Join dentist entrepreneurs, and spouses, Dr. Anushka Gaglani and Dr. Abhishek Nagaraj for insights from dental industry experts and innovators on current and emerging trends in business practices, patient care and career development and what it takes to be successful in this dynamic field. Perfect for anyone passionate about business, the future of dental care, and dentists looking to become elite clinicians over time.
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Accountable Partners Network Podcasts
We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. Hear how brands ar ...
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Listen In to get your daily dose of motivation produced through Faith. It is your time to break through barriers and live out your full potential! I am here to bring you fresh revelation in the areas of Faith, Family and into your future. I am committed to empowering you to a lasting spiritual breakthrough, releasing the power of God in your life. It is your time to live a life full of faith and power. I will brings you insights from the Scriptures, practical applications, and memorable acti ...
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A podcast by Enzo Caputo focusing on wealth management, Swiss banking, tax optimisation, international relocation, business opportunities and more. Enzo Caputo is the founder and CEO of Caputo & Partners AG (Ltd.), a Swiss Company helping international private clients. Most of our clients have bank accounts in Switzerland. All members of our team have collected professional experience inside a Swiss bank for more than 20 years and have a wide-spread network with other bankers. Such private c ...
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How do I build my network marketing business? How do I make money online? How do I build a business from home so I can be a present parent? How can I create passive income? How do I market my business? How do I automate my network marketing business? And the biggest questions of all…can I REALLY support my children on my own? Can I REALLY have a successful network marketing business? Whether you’re a dreamer, have your network marketing as a side hustle, or you want to grow an empire for you ...
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Local governments are on the front lines of sustainability, climate and energy challenges -- and solutions. Kim checks in with local leaders and experts to dive into these issues, get their perspectives and specific recommendations. Listen and feel empowered to act in your community. Have a topic you think we should cover? Let us know at [email protected]
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Just Nicole: Life Changes after 40 is a podcast for women and mothers over 40 who are experiencing a major shift in their lives, whether it’s kids leaving the house, a change in careers, or the ebb and flow of marriage, this podcast is meant to help you rediscover your true identity so that you live a life of empowerment and purpose.
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Welcome to ‘Digital Supply Chain Talk for SMEs’, your weekly dose of insightful discussions and fun facts about the ever-evolving world of digital supply chains. This podcast is designed for SMEs in Manufacturing, Distribution, Wholesale, eCommerce/Retail, tech implementors, and anyone interested in the SAAS ecosystem of inventory/stock management. Each week, we dive deep into the intricate world of inventory management, ERP systems, fulfilment processes, and the broader digital transformati ...
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1
The 6 Affiliate Wonders That Grow Affiliate Programs
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Welcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction. Our host, Lee-Ann Johnstone, is joined by Aaron Paul, Co-Founder & CEO of Paul Street. Aaron shares battle-tested strategies tha…
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1
Swipe, Earn, Repeat: Unlocking the Power of Card-Linked Offers
37:50
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This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every s…
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1
The Role of Identity in Achieving Success: Eric Morin, President of Tower Leadership
35:48
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If you own a dental practice, are you an entrepreneur or are you just self-employed? Our guest today on Filling You In, Eric Morin, has helped many dentists understand the difference and transform their practices into wealth-generating enterprises. “If you're truly an entrepreneur, that means you're investing in scale, leadership, and have a greate…
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Performance Meets Precision: Building Stronger Affiliate Campaigns with Data
34:51
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In this episode, host Lee-Ann Johnstone interviews Todd Stearn, Founder and CEO of The Aragon Company and Vibrant Performance. Todd shares insights from his unique position running an integrated affiliate ecosystem that includes networks, publishing, and agency services - giving him unprecedented visibility into performance marketing from every ang…
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Why Relationships, Not Just Revenue, Drive Affiliate Growth Today
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In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the industry, the evolution of affiliate marketing, and the importance of building authentic partnerships with affiliates. Mark shares insig…
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Affiliate in Totality – Why Data is the Game-Changer
32:23
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In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage …
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Josey Sewell’s “High Love, High Accountability” Approach to Creating Positive, Successful Work Environments
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Nearly all of our previous Filling You In guests have mentioned culture as an important ingredient in building successful dental practices and practice groups, but today, we're going to take a deep dive into what that means, how it's created, and how it works. Our guide is Josie Sewell, a trailblazer in the dental industry, known for helping practi…
