Best Adam Procter Podcasts (2025)

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Carrie Palin (Cisco) | Powering An Inclusive Future For All 56:30

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6d ago56:30

56:30

This week Jim's guest on The CMO Podcast is Carrie Palin, the SVP and Chief Marketing Officer of Cisco, the $55 billion by revenue tech leader, whose purpose is to leverage technology, people, and broader networks to solve society’s greatest challenges. Cisco is on quite a roll–its stock is up about 40% in the last year. Carrie never took a marketi…

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Kelley Puckett (goodr) | Sunglasses with the Permission to Be Unabashedly Yourself 48:29

13d ago48:29

48:29

It’s officially summertime here in the U.S., and Jim welcomes a guest whose company truly embodies the spirit of the season. Kelley Puckett is the Chief Marketing Officer of goodr, a high-growth sunglasses brand founded nine years ago in Southern California. Like many great startups, goodr began by identifying a problem and solving it. The founders…

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Rah Mahtani (Alibaba.com) | Making It Easy to Do Business Anywhere 47:15

20d ago47:15

47:15

This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operates as a holding company for a wide array of businesses, including online retail, wholesale through Alibaba.com, logistics (Cainiao), cloud computing (A…

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Is Brand Purpose Dead—or More Alive Than Ever? | Conversation with Kory Marchisotto (e.l.f.Beauty), Mark Ritson (Mini MBA), Lisa Materazzo (The Ford Motor Company) and Sara Carter (adam&eveDDB) 1:03:23

27d ago1:03:23

1:03:23

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company? On this show, we've heard compelling arguments on both sides of the debate. So today, we're bring…

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Sofia Colucci (Molson Coors) | Uniting People Through Delicious Beverages 51:06

1M ago51:06

51:06

We’re on the verge of summer, so you’re probably dreaming of that ice-cold beer—whether at the beach, the ballpark, or on your back porch. This week, Jim welcomes Sofia Colucci to the podcast. She’s the Chief Marketing Officer for North America at Molson Coors, the fourth-largest brewer in the world, with about $12 billion in revenue. Molson Coors …

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Reflections on the Journey to Chief Marketing Officer with Jim Stengel 45:29

1M ago45:29

45:29

This week's episode is something a little different. Jim returns to the beautiful Miraval Berkshires — a place known for reflection, intention, and growth. And that spirit is exactly what this conversation is all about: Jim's own Reflections on the Journey to Chief Marketing Officer. We each have our own journey, but today, Jim will take you throug…

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Linda Boff, David Lubars and Rishad Tobaccowala | The Advertising Hall of Fame Class of 2025 Inductees 49:11

2M ago49:11

49:11

This week, we are celebrating the Class of 2025 inductees into the Advertising Hall of Fame, as Jim welcomes three of this year's honorees for a roundtable discussion. Recorded live the morning after "The Biggest Night in Advertising"—the American Advertising Federation’s annual Hall of Fame induction and celebration—the conversation highlights a f…

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The Future CMO Summit featuring General Motors, JPMorgan Chase, Coach and Mondelez 45:09

2M ago45:09

45:09

This week, Jim is coming to you from the serene and stunning Miraval Berkshires, nestled in Western Massachusetts, where Vayner hosted the Future CMO Summit. We welcomed twenty next-gen marketing leaders for a perfect setting that inspired a candid, energizing roundtable with some of the brightest minds in the industry today. Joining Jim are four s…

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Rachel Thornton (Adobe) | Exploring Curiosity Through Digital Experiences 47:35

2M ago47:35

47:35

This week, The CMO Podcast is on a field trip, as Jim recently attended the Adobe Summit Digital Experience Conference in Las Vegas. The three-day event featured over 200 sessions, hands-on labs, sneak previews of new products, and plenty of opportunities for fun networking. So, it’s fitting that his guest is someone at the heart of the Adobe Summi…

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Natalia Ball (Mars) | A Better World for Pets 52:50

2M ago52:50

52:50

As we celebrate National Pet Day, Jim's guest this week on The CMO Podcast is Natalia Ball, the Global Chief Growth Officer of Pet Nutrition at Mars. This is a big business for Mars, Petcare is about 60% of its estimated $50 billion in sales. Mars was founded as a candy company by Frank C. Mars in 1911 in Tacoma Washington; it remains to this day a…

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How CMOs Thrive in Times of Rapid Change with Emily Silver (Dick's Sporting Goods) | Live from Adobe Summit 47:24

