Best Ayo Abbas Podcasts (2025)

1
Why marketing funnels don't work for B2B and what to do instead 38:04

Play Pause

14d ago38:04

38:04

Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys. Resources and links Abbas Marketing Afand.co EsTe…

1
5th birthday episode 7:41

21d ago7:41

7:41

In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd. Resources and links Abbas Marketing About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is una…

1
Using spoken communication to build confidence and authority 35:16

1M ago35:16

35:16

In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.…

1
Architecture and construction industry awards from three perspectives 19:52

2M ago19:52

19:52

Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant. This year alone, I've judged three major awards programmes The RIBA Awards West London reg…

1
Small Practice, Big Impact: Claire Nash on Cash Flow, Clients and Confidence 56:23

2M ago56:23

56:23

Charging 50% upfront. Blogging to get work. Teaching part-time and even working as a dinner lady in the early days. From just herself to a team of six. Refusing to play the “starving artist” trope. Claire Nash isn’t just running an architecture practice - she’s rewriting the manual. In this honest, funny and practical conversation, Claire breaks do…

1
How to bring 'boring' industries to life with Ayo Abbas and Michelle Garrett 39:18

2M ago39:18

39:18

This episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a …

1
Writing, Curating, Strategising: Lucy Bullivant’s Urbanist Toolkit 49:57

2M ago49:57

49:57

Award-winning author, strategist and curator Lucy Bullivant joins us to spill the tea on what it really takes to shape cities that work – and why good urbanism needs more than just good design. We dive into her journey from writing "Masterplanning Futures" to curating edutainment exhibitions, chairing design review panels and working hands-on with …

1
Why Most Architects Shouldn’t Be Developers (But Some Should) ft. Ben Richards 57:37

2M ago57:37

57:37

Ben Richards gave up the drawing board for the developer’s desk and now he’s got four businesses, millions in property deals, and a lot of stories from the front lines. In this episode, we dig into the nitty-gritty of going from architect to real estate entrepreneur - what actually happens when you swap the studio for the site, the hard truths abou…

1
Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo Abbas 25:10

3M ago25:10

25:10

In this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Directo…

1
Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas 31:54

3M ago31:54

31:54

This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how yo…

1
Reframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte Clements 24:32

4M ago24:32

24:32

Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda. We covered a lot of ground across …

1
Reframing sustainability and climate communications - Part 1, with Rosie Cade and Brigitte Clements 27:57

4M ago27:57

27:57

We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change. Key discussion topics include: The role of marketing in sustai…

1
Oops! Did I Do That? Ayo Abbas Spills the Tea on the Top 5 Architecture Marketing Mistakes 48:26

4M ago48:26

48:26

Top 5 Mistakes in Architecture Marketing with Ayo Abbas In this episode, the host welcomes Ayo Abbas of Abbas Marketing to delve into the common mistakes made in architecture marketing. They discuss the top five errors, including misconceptions about marketing's role, underestimating the importance of storytelling, and the need to keep up with soci…

1
The Built Environment Marketing Show is back for 2025 5:01

4M ago5:01

5:01

We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do emai…

1
Exploring Architecture and Town Planning with UPP - Journey, Challenges, and Collaboration 55:01

4M ago55:01

55:01

Exploring Architecture and Town Planning with UPP - Journey, Challenges, and Collaboration In this episode, join us as we dive into the fascinating world of Architecture and Town Planning with the unique practice, UPP. We meet Enrique, Motti, and James, who share their journey from a cozy basement startup to a thriving interdisciplinary firm. Learn…

1
The Business of Architecture: Risks, Rewards, and Real Talk with Hakan Agca at Cross Works 51:03

6M ago51:03

51:03

What does it take to build a thriving architecture business from scratch? Hakan Agca, founder of CrossWorks, joins the show to share his journey from working in top firms to running his own practice. We’re diving into the nuts and bolts of the business of architecture: taking risks, building networks, hiring as well as firing, scaling sustainably, …

1
What is Heritage and Conservation, Ft. Jonathan Goode at Le Lay Architects 39:12

6M ago39:12

39:12

Old Meets New: A Deep Dive into Heritage and Conservation Architecture In this engaging livestream, join host Stephen Drew and special guest Jonathan Goode from Lillet Architects as they explore the world of heritage and conservation architecture. Jonathan shares insights from his 20-year career in London, focusing on maintaining the essence of his…

1
Reimagining Workplaces: Exploring the Future of Office Design with Hollie Welch at dMFK 40:01

6M ago40:01

40:01

Join us in a fascinating discussion with Holly Welsh, Associate Director at DMFK Architects, as she delves into her journey in architecture, starting from her studies in Northumbria University to her current role. Explore how DMFK has adapted to the changing landscape of commercial office spaces, from traditional designs to innovative, user-centric…