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1
Affiliate Network Strategies Reimagined: Building Better Relationships & Results
32:56
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In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with acco…
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A Revealing Look at the State of Dentistry: Beth Gaddis, Editor in Chief at Planet DDS
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If you’re wondering how your dental practice compares nationally, or just want to know what the latest trends are in the sector, today’s show is a must-listen as we welcome Beth Gaddis, Editor in Chief at Planet DDS, to share insights from the company’s 2025 Dental Industry Outlook Report based on data collected from the thousands of practices it s…
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From Setup to Scale: Growing Affiliate Programs the Right Way
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On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-tea…
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1
Episode 35: Special Mother's Day Podcast on Raising Kids and Saving the Planet
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Being a working mom in the climate space just hits different. Sure, there are the same pressures that all women who juggle raising kids and a job face and that have been well documented. But it’s next-level when your job entails fighting for solutions to the climate crisis and pushing for choices to ensure your kids actually have healthy communitie…
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Not Just a Moment: Why Affiliate Marketing is Everything
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In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face in recognising the full value of affiliate partnerships, and the need for a broader understanding of custom…
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Affiliate Trends Unpacked: What We’ve Learned This Season
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As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators who stumbled into affiliate marketing and now command audiences of millions, to targeted approaches for finance and B2B markets, Season 20 delive…
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Advancing Women as Leaders in Dentistry: Dr. Aman Kaur, Founder of Women in DSO
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Today on Filling You In with A-Squared, we're delighted to welcome a respected voice in dentistry to the podcast who has played a particularly important role in advancing women as leaders in the industry. Dr. Aman Kaur has done this both through her mentoring relationships and through founding Women in DSO, the fastest growing dental association wi…
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We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how PIN-UP Partners maintains its market-leading position through community building, transparency, and strategic market expansion. This convers…
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1
Let Purpose Be Your Driver: Steven J. Neuner, Co-Founder, Superpowers | Co-Author of Superpowered
24:55
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To be a successful entrepreneur you need to be all-in, but that creates the risk of letting your business become your identity. Lifetime entrepreneur Steven Neuner – who has built, scaled, and exited multi-million-dollar companies – joins us on this episode of Filling You In with A-Squared to explain how to prevent that from happening and share oth…
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Scaling Your Affiliate Program Using Content on Performance
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In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on the shift from traditional CPA models to CPC-driven content. Jodie shares insights on how Linkby empowers brands, especially smaller ones, to ac…
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1
Win-Win Business Structures in Dentistry: Brian Colao, Director of the Dental Service Organizations Industry Group at the Dykema Law Firm
27:23
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You could call Brian Colao a sort of legal midwife for DSOs, because he was in the trenches helping dentists form practice groups even before the term DSO was in use. In fact, Brian’s work has led to legal opinions that helped define the legality of the DSO model and set the standards for compliance and due diligence. As he explains to our hosts Dr…
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B2B Affiliate Marketing Strategies for Global Growth
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In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships, the challenges of global program execution, and the need for innovative commission structures. Alexander shares insights on creati…
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1
Dental Consolidation Through the Eyes of A Practice Owner: Michael I. Farr, DMD, Founder of Smiles by Farr
24:07
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When discussing consolidation in dentistry, most of the attention centers on profit-driven players such as DSO’s or private equity firms, but there’s not as much focus on what’s driving individual practice owners to seek affiliation or acquisition. Today on Filling You In, we’re going to get a ground level perspective on what’s motivating dentists …
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Navigating Finance Partnerships: Insights from Finder’s Stephen Davis
31:38
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In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the industry, and the importance of understanding user behaviour. The conversation also covers effective pitching strategies for affiliate ma…
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A Bias Toward Action and Authenticity: Dr. Brad Hughes, Founder and CEO of Vision Dental Partners
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Action; Will to Win; Bring the Fire; Close the Gap. You might expect to hear these motivating words coming from a coach during a big game, but you will also hear them in the morning staff meetings at Vision Dental Partners, an emerging practice group with eight locations in Indiana and South Carolina. As you’ll discover on today’s episode of Fillin…