2M ago47:24

47:24

This week we’re bringing you a special episode, recorded live at the Adobe Summit in Las Vegas in March 2025. As we here at the CMO podcast are happy customers of Adobe, we were excited to be part of the programming at the Summit. Our topic was How CMOs can thrive in these times of rapid change, with Jim being joined on stage by Emily Silver, SVP a…

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Emmanuel Orssaud (Duolingo) | April Fool's Day Measured in Smiles 49:56

3M ago49:56

49:56

Happy April Fools! To celebrate the spirit of first day of April, Jim welcomes to the show one of Duo the Owl’s best friends, Emmanuel Orssaud, the Chief Marketing Officer of Duolingo, one of the hottest growth brands in the world with one of the hottest mascots in the world. Duolingo is the most downloaded education app in the history of the App S…

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Scott Goodson (StrawberryFrog) & Sherry Graziano (Truist) | Teamwork Builds Great Partnerships 51:27

3M ago51:27

51:27

Spring is time for rebirth and renewal…and today’s episode is about a relationship between a client and an agency that embodies continual rebirth and renewal. Jim's guests this week are Sherry Graziano, the EVP, Head of Digital, Client Experience & Marketing at Truist Bank, and Scott Goodson, the CEO and Founder of ad agency StrawberryFrog. Sherry …

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Julie Haddon (NWSL) | Reshaping the Future of Women's Soccer 52:12

3M ago52:12

52:12

This month marks the opening of a new season for the red-hot NWSL–The National Women's Soccer League. Jim's this week is the Chief Marketing and Commercial Officer of the NWSL, Julie Haddon. Jim has known Julie for many years, going back to her years at the NFL as VP of Global Brand and consumer marketing, before joining the NWSL as its first-ever …

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Nicole Parlapiano (Tubi) | Swing Big on Brand Building 58:42

3M ago58:42

58:42

Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors. When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-old brand seems to be everywhere: streaming the 2025 Super Bowl, standing out am…

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Vanessa Wallace (Savage x Fenty) | Make Your Own Rules to Express Your Style 53:44

3M ago53:44

53:44

We kick off Women's History Month with a guest who has championed inclusivity, on and off the courts. Vanessa Wallace, a former NCAA basketball star for the University of Texas Lady Longhorns, and now the Chief Marketing Officer of Savage X Fenty, the intimates, loungewear and sportswear brand founded by Rihanna in 2018. Headquartered in El Segundo…

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Jim Stengel's Reflection from a Trip to Cuba 17:42

3M ago17:42

17:42

We're bringing you a bonus episode today as Jim just returned from a 10 day trip to Cuba. Listen in as Jim reflects on his time in the colorful country, including the sights, sounds and smells, plus a few lessons learned from the experience. Plus head over to our Instagram for a photos from his trip: https://www.instagram.com/thecmopodcast/ See Pri…

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Jerri DeVard (BECA) | The Black Executive CMO Alliance 54:00

4M ago54:00

54:00

This week we wrap up Black History month, and Jim's guest is one of the most consequential black marketing leaders of all time. Jerri DeVard, the Founder and CEO of BECA, the Black Executive CMO Alliance. Jerri started her career in marketing the same year Jim joined Procter & Gamble; she also started in consumer goods, working 10 years at the Pill…

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Stacey Andrade-Wells (Liquid I.V.) | Elevating the Vitality of People and the Planet 56:49

4M ago56:49

56:49

Jim's guest today on The CMO Podcast is Stacey Andrade-Wells, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid I.V.: Founded only thirteen years ago, in 2012, Liquid I.V. is now roughly $1 billion in sales. Unilever, the $64 billion by sales British consumer goods company, purchased the …

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Super Bowl LIX Marketing Roundtable 49:59

4M ago49:59

49:59

Welcome to our 2025 Super Bowl Roundtable bonus episode of The CMO Podcast! This is the sixth consecutive time we have done a Super Bowl roundtable session, and we think this episode is the best yet. Recorded as part of a live stream, in collaboration with Gary Vaynerchuk and his team at Vayner Media. Jim starts the conversation with the Kansas Cit…

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Scott Galloway & Tim Armstrong // CMO Podcast Alumni Reunion 50:45

4M ago50:45

50:45

This May, Jim will celebrate six years of The CMO Podcast. He has had the opportunity to welcome over 330 marketing leaders to this show, many of whom have become friends, and of each other. Well in 2025, we are looking to lean more into this community, by hosting reunions, in-person and virtual. So for this week’s episode, we kick it off with a ba…

