This episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to dig that bit deeper.

We share:

• How to identify stories in technical industries by looking beyond features to find the human impact, problem-solving angles, and business outcomes.
• Ways to extract compelling narratives from engineers using the "so what?" questioning method to uncover the real benefits and outcomes.
• Why we feel B2B marketing is way more rewarding than B2C
• How to manage client expectations in technical PR
• What effective content repurposing looks like in practice

Resources and links

Abbas Marketing

Garrett Public Relations

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About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

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