I’m excited to share our next guest interview with Lisa Shepard Stewart, an author, designer, and entrepreneur who has successfully integrated a whole virtual arm into her thriving brick and mortar business, Cultured Expressions. Lisa shares her journey from a lifelong passion for fabric to creating innovative virtual shopping experiences that not only are very profitable, but foster community and connections among her customers. You’ll hear how she has avoided tech overwhelm and has created processes that work for herself, her budget, and her audience without losing any effectiveness or professionalism. You will also learn strategies for building an audience, finding your unique teaching voice, and the significance of authenticity in connecting with your students. If fear of tech (or the expense of it) is the thing that’s holding you back from starting or growing your virtual business, you really should listen in!

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