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Michelle Peterson (Kendra Scott Jewelry) | Family, Fashion, Philanthropy and Founder 59:10

4M ago59:10

59:10

Jim's guest on The CMO Podcast for a special Valentine day edition is Michelle Peterson, the Chief Marketing Officer of Kendra Scott, the 23-year-old fashion lifestyle brand founded by Kendra Scott in Austin Texas. This is one unusual brand: it is guided by a three-pronged brand platform: family, fashion, and philanthropy. Its organization is 96% w…

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Jennie Weber (Best Buy) | Retail Media at the Center of CES 54:04

5M ago54:04

54:04

January is always the month of the Consumer Electronics Show in Las Vegas. So it’s fitting before this month ends that Jim talks with a CMO who knows lots about consumer electronics trends than most. Jim's guest this week on The CMO Podcast is Jennie Weber, the Chief Marketing Officer of Best Buy, the $40 billion plus in sales consumer electronics …

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Victoria Lozano (Crayola) | Leading the Charge in Creativity 55:23

5M ago55:23

55:23

Jim's guest this week on The CMO Podcast is Victoria Lozano, the EVP of Marketing at Crayola, the 122-year-old brand founded in Easton, Pa. by Edwin Binney and C. Howard Smith. The first Crayola product was a box of eight crayons, and sold for a nickel. Crayola is one of the most well-known brands in the world–brand awareness in the US is 99%.Since…

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The CMO Podcast Year in Review | Reflecting on the Major Themes from 2024 48:37

5M ago48:37

48:37

As we look into 2025, listen in as Jim is joined by three lively and inspiring previous guests from last year of the podcast to reflect on the major themes of the 50 episodes and felt by CMOs in 2024. Jim's guests are DeLu Jackson, the Executive VP and Chief Marketing Officer at security company ADT, Melissa Hobley, the Global Chief Marketing Offic…

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Lessons from the Next Generation CMO Academy at Deloitte University 46:06

5M ago46:06

46:06

For this week’s episode, Jim is returning to Deloitte’s Next Generation CMO Academy, with a listen into several of the conversations he has had with fellow marketing leaders, on how we hone and build the skills needed to be a CMO in this fast-paced world. With that theme in mind, we've pieced together snippets from a few special conversations from …

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Dea Lawrence (Variety) | Ring In The New Year With An 120 Yr Old Entertainment Icon 44:14

6M ago44:14

44:14

Happy New Year! Last year Jim had over 50 thoughtful conversations on The CMO Podcast, and he's kicking off 2025 with a doozy. The business of entertainment is increasingly the business of brand building, so Jim is beginning this year with a woman who really gets entertainment. His guest this week on The CMO Podcast is Dea Lawrence, the Chief Opera…

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Mark Sinnock & Joanna Lawrence (Havas) | The Global Annual Meaningful Brands Study 55:04

6M ago55:04

55:04

It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching what makes a brand meaningful every year for the past 15 years. And this week Jim will talk with two leaders at Havas who oversee this annual research…

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Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity 50:42

6M ago50:42

50:42

We have had a number of banking CMOs on this show over the years, and, perhaps counterintuitively, every one of them has been insightful and interesting. This week's show continues that trend. Jim's guest on The CMO Podcast is Michael Lacorazza, the Chief Marketing Officer of US Bank. Headquartered in Minneapolis, US Bank is the fifth largest comme…

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Joe Cano (Zappos) | Delivering WOW Through 25 years of Service 55:42

7M ago55:42

55:42

The holiday season is in full swing, so this week Jim is paying a visit to one of the most loved retailers in the world. The guest this week on The CMO Podcast is Joe Cano, the Chief Marketing, Merchandising and Growth Officer for Zappos, the e-commerce company famous for its customer-obsessed culture. Zappos was founded in 1999 by Tony Hsieh, and …

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Kyle Lock & Christa Leupen (Butterball) | The Time To Be Thankful for Your Family, Friends and Community 53:31

7M ago53:31

53:31

Many of you listeners here in the US are right now planning your Thanksgiving holiday weekend, and the centerpiece for most of you is a beautiful turkey dinner on Thanksgiving Thursday. Well today–to get you in the spirit–Jim welcomes two special guests on The CMO Podcast: Kyle Lock, the VP of Marketing for the Butterball Company, and Christa Leupe…

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Louise McEwen (McLaren Racing) | Driving a Racing Team Fearlessly Forward 50:46