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1
Fake Reviews & Filtered Feeds: Why Trust is the New Marketing Currency
31:10
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In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role o…
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The Role of DSOs in a Dynamic Dental Industry: Kim Larson and Bill Neumann, Co-Founders of Group Dentistry Now
32:29
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Believe it or not, Dr. Anushka Gaglani and Dr. Abhishek Nagaraj are NOT the only married couple in the dental field that hosts a podcast! Today’s guests, Kim Larson and Bill Neumann, are co-hosts of the top-ranked Group Dentistry Now podcast where they and their guests share the latest news, trends and insights in the space.What makes them so effec…
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1
AI for Non-Techies: How to Leverage Automation Without Losing Creativity
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In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in marketing jobs. Heather introduces her 3Cs framework for AI pro…
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Operating Systems for Life and Work: Dr. Eric J. Roman, Founder of 1LifeSystem
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Our guest on this episode knows how to put a smile on people’s faces, and not just because he’s a skilled dentist. Dr. Eric J. Roman also believes part of his job is to infuse love into group dentistry and give dental associates the playbook for performance and joy. That’s right up our alley at Areo Dental, where we strive to help our employees unc…
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1
How CSS Publishers Can Boost Your Affiliate Program Sales
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In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolut…
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Understand the DNA of Your Business: Adam E. Coffey, Founder of The Chairman Group™
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Our guest today on Filling You In wears a lot of hats: bestselling author, private equity expert, acclaimed international speaker, board member, mentor, and consultant. He also has a wide array of life experiences as a CEO, pilot, general contractor, and US Army veteran. Put it all together, and Adam Coffey can be best described as a visionary lead…
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SEO Volatility & Affiliate Growth: How Publishers Are Adapting
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In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful …
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1
Operations As a Leading Indicator In Business: Caitlin Zulfic Maehr, Director of Operations at Areo Dental Group
26:57
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On this episode of Filling You In, we’re happy to introduce you to a key member of the Areo Dental family, Caitlin Zulfic Maehr, and delve into the critically important work she does as our Vice President of Operations. As you’ll learn in this informative and fun conversation, Caitlin sees her role as connecting various parts of the business to mai…
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1
The Art of Media Buying and How That Fits Into Your Affiliate Program
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In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on advertising strategies, the importance of creativity in campaigns, and the necessity of understanding audience …
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How Artificial Intelligence Can Drive Business Growth: Amol Nirgudkar, Co-Founder and CEO of Patient Prism
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On this episode of Filling You In: A Dental Podcast with A-Squared we’re happy to welcome Amol Nirgudkar, a stalwart of the dental industry, to help us understand how artificial intelligence can be used by dental practices and other types of healthcare clinics to drive growth. Amol is the co-founder and CEO of Patient Prism which offers an AI platf…
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Simplifying Complex Strategies: Growing an Audience to 25 Million Followers
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In this episode, Lee-Ann Johnstone interviews Marty Englander, a digital nomad and expert in affiliate marketing. Marty shares his journey into the world of digital marketing, detailing how he accidentally stumbled into affiliate marketing while seeking tutorials on a software product. He discusses the power of affiliate marketing and how it can tr…
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Financial Trends in Dental Practices: Austin Moffat of DSO CFO
19:00
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Dr. Anushka Gaglani and Dr. Abhishek Nagaraj (A-Squared) the co-CEOs of Areo Dental Group, started the Filling You In podcast to share their own experiences as dentist entrepreneurs and to learn along with their listeners about industry trends and best practices from leading innovators and experts who are shaping the future of dental care. Their fi…
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The Affiliate Marketing Playbook: Key Insights from This Season's Guests
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Here we are with another season finale for the Affiliate Marketing Podcast which, thanks to our listeners, has reached 500,000 downloads… and counting! Lee-Ann takes us through what resonated the most from each guest in a highlights-packed episode. Topics ranged from: brand partnerships, CRO, social media gurus and the common success and downfalls …
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On this episode of Filling You In: A Dental Podcast with A-Squared, dentist entrepreneurs, and spouses, Dr. Anushka Gaglani and Dr. Abhishek Nagaraj give a sneak preview of the fascinating topics they will be exploring with their expert guests, discuss why they decided to create a podcast, and talk about how they hope you will benefit from listenin…
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Content Warning: Adult Themes This episode contains discussions of adult themes, including topics related to the adult industry and sexual wellness. It is intended for individuals aged 18 and over. Listener discretion is advised. In this episode, Lee-Ann interviews Adam Fung from Lovehoney, exploring his journey into affiliate marketing and the uni…
