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Isabelle Sakai (Mark Anthony Brands) | Discover and Move Fast on an Unmet Need

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Manage episode 434143475 series 2515549
Content provided by vYve Productions and Jim Stengel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by vYve Productions and Jim Stengel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week, Jim welcomes Isabelle Sakai–the Global Chief Marketing Officer of Vancouver-based Mark Anthony Brands–to The CMO Podcast. The company was founded in 1972 by Anthony von Mandl. Mr. von Mandl’s is a classic entrepreneurial story; at 22, he began selling imported wines out of his car, and now the company–which is still private–is estimated at about $4 billion in revenue.

Mark Anthony Brands is best known for its top selling consumer brands, White Claw and Mike’s Hard Lemonade, but they have a much larger portfolio, including a variety of higher-end British Columbia wine labels.

Isabelle has worked at Mark Anthony for about 16 months in her second CMO role. She was previously the CMO at the Bata Group, a multinational footwear, fashion and accessories company, based in Switzerland. Isabelle and Jim have a shared experience; she spent nearly 18 years at P&G in Europe, whereas Jim spent five of his P&G years in Europe. Open a crisp White Claw, find a seat in the sun, and enjoy a conversation with a professional who loves to move fast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

363 episodes

Artwork
iconShare
 
Manage episode 434143475 series 2515549
Content provided by vYve Productions and Jim Stengel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by vYve Productions and Jim Stengel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week, Jim welcomes Isabelle Sakai–the Global Chief Marketing Officer of Vancouver-based Mark Anthony Brands–to The CMO Podcast. The company was founded in 1972 by Anthony von Mandl. Mr. von Mandl’s is a classic entrepreneurial story; at 22, he began selling imported wines out of his car, and now the company–which is still private–is estimated at about $4 billion in revenue.

Mark Anthony Brands is best known for its top selling consumer brands, White Claw and Mike’s Hard Lemonade, but they have a much larger portfolio, including a variety of higher-end British Columbia wine labels.

Isabelle has worked at Mark Anthony for about 16 months in her second CMO role. She was previously the CMO at the Bata Group, a multinational footwear, fashion and accessories company, based in Switzerland. Isabelle and Jim have a shared experience; she spent nearly 18 years at P&G in Europe, whereas Jim spent five of his P&G years in Europe. Open a crisp White Claw, find a seat in the sun, and enjoy a conversation with a professional who loves to move fast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

363 episodes

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