Best Alex Birkett Podcasts (2025)

1
Kitchen Side: From Traffic to Influence - Marketing in the Age of AI (and AI Mode) 54:26

3d ago54:26

54:26

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team dives into Google's new “AI Mode” for search and the broader implications of generative AI across content marketing and SEO. They explore the shift toward conversational, zero-click search experiences, the erosion of attribution data, and how marketers need to adapt …

1
Navigating the AI Hype: The Opportunity for Marketers, Optimizing for LLMs, Specific Use Cases, and Making AI More Accessible 1:12:36

17d ago1:12:36

1:12:36

In this episode of The Long Game Podcast, David Khim interviews Britney Muller—SEO scientist, AI educator, and former Hugging Face marketing lead—about the practical side of AI in marketing. Britney shares how her obsession with machine learning began in 2014 and how it evolved into creating her course Actionable AI for Marketers. They discuss the …

1
Kitchen Side: Generative Engine Optimization 59:38

2M ago59:38

59:38

Key Takeaways What Is GEO?: Generative engine optimization refers to tailoring your content for AI-powered answer engines like ChatGPT and Claude—not just traditional search engines. From Keywords to Context: Search is shifting from keyword-based queries to conversational inputs and contextual, semantic understanding. Brand Mentions as the New Back…

1
Kitchen Side: Spryng Reflections, Connection, Community, and Soul 48:17

2M ago48:17

48:17

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on their experiences at SPRYNG, a standout B2B marketing conference in Austin. The conversation blends AI experimentation, prompt engineering, and the future of creativity with philosophical reflections on human connection, authenticity, and the soul of mark…

1
Person-Based Marketing, MQLs, Ice Baths, and GTM Alignment with Alice Wyatt 1:49:00

2M ago1:49:00

1:49:00

In this episode of The Long Game Podcast, Alex Birkett interviews Alice Wyatt, a B2B fintech marketing leader with experience at Codat, Bloomreach, and Adyen. Alice shares how her personal journey of building community and maintaining sanity in a fast-paced city like New York connects with her marketing philosophy: agile, people-first, and impact-d…

1
Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns 1:25:46

2M ago1:25:46

1:25:46

In this episode of The Long Game Podcast, Alex Birkett sits down with Molly St. Louis, an award-winning multimedia marketer with experience in PR, content, and video strategy. Molly shares her journey from theater and journalism to leading marketing at high-growth startups, explaining how storytelling, creativity, and entertainment principles can e…

1
Kitchen Side: Live in New York! - Part 2 1:24:18

3M ago1:24:18

1:24:18

In this Kitchen Side episode of The Long Game Podcast, Alex, David, and Allie continue their in-person discussion in New York City, diving into marketing trends, proprietary data, and the role of differentiation in an AI-dominated landscape. They examine the shifting value of MQLs, how AI is automating SEO and marketing tasks, and why trust and cre…

1
Live in New York! - Part 1 1:10:53

3M ago1:10:53

1:10:53

In this Kitchen Side episode of The Long Game Podcast, Alex, David, and Allie record their first in-person conversation in New York City. The episode revolves around insights gathered from dozens of marketing leaders, discussing SEO traffic declines, AI’s real impact on marketing, attribution challenges, and the balance between brand and demand gen…

1
The Behavioral Science Episode with Erik Johnson 1:08:14

3M ago1:08:14

1:08:14

In this episode of The Long Game Podcast, Alex Birkett speaks with Erik Johnson, an applied behavioral scientist and founder of Behavioral Strategies. Erik shares insights on human decision-making, habit formation, and the psychological forces influencing our actions. The conversation covers the intention-action gap, AI’s impact on attention and pr…

1
Kitchen Side: Boots on the Ground and the Power of Vocabulary and Depth 1:00:41

4M ago1:00:41

1:00:41

In this Kitchen Side episode of The Long Game Podcast, Alex Birkett and the team discuss the evolving landscape of content creation, AI-powered tools, and the importance of structured thinking. They dive into how automation is making some SEO and marketing tasks easier while increasing the need for differentiation. The conversation covers how marke…