7M ago50:46

50:46

The growth and popularity of Formula 1 racing is one of the great marketing stories of the past five years, and on this week's episode Jim is going behind the scenes to understand why. His guest this week on The CMO Podcast is Louise McEwen, the Chief Marketing Officer of McLaren Racing, the global leader in high-performance supercar production, an…

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Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun 51:09

7M ago51:09

51:09

This week Jim is joined on The CMO Podcast by Greg Lyons, the Chief Marketing Officer for Pepsico Beverages North America. Greg looks over about $28 billion in revenue, with 10 Billion dollar brands, including Pepsi-Cola, Gatorade, Mountain Dew and Bubly. PepsiCo Beverages North America is part of PepsiCo, a $91 billion food and beverage global pow…

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Claudine Cheever (Amazon) | Learn to Be a Leader of Leaders 51:17

8M ago51:17

51:17

With the holidays nearly upon us, this episode of The CMO Podcast offers some insight and perspective on this year’s holiday season. Joining Jim this week is Claudine Cheever, the VP and Global Head of Brand and Marketing at Amazon. Since its founding in 1994 by Jeff Bezos, Amazon has profoundly changed life and business. Thirty years later–Amazon’…

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Sherry Weiss (Dow Jones and WSJ) | Powering the Professional World 50:46

8M ago50:46

50:46

It’s election season in the U.S., with some brands taking on a special responsibility and role at this time. Among them is The Wall Street Journal, and this week Jim speaks to Sherry Weiss, the Chief Marketing Officer of Dow Jones–the parent company of The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily, and a portfolio of bus…

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Gabrielle Wesley (Mars Wrigley NA) | Build a United Team Between Marketing and Sales 54:17

8M ago54:17

54:17

It's the spookiest time of the year! For this Halloween-themed episode of The CMO Podcast, Jim welcomes Gabrielle Dallas Wesley, the Chief Marketing Officer of Mars Wrigley North America. Privately held since its founding in 1911, Mars Wrigley is a giant in the consumer goods industry. The company boasts about $50 billion in sales and includes famo…

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Jim Lecinski (Northwestern Kellogg) | Class is in Session...Be a Student of AI 58:38

8M ago58:38

58:38

This week's guest on The CMO Podcast is one of the foremost experts in the world of Artificial Intelligence and marketing, Professor Jim Lecinski. Jim is the Clinical Associate Professor of Marketing at Northwestern Kellogg. We use the term “Renaissance man or woman” too loosely these days, but in this case it's an appropriate moniker. Consider the…

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Emily Silver (Dick's Sporting Goods) | A Brand That Believes That Every consumer is an Athlete 49:31

9M ago49:31

49:31

Today's guest on The CMO Podcast is Emily Silver, the SVP and Chief Marketing & Athlete Experience Officer at Dick’s Sporting Goods, the $13 billion-by-revenue retailer. Dick’s was founded by Dick Stack in 1948 with his first product line, a bait and tackle. Today, Pittsburgh-based Dick’s Sporting Goods has more than 850 stores and a variety of oth…

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Emily Ketchen (Lenovo) | Bringing Kindness to the World's Largest PC Company 46:14

9M ago46:14

46:14

The guest today on The CMO Podcast is Emily Ketchen, the Chief Marketing Officer and VP of Intelligent Devices Group and International Markets for Lenovo. The Intelligent Devices Group–as you might expect–is Lenovo’s division with Personal Computers, Smartphones, and AR/VR solutions. Lenovo is a $57 billion global technology company–the largest PC …

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Kate Cronin (Moderna) | Pioneering Biotech Company and their Software of Life 54:15

9M ago54:15

54:15

Fall means it's time for your annual flu and Covid shots! So, this week on The CMO Podcast, Jim welcomes Kate Cronin, the Chief Brand Officer for Moderna, the 14-year-old pioneering biotech company. Moderna achieved nearly instant awareness and fame in 2020, when it received the CDC recommendation for its COVID-19 vaccine. Moderna’s name combines t…

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Ramon Soto (Northwell Health) | Upsetting the Status Quo of Healthcare in America 54:40

9M ago54:40

54:40

This week on The CMO Podcast, Jim welcomes Ramon Soto, Chief Marketing and Communications Officer at Northwell Health, Based in New York, Northwell Health is one of the largest health-care providers in the US, with 21 hospitals, 900 outpatient facilities, 12,000 affiliated physicians, 87,000 employees, and 2 million patients a year. The Wall Street…

