In this episode, Augie Johnston and Grant Ball discuss the differences between trending and evergreen videos on YouTube, exploring their respective impacts on channel growth and audience engagement. They emphasize the importance of understanding these video types to create a balanced content strategy that leverages both immediate trends and long-la…

In this episode, Augie Johnston and Grant Ball discuss the importance of quantity in content creation, particularly in the context of social media and YouTube. They explore the balance between quality and quantity, the role of social media algorithms, and innovative strategies for content ideation. The conversation also touches on the rise of conte…

In this conversation, Augie Johnston and Grant discuss the emotional challenges creators face when their videos don't receive the expected views. They explore the relationship between effort and video quality, emphasizing that more effort doesn't always lead to better content. The duo also delves into the motivations behind content creation, whethe…

In this episode, Augie Johnston and Grant discuss their personal experiences with taking breaks from YouTube and the strategies they are implementing to make successful comebacks. They delve into the reasons behind burnout, the importance of having a plan for returning, and the significance of creating engaging content that resonates with their aud…

In this episode, Augie Johnston and Grant discuss the strategy of uploading daily for 30 days as a way to boost YouTube subscriber counts and improve content creation skills. They explore different content styles suitable for daily uploads, the benefits of increased video production, and share success stories from creators like Jade Dharmovangsa an…

In this conversation, Augie Johnston and Grant discuss the importance of consistent upload schedules on YouTube, exploring the pressures creators face, the benefits of regular uploads, and the impact of deadlines on creativity and burnout. They delve into algorithm insights, the significance of timing, and the balance between productivity and menta…

In this episode of the Video Creator Show, Augie Johnston and Grant Ball explore the nature of creativity, debunking the myth that it is an innate trait. They discuss how creativity can be cultivated through various strategies and habits, emphasizing the importance of inspiration and originality in content creation. The conversation also addresses …

In this episode, Augie Johnston and Grant discuss the psychology behind creating viral YouTube videos. They explore the importance of hooks, engaging content, and the payoff at the end of a video. The conversation emphasizes the role of curiosity, social proof, and emotional connection in keeping viewers engaged and encouraging them to share conten…

In this episode, Augie Johnston and Grant Ball discuss the concept of evergreen content on YouTube, explaining its significance and how it differs from trending content. They explore various types of evergreen content, including educational, timeless topics, and entertaining videos. The conversation also covers strategies for creating effective eve…

In this episode, Augie Johnston and Grant discuss the intricacies of daily uploading on YouTube, exploring its benefits, challenges, and strategies for success. They emphasize the importance of quality content, the types of videos that work best for daily uploads, and the need for streamlining processes to make daily uploads feasible. The conversat…

In this conversation, Augie Johnston and Grant discuss the launch of Mr. Beast's new game show, Beast Games, on Amazon Prime. They explore the intense format of the show, its implications for content creators, and the potential for YouTubers to transition to streaming platforms. The discussion also touches on Mr. Beast's philanthropic efforts amids…

In this episode, Grant and Augie discuss DeepSeek AI, China's advanced AI model that rivals American counterparts. They explore its implications for YouTube content creation, the efficiency of AI, and the potential for AI to enhance or replace human creativity. The conversation delves into the future of AI-generated content, the importance of authe…

In this conversation, Augie Johnston and Grant discuss Mr. Beast's potential acquisition of TikTok, exploring the implications for creators, the platform's future, and the evolving role of content creators as tech entrepreneurs. They delve into the valuation of TikTok, the responsibilities of social media ownership, and the potential changes in Tik…

In this conversation, Augie Johnston and Grant discuss the unique nature of YouTube as a platform, differentiating it from traditional social media. They explore the importance of evergreen content, the role of YouTube as a search engine, and the monetization strategies that make it a powerful tool for creators. The discussion emphasizes the need f…

Summary This conversation explores the return of David Dobrik to YouTube after a hiatus filled with controversies. The hosts discuss his rise to fame, the controversies that led to his departure, and the implications of his return. They analyze his content style, the impact of his actions on his friends and collaborators, and the broader lessons fo…

In this episode, Augie Johnston and Grant Ball discuss the critical importance of consistency for YouTube creators. They explore various strategies to maintain a consistent upload schedule, including planning ahead, batch filming, and setting realistic goals. The conversation also addresses common challenges creators face, such as mental blocks and…

In this episode, Augie Johnston and Grant discuss the recent controversies surrounding major YouTube creators like MrBeast and Logan Paul. They explore the fairness of the backlash these creators face, the changing landscape of monetization on the platform, and the increasing standards that creators must meet. The conversation also highlights the o…

In this conversation, Augie Johnston and Grant discuss the current state and future of short form content, exploring its addictive nature, the creator's perspective, monetization differences compared to long form content, viewer fatigue, and strategies for content creators. They conclude that while short form content has its place, it may be overhy…

This conversation explores the changing landscape of fame in the digital age, particularly focusing on the rise of YouTube celebrities and the impact of social media on audience relationships. The speakers discuss the differences between traditional celebrity culture and the new influencer model, emphasizing the control and connection influencers h…

In this conversation, Augie Johnston and Grant discuss the contrasting YouTube advice from MrBeast and Casey Neistat. They explore MrBeast's focus on consistency and improvement through volume, while Neistat emphasizes passion and authenticity in content creation. Grant shares his personal journey on YouTube, highlighting the importance of a holist…

In this conversation, Augie Johnston and Grant discuss Logan Paul's advice on handling criticism as a video creator. They explore the importance of having thick skin, the necessity of taking risks in content creation, and the balance between staying true to oneself while also considering audience feedback. The discussion emphasizes the mental resil…

In this conversation, Augie Johnston and Grant discuss the future of YouTube, focusing on the impact of AI on content creation, the evolution of monetization strategies, and the implications of augmented reality for creators. They explore how human creators can differentiate themselves in an AI-dominated landscape, the potential changes in monetiza…

In this conversation, Augie Johnston and Grant discuss the evolving role of AI in content creation, particularly on platforms like YouTube. They explore the capabilities of AI in generating scripts, voiceovers, and even avatars, while also addressing the ethical implications and potential future scenarios where AI could dominate content creation. T…

Mastering shot selection is key to winning more games and improving overall team efficiency. In this video, we dive deep into the principles of smart shot selection, helping players and coaches understand how to take high-percentage shots. Learn how to analyze game situations, recognize scoring opportunities, and avoid low-quality attempts. Whether…

In this conversation, Augie Johnston and Grant explore the phenomenon of exposed videos on YouTube, discussing why they attract viewers, the strategies creators can use to leverage them, and the ethical considerations involved. They delve into the psychological aspects that make these videos appealing, the role of the YouTube algorithm in promoting…

In this episode, Augie Johnston and Grant discuss the implications of deleting underperforming videos on YouTube channels. They explore whether such actions can positively or negatively affect channel growth and reputation. Through various examples, including successful channels like MrBeast, they analyze the importance of maintaining a library of …

In this episode, we break down the essential steps to help your players transition to college basketball. From sharpening fundamental skills to developing game intelligence, we cover the key areas that coaches should focus on. Learn how to guide athletes in improving their conditioning, understanding the recruiting process, and building the mental …

In this episode, Augie Johnston and Grant delve into the recent allegations against Mr. Beast, exploring the credibility of claims made by former employees and the impact of these allegations on Mr. Beast's reputation and subscriber count. They discuss the consequences of spreading false information and the ongoing lawsuit related to Mr. Beast's ne…

The conversation discusses insights and facts about the YouTube algorithm straight from the team lead of growth and discovery. It highlights the shift in understanding that the algorithm activates when a viewer logs in, not when a video is published. The algorithm's goal is to find the best videos for each individual viewer based on their history, …

In this episode, we discuss how basketball coaches can continually evolve their strategies and leadership styles. We share our personal coaching experiences, including lessons learned, the importance of delegation, and how minor yearly improvements can significantly impact team performance. Whether it's better scouting, refining drills, or implemen…

In this conversation, Augie Johnston and Grant discuss the controversy surrounding MrBeast and the allegations made by the YouTube channel Dogpack404. They cover topics such as faked videos, unsafe work environments, and the questionable character of James Warren, the secret CEO of MrBeast Productions. They also discuss the misconduct of LaCoya Hil…

In this conversation, Augie Johnston and Grant discuss easy ways for beginners to get started on YouTube and create content consistently. They cover topics such as staying in your zone of genius, repurposing content, creating reaction videos, and embracing minimal editing. They also discuss the importance of documenting your journey and building in…

The Lean YouTuber Method is a simple framework that makes YouTube video creation easier and more efficient. It emphasizes using tools and AI to streamline the process. The method includes steps such as coming up with video topics and ideas, creating titles, setting up a studio, scripting, filming, editing, and designing thumbnails. The key takeaway…

MrBeast, one of YouTube's biggest creators, is facing allegations of manipulation, neglect, and abuse from former employees. The allegations include locking an employee in a room for 30 days without proper conditions, violating the Geneva Convention, and hiring a registered sex offender. The second video released by Dogpack404, a former MrBeast emp…

This conversation explores different ways to make money on YouTube, including sponsorships, affiliate marketing, and courses/information products. Grant shares his experience with sponsorships, discussing how deals are negotiated and the potential earnings. They also discuss affiliate marketing and the importance of promoting products you actually …

In this conversation, Augie Johnston and Grant discuss the recent controversy surrounding MrBeast, the biggest creator on YouTube. They delve into the allegations of faking videos, promoting gambling to children, running illegal lotteries, and negligence in his challenges. The conversation explores the potential consequences for MrBeast, the role o…

In this conversation, Augie Johnston and Grant Ball discuss the changes happening on YouTube and what actually matters in 2024. They cover topics such as the diminishing importance of subscribers, the role of click-through rate and watch time, the relevance of tags, the impact of shorts on channel growth, and the rise of ultra-long-form content lik…

YouTube has introduced a new feature called A-B thumbnail testing, which allows creators to upload up to three thumbnails and test which one performs better. This feature helps creators determine the visual direction that works best for their brand. YouTube is also rolling out the For You shelf, which recommends videos from a channel that the algor…

YouTube is undergoing changes that benefit small channels and promote authenticity. The platform is now recommending videos from channels with low subscriber numbers, allowing them to gain traction and views. YouTube is trying to level the playing field and give new creators a chance to succeed. The evolution of YouTube has seen different eras, fro…

The conversation covers the process of starting a successful YouTube channel in 2024, including topics such as channel setup, content creation, consistency, community engagement, and the future of YouTube thumbnails. The discussion delves into the importance of personal space, motivation, and the why behind starting a YouTube channel. It also explo…

In this conversation, Augie Johnston and Grant Ball discuss the 11 steps to succeed on YouTube and grow a channel. They cover topics such as coming up with a video topic, creating a clickable title, designing an eye-catching thumbnail, writing a hook, scripting the video, filming best practices, editing techniques, optimizing for search, promoting …

In this conversation, Augie Johnston and Grant Ball discuss the need for a YouTube strategy for businesses, using AlphaPaw as a case study. They analyze AlphaPaw's YouTube channel and identify mistakes in their videos. They then develop a comprehensive YouTube strategy for AlphaPaw, including an upload schedule and content strategy. They discuss th…

The latest trend on YouTube is building online communities, with creators leaning towards creating paid or free communities for their audience. Platforms like School, Facebook Groups, Discord, and Patreon are popular for building communities. However, starting a community from scratch can be challenging, and it requires engagement and moderation. Y…

The conversation explores the strategies of creating YouTube drama and collaborating with other creators. It discusses the benefits and drawbacks of both approaches, highlighting the potential for growth and engagement. The importance of being justified and authentic in calling out others is emphasized. The conversation also touches on the power of…

In this conversation, Augie and Grant discuss the role of a YouTube channel manager and the tasks they perform. They explain that a channel manager is responsible for the day-to-day operations of a channel, including planning, strategy, video uploading, SEO optimization, and thumbnail creation. They emphasize the importance of hiring a channel mana…

This conversation discusses why being a video creator is the best business model in the world. It highlights the ability to turn passion into a business and create a living doing what you love. The example of Epic Gardening is used to demonstrate how a YouTube channel can generate a $30 million per year business. The conversation also explores the …

In this conversation, Grant and Augie discuss the concept of indifference and its impact on productivity and creativity. They explore the ebb and flow of indifference, its benefits and drawbacks, and how it can be both a defense mechanism and a tool for creativity. They also delve into the pressure of putting oneself out there, the role of anxiety …

Most people think that YouTube videos are limited to talking head formats, but there are actually various video formats that can be used to create engaging content. In this conversation, Augie Johnston and Grant Ball discuss different video formats, including education and tutorial videos, storytelling videos, news videos, reaction videos, and vide…

This episode explores the phenomenon of morning routine videos on YouTube and their impact on fulfillment and productivity in life. The hosts discuss the parody and criticism surrounding these videos, as well as their personal experiences with morning routines. They emphasize the importance of self-discipline and the challenges of working for onese…

This conversation explores the world of vlogging, discussing its definition, prominent vloggers, different styles, building a business as a vlogger, and the decline of vlogging. It also delves into the importance of camera presence, equipment, storytelling, editing, and creating engaging vlogs. The power of emotion, clickbait, finding interesting c…