1
Startup Pricing, LLMs, Return of Quality, and Multimedia SEO with Aashish Krishna Kumar (Zuora) 56:20

4M ago56:20

56:20

In this episode of The Long Game Podcast, Alex Birkett speaks with Aashish Krishna Kumar, Director of Go-To-Market at Zuora, about startup pricing strategies, AI-driven changes in SEO, and the increasing importance of high-quality content. Aashish explains why early-stage startups should prioritize survival over pricing optimization and why pricing…

1
Content as Product, Mediocre SEO, and Optimism for the Future with Mark Lindquist 1:06:34

4M ago1:06:34

1:06:34

In this Kitchen Side episode of The Long Game Podcast, Alex, Allie, and David are joined by Mark Lindquist to discuss the transformation of SEO and content marketing. They delve into the decline of traffic-based metrics, the rise of user-first strategies, and how AI-driven changes are forcing marketers to rethink content creation. Mark emphasizes t…

1
Sean Ellis on the Evolution of Growth, PMF, and Testing in the AI Era 1:04:40

5M ago1:04:40

1:04:40

In this episode of The Long Game Podcast, Alex Birkett speaks with Sean Ellis, the creator of the term "growth hacking" and a pioneer in startup growth strategies. Sean shares his insights on product-market fit, the fundamentals of sustainable growth, and how AI is reshaping the startup landscape. From his groundbreaking work at Dropbox and Eventbr…

1
Alex Talks to Startup Founders About SEO (Founders Common) 49:27

5M ago49:27

49:27

In this special Fireside Chat edition of The Long Game Podcast, Alex Birkett shares insights about building SEO strategies for startups with the Founders Common community. He discusses foundational steps, the evolution of SEO in the era of AI, and innovative approaches like product-led SEO and programmatic strategies. Alex emphasizes the importance…

1
Omnichannel Advertising, Attribution, and Unifying Brand & Performance with Katie Arena 54:08

5M ago54:08

54:08

In this episode of The Long Game, Alex Birkett talks with Katie Arena, the global marketing and communications leader at Clinch, an omni-channel advertising platform. Katie explains the differences between multi-channel and omni-channel advertising, emphasizing the importance of streamlining ad campaigns, personalizing creative content, and analyzi…

1
Kitchen Side: SEO Burpees, Death of Vanity Traffic, and NSM 58:10

6M ago58:10

58:10

In this episode of The Long Game Podcast, Alex Birkett and the team discuss critical shifts in SEO and content marketing strategy. They emphasize the importance of moving beyond vanity metrics like traffic and focusing on meaningful business outcomes. Key topics include the concept of North Star KPIs, the dangers of the "traffic trap," and the impo…

1
Chris Walker on the CMO's Dilemma, Attribution, and Modern GTM Strategy 50:42

6M ago50:42

50:42

In this insightful episode of The Long Game Podcast, Alex Birkett speaks with Chris Walker, CEO of Passetto and host of the B2B Revenue Vitals podcast. Chris shares his bold perspectives on the evolution of B2B marketing, highlighting the need for customer-centric strategies and challenging conventional practices like attribution modeling and deman…

1
Kitchen Side: ChatGPT Search, EOY Planning, and Productivity Systems 55:37

6M ago55:37

55:37

In this lively episode of The Long Game Podcast, Alex, Allie, and David explore a range of topics, including the evolving capabilities of ChatGPT search and its implications for SEO. They share insights on building and leveraging custom GPTs for personalized workflows and content creation. The conversation also covers year-end planning, productivit…

1
Kitchen Side: The Operations Episode with Gray MacKenzie (ZenPilot) 57:35

6M ago57:35

57:35

In this Kitchen Side episode of The Long Game Podcast, Alex, Allie, and David dive into the intricacies of agency operations with guest Gray MacKenzie, CEO of ZenPilot. The conversation explores how agencies can build scalable systems while balancing efficiency and innovation. Gray shares strategies for defining processes, the importance of integra…

1
Why Human Expertise Matters More Than Ever in Content with Katie Kelly 52:12

7M ago52:12

52:12

In this episode of The Long Game Podcast, Alex Birkett interviews Katie Kelly, founder of Antiquoted, a platform that promotes diverse and underrepresented voices in media. Katie shares her journey from CRO roles to establishing her own venture, highlighting the challenges and benefits of featuring experts in content. They discuss the importance of…