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Scaling Smarter: Inside the World of High-Impact Ecommerce Strategies
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This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with dropshipping, the importance of leveraging platforms like TikTok and Instagram, and the strategies he employs to grow his audience and drive sales.…
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Welcome to the debut episode of “Filling You In: A Dental Podcast with A-Squared" where we uncover the insights, trends, and stories shaping the dental industry. On this episode, you'll meet our hosts Dr. Anushka Gaglani and Dr. Abhishek Nagaraj and learn about their globe-spanning personal backgrounds, their journey into dentistry, the story behin…
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1
Secrets to Building Loyal Affiliate & Customer Audiences
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In this episode, Lee-Ann interviews Holly Hayes, a digital marketing expert, discussing her journey in influencer marketing and social media. Holly shares insights on building shareable content, maintaining community engagement, and the importance of storytelling in marketing. The conversation also delves into strategies for affiliate managers to c…
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How To Plan Your Affiliate Growth Strategy For 2025
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Welcome back to the Affiliate Marketing Podcast! In this second episode of 2025, we’re diving into actionable strategies for the year ahead. With many of us settling back into work mode, it’s the perfect time to rethink your goals and predictions for 2025. This week, we’re sharing the highlights from our recent LinkedIn Audio event. Hosted by: Rosa…
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New Year, New Goals & My 2025 Affiliate Marketing Predictions
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In this celebratory New Year episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone, founder of Affiverse, reflects on an exceptional 2024 while looking ahead to the trends and opportunities shaping affiliate marketing in 2025. Key segments of this podcast and where you can tune in to go direct: [04:35] Trends to Watch in 2025 [08:50] AI and…
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This week on the Affiliate Marketing Podcast, Lee-Ann reflects on this holiday season. Join us as we wrap up 2024 with a heartfelt look back on a year filled with growth, surprises, and invaluable lessons. From industry trends to personal milestones, this episode is a blend of gratitude, insights, and a look ahead to the opportunities that 2025 hol…
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Performance vs. Perception: The Budget Disconnect in Affiliate Marketing
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In this episode of the Affiliate Marketing Podcast, Lee-Ann and Jim Nichols delve into the critical topic of affiliate marketing budgets. They explore the reasons behind the underfunding of affiliate marketing compared to other digital channels, the industry's reputation challenges, and the importance of storytelling in conveying the value of affil…
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How to Scale your SaaS Affiliate Program and Build Long Term Partnerships
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In this episode, Lee-Ann Johnstone interviews John LoBrutto, an expert in affiliate marketing, focusing on the unique aspects of SaaS affiliate programs. They discuss foundational elements, the right timing for launching an affiliate program, the importance of branding, and the types of affiliates that are most effective for SaaS products. John sha…
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High Stakes Conversions: Why CRO Matters for iGaming (Affiliates and Operators)
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In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Dave Gowans from Browser to Buyer about the significance of Conversion Rate Optimization (CRO) for businesses, especially as we approach 2025. They discuss the importance of understanding conversion rates, identifying barriers to conversion, and the role of user …
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The Ultimate Guide to Brand Partnerships (Where, What, Why, How)
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Welcome to a brand new season of the Affiliate Marketing Podcast. In this episode, host Lee-Ann Johnstone speaks with Jamie White, Co-founder of Brand Partnerships, about the growing importance of brand collaborations in the marketing landscape. They discuss the steps brands should take to initiate partnerships, the challenges they may face, and be…
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Season In Review: Key Takeaways From This Season’s Guests
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The time has come to wrap-up another successful season of the Affiliate Marketing Podcast. For our final episode of Season 18, Lee-Ann reflects on the highlights, featuring insights from various industry experts. The conversation covers essential topics such as: SEO strategies, branding, community marketing, the impact of regulations, and the trans…
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What the US Brand Survey Revealed About the Affiliate Industry
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In this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey. They explore the significance of agency involvement in affiliate marketing, trends in advertiser spending, the importance of segmentation, and the impact of pricin…
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How To Gain Traction With Content Creators in Your Affiliate Program
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In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone interviews Social Media Expert Joe Sbiti. Joe shares his journey from creating faceless content to building a community and monetizing his efforts through various platforms. Joe shares insights on the dynamics of brand collaborations, the importance of authenticity in conten…
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