In this conversation, Augie Johnston and Grant discuss the current state and future of short form content, exploring its addictive nature, the creator's perspective, monetization differences compared to long form content, viewer fatigue, and strategies for content creators. They conclude that while short form content has its place, it may be overhyped and not as effective for building a dedicated audience or generating significant revenue.
Takeaways

• Short form content is perceived as dying and overhyped.
• Viewers are drawn to short form content due to its addictive nature.
• Creators find short form content appealing due to low production barriers.
• Long form content fosters deeper audience relationships.
• Monetization for short form content is significantly lower than for long form.
• Viewer fatigue is a growing concern with short form content.
• Different platforms serve different types of short form content.
• Shorts can serve as organic advertising for long form videos.
• Content creators should consider their strategy when using shorts.
• The future of content may trend towards more highly produced shorts.