been passionately making her own clothes since 2010, and discovered she loved sewing so much she left a career in interior design to start Closet Core Patterns. Over the years, the company has grown …
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We’re so pleased to bring you this special episode of the Craft Industry Alliance podcast. This is a recording of the State of the Industry panel discussion which took place live on stage on May 1 at h+h americas 2024 in Chicago. With about 800 people in the audience, our panelists dove into the biggest issues and ideas the crafts industry is wrest…
  continue reading
 
On today's episode of the Craft Industry Alliance podcast, we're talking about marketing, retail, and stationery with my guest Lauren Tilden. Lauren is a marketing coach for small business owners struggling to consistently market their businesses. Also a maker, retail shop owner, and podcast host, she’s on a mission to help small businesses do bett…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about embroidery and illustration with my guest Sara Barnes. Sara is an embroidery illustrator and writer living in Seattle, Washington. She runs Bear&Bean, an embroidery studio stitching pet portraits and other beloved creatures. Her work has been recognized in American Illus…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about buttons with my guest Beau McCall. Proclaimed by American Craft magazine as “The Button Man,” Beau McCall creates wearable and visual art by applying clothing buttons onto mostly upcycled fabrics, materials, and objects. His artworks offer commentary on topics such as po…
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On today's episode of the Craft Industry Alliance podcast, we’re talking about hand-dyed fabrics with my guest Karla Overland. Karla is the owner of Cherrywood Hand Dyed Fabrics in Baxter, Minnesota. She is the “colorist” who creates all the dye formulas and gradations of the gorgeous trademark bundles. Karla has been sewing since she was a little …
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On today's episode of the Craft Industry Alliance podcast we're talking about creating a sewing business with my guest Jess Barrera of Sallie Tomato. Jessica is an author, designer, educator, and entrepreneur who has been creatively sewing and crafting since the age of five. She studied entrepreneurship at the University of Wisconsin-Whitewater, an…
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