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Maya Wasserman (Sony Electronics) | Telling the Story of Sony Today from Your Home to the NFL 45:29

10M ago45:29

45:29

The guest this week on The CMO Podcast is Maya Wasserman, the Head of Marketing for Personal Entertainment, Home Entertainment and Brand Marketing for Sony Electronics. Maya oversees a large scope of products–from TVs, soundbars, headphones, and more. Founded in Japan in 1946 by Masaru Ibuka and Akio Morita, Sony has been a fixture in popular cultu…

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Pedro Ribeiro (University of Notre Dame) | Building the Next Generation of Leaders 50:59

10M ago50:59

50:59

We're entering the beginning of a new school year and the American College Football season begins this weekend! For the first time in this podcast's history, Jim welcomes a CMO of sorts from a large University: Pedro Ribeiro, the VP of Public Affairs and Communications for the University of Notre Dame in South Bend, Indiana. When it comes to strong…

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Penn State Panel | Dana H. Born (US Air Force), Wanda Bryant Hope (Johnson & Johnson), and Paula Garcia Todd, (IFF) 1:05:00

10M ago1:05:00

1:05:00

For this week’s episode, The CMO Podcast returns to Penn State University–Jim's MBA alma mater–for a live panel discussion on authentic leadership. This panel wrapped up another successful annual Alumni Leadership Connections Conference in Happy Valley. Joining Jim on stage for the Authentic Leadership panel are three fellow alumnae: Dana H. Born, …

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Isabelle Sakai (Mark Anthony Brands) | Discover and Move Fast on an Unmet Need 49:10

10M ago49:10

49:10

This week, Jim welcomes Isabelle Sakai–the Global Chief Marketing Officer of Vancouver-based Mark Anthony Brands–to The CMO Podcast. The company was founded in 1972 by Anthony von Mandl. Mr. von Mandl’s is a classic entrepreneurial story; at 22, he began selling imported wines out of his car, and now the company–which is still private–is estimated …

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Marketing for Now Featuring United Airlines, Perdue Farms, GWI, EY Consulting, LinkedIn, McCormick & Company, Sanofi and CBRE. 1:13:14

10M ago1:13:14

1:13:14

This week on The CMO Podcast, Jim brings you a packed bonus episode, featuring eight guests he spoke with earlier this Summer during the Cannes Lions International Festival of Creativity. This recording is part of a special episode of Vayner’s Marketing for the Now series. Each guest joined Jim in the much-desired air conditioning to chat about cre…

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Gene Foca (Getty Images) | Covering over 168,000 Events Around the World 51:46

11M ago51:46

51:46

With the Olympics off to an incredible start, Jim welcomes a guest on The CMO Podcast who's in the middle of all the excitement–Gene Foca, the Chief Marketing and Revenue Officer at Getty Images. Founded in London in 1995 by Mark Getty and Jonathan Klein, Getty Images is a global visual content creator and marketplace, with annual sales approaching…

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Andrea Fairchild (Visa) | Bringing the World Together for the Olympics and Paralympics 48:47

11M ago48:47

48:47

With the Paris Olympics upon us, Jim can think of no better guest to preview the big event–from a marketing perspective–than Andrea Fairchild, the SVP, Global Sponsorship Strategy for Visa. Visa has been a major sponsor of the Olympics since 1986, and became the first global partner of the International ParaOlympic Committee in 2003. Sponsorship is…

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Lisa Caputo (Travelers) | It's an Exciting Time to be Working in Insurance 45:40

11M ago45:40

45:40

Jim's guest this week on The CMO Podcast is Lisa Caputo, the EVP, Chief Marketing, Communications and Customer Experience Officer at Travelers, the 165-year-old diversified insurance company. You know, the company with the red umbrella, which they first used in an ad in 1870. Travelers is one of the largest insurance companies in the world, with re…

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300th Episode Celebration with Kristin Lemkau, (JPMorgan Chase), Lilian Tomovich (Barclays), & Dean Aragón (Shell) 1:20:15

11M ago1:20:15

1:20:15

Jim is celebrating the 300th episode of The CMO Podcast with a bang! He welcomes back three of his very first guests on the show from 2019: Kristin Lemkau, the Chief Executive Officer of J.P. Morgan Wealth Management at JPMorgan Chase, Lilian Tomovich, the Chief Marketing & Experience Officer at Barclays, and Dean Aragón, Group Brand Officer and CE…