1
How BIM is Changing Landscape Architecture: A Conversation with Alejandro Gatica at Gillespies 49:56

6M ago49:56

49:56

Exploring BIM for Landscape Architecture with Alejandro Gatica In this episode, Stephen Drew hosts a discussion with Alejandro Gatica, a seasoned architect and BIM manager from Gillespie's. They delve into the intricacies of using Building Information Modeling (BIM) for landscape architecture. Alejandro shares his journey from traditional architect…

1
BIM-ing Innovation: How Alfonso Monedero Bridges Tech and Creativity at Heatherwick Studio 48:59

6M ago48:59

48:59

Exploring the Unconventional Career in BIM with Alfonso Monedero from Heatherwick Studio In this episode, we step inside an aesthetically pleasing office to chat with Alfonso Monedero, head of BIM at Heatherwick Studio. Alfonso shares his unique journey from a Spanish architect struggling during the 2008 architectural crisis to becoming an influent…

1
From Setbacks to Success: Ste Taylor’s Journey to Head of Design at Turley 51:36

6M ago51:36

51:36

Ste Taylor’s career path is anything but traditional—starting in architecture, navigating difficult times and redundancies before ultimately rising to Head of Design at Turley. In this episode, we dive into his unexpected journey, from falling out of love with architecture to mastering design and planning on the client side. We’ll also get into the…

1
Breaking the Architect Mold: Enrique Soler’s Shift to Interior Design at Willmott Dixon Interiors 42:26

7M ago42:26

42:26

Ever feel like you're stuck on the traditional architect path? Enrique Soler from Willmott Dixon Interiors is here to show you why playing it safe might be holding you back. We’ll get into the nuts and bolts of working within a contractor in the role of a designer, how interior design can open up whole new avenues for architects, and why sticking t…

1
Designing Without Limits: Lessons from the Ultra-Luxury World, ft Victor LG at HBA 33:10

7M ago33:10

33:10

Originally from Spain, Victor shares his journey from studying architecture in Madrid to becoming the Design Director of HBA Residential in Singapore. Discover the nuances of designing for luxury clients, the importance of personal branding, and how to navigate your career in the architectural industry. Whether you're looking to enter the high-end …

1
Switching Careers from Architecture to Real Estate: Ft. Aqeel Sourjah at Quadrant Estates 48:40

7M ago48:40

48:40

Aqeel Sourjah joins us to chat about his journey from architecture to managing major ESG-driven office developments at Quadrant, including YY London in Canary Wharf and OSMO in Battersea. With a background in architecture and an MSc in Real Estate Development, Aqeel brings fresh insights into the intersection of design, development, and sustainabil…

1
Is an Architecture Apprenticeship Right for You? Insights from the Experts & Graduates 58:46

7M ago58:46

58:46

We’re diving deep into the world of architecture apprenticeships with the team behind the Architecture Apprenticeship Handbook. Join us as we sit down with Daniel Goodricke, Luke Murray, and Laura McClorey to unpack the apprenticeship journey, from applying to smashing career goals. Laura shares her personal experience as a Level 7 apprentice at Fa…

1
End of year marketing special 2024 with Ayo Abbas 29:52

7M ago29:52

29:52

Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episode Dat…

1
The Confidence Gap: How It's Affecting Women’s Careers in Architecture .ft Ishwariya Rajamohan 42:15

8M ago42:15

42:15

What if confidence is quietly shaping the careers of women in architecture? We sit down with Ishwariya Rajamohan to explore how challenges with confidence affect retention and career growth for women in the field. Drawing from her experience supporting female leaders, Ishwariya highlights the unique pressures women navigate every day. This conversa…

1
Hospitality Reimagined: Converting Offices into Lifestyle Destinations. Ft. Eric Jafari at AENDRE 55:59

8M ago55:59

55:59

Ever wondered what it takes to transform a bland office block into a vibrant, design-led hospitality hotspot? This week, we're diving deep with Eric Jafari, a visionary in real estate development who’s reshaping the way we experience spaces. From overseeing billion-pound portfolios to creating bespoke, community-driven destinations, Eric shares the…

1
Leaving Architecture to REMAP digital design, ft. Jack Stewart and Ben Porter 56:50

8M ago56:50

56:50

Dive into the digital realm with Jack Stewart and Ben Porter as they unpack their journey from architects at Hawkins Brown to digital pioneers at REMAP. Discover how REMAP is shaping the future of the built environment through innovative technologies, and explore the pivotal projects and strategic decisions that are setting new benchmarks in the in…

1
Designing Offices That Inspire: The Future of Workplaces, ft. Greta Kriovaite 59:20

8M ago59:20

59:20

Forget the cold, lifeless cubicles and soulless glass boxes. Greta Kriovaite, Design Principal at Woodalls, dives deep into why workplace design needs a massive rethink. In this candid chat with Stephen Drew, Greta breaks down how to create offices that feel like home—spaces that inspire creativity, nurture connection, and balance collaboration wit…