1
Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap 51:39

8M ago51:39

51:39

In this Kitchen Side podcast episode, David, Alex, and Ali, co-founders of Omniscient Digital, discuss the nuances of working in vs. on a business and how both are essential for growth. They explore the concept of "founder mode," reflecting on both the benefits and risks of hands-on leadership. The team introduces the "traffic trap," a phenomenon w…

1
Kitchen Side: Perfectionism vs Experimentation, The Best Career Advice, and What SEO Programs Need to Succeed 49:58

8M ago49:58

49:58

In this Kitchen Side episode, hosts David, Alex, and Allie discuss the balance between perfectionism and experimentation in business and personal growth. They explore how shifting to an experimental mindset can alleviate pressure, enhance learning, and drive progress. The conversation covers career advice emphasizing urgency, client management insi…

1
Slowing Down to Speed Up: 3 Strategies to Unblock Your Sales with Jen Allen-Knuth 44:39

8M ago44:39

44:39

"Don't lead with the solution. This is my number one tip for agency operators. And it's my number one tip for traditional sellers, SaaS sellers—anybody who is trying to get someone to work with them." Are your sales suffering? Are you finding it harder to get calls and close deals? Are you looking for ways to run cold outreach or follow-up after an…

1
How to Win and Manage Enterprise Clients with Alex Birkett 44:36

8M ago44:36

44:36

Are you struggling to differentiate yourself in a saturated market? Are you finding it hard to win enterprise clients and manage complex relationships with them? On the other hand, perhaps you’re looking for ways to create high-quality content at scale, or demonstrate the long-term value of SEO to your stakeholders and clients? If any of those reso…

1
How to Get More Money Per Client Without Doing More Work with Raul Hernandez Ochoa 49:39

8M ago49:39

49:39

Tired of working harder for the same (or less) money? Frustrated by clients who don't value your expertise? Or perhaps you’re dealing with: – Razor-thin profit margins; – Clients who nickel and dime you; – Difficulty scaling without burning out; – Sales processes that feel like pulling teeth? If so, this episode of Agency Journey is for you. Raul H…

1
Kitchen Side: Marketers Caught in False Consensus Bias and Exploring New-ish SEO Strategies 41:29

9M ago41:29

41:29

The conversation covers topics such as false consensus bias, SEO strategies, and programmatic SEO. The main themes include the importance of recognizing and overcoming biases in decision-making, the need to explore new SEO strategies beyond traditional content creation, and the potential of programmatic SEO for automation and scalability. The conve…

1
The 10 FTE Wall: How to Scale Your Agency Past 10 Team Members 46:51

9M ago46:51

46:51

"The value of an hour of your time as an agency owner, if you're growing, is never going backwards." In this episode of Agency Journey, Gray “The Martian” MacKenzie joins Kuba to discuss the challenges and strategies for agency owners scaling their businesses beyond 10 full-time employees (FTEs). Gray shares valuable insights on both the psychologi…

1
Building a Company in Crisis and Rethinking B2B Marketing with the RINse and Repeat Framework with Marc Thomas 50:23

9M ago50:23

50:23

Marc shares his journey from starting a magazine to founding a creative agency and eventually building a real-time voting tool called Dupol. He discusses the importance of sustaining a company and finding leverage within existing resources. The conversation also touches on the challenges faced during COVID-19 and the unexpected surge in demand for …

1
From Agency Exit to Building Companies on the Back of an Audience with Marketing Max 38:33

9M ago38:33

38:33

“If a handful of 20 year olds can service millions of dollars a year in revenue—your agency can, with very little stress and very little complications. And your newsletter can, too.” Marketing Max is a serial entrepreneur and growth marketer with a seven-figure agency exit under his belt. He's the man behind the Growth Daily marketing newsletter, r…

1
Clarity Is Kindness: How Being Direct Will Help You Grow Your Agency 57:25

9M ago57:25

57:25

"Clarity is not the natural state of things. It is a discipline that we have to build into ourselves and into our organizations to create clarity for the team. The outcome is well worth it." In this episode of Agency Journey, Kuba talks with Gray about the importance of clarity in agency leadership and operations. Gray emphasizes that clarity is a …

1
Niching Down, Video Content Mastery, and Time Tracking for Agency Growth with Tycho Luijten 41:14

9M ago41:14

41:14

“We have to optimize the business just like a hotel optimizes their business—because you can only sell your time once, and we're in the business of selling time." Tycho Luijten is the CEO and co-founder of Dapper, a B2B marketing agency focused on helping scale-ups set up marketing engines that deliver inbound leads. With offices in Rotterdam and L…

1
Kitchen Side: We Get Interviewed by AI Generated Questions 48:59

10M ago48:59

48:59

In this episode, the hosts dive into an innovative experiment where AI, specifically Perplexity, interviews them about their business, Omniscient Digital. They discuss the evolution of their approach to marketing, the shift from trying to be everywhere to focusing on high-impact channels, and the importance of sticking to core principles while adap…

1
Growing a 300-Person Global White Label Agency with Damian Papworth 57:09

10M ago57:09

57:09

"I can't grow if I'm doing the same stuff that I was doing last year. So for me to grow, I need to give my leaders space to grow in so that they're doing the stuff that I was doing last year—and then I'm doing something different. That's my yardstick for a good year." Damian Papworth is the founder and managing director of Globital, a white label d…

1
Viking Accountability: Prioritizing Work and Finding Time for Rest with Ben Catley-Richardson 47:28

10M ago47:28

47:28

Ben Catley-Richardson is the "Accountability Viking" for agencies, helping owners of 3-5 year old agencies grow beyond their own capabilities. With a background in video game journalism and a passion for Norse mythology, Ben brings a unique perspective to agency growth and accountability. In this episode of Agency Journey, Ben shares insights on th…

1
Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated 39:08

10M ago39:08

39:08

The conversation revolves around the importance of focusing on inputs over outcomes in SEO projects. David Lee Kim, along with co-founders Alex and Ali, highlights the significance of aligning on strategies and examining inputs to identify issues when outcomes do not meet expectations. They introduce a framework for SEO that includes foundation bui…

1
Personal Branding, Online Visibility, and Belief Statements with Finn McKenty 1:12:07

10M ago1:12:07

1:12:07

The conversation covers various topics related to personal branding and marketing. Finn McKenty shares his insights on building a visible and impactful online presence, the necessity of adhering to platform algorithms, and the challenges of balancing artistic expression with commercial demands. He discusses his journey from product design and marke…

1
Upskilling Your Clients and Building a Culture of Experimentation with David Arnoux 46:10

10M ago46:10

46:10

"Going from a company of know-it-alls to a company of test-it-alls—that's really powerful at the organizational level. And it makes people's work so much more meaningful." David Arnoux is the co-founder and CEO of Growth Tribe, one of Europe's leading EdTech providers focused on bridging digital skills gaps within organizations. With a background i…

1
The Keys to a Profitable Podcast: Niching, Formats, and Production Tactics with Hector Santiesteban 45:50

10M ago45:50

45:50

"Trust is only built through time. It's very hard to build trust through any other mode than time. And that's what's great about having a podcast." Hector Santiesteban is the founder of Amplafy Media, a podcast production company helping businesses leverage podcasting to drive revenue. In this episode of Agency Journey, Hector shares insights on us…

1
Kitchen side: How to Develop an Analytical Mindset 56:23

10M ago56:23

56:23

The conversation covers various topics related to data analysis, and decision-making. The hosts delve into the importance of developing an analytical mindset and the challenges of data attribution in marketing. The conversation highlights the need to balance data accuracy with utility and the limitations of self-reported data. Overall, the hosts em…

1
Niching Down, Planning for Digital Marketing Success, and Adapting to AI with Corey Morris 52:13

11M ago52:13

52:13

Corey Morris is the owner and CEO of Voltage Digital, a specialized digital marketing agency focused on search marketing and websites. He's also the author of "Digital Marketing Success Plan", a new book aiming to help businesses worldwide make digital marketing predictable with a documented strategy and objective, actionable plan. In this episode …

1
From Mommy Blogs to Multi-Billion Dollar Industry: The Evolution of Influencer Marketing with Cooper Munroe 22:41

11M ago22:41

22:41

"It was clear that there was so much power in individuals banding together to do something." Cooper Munroe is the CEO of The Motherhood, an influencer marketing agency founded in 2006, long before the term "influencer marketing" existed. Cooper shares the fascinating origin story of her agency, which emerged from a viral blog post during Hurricane …

1
Kitchen Side Episode 200: The Long Game Magazine Pre-Launch 46:41

11M ago46:41

46:41

The conversation starts with technical difficulties and banter about microphones and boxes in the background. They discuss the 200th episode of the podcast and reflect on their favorite moments and surprises. They talk about the origins of the podcast and how it led to the idea of creating a magazine. They share their experiences with reading magaz…

1
Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison 1:20:48

11M ago1:20:48

1:20:48

In this episode, Alex Birkett talks with Evelyn Frison about branding and brand strategy. They discuss how to uncover differentiated selling propositions, conduct research, and identify target audiences. Evelyn shares insights on how branding and positioning inform messaging and marketing, and the integration of brand and performance marketing camp…

1
How to Drive Pipeline Through LinkedIn Thought Leadership and a Strong POV with Garret Caudle 54:45

11M ago54:45

54:45

"Managing a CEO's LinkedIn account is a full-time job." Garret Caudle is the founder and CEO of Influent, a full-funnel LinkedIn marketing agency. With a background in scaling agencies and a passion for LinkedIn's untapped potential, Garret shares his expertise on leveraging the platform for thought leadership and business growth. In this insightfu…

1
The 40-Hour Conundrum: Rethinking Time Tracking for Modern Agencies 48:57

11M ago48:57

48:57

Is it ever possible to track 40 hours of work in a given week? If not, what should the benchmark be? What is time tracking for, anyway? And how to talk about it with your team members in a way that makes them motivated, and gives you good insights? In this episode of Agency Journey, Gray and Kuba discuss the challenges and best practices of time tr…

1
The Daily Stand-Ups Anti-Pattern (+ Alternative Async Methods for Planning, Trust, and Momentum) 47:59

11M ago47:59

47:59

In this episode of Agency Journey, Gray and Kuba discuss the pros and cons of daily standup meetings and explore alternative approaches for remote teams. They break down why many companies still rely on standups and offer strategies to instead build trust, maintain momentum, and improve planning asynchronously. Episode Insights: 💡 Daily standups ar…

1
The Flux in the SEO Industry, What Programmatic SEO Will Look Like, and Taking a Calm Approach to Business with Thenuka Karunaratne 51:14

12M ago51:14

51:14

Thenuka, CEO of Daydream, discusses the changing landscape of programmatic SEO and the importance of context in content creation. He explains how Daydream helps companies leverage their unique data to generate high-quality, AI-driven content for SEO. Thenuka also emphasizes the need for education in the industry to understand and implement programm…

1
Motorcycling In Vietnam, Scaling to 150+ Remotely, and Choosing Team Over Clients with Zach Boyette 57:54

12M ago57:54

57:54

"From the very start, when I launched Galactic Fed, some of my friends (former entrepreneurs) gave me really good advice, which is that you want to be removing yourself from as many processes as you can. You do not want to create what some people call a key man or key woman scenario." Zach Boyette is the co-founder and Managing Partner at Galactic …

1
Kitchen Side: Identifying Strategy SEO Programs, Untraditional SEO Backgrounds, and We're Hiring a Director of Organic Growth 40:31

12M ago40:31

40:31

The conversation covers various topics related to SEO and content strategy. The main themes include the challenges of finding new topics to discuss on a podcast, the different approaches to SEO and content strategy, the importance of prioritization and focus, and the evolving skillset required for SEO and content roles. The conversation also touche…

1
Digital watercoolers, echo chambers, and big companies who write bad content with Ryan Law (Ahrefs) 1:04:28

12M ago1:04:28

1:04:28

The conversation explores the challenges of finding sources of inspiration and engaging with online communities. It delves into the importance of in-person interactions and the limitations of digital platforms like LinkedIn and Twitter. The discussion then shifts to the role of conferences in fostering real conversations and the value of personal e…

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Alex Birkett Podcasts

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