1
Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell 36:07

8M ago36:07

36:07

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. --- Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton a…

1
Behind the Algorithms: Computational Design Secrets, ft. Nirmala + Mario at Perkins&Will 1:00:17

9M ago1:00:17

1:00:17

Navigating complex design challenges requires more than creativity; it demands strategy and precision. Enter Nirmala Srinivasa and Mario Romero from Perkins&Will, masters of computational design. They’ll unpack how advanced tools help them tackle intricate projects, using real-time optioneering to pivot designs instantly and keep client needs front…

1
Ep 79: UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal 19:34

9M ago19:34

19:34

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B conten…

1
Ep 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios 38:25

10M ago38:25

38:25

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs ab…

1
Ep 77: How to win your first projects as a new built environment company 21:48

10M ago21:48

21:48

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ---- When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up t…

1
Ep 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series] 10:10

11M ago10:10

10:10

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each…

1
Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series] 9:43

11M ago9:43

9:43

According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Sn…

1
Ep 74: SEO basics to keep your content rank on Google [Practical Snacks mini-series] 9:15

11M ago9:15

9:15

Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a spe…

1
Ep 73: How to optimise your website home page [Practical Snacks mini-series] 10:42

12M ago10:42

10:42

First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors …

1
Ep 72: Introducing ‘The Practical Snacks’ marketing mini-series 2:56

12M ago2:56

2:56

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think wil…

1
What is Community Led Housing? Ft. Levent Kerimol 51:58

1y ago51:58

51:58

Dive deep into the innovative world of community-led housing with Levent Kerimol, Director of Community Led Housing London, as he unfolds the layers of collaborative design and development in the urban fabric. Discover how grassroots efforts can shape the cities of tomorrow and what this means for architecture and housing sustainability. Join us fo…

1
Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton 41:53

1y ago41:53

41:53

Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s a…

1
Changing Careers from Architecture to Development, ft. Dolunay Dogahan 56:00

1y ago56:00

56:00

Dive into Dolunay Dogahan's career shift from architecture to project manager, where she now orchestrates the development of London’s prime real estate at CO—RE. Discover what made Dolunay decide to switch careers to working client-side, what that journey entailed as well as learn more about what the Project Manager role entails working on a large …

1
20. Harvey Morton - Putting yourself forward 29:48

1y ago29:48

29:48

Welcome back! This week, we're talking to Harvey Morton. Harvey is a freelancer who specialises in the entertainment industry, with a reputation for being a fantastic social media manager. He's adept and bright, honest and very inspiring to talk to. Lucky us! This episode's for you if you: Struggle to put yourself 'out there' or apply for grants, c…

1
Blending Architecture, Design and Education for MAXIMUM IMPACT, ft. Kevin Haley 49:10

1y ago49:10

49:10

Step inside the studio and classroom with Kevin Haley, a designer and educator who bridges practical architecture with academic inquiry. At Kevin Haley Studio and Aberrant Architecture, he designs spaces that resonate deeply with community values and cultural narratives, while his role at the Royal College of Art involves mentoring emerging talents…

1
19. Phil Shorland - Finding your inspiration and voice 28:11

1y ago28:11

28:11

Welcome back! This week is an episode I couldn't wait to share. We've got Phil Shorland, better known as Content with Phil, talking about the moment he decided to go freelance. That origin moment for Phil was an advert, with words so chilled, so friendly, it inspired him to leave teaching for good.Phil also talks about how he built a network online…

1
Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special 11:56

1y ago11:56

11:56

Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?". And you'll hear responses across three main themes. Thanks so much to those who took part. Julia Nicholls Rob Fiehn …

1
Regenerative Designs, Real Impact: Career Insights from Russ Edwards, Architect turned Developer 38:39

1y ago38:39

38:39

Dive deep with us as we chat with Russ Edwards, the visionary Project Director behind Latimer's Tendring Colchester Borders Garden Community Project at Clarion Housing Group, and learn how an architect's journey into development is shaping the future of housing. With a 25-year career that morphs from crafting award-winning designs to directing larg…

1
Can an Architect Became an Award-Winning Developer? Ft. Marc Turnier at Arcvelop 48:16

1y ago48:16

48:16

Today, Marc Turnier of Arcvelop joins us to unpack the journey from architect to developer. At the heart of Arcvelop’s philosophy is a commitment to infusing every project with innovation, luxury, and a deep respect for craftsmanship. With a portfolio that boasts over £200 million in development value, Marc shares the secrets behind Arcvelop's succ…

1
18. Giada Nizzoli - Getting clarity on what makes you unique 24:38

1y ago24:38

24:38

Hello again! This week, the lovely Giada Nizzoli, of Crafty Copy, is on the podcast.Giada is a former generalist copywriter, who with the right support and a dose of confidence, pivoted her business into brand messaging. Giada started charging for things she enjoyed so much, she'd previously done them for free.This episode is for you if